Embodied CEO

Hosted by Emily Hirsh

Business Marketing

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Episodes

826

Latest episode

Aug 2026

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About the show

MARKETING THAT ACTUALLY WORKS. If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you! I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more! My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more. Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process. Want us to create a custom strategy plan for your business? Visit get.embodiedmarketing.com/app. Emily Hirsh

Listen to episodes

60 recent

August 20, 202628 min

Why You Keep Getting in Your Own Way (This Will Grow Your Business The Most)

In today's episode, I'm getting real about something I've been sitting with all week: self-sabotage, and how it shows up in ways I never expected. I always thought self-sabotage meant doing something on purpose to work against your own goals, until I realized how wrong that definition actually is. I'm walking you through the book that cracked this open for me, the question my mentor asks that changes everything, and the specific ways I sabotage myself even while running a successful business. I'm also talking about control, the armor I've carried most of my life, and a phrase I heard recently that hit me harder than almost anything has in a long time. If you've ever known exactly what you should be doing and still couldn't make yourself do it, this episode is for you.

August 18, 202626 min

Why a Downsell Can Massively Sabotage Your Main Offer

Everyone tells you to create a downsell for the leads who say they can't afford your main offer. I'm telling you why that's usually the wrong move, using a real conversation from a hot seat at Embodied Marketing Live with an entrepreneur who was maxed out and about to make that exact mistake. I'm breaking down why a cheaper offer can quietly cannibalize your best seller, why the people who "can't afford it" are often your best future clients, and why doubling down on your core offer will move your business further than chasing quick, low priced sales ever will. If you've been tempted to create a downsell, listen to this before you do.

August 13, 202626 min

The Skill That'll Get Me to 8 Figures (The Hardest Thing I've Done)

In this episode, I'm sharing the one 30-minute rule that's completely changed how I start and end my day, and why I almost didn't do it because it meant fighting my own phone addiction. I also get into something I don't think I've talked about before: what happens when ideas hit you so fast you can't even keep up with writing them down, and why acting on all of them immediately might be the worst thing you can do. This is a more raw, conversational one where I'm processing in real time what it means to balance chaos and structure as a CEO. If you've ever felt pulled in a hundred directions and wondered why your best thinking never seems to happen on command, this one's for you.

August 11, 202630 min

How I'm Converting Cold Traffic With a Weekly Live Webinar ($28K In One Week)

In this episode, I'm giving you the full breakdown of my weekly webinar funnel, the exact system I've run for 25 straight weeks that's brought consistency to my business without relying so heavily on live launches. I'm walking you through everything, from the ads and landing page, to the no-replay strategy, to the webinar itself, the pitch, and the follow-up sequence. I'm also getting into the two biggest mistakes I see people make on webinars, how I create desire for the offer without overwhelming people with information, and the exact numbers behind it all, our cost per lead, our show-up rate, our call booking rate, and our return on ad spend. If you want to see exactly how a weekly webinar can become one of the most consistent, dialed-in parts of your marketing ecosystem, this episode is for you.

August 5, 202625 min

Lessons From Embodied Marketing Live: Messaging, Showing Up When It's Hard, and Creating Offers People Want

In today's episode I'm coming off Embodied Marketing Live and unpacking everything that's been on my mind since. I'm breaking down the exact messaging mistake I kept seeing in live coaching and hot seats, the one that's making your ideal customer work way too hard to understand why they should buy from you. I also get real about navigating a hard personal season while having one of my biggest launch months ever, and what let me show up fully in both. If you want to know how to sell what people actually want instead of what you think they need, this episode is for you.

July 30, 202631 min

How We Turned $6K in Ads Into a $100K+ Launch

In this episode, I'm breaking down the exact behind-the-scenes numbers from our most successful launch to date, over six figures in cash from just $6K in ad spend. I'm walking you through the entire funnel, from the landing page conversion rates to the VIP upgrade offer that ended up funding more ad spend, to what our show up rates looked like and why they matter less than you'd think. I'm also getting honest about what I'd change next time, where I dropped the ball on promotion, and why this launch was never really about one funnel or one challenge. If you want to see what it actually looks like behind the curtain of a six-figure launch, this episode is for you.

July 28, 202625 min

What 7 & 8 Figure Entrepreneurs Do Differently From Everyone Else

In today's episode, I break down what I believe are the two biggest traits separating our most successful clients from everyone else, traits I see over and over when I look at seven and eight figure founders. I also share how I use deadlines and urgency in my own business, even when it means things don't go exactly as planned. If you feel like you're doing everything right but still stuck, this one's for you.

July 24, 202632 min

Record-Breaking Months, Personal Struggles, and Learning to Trust the Unknown

In today's episode, I open up about the season of duality I'm in right now, experiencing record-breaking months in business while navigating one of the most personal and challenging chapters of my life. I talk honestly about what it's like to feel grief and fear in one moment and excitement about hitting $10 million the next, and why I don't think that's something we talk about enough as leaders. This one isn't polished advice, it's me being real about what I'm working through right now, and I hope it gives you permission to be human in your own season too.

July 22, 202624 min

If Your Marketing Is 'Convincing' People, You're Doing It Wrong

In this episode, I'm sharing why so many business owners lose sight of the actual point of marketing and get buried in tactics instead. I'm breaking down why good marketing isn't about convincing or persuading anyone, it's about making a real connection between where someone is and where they want to be. I'm also talking about why the offer itself matters just as much as the marketing around it, and how removing friction from every interaction with your brand can be the difference between a lead and a sale. If you're ready to simplify your strategy and lead with more clarity, this episode is for you.

July 16, 202623 min

The 2 Levers I Used to Add $100K in Revenue Without More Traffic

What if the next level of growth in your business isn't about doing more? In this episode, I'm sharing why simplifying your strategy and focusing on the biggest needle movers can create far more momentum than adding another offer or funnel. I'm also talking about a mindset shift that's helped me become a stronger leader by not letting my external circumstances dictate how I show up. Because the truth is, the way you lead yourself will always influence the way you lead your business. If you're ready to grow with more intention, clarity, and confidence, this episode is for you.