The My Wife Quit Her Job Podcast With Steve Chou

Hosted by Steve Chou

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Episodes

400

Latest episode

Jul 2026

Language

EN-US

About the show

Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones

Listen to episodes

60 recent

July 10, 202641 min

646: How We’re Using Claude Code To Get Back 30 Hours A Week

In this episode, Toni and I dig into Claude Code, the tool that’s saving us dozens of hours a week and completely changing how we run our businesses. We share our real practical experiences with the tool, what we’re both using it for and how it can save time with your business and personal life as well. Enjoy the episode! What You’ll Learn How we offloaded the boring stuff to Claude Code (and got hours back) The exact workflows we automated first Lessons learned (aka what we’d do differently) Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that […] The post 646: How We’re Using Claude Code To Get Back 30 Hours A Week appeared first on MyWifeQuitHerJob.com.

July 3, 202645 min

645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian

In this episode, my buddy Andrew Youderian is back to walk us through his annual survey of 300 7,8 and 9 figure store owners from his community, and honestly, some of what came back caught us both off guard. We get into the stuff every store owner is quietly wondering about, where the smart money’s moving, what’s working, what’s quietly falling apart, and a few things that genuinely surprised us. Enjoy the episode! What You’ll Learn Trends Top Sellers Are Betting On Biggest Growth Hurdles They Face Tactics Driving Scale Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference […] The post 645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian appeared first on MyWifeQuitHerJob.com.

June 24, 202647 min

644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka

In this episode, I sit down with Sohun Sanka, head of growth marketing at Reacher, who has helped brands drive over half a billion dollars in revenue through TikTok Shop creator communities. We dig into the real math behind making TikTok Shop work, from margins and affiliate commissions to why the top 0.4% of creators drive nearly all the sales and what to do about it. Enjoy the episode! What You’ll Learn How To Kickstart TikTok Shop With A $5k Playbook Building A Hungry Affiliate Squad That Actually Sells Scaling Profits With Simple Tracking And Incentives Sponsors SellersSummit.com – The […] The post 644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka appeared first on MyWifeQuitHerJob.com.

June 18, 202641 min

643: We’re Ditching WordPress After 12 Years. Here’s Why

In this episode, we’re diving into a debate that’s coming up more and more with e-commerce store owners right now, whether to keep blogging on WordPress or move everything over to Shopify. We break down why, after years of recommending WordPress as the gold standard, we’ve changed our minds for most situations. You’ll also hear us get into the real state of blogging in 2026, what’s actually still working, and why where your content lives matters more than ever for tracking, ads, and AI search. Enjoy the episode! What You’ll Learn Why WordPress Stopped Fitting Our Needs The Tools And […] The post 643: We’re Ditching WordPress After 12 Years. Here’s Why appeared first on MyWifeQuitHerJob.com.

June 8, 202642 min

642: Why Everything You Know About Ecommerce Is About To Break

In this episode, Toni and I discuss agentic shopping and how I’m going to through a midlife ecommerce crisis right now. We get into Amazon scraping your website and selling your products without permission, why your Meta and Google ads might not matter much longer, and what you should actually be doing to make sure AI recommends your store over your competitors. It’s a weird time in e-commerce right now and we’re just trying to figure it out together. What You’ll Learn New Tech Is Rewriting How Customers Discover And Buy Stuff How The Old Gatekeepers Are Losing Their Grip […] The post 642: Why Everything You Know About Ecommerce Is About To Break appeared first on MyWifeQuitHerJob.com.

June 4, 202653 min

641: The Reddit Strategy That Gets AI to Recommend Your Brand

In this episode, I sit down with Danny Kirk, founder of ReddiReach, to talk about how e-commerce brands are using Reddit to get recommended by ChatGPT, Claude, and Perplexity. We get into the exact strategy for building up a Reddit presence from scratch, including how long it actually takes and what will get you banned. If you’ve ever wondered whether Reddit is worth your time as a brand, this episode will give you a very clear answer. Enjoy! What You’ll Learn Find The Right Niche Subreddits Post Helpful, Signal-boosting Content Encourage Genuine Engagement To Train Recommenders Sponsors SellersSummit.com – The […] The post 641: The Reddit Strategy That Gets AI to Recommend Your Brand appeared first on MyWifeQuitHerJob.com.

May 28, 202640 min

640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now

In this episode, I’m recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni. We cover a wide range of topics including why unpolished UGC content is outperforming produced ads, how to build a brand story that ties all your marketing together, and why generic products are slowly dying. Enjoy! What You’ll Learn What’s driving real sales on Shopify today Low-effort tactics that boost conversions with AI Practical ways to scale without blowing your ad budget Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the […] The post 640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now appeared first on MyWifeQuitHerJob.com.

May 22, 202646 min

639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine

In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who couldn’t get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat toys instead. Dawn walks us through the painful years she spent trying to make her original cardboard cat house product work, the accidental Instagram moment that led her to the product that actually took off, and her wholesale outreach strategy that closes at 50% without ads. Enjoy the episode! What You’ll Learn How A Single Annoying […] The post 639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine appeared first on MyWifeQuitHerJob.com.

May 15, 202646 min

638: The Ecom Strategies Worth Stealing from Sellers Summit 2026

In this episode, we’re going over key takeaways from Sellers Summit 2026 in Fort Lauderdale, walking through every session from AI-powered ad creative and TikTok Shop launches to sourcing strategies, Reddit SEO, and what buyers actually care about in the current M&A market By the end of this episode you’ll have a full picture of where ecommerce is headed and a list of things you can actually put to work this week. Enjoy the episode! What You’ll Learn Clever growth hacks top sellers are using High-ROI ads, funnels, and retention tricks Product sourcing and launch strategies Sponsors SellersSummit.com – The […] The post 638: The Ecom Strategies Worth Stealing from Sellers Summit 2026 appeared first on MyWifeQuitHerJob.com.

May 7, 202650 min

637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio

In this episode, Leo Sgovio breaks down the AI-powered workflows he built to automate influencer outreach, generate video ads, and launch products without relying on giveaways or PPC. He walks through the exact system he used to sell out 5,000 units before Christmas and how he clones winning competitor ads using a chain of AI tools. Enjoy the episode! What You’ll Learn Leo’s Influencer Marketing Company – Spliced.io How AI Automates Customer Journeys End-to-end Tools That Scale Ads, Inventory, And Fulfillment Data-driven Hacks Top Brands Use To Grow Fast Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that […] The post 637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio appeared first on MyWifeQuitHerJob.com.