My Practice My Business: The Clinical Business of Dentistry

Hosted by Robert Thorup, DDS

Business Education Health Fitness

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Episodes

200

Latest episode

Aug 2026

Language

EN-US

About the show

Welcome to The My Practice My Business Dental Podcast. I'm Dr. Rob Thorup, Clinical Director at MPMB. In our podcast shows we help dentists profit and thrive with excerpts from The Clinical Business of Dentistry Training here at MPMB.This podcast is dedicated to helping dentists and their teams reclaim forgotten profitability in dentistry, and to learn business skills specifically designed for dental practices. We look forward to your subscription, and we hope you let your colleagues know about our podcast. For more information on our GUARANTEED training, please visit us at www.mypracticemybusiness.com and surf our website pages. Our mission statement is simple: We increase the monthly net revenue of dental practices with our key methods, tools, and training utilizing every day, need-based dentistry, even with PPO plans. And we teach you how to do it ethically, legally, and morally, adhering to contracts and state laws, so you can be paid fairly for the services you provide.

Listen to episodes

60 recent

August 13, 2026Episode 2535 min

When the Dental Board Gets Coding Wrong: Ethics, Coverage, and Accountability

Send us Fan Mail In Part 2, Tracy and Rob take a deeper look at the Arizona Dental Board’s handling of regional block anesthesia. They explore the difference between an improperly billed service and a legitimate service that an insurance plan simply does not cover. They also discuss dentists’ ethical responsibility to accurately report the care they provide, the protections intended by Arizona’s non-covered services law, and the dangerous precedent created when regulators misunderstand dental coding. Ultimately, this episode asks: Who holds a dental board accountable when the Board gets it wrong? Support the show

August 10, 2026Episode 247 min

The Arizona Dental Board Got It Wrong: The Regional Block Anesthesia Case

Send us Fan Mail In Part 1, Tracy and Rob examine the Arizona State Board of Dental Examiners’ handling of a dentist’s billing for regional block anesthesia. They discuss the ADA ethical principle to “code for what you do,” why a procedure being excluded from most dental plans does not make the code improper, and how Arizona’s non-covered services law may apply. They also address a troubling question: How did this matter progress when the Board reportedly did not initially recognize that regional block anesthesia had its own dental code? Support the show

August 3, 2026Episode 2337 min

The Sentence That Cost Dentistry a Fortune

Send us Fan Mail Have you ever stopped to think about how much damage a single sentence can do? Not an entire law. Not an insurance contract. Not even a court decision. Just... one sentence. A sentence so small that most dentists have probably read past it for decades without giving it a second thought. Yet that one sentence has quietly shaped reimbursement, influenced insurance company behavior, altered clinical documentation, and, in our opinion, cost dentists across America hundreds of millions of dollars. "Local anesthesia is usually considered part of..." That sentence has appeared throughout the CDT Code for years. Support the show

July 27, 2026Episode 2220 min

The Unwritten Rules That Never Existed

Send us Fan Mail Today I want to talk about something that has probably cost the average dental practice more money than almost anything else... Not fee schedules. Not inflation. Not staffing shortages. Not even dental insurance. I'm talking about the unwritten rules that never actually existed. Support the show

July 13, 2026Episode 2128 min

The Dental Operatory Fallacy

Send us Fan Mail "When a dentist invests millions of dollars into a practice, who should that office be designed for?" The patient? The clinical team? Or the dental equipment sales quota? For decades, the industry has answered this question the same way, and most dentists have never stopped to question it. The greatest dental offices are not remembered because they had the most operatories. They are remembered because patients felt cared for from the moment they walked through the door. Perhaps it is time we stopped asking how many operatories can fit into a building... ...and started asking how many extraordinary patient experiences can be created inside it. Support the show

June 29, 2026Episode 2023 min

If You Don’t Run the Dental Business, You Don’t Know the Dental Business

Send us Fan Mail You may know dentistry. You may be clinically excellent. You may care deeply about your patients. But if you are not running the business—with intention, clarity, and authority—then you are operating in a system you don’t fully control. And in today’s environment, that lack of control is exactly what’s putting practices at risk. Support the show

June 15, 2026Episode 1920 min

The “Crowdsourcing” Patient

Send us Fan Mail Increase clarity, confidence, and connection before the patient leaves your office, and the need to crowdsource disappears. You won’t completely eliminate this behavior, but you can dramatically reduce it by controlling when, how, and why patients feel the need to “shop” your treatment plan. Support the show

June 1, 2026Episode 1820 min

Gatekeepers: The Hidden Power in Your Dental Office

Send us Fan Mail I want you to ask: Who’s making these decisions in my office to “hang up” on effective training opportunities? What power do they hold? And what opportunities are we missing? One of the most surprising things we encounter is when dental offices hang up on our team before hearing a single sentence about the training. Think about that for a moment. Here is a training program specifically designed to help dentists and their teams understand laws that directly impact their profitability, patient communications, and insurance interactions, and some offices choose to end the conversation before learning what is being offered. This was a free training opportunity sponsored by the UDA, and taught by those writing and passing dental insurance reform legislation, meaning Tracy and I at MPMB. Support the show

May 18, 2026Episode 1736 min

Dental Business Cancer

Send us Fan Mail Organized dentistry has a choice: -Either listen to your remaining members and tackle insurance reform, or -Continue with platitudes over principles Every ADA administration, every ADA leader, every state dental association has said the same thing over and over again, “you signed a contract, there’s nothing that organized dentistry can do for you.” This statement has been a false narrative for as long as I’ve been in practice, and it’s why Tracy and I finally said, “enough is enough.” It’s why the two of us have lobbied, written dental insurance reform bills, and got them passed into law. It’s why Utah leads the nation with dental insurance reform. Yet, the ADA has remained silent on what Utah has done, or more specifically, what Tracy and I have done for dentistry here in Utah, and in other states. Support the show

May 11, 2026Episode 1616 min

The Guilty Dentist

Send us Fan Mail I had so many titles for this podcast. But, I think you'll get the point... “The Dentist Who Feels Guilty Charging Patients… And Why It’s Destroying Their Practice” “Why ‘Being Nice’ Is Costing You Hundreds of Thousands in Your Dental Practice” “The Hidden Reason Some Dentists Struggle Financially (It’s Not Insurance)” Support the show