The Moore Momentum Podcast

Hosted by Chris Holloway

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Jan 2026

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About the show

"The MOORE Momentum Podcast," hosted by Chris Holloway, creator of the renowned MOORE Expo, is a weekly series dedicated to showcasing the innovative and diverse vendors of the annual MOORE Expo in Springfield, Missouri. Each episode, Chris invites new and returning exhibitors to share their stories, offering listeners an exclusive behind-the-scenes look at the cutting-edge products and unique businesses that populate this celebrated event. From in-depth interviews to product spotlights, this podcast is a dynamic platform for entrepreneurs and creators to connect with a broader audience, while

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18 recent

January 28, 2026Episode 11 hr 23 min

Exploring the 2026 Midwest Discovery Route

SummaryIn this conversation, Chris and Ryan discuss the Midwest Discovery Route, detailing its evolution from a simple 90-mile route to a comprehensive 300-mile multi-day adventure. They cover the planning process, tools used for route creation, camping logistics, food options, and the scenic attractions along the way. The importance of community engagement and future plans for the route are also highlighted, emphasizing the growth and excitement surrounding this outdoor adventure.TakeawaysThe Midwest Discovery Route has evolved significantly over the years.Route planning involves using various tools like Google Maps and OnX.Camping logistics are crucial for a successful trip.Food options vary from packed snacks to local diners.Scenic spots include historical landmarks and natural attractions.Community engagement enhances the experience for participants.Future routes may include more technical challenges.The routes are designed to be accessible for various vehicle types.Participants can enjoy the journey at their own pace.The Midwest offers diverse landscapes and experiences for adventurers.KeywordsMidwest Discovery Route, off-roading, camping, scenic routes, community, adventure, exploration, outdoor events, rally books, route planning

March 11, 2025Episode 356 min

"Leveling Up: The Innovative Flat Peak Level Tent for Rooftop Adventures"

In this live episode of the More Momentum podcast, host Chris Holloway engages with the audience while sharing recent personal experiences, including Lee traveling to Florida and visiting his new grandbaby in Springfield. The conversation touches on the challenges of balancing travel and finances, particularly in relation to cash flow and making a balance sheet appealing to potential lenders. Join Chris as he navigates these topics with humor and insight, setting the stage for an engaging discussion on momentum in both personal and professional realms.Host: Chris HollowayIn this episode of the Moore Momentum podcast, we dive into a lively conversation with Daniel and Brian, the innovative minds behind Flat Peak Level Tent. The episode kicks off with some light-hearted banter and a brief introduction to the podcast's theme, which revolves around overlanding, camping gear, and exciting events like the Moore Expo and the Midwest Discovery Route.Guest Introductions:Daniel and Brian, co-founders of Flat Peak Level Tent, join the show to discuss their groundbreaking product designed to level rooftop tents effortlessly.Product Overview:The Flat Peak Level Tent is a unique device that allows campers to level their rooftop tents without the hassle of finding rocks or using makeshift solutions. The product is made from stainless steel and architectural aluminum, ensuring durability and rust resistance.Inspiration and Development:Daniel shares the story of how the idea came about after a frustrating camping trip in Colorado. Brian, with his engineering background, helped turn the concept into a reality through numerous iterations and rigorous testing.Technical Insights:The device can extend up to 12 inches and supports up to 1,500 pounds. It features a locking mechanism for added safety and is designed to be user-friendly, even allowing for easy installation with an electric ratchet.Real-World Testing:Chris shares his personal experience using the Flat Peak Level Tent during his Midwest Discovery Route trips. He highlights the convenience and reliability of the product, even in challenging conditions.Community and Industry Reception:The guests discuss their experiences showcasing the product at various expos and the overwhelmingly positive feedback they've received. They emphasize the supportive and collaborative nature of the overlanding community.Future Plans:Daniel and Brian hint at future innovations and products, driven by their passion for solving real-world camping challenges. They also express excitement about participating in upcoming events like the Moore Expo.Event Announcements:Chris reminds listeners about the Moore Expo, including the VIP party and the opportunity to network with other enthusiasts and industry professionals.The episode wraps up with a sense of camaraderie and excitement for the future. Chris, Daniel, and Brian share a mutual appreciation for the overlanding community and the innovative spirit that drives it. Listeners are encouraged to check out the Flat Peak Level Tent and join the upcoming More Expo for more exciting developments in the world of overlanding and camping gear.

February 19, 2025Episode 21 hr 24 min

Exploring the Midwest Discovery Route with Team Wild Mavens

Hey everyone, welcome to this week's episode of the More Momentum podcast! I'm your host, Chris Holloway, and today we have an exciting show lined up for you. We're diving into all things fun related to More Expo, More Momentum, the Midwest Discovery Route, and the training courses provided by Switchback.Joining me today is my good friend Lee Odom from Overland Radio, who is a huge advocate for the community. We also have two incredible guests, Lisa Addington and Katie Abraham, who are badass women competing in the longest all-women's rally, the Rebelle Rally. These women navigate without GPS, tackling true hard obstacles and trails, and they have some amazing stories to share.Lisa got into off-roading after her husband retired and bought a Jeep. She quickly caught the off-roading bug and now drives a highly modified 2018 JLU Sport. Katie, on the other hand, was inspired by her partner and quickly found a teammate in Lisa. Together, they formed Team Wild Marens and have been competing in the Rebelle Rally, which zigzags between California and Nevada.We discussed the importance of communication, patience, and inner strength in their competitions. Katie also shared her experiences in stage rallying and her upcoming desert race, while Lisa talked about the technical aspects of their Jeep and the essential gear they carry.We also touched on the Midwest Discovery Route, a new adventure for More Expo attendees. This route offers a mix of pavement and gravel roads, beautiful scenery, and plenty of opportunities to test new equipment. We shared our experiences from a recent trip, highlighting the stunning waterfalls, caves, and local eateries we encountered along the way.Lastly, we answered some listener questions about the routes and communication channels, emphasizing the flexibility and self-sufficiency required for these adventures.Thank you for tuning in, and a big shoutout to Lee for making sure everything runs smoothly. Stay tuned for more exciting episodes, and don't forget to check out the More Expo and the Midwest Discovery Route!Chris Holloway

February 12, 2025Episode 11 hr 25 min

Exploring the Midwest Discovery Route: A Journey to Moore Expo

Hey everyone, welcome to the Momentum Podcast! I'm your host, Chris Holloway, and today we have an exciting episode lined up for you. Joining me is my great friend, Lee Odom, who is working behind the scenes to ensure everything runs smoothly. Today, we're diving into the details of the Midwest Discovery Route, presented by Midland Radio.The Midwest Discovery Route is a thrilling 200-300 mile journey designed to bring you to the Moore Expo from four different starting cities: Kansas City, Little Rock, St. Louis, and Tulsa. This route is the most fun and scenic way to get to the Expo, featuring water crossings, old bridges, mines, and more.We discussed the evolution of the route from its predecessor, the S'more to Moore, and how we've expanded and improved it. With the help of Ryan McAllister, who has an extensive knowledge of the Midwest's backroads, we've meticulously mapped out these routes using a combination of Google Maps, satellite images, and historic maps.One of the highlights of the episode was our discussion about the rally book, which participants will receive upon registration. This book includes turn-by-turn directions, coordinates, and a list of campsites along the way. We also touched on the importance of having a reliable vehicle and the flexibility of the route, allowing participants to run it at their own pace and even in segments if needed.We answered several listener questions, clarifying that you don't need a Midland Radio to participate, although it's recommended for communication. We also emphasized that the route is designed to be accessible for various types of vehicles, from Subarus to Sprinter vans.Additionally, we announced a video contest where participants can submit their best route videos for a chance to win $500 and have their video featured in future promotions.Overall, this episode was packed with valuable information about the Midwest Discovery Route and how it enhances the Moore Expo experience. We can't wait for you to join us on this adventure and see all the incredible sights along the way. Thanks for tuning in, and we'll see you at the Moore Expo!

August 27, 2024Episode 41 hr 22 min

Accessing Off-Roading Training: In-Person and Online Resources Proper Trip Planning and Gear for Off-Roading

In this episode of the Momentum Podcast, Chris Holloway and Aaron Paris discuss upcoming events and the importance of training and driving techniques in off-roading. They highlight the Big Brutus event and the More Expo, which are popular overlanding and off-road events in the Midwest. Aaron shares his expertise on driving techniques such as brake throttle modulation and the use of lockers. They also emphasize the significance of proper seating position and vehicle setup for off-roading. The conversation concludes with a discussion on the importance of training and the availability of in-person and online resources. In this conversation, Aaron Paris and Chris Holloway discuss the importance of education and training in off-roading and outdoor safety. They recommend resources such as Robert Pepper's YouTube channel and the SwitchBack Outdoor Safety website. They emphasize the value of attending events and hands-on classes to learn from experienced off-roaders. They also discuss the importance of having the right mindset, being properly rested, and making safe and informed decisions while off-roading. They highlight the need for proper vehicle maintenance and understanding the capabilities and limitations of your equipment. They recommend using tools like the Safe Extract app to calculate forces and plan recoveries. They stress the importance of continuous learning and being open to new knowledge and techniques. They also mention the importance of proper trip planning, carrying necessary documents, and having the right gear for different situations. They express gratitude to SwitchBack Outdoor Safety, Overland Radio, and Big Iron Overland Rally for their contributions to the off-roading community.

August 20, 2024Episode 31 hr 11 min

How to Plan the Perfect Trip: Tips and Insights

In this episode of the Momentum podcast, host Chris Holloway interviews guest Don Alley about how to plan the perfect trip. They discuss the importance of defining the trip objectives, identifying needs and constraints, and creating an itinerary. Don shares his trip planning system, which includes using Google Sheets to organize information and share it with others. They also discuss the importance of considering travel time, resupplying, and estimating costs. The episode provides valuable insights and tips for anyone looking to plan a successful trip. In this conversation, Don Alley and Chris Holloway discuss the importance of trip planning and organization for overlanding adventures. Don shares his comprehensive trip planning system, which includes a flow chart, itinerary, and various checklists. They discuss the benefits of using a shared spreadsheet to coordinate group trips and the importance of communication and collaboration within the group. Don also provides tips for organizing gear and equipment, as well as the importance of training and preparedness. They conclude the conversation by discussing upcoming trips and the excitement of exploring new destinations.

August 13, 2024Episode 21 hr 15 min

Simple Meal Options from Gas Stations, Amazon, and More.

In this episode, Chris Holloway and Joey Slayton discuss camp cooking and share ideas for meals while camping. They talk about upcoming events and rallies, such as the Big Iron Overland Rally and the MOORE Expo. Joey shares his experiences of cooking seafood while camping and gives tips on using a dual-zone fridge and vacuum sealer for longer trips. They also discuss simple meal options from gas stations and the convenience of frozen and dehydrated foods. The conversation revolves around the topics of food and cooking while traveling. The speakers discuss their love for trying local food and bringing home food as souvenirs. They also share their experiences with different cooking equipment, such as Dutch ovens, cast iron skillets, and stainless steel pans. They mention the benefits of using a chicken fryer as a versatile cooking tool and the convenience of using a French press for making coffee. The speakers also talk about their favorite camping stoves, including the Jetboil Genesis and the Cook Partner stove. They highlight the importance of having a stove that can reach high temperatures for cooking certain dishes. In this conversation, Chris and @brofessoradventures discuss their experiences with cooking while camping. They talk about the benefits of using a skillet and the limitations of a Blackstone grill. They also share tips for washing dishes without a sink and discuss some cooking mishaps they've had while camping. Overall, they emphasize the importance of being prepared and adaptable when it comes to cooking while camping.

August 6, 2024Episode 137 min

Big Iron, MOORE Expo, Cocktails and big plans

In this episode of the Momentum podcast, host Chris Holloway is joined by Chad from Overland Addict and Jeremiah from Overland Pioneers. They discuss upcoming topics for the podcast and the MOORE Expo event. Chad talks about the vehicle builds they have been working on at Overland Addict, including bumpers, canopy campers, and electrical installations. Jeremiah shares his plans for upcoming trips and his love for bourbon. Chad makes a rum old fashioned cocktail, while Jeremiah makes a Kentucky bourbon mule. In this conversation, Chris Holloway and Chad from Overland Addict discuss making whiskey sours and share their experiences with different types of whiskey. They also talk about the Land Cruiser Heritage Museum, camping gear, and upcoming events like the Colorado Expo Mountain West and the Big Iron Overland Rally. The conversation is light-hearted and filled with humor. KEYWORDS: Momentum podcast, Overland Addict, Overland Pioneers, More Expo, vehicle builds, bumpers, canopy campers, electrical installations, trips, bourbon, rum old fashioned, Kentucky bourbon mule, whiskey, whiskey sour, Land Cruiser Heritage Museum, camping gear, events, Colorado Expo Mountain West, Big Iron Overland Rally Chapters: 00:00 Introduction and Upcoming Topics 02:58 More Expo and Vendor Retention 06:17 Vehicle Builds and Modifications at Overland Addict 08:58 Chad's Epic Trip and Camping in Utah 11:34 Jeremiah's Love for Bourbon and Trip Plans 13:48 Making Cocktails: Chad's Rum Old Fashioned and Jeremiah's Kentucky Bourbon Mule 23:04 Mixing Whiskey Sours and Exploring Different Whiskeys 24:22 Visiting the Land Cruiser Heritage Museum 26:04 Essential Camping Gear and Tips 30:08 Upcoming Events: Colorado Expo Mountain West and Big Iron Overland Rally

April 4, 2024Episode 101 hr 22 min

Behind the Scenes of Momentum Magazine with Cindy Pope

In this episode of the MOORE Expo Momentum Podcast, host Chris Holloway introduces special guest Cindy Pope, the mastermind behind the KORE event in Michigan and Northology Adventures Magazine. They discuss the intricacies of creating Momentum Magazine, a publication featuring around 80-90 pages of content. We encourage you to check out the magazine on the MOORE Expo website for behind-the-scenes insights and great articles.

March 26, 2024Episode 91 hr 11 min

Spreading Awareness: The Impact of NCMEC's QR Code Initiative

Welcome back to another episode of the Momentum Podcast. I'm your host, Chris Holloway, and this week we're diving into the exciting developments surrounding the upcoming MOORE Expo. With the event just around the corner, about 25 days out, we're seeing incredible growth with a 20% increase in attendee count from last year and a whopping 70 classes now available for attendees to enjoy, thanks to Switchback Outdoor Safety. We've got a special focus on our partnership with the National Center for Missing and Exploited Children (NCMEC). This year, we're putting a spotlight on this incredible organization that's been pivotal in the fight against child abduction and exploitation. Our storytellers at the expo will be championing this cause, leveraging their social media platforms and travel experiences to raise awareness and support for NCMEC's mission.