The Money Shop

Hosted by Bobby Hoyt

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Feb 2026

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About the show

Welcome to The Money Shop! Your host Bobby Hoyt, founder and CEO of Stellar Brands, is joined each week by entrepreneurs to talk about about what it's really like to run a business — the good, the bad, and the really freaking awful of it all. We feature interviews with people in every stage of entrepreneurship, from those who have been in the game for decades to entrepreneurs just starting out.

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38 recent

February 12, 2026Episode 3838 min

Building a Thriving Bookkeeping Business With Kids

Marisa Thompson of Arise Accounting joins this episode of The Money Shop to talk about what it's like running a growing bookkeeping business from home with two young kids.Bobby and Marisa talk about:Being an entrepreneurial parentContentment, both in business and their current seasons of lifeMarisa's background in operationsHow Marisa went from FT job to parent to running her own business in a relatively short amount of timeThe good and bad of hiring a teamAnd more!

December 3, 2025Episode 3752 min

Working From Home With Kids w/Chris Orzechowski

Chris Orzechoswki of The Email Copywriter joined Bobby to talk about what it's like to work from home with kids. Chris is a copywriter who has helped brands generate over $100 million from email campaigns and flows. He runs the popular Make It Rain Monthly, coaching, and more.This episode covers A LOT, including:Why New Jersey is a big flexParkinson’s LawStructuring efficient sales calls How to quickly find a lead’s pain pointsHow working time varies for entrepreneurs compared to W2 workersCreating opportunity for your kidsCollege vs. entrepreneurial dreams for your childrenBuilding a family legacy

November 13, 2025Episode 361 hr 13 min

How The Heck Did We Get Here? The Stellar Story

Gather round, kids, and listen to the story of how the Great and Honorable Bobby Hoyt went from very broke high school teacher to helping entrepreneurs at Stellar Brands. It's been nearly 10 years since Bobby started, and this episode covers nearly all of it, including:How much he had in the bank when he left his teaching jobEarly days of Millennial Money ManWhat it was like to make 6 figures in a weekend launch with Laptop EmpiresStarting to hire and manage a teamLaunch Stellar BrandsAcquiring The Bottom Line®And a glimpse of what the future holds!And if you want even more from Stellar, click here to join our free community.

October 29, 2025Episode 3558 min

Personal Branding Amid the Rise of AI with Mike Kim

Mike Kim is a personal branding expert and Stellar client through The Bottom Line®, and we were stoked to have him join The Money Shop to talk about branding, AI, his background in blogging and marketing, and his new book. Here's a full rundown of what they discuss:Getting started in blogging and how the blogging world has changed, and why Mike’s going back to itGaining clarity and inspiration through writingArtisinal vs. artificial when it comes to branding and AIUsing AI in a meaningful wayEvolving in your personal brandMike’s new book "Own Your Brand, Own Your Career"

October 8, 2025Episode 3455 min

5 Moments As Entrepreneurs That Shaped Who We Are

In this episode of The Money Shop, Bobby and Ariel talk about 5 moments as business owners that shaped the way they've run their businesses, approached entrepreneurship, and how some of those things have made their way into Stellar Brands.This is definitely a good, bad, and they ugly of running a business and includes:- First time hiring a lawyer- Seeing the value in strong client relationships- Raising your rates- Hiring employees- Why being delusional is necessary- Dreaming bigger than you ever have beforeAnd more!

September 24, 2025Episode 3354 min

What the Heck is an Integrator?

Bobby is joined by Ariel, Integrator for Stellar Brands, and Ashley, former Integrator for The Bottom Line®, to talk about what the heck the Integrator job title means, what they do all day, why it can be both incredibly stressful and rewarding, and what to do if you're thinking about becoming or hiring an Integrator.

September 18, 2025Episode 3233 min

Marketing for Home Service Businesses with Phill Risher of Phlash Consulting

In this episode of The Money Shop, Bobby interviews Phil Risher from Phlash Consulting. Phlash helps home service based businesses that are in the $1 million+ range with their marketing needs. The two of them chat about:Phil's surprising start through Bobby's blog, Millennial Money ManHow being debt free has helped him launch his businessImportance of digital marketing for home service businessesWhat the funnel looks like for these businessesChallenges with scaling What happens when you find the right clientsPerformance based pay for your teamValue of mentorship

September 3, 2025Episode 3158 min

What Can Entrepreneurs Learn From the Wolf of Wall Street (If Anything)?

One of the things Bobby and Ariel have in common is their love for is the 2013 Martin Scorsese film The Wolf of Wall Street. Despite it being about a narcissistic cult leader-like CEO, it's a great what to-do and not to-do as you scale and grow your business.The team chats about:- Using charisma to inspire vision instead of manipulation- Importance of a moral compass- Staying humble as you grow- Building a team of good people who you trust- How healthy conflict solves problems- Bro-style sales vs. relationship building sales- What Jordan Belfort did right with his sales team- The foundational systems you need to have in place before scaling- Why sales conversations are the key to scaling as a solopreneur

August 27, 2025Episode 3034 min

A Cloud-Based Accounting Pioneer with Marilyn Adkerson

Bobby is joined by Marilyn Adkerson, the former owner The Bottom Line®, which is the cloud-based accounting firm that Stellar Brands acquired earlier this year. Marilyn has been an entrepreneur for nearly 30 years, and in addition to owning TBL, she is co-owner of several restaurants in Tennessee. She and Bobby chat about:- Why running restaurants is so difficult- How she approaches her business as a ministry- The crucial role an accountant plays in a business- What it was like taking her bookkeeping and accounting firm online in the early days of cloud-based accounting- How AI has changed this industry

August 20, 2025Episode 2931 min

From Corporate Burnout to Bookkeeping Nomad w/Elizabeth Brennan

In this episode, Bobby is joined by Beth Brennan of Foothold Finance. Beth is a former corporate boss lady who took a very unexpected situation and completely revamped her career and lifestyle.Beth and Bobby talk about:Beth's former life in corporate AmericaThe Wednesday that changed her lifeThe challenges and rewards of starting a bookkeeping business Insights into the Brilliant Bookkeeper program and its impact Beth's experiences traveling to 20 countries in a year Strategies for acquiring clients and building a successful businessAnd if you're interested in Brilliant Bookkeeper, you can check it out at https://millennialmoneyman.com/bookkeeping-course-waitlist/?utm_source=youtube&utm_medium=social&utm_campaign=organic&utm_content=what-services-to-offer-as-a-bookkeeper