The MindShift Podcast with Darrell Evans

Hosted by Darrell Evans, Digital Marketing and Business Growth Strategist for Established Businesses

Business Marketing Education

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Episodes

386

Latest episode

Aug 2026

Language

EN-US

About the show

The MindShift Podcast is for business owners, founders, and CEOs who want marketing that actually drives sales. Hosted by Darrell Evans — 34-year entrepreneur, business growth strategist, and Founder/CEO of MindShift Digital. This show breaks down how strategy, execution, and accountability work together to produce consistent leads and revenue in today’s AI-driven marketing landscape. Drawing from work with companies generating $1M to $100M+ in annual revenue and over $300M in client revenue produced, Darrell shares practical insights on digital marketing strategy, AI integration, demand generation, SEO, paid media, conversion optimization, and scalable growth systems. What This Show Is Really About This podcast explores: How to build a digital marketing strategy that produces predictable growth How to generate consistent, high-quality leads How to lower cost per lead while improving conversion rates How to integrate AI tools like ChatGPT into your marketing systems How to align SEO, paid ads, email marketing, and content into one cohesive growth engine How to scale revenue without building a bloated internal marketing team If you’re navigating rising ad costs, declining conversion rates, increased competition, or confusion around AI and marketing automation, this show gives you structured thinking — not hype. The Questions We Answer Each episode addresses real-world questions business leaders are asking, including: Why isn’t our digital marketing working like it used to? How do we measure real marketing ROI beyond vanity metrics? What’s the best way to start using AI in marketing without disrupting operations? Should we hire an agency, build an internal team, or work with a fractional CMO? Which marketing channels actually drive growth in 2025 and beyond? Why is our cost per lead increasing while revenue feels flat? How do we build predictable pipeline instead of relying on random campaigns? Who It’s For Whether you’re building toward your first $1M in revenue or leading a company past $10M, The MindShift Podcast helps you: Clarify your growth strategy Upgrade your marketing systems Make smarter strategic decisions Lead your business with confidence in an AI-disrupted economy This is not surface-level marketing advice. It’s the thinking behind marketing that performs. SHIFT YOUR MIND. SHIFT YOUR RESULTS. Subscribe/Follow for weekly episodes focused on business growth, digital marketing strategy, AI-powered systems, and scalable revenue models. Produced by MindShift Digital.

Listen to episodes

60 recent

August 22, 20269 min

The 5 Most Common Digital Marketing Gaps Hurting Your Growth

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe In over 600 digital marketing audits, we consistently find that there are 5 gaps when marketing isn’t working for a company, no matter the industry or revenue size. Revenue growth doesn't mean your digital marketing works. It might mean you've survived despite these gaps. I'll show you why deeply experienced experts still look invisible online, why 95-97% of your leads are quietly being left on the table, and the mystery shop result that exposed exactly where a client's sales process was bleeding money. If your marketing budget keeps growing but the results won't cooperate, this is exactly why. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts ! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The MindShift Podcast with Darrell Evans! Follow me on Instagram @mrdarrellevans Whenever you're ready, here are four ways we can help you grow your business. 📬 Get The Growth Playbook Subscribe to The Growth Playbook inside The MindShift Community 🎥 Ready to Grow? Watch my curated Strategic Growth Series on YouTube. Designed specifically for founders and CEOs who want to understand how modern businesses are growing today. 🚀 Ready to accelerate? Join the MindShift Inner Circle . A private community where business owners implement modern marketing, AI, and growth strategies together. 🏢 Need a strategic growth partner? MindShift Digital Fractional CMO leadership plus executi...

August 20, 202610 min

The 3-Question Test That Predicts If AI Will Ever Find Your Business

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe If your website traffic is steady but lead inquiries won't move, you need to hear this before spending another dollar on ads or SEO. After 15 years running an agency that's helped clients generate $300M+ in revenue, I've found the real problem is almost never traffic. It's something hiding in plain sight on your homepage that's confusing both your prospects and the AI engines trying to send you customers. I break down the exact 3 questions we use in client audits to expose it, plus a simple test you can run right now on ChatGPT that might genuinely alarm you. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts ! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The MindShift Podcast with Darrell Evans! Follow me on Instagram @mrdarrellevans Whenever you're ready, here are four ways we can help you grow your business. 📬 Get The Growth Playbook Subscribe to The Growth Playbook inside The MindShift Community 🎥 Ready to Grow? Watch my curated Strategic Growth Series on YouTube. Designed specifically for founders and CEOs who want to understand how modern businesses are growing today. 🚀 Ready to accelerate? Join the MindShift Inner Circle . A private community where business owners implement modern marketing, AI, and growth strategies together. 🏢 Need a strategic growth partner? MindShift Digital Fractional CMO leadership plus executi...

August 18, 202610 min

Why AI Never Mentions Your Business (And How to Start Fixing It)

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe You could be posting every day, running ads, and updating your website — and still be invisible to the exact people searching for what you do. After 15 years running an agency and helping 450+ businesses generate over $300M in revenue, I've watched this blind spot hurt growth for companies doing "everything right." Google doesn't work the way it used to, and AI has rewritten who gets found and who gets ignored. I break down the specific changes that are hurting your online visibility right now — and the one move to make before you spend another dollar on marketing. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts ! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The MindShift Podcast with Darrell Evans! Follow me on Instagram @mrdarrellevans Whenever you're ready, here are four ways we can help you grow your business. 📬 Get The Growth Playbook Subscribe to The Growth Playbook inside The MindShift Community 🎥 Ready to Grow? Watch my curated Strategic Growth Series on YouTube. Designed specifically for founders and CEOs who want to understand how modern businesses are growing today. 🚀 Ready to accelerate? Join the MindShift Inner Circle . A private community where business owners implement modern marketing, AI, and growth strategies together. 🏢 Need a strategic growth partner? MindShift Digital Fractional CMO leadership plus executi...

August 15, 20265 min

The Cold Email Mistake That Gets You Deleted in 3 Seconds

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Cold emails are almost as bad as cold calls. So if you’re going to use them in sales outreach, you cannot afford to make this one sentence-level mistake almost everyone makes. I learned to fix it decades ago, calling company presidents directly, back when I had to earn the right to every single word before they'd give me a second one. That instinct still applies today — it's the difference between a reply and the delete button. If your cold outreach keeps getting ignored no matter how good the offer is, this episode shows you exactly where it's breaking down. No templates, just the framework I've used since before email existed. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts ! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The MindShift Podcast with Darrell Evans! Follow me on Instagram @mrdarrellevans Whenever you're ready, here are four ways we can help you grow your business. 📬 Get The Growth Playbook Subscribe to The Growth Playbook inside The MindShift Community 🎥 Ready to Grow? Watch my curated Strategic Growth Series on YouTube. Designed specifically for founders and CEOs who want to understand how modern businesses are growing today. 🚀 Ready to accelerate? Join the MindShift Inner Circle . A private community where business owners implement modern marketing, AI, and growth strategies together. 🏢 Need a strategic growth partner? MindShift Digital Fractional CMO leadership plus executi...

July 23, 20261 min

New to The MindShift Podcast with Darrell Evans? Listen to This.

If you're a business owner or a founder who has struggled to get your marketing to generate leads and sales in this changing AI landscape, you're in the right place. Welcome to the MindShift Podcast. I'm Darrell Evans and I'm an entrepreneur now for over 30 years. And for the last 15 years, we've been helping companies grow at MindShift Digital. I work with businesses now generating their first million to well over a hundred million dollars in revenue. And across that experience, I've seen one consistent pattern. And that is that marketing doesn't seem to fail or break down because the business isn't trying hard enough. It generally fails because strategy, execution, and accountability are not aligned. On this show, we break down how do you turn marketing into consistent leads and sales so your business can grow predictably. We talk about why your ads, SEO, content strategies have changed and may not be producing the results that you want. how to integrate AI tools like ChatGPT, Claude Gemini, and AI Overviews into your system so you can get consistent results. how to lower your cost per lead while increasing your conversions, and how to build a predictable growth engine instead of random marketing tactics and campaigns. This isn't surface level tactics or trendy hacks. It's structured thinking for serious entrepreneurs. Whether you're building towards your first million or scaling way beyond it. This show will help you clarify your strategy, upgrade your marketing systems, so you can lead with confidence in today's AI-driven landscape. And if that's what you're looking for, hit the follow or subscribe button and let's get to work. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts ! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The MindShift Podcast with Darrell Evans! Follow me on Instagram @mrdarrellevans Whenever you're ready, here are four ways we can help you grow your business. 📬 Get The Growth Playbook Subscribe to The Growth Playbook inside The MindShift Community 🎥 Ready to Grow? Watch my curated Strategic Growth Series on YouTube. Designed specifically for founders and CEOs who want to understand how modern businesses are growing today. 🚀 Ready to accelerate? Join the MindShift Inner Circle . A private community where business owners implement modern marketing, AI, and growth strategies together. 🏢 Need a strategic growth partner? MindShift Digital Fractional CMO leadership plus executi...

May 7, 202616 min

380: A Facebook Ads Mistake That Must Be Avoided

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Most business owners blame their ad creative when their Facebook or Instagram campaigns stop working. After 14 years and over $300M in revenue generated for our clients, I can tell you that's almost never the real problem. There's an invisible gap inside your campaign that silently drains your budget while making it look like social media ads just don't work for your business. The fix takes less than an afternoon once you know where to look. If you've ever run a Meta ad and questioned whether it was actually working, this one's for you. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts ! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The MindShift Podcast with Darrell Evans! Follow me on Instagram @mrdarrellevans Whenever you're ready, here are four ways we can help you grow your business. 📬 Get The Growth Playbook Subscribe to The Growth Playbook inside The MindShift Community 🎥 Ready to Grow? Watch my curated Strategic Growth Series on YouTube. Designed specifically for founders and CEOs who want to understand how modern businesses are growing today. 🚀 Ready to accelerate? Join the MindShift Inner Circle . A private community where business owners implement modern marketing, AI, and growth strategies together. 🏢 Need a strategic growth partner? MindShift Digital Fractional CMO leadership plus executi...

April 29, 202618 min

379: Stop Wasting 95% of Your Marketing Budget. (The Buyer Strategy No One Talks About!)

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Most businesses are fighting over the same 3-5% of buyers who are ready to purchase today and completely ignoring the other 95%. After 15 years and 300+ million in client revenue, I've watched this mistake quietly drain marketing budgets across every industry. In this episode, I walk through a real-world example that changed how I think about visibility, timing, and trust and I share the low-cost strategy we've been running since 2014 that most marketers don't even know is available to them. If your pipeline feels like a hamster wheel, this one's for you. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts ! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The MindShift Podcast with Darrell Evans! Follow me on Instagram @mrdarrellevans Whenever you're ready, here are four ways we can help you grow your business. 📬 Get The Growth Playbook Subscribe to The Growth Playbook inside The MindShift Community 🎥 Ready to Grow? Watch my curated Strategic Growth Series on YouTube. Designed specifically for founders and CEOs who want to understand how modern businesses are growing today. 🚀 Ready to accelerate? Join the MindShift Inner Circle . A private community where business owners implement modern marketing, AI, and growth strategies together. 🏢 Need a strategic growth partner? MindShift Digital Fractional CMO leadership plus executi...

April 15, 20269 min

378: The Social Media Strategy That Actually Gets Clients

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe If your team is grinding out posts, reels, and captions every week and still not seeing clients come through the door, this one's going to sting a little. I'm pulling back the curtain on why organic social media was never actually designed to grow your business. The data is clear, the platforms know it, and most business owners are still in the dark. I'll also share the strategy we've been running since 2017 that keeps your name in front of the right people for almost nothing. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts ! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The MindShift Podcast with Darrell Evans! Follow me on Instagram @mrdarrellevans Whenever you're ready, here are four ways we can help you grow your business. 📬 Get The Growth Playbook Subscribe to The Growth Playbook inside The MindShift Community 🎥 Ready to Grow? Watch my curated Strategic Growth Series on YouTube. Designed specifically for founders and CEOs who want to understand how modern businesses are growing today. 🚀 Ready to accelerate? Join the MindShift Inner Circle . A private community where business owners implement modern marketing, AI, and growth strategies together. 🏢 Need a strategic growth partner? MindShift Digital Fractional CMO leadership plus executi...

April 8, 202610 min

377: What Every Business Owner Needs to Know About Meta’s Hidden Ad Settings

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Meta made over $160 billion last year. Almost all of it came from advertisers like you. That's not a coincidence; that's a business model. And once you understand that, you'll never look at your ad settings the same way again. I'm pulling back the curtain on what's actually happening inside your Meta Ads Manager: the default settings, the pre-checked boxes, and the hidden moves that are quietly draining your budget while you think everything's running fine. This one's going to make you want to log in and check your campaigns immediately. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts ! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The MindShift Podcast with Darrell Evans! Follow me on Instagram @mrdarrellevans Whenever you're ready, here are four ways we can help you grow your business. 📬 Get The Growth Playbook Subscribe to The Growth Playbook inside The MindShift Community 🎥 Ready to Grow? Watch my curated Strategic Growth Series on YouTube. Designed specifically for founders and CEOs who want to understand how modern businesses are growing today. 🚀 Ready to accelerate? Join the MindShift Inner Circle . A private community where business owners implement modern marketing, AI, and growth strategies together. 🏢 Need a strategic growth partner? MindShift Digital Fractional CMO leadership plus executi...

April 1, 202610 min

376: How To Write Cold Emails For Sales

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe After 23 years of writing marketing emails and hundreds of cold calls, I've discovered that the businesses getting the best response rates aren't the ones with the most sophisticated copy. They're doing something that feels almost backwards. I walk you through the exact psychology behind why people read, or ignore, your emails, and the counterintuitive writing rule that changes everything. If your emails are getting opened but not answered, this one's for you. SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts ! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The MindShift Podcast with Darrell Evans! Follow me on Instagram @mrdarrellevans Whenever you're ready, here are four ways we can help you grow your business. 📬 Get The Growth Playbook Subscribe to The Growth Playbook inside The MindShift Community 🎥 Ready to Grow? Watch my curated Strategic Growth Series on YouTube. Designed specifically for founders and CEOs who want to understand how modern businesses are growing today. 🚀 Ready to accelerate? Join the MindShift Inner Circle . A private community where business owners implement modern marketing, AI, and growth strategies together. 🏢 Need a strategic growth partner? MindShift Digital Fractional CMO leadership plus executi...