The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Hosted by Andréa Jones

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412

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Jun 2026

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About the show

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

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June 11, 202631 min

Social Media Is Doing a Lot. Here’s What Actually Matters.

Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun?Same.Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends.It’s a lot.In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead of chasing every update, trend, and hot take.You’ll learn why most marketing advice feels stressful even when it isn’t technically wrong, how to filter advice through your own capacity and goals, and the five things that still matter no matter what the platforms are doing.In this episode, we talk about:💛 Why social media feels louder, not necessarily harder💛 How to stop treating every piece of advice like a must-do💛 Why clarity makes your brand easier to remember💛 What consistency actually means when you have a real life💛 How relationships still drive the best marketing moments💛 Why your content needs a clear path to your offers💛 How to use AI without outsourcing your judgment💛 What deserves less of your energy right nowAndréa also shares examples from brands like Liquid Death, Duolingo, Aldi, Glossier, Stanley, e.l.f. Cosmetics, Dove, and Klarna to show how clarity, consistency, community, offers, and decision-making show up in real marketing.If your marketing has been feeling heavy, scattered, or like one giant group project where everyone has different goals, this episode is your reset.Links Mentioned:Join the Social Media Day Summit: onlinedrea.com/smdGrab the AI in Marketing Audio Series: onlinedrea.com/aiJoin The Mindful Marketing Lab: onlinedrea.com/labListen to the Mindful Marketing Podcast: onlinedrea.com/podcast

May 28, 202638 min

Podcast Guesting That Actually Builds Your Business with Alex Sanfilippo

Podcast guesting can be a powerful way to build trust, reach new audiences, and grow your business. But getting invited onto the right shows takes more than sending a generic pitch and hoping someone says yes.In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch, to talk about how business owners can approach podcast guesting with more intention. Alex shares what makes a podcast pitch stand out, why choosing the right shows matters more than chasing the biggest audiences, and how to prepare for an interview that genuinely serves the listener.We also get into the part many business owners miss: what happens after the interview. Alex shares how to create a clear call to action, turn each appearance into an evergreen marketing asset, and build meaningful relationships with podcast hosts over time.We talk about:Why podcasts build trust differently than quick-scroll contentHow to decide which shows are a strong fit for your businessThe pitch elements that help you sound like a real humanWhat successful podcast guests do before the interview beginsHow to mention your business without making the conversation feel salesyThe importance of choosing one clear next step for listenersWays to reuse podcast interviews through content and relationship-buildingHow Alex manages connections from more than 700 podcast appearancesWhether you’re preparing for your first guest interview or ready to make podcast guesting a more intentional part of your marketing, this conversation will help you approach the opportunity with clarity and confidence.About Alex SanfilippoAlex Sanfilippo is the founder of PodMatch, a platform that connects podcast hosts with podcast guests. After appearing on more than 700 podcasts, Alex has developed a practical approach to finding the right shows, pitching thoughtfully, preparing well, and turning podcast conversations into long-term business opportunities.This Episode is Sponsored By RiversideIf you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. Try it here:https://onlinedrea.com/riversideLinks and ResourcesGet Alex’s free resource:Nine ideas to help you improve as a podcast guest:podmatch.com/freeJoin me for Social Media Day:If social media is doing the absolute most right now, join me for the third annual Social Media Day Summit, happening live and free on June 30. It’s a reset for busy business owners who want a smarter, more sustainable marketing strategy.onlinedrea.com/SMD

May 19, 202633 min

Pinterest in 2026: Cold Traffic, AI Slop, and Smarter Search with Kate Ahl

Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh.In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving content right now, and what business owners need to know before adding Pinterest to their marketing strategy.Kate breaks down why Pinterest is a slower-moving platform, what metrics matter most, and how to think about images, keywords, video, and ads without turning this into a full-time job. Bless.We also talk about the AI situation on Pinterest, including AI-generated images, Pinterest’s AI labels and filters, and how AI is being used more thoughtfully inside ad tools and product visuals. Plus, Kate shares how she’s using AI in her own agency while still protecting the human strategy, creative judgment, and experience that make her work valuable.In this episode, we talk about:Why Pinterest is a strong cold traffic platform in 2026How Pinterest users behave differently from Instagram and TikTok usersThe two Pinterest metrics Kate recommends watching closelyWhat makes a strong Pinterest image todayHow often business owners should actually be pinningWhere keywords matter on PinterestThe current role of video on PinterestHow Pinterest is handling AI-generated contentWhat to know about Pinterest ads and Performance PlusHow Kate is marketing her own business through Google, YouTube, Pinterest, email, and podcastingWhat marketers can learn from choosing the platforms that match their energyKate’s quick action step is a good one: open the Pinterest app on your phone and use it like an actual person. Notice what catches your attention, what annoys you, what makes you click, and what makes you immediately back away from a website because there are approximately 175 pop-ups trying to ruin your day.Because yes, sometimes the best marketing research is remembering that real humans are on the other side of the screen.

May 12, 202629 min

What the No Pressure Post Party Taught Me

I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container.I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a vacuum. Life, capacity, creativity, travel, stress, and real human energy all affect how we show up online.In this episode, I talk about:what I was actually trying to measure in this experimentwhy short-form video stayed my preferencewhat happened when I dropped the day numbers from the challengethe kinds of content that performed bestwhy “just post more” is not a strategyhow energy and real life affected the experimentwhat I’m keeping, what I’m dropping, and what I’m still testingAnd if this hits a little close to home, come join us inside the Mindful Marketing Lab for my class Imperfect Motion: How to Experiment Without Spiraling. Inside the session, we’re talking about how to test ideas with more intention, less pressure, and way fewer unnecessary identity crises.Join the Lab: onlinedrea.com/lab

April 29, 202627 min

My AI Rules Have Changed: A 2026 Update for Business Owners

AI has changed a lot in the past year… and so have my thoughts on it.In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up.We’re talking about:AI as a shortcut (not a strategy)Why your standards need to get higher as AI gets betterWhere AI actually saves time—and where it quietly makes things worseWhy your voice matters more now than everAnd how to use AI inside a mindful marketing approach without turning your content into robot soupIf you’ve been feeling a little “wait… is this helping or hurting?” about AI lately, this one’s for you.✨ Free AI Audio Series + ChatGPT Starter PackShort, practical episodes on how I actually use AI in my business (without sounding like a robot)You’ll learn:How I write captions with AI (without the cringe)My “vibe check” editing processWhat I don’t use AI for—and whyHow I turn testimonials into better copy👉 Grab it here:onlinedrea.com/ai🎧 This Episode is Sponsored By RiversideIf you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches.👉 Try it here:onlinedrea.com/riverside

April 15, 202630 min

How to Simplify Your Content Strategy with Fope Nkwocha

Staring at a blank page wondering what to post next? You’re not alone.In this episode, I’m joined by Fope Nkwocha, a marketing coach who helps service providers simplify their content strategy and focus on what actually drives clients. We talk about why content often starts to feel overwhelming and how to create a system that turns everyday client conversations into meaningful marketing.If content creation has started to feel like busy work instead of business growth, this conversation will help you rethink your approach.In this episode, we talk about:Why content overwhelm happens and how to simplify your strategyHow to turn real client questions into powerful content ideasA framework for building trust with your audience through your contentHow to create content that connects directly to your offersWays to prevent burnout while staying consistent with your marketingThis Episode Was Made Possible By:Riverside All-in-One Podcast & Video PlatformVisit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews!About the Guest:Fope Nkwocha (Fopsy) is a business coach, educator, and speaker who helps service providers overcome the “execution gap” and build predictable revenue. With over a decade of experience across Google, startups, and the provincial government, she combines corporate-level strategy with hands-on execution.At Google Canada, she co-led a partnership that brought 50,000 small businesses online and drove triple-digit adoption growth. Today, she translates those systems into her 1:1 coaching program, Money-Making Priorities™, helping service providers make more in 12 weeks than they have all year.Fope’s journey spans entrepreneurship, academia, and community leadership—running multiple ventures, teaching business at Conestoga and Mohawk Colleges, and serving on nonprofit boards. She hosts two podcasts, Money-Making Priorities and Dear Fopsy, and is the author of Situationship: How to Stop Breaking Your Own Heart. Her work blends business strategy with practical lessons on resilience, helping clients succeed in both business and life.WebsiteLinkedInInstagramResources Mentioned:Join Fopsy's FREE Lead Sprint: Get 100 Qualified Leads in 5 Days

April 9, 202620 min

OnlyParks, Thirst Traps & The Shift No One Is Talking About

The episode discusses the 'Only Parks' trend, its origin, and why it's working. It explores the psychological impact, the shift in content creation, and the global events influencing the trend. It also delves into applying the trend to business marketing, the foundation of perspective, the importance of new angles, borrowing momentum, lowering the production bar, and commitment to the trend, highlighting the lightness of marketing.TakeawaysPattern interruption and emotional activation drive engagementBusinesses can benefit from low-lift, low-pressure content creationChapters00:00 Introduction to the Only Parks Trend05:31 The Psychological Impact of the Trend12:20 Applying the Trend to Business Marketing19:54 Commitment to the Trend

February 18, 202035 min

Uncomplicated Marketing with Kyla Roma

Ever feel like your marketing strategy just isn't getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more! In this podcast episode, we share: Recommendations for outlining your marketing plan or sales funnel Questions to help determine what's working for you and what isn't The value of knowing your audience's fears and giving them permission to be human Tips for putting your client at the center of your stories to seed your expertise The importance of illustrating what you offer to your ideal client Suggestions for how to take a break from social media Why connecting with your audience is invaluable Details about Kyla's Uncomplicated Marketing Academy Memorable Quotes: "Give yourself permission to be where you're at. You don't have to be everywhere at once. Make it as simple as possible." "Get curious about one place and figure out what's working for you there." "How can I bring more empathy to my content and how can I demonstrate my expertise?" "...It's just connecting on a human level, and sometimes we forget, when it comes to marketing, there's a lot of human-ness in it." "The outside of your business should match the inside of your business." About Kyla: Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She's spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She's also a toddler mom, and her family's breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that's NOT asking too much.) Connect with Kyla: https://www.instagram.com/kylaroma https://www.twitter.com/kylaroma https://www.kylaroma.com/ Freebie: Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business. Links Mentioned: https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

September 19, 201939 min

Using Brand Voice on Social Media with Helen Tremethick

Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more! In this podcast episode, we share: What attracted Helen to a career in copywriting and communication How Helen helps her clients identify their brand voice Why business owners and entrepreneurs struggle to find a path for their brand Why Helen's methodology is called "Captivate" The importance of understanding who you are and who your people are Suggestions for building a "know, like, trust" appeal with your audience How creating a brand voice evolves during the rebranding process The benefit of a strategic plan for content and using a brand voice road map Why it's valuable to know what your audience wants and what will resonate with them Tips for those who need writing inspiration and the power of free writing Details about Helen's Copy Courage Program Memorable Quotes: "We teach what we need to learn." "In order to create a solid brand voice, you need to know who you're talking to, not just what you stand for." "Get to know your people, know what you want to say to them." "What are they feeling right now? What are the problems that you'll solve and what does that feel like to them?" "You need to have a plan as to what you're going to share and how that supports how you're trying to serve." "When you have a brand that wants to elevate other people, it's helpful to share what elevates you." About Helen Tremethick Helen Tremethick is a brand voice strategist and copy coach whose values-driven approach to communications helps scaling entrepreneurs and small businesses move their businesses into the next sphere with just the right amount of love and badassery. Helen is the CEO of The Communications Distillery, a boutique branding studio located in an old farmhouse in the middle of the Ontario countryside. Connect with Helen: https://instagram.com/helentremethick https://facebook.com/communicationsdistillery Links Mentioned: Copy Courage Program: http://communicationsdistillery.com/courage Free Offer: http://communicationsdistillery.com/free - Free Copywriting Guide and 4-part learning series that will help you on the path to realigning your message with who you are and who you serve. This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

August 9, 201826 min

How to Juggle Social Media for Your Side Business w/ Katrina Garnes

Today's episode is all about time! If you're looking for key tips for how to juggle managing social media for your side business without burning out, this podcast is for you. Listen in for: Katrina's backstory and how she runs her business The 4 keys to juggling your full-time job and your side business How to streamline your social media scheduling … and more! /// About Katrina Garnes Katrina Garnes is an ambitious millennial who's spent the past 8 years learning, educating, and executing successful digital marketing and communications strategies while serving her community. Garnes is currently the Director of Marketing and Communications at a graduate institution in Atlanta, Georgia. She began her career by starting her small business Cold Storm Media Productions LLC. She is also one of the founders of MINGLE of the Pee Dee (Minorities Involved in Networking, Growth, Leadership, and Empowerment). She would go on to receive She Magazines, "Young Entrepreneur of the Year" Award in 2015. Katrina looks forward to expanding and reaching the lives and minds of not only the youth but millennials across the world. /// Quotes Be comfortable. Understand that this video is not live. You can make mistakes. If you're going to do it, you have to be dedicated. Social media is my #1 outlet to get the awareness out there as to what it is that I do. Social media is a great way to be authentic and share your story. It's a very inexpensive and non-intrusive way to do that. It's all about knowing who your audience is. It's very, very, very important for growing your following. /// Connect with Katrina Website Instagram Click here to grab Katrina's eBook. Use Promo Code: 10WAYS for 10% off. Tools Mentioned: Hootsuite For all show notes and to subscribe to the podcast, visit the website. Want more social media help? The free Facebook group is the perfect place to the the social media support your business needs. Click here to join.