
Is Customer Experience Dead or Just Changing in Hospitality?
Is customer experience dead? No -- but the way hospitality leaders have been managing it is. Rick Denton, host of CX Passport and a 30-year corporate customer experience veteran, joins Michelle Pascoe to explain why CX as a discipline isn't dying, but the branding around it is -- and what hospitality leaders must do differently to stay ahead. Are your venues investing in the right things, or are you cutting the very people who make the guest experience worth returning for? In this conversation, Michelle and Rick get specific about what hospitality leaders are getting wrong right now -- from over-relying on data dashboards without acting on them, to cutting frontline staff in the name of efficiency and wondering why revenue is falling. Rick's view is direct: CX will never die because customers and experiences will always exist. What's dying is the version of CX that couldn't prove its value in dollars. Key Takeaways Why the branding of customer experience is fading and what hospitality leaders should focus on instead. How AI is freeing frontline staff to spend more time with guests -- and how companies are getting that trade-off dangerously wrong. Why CX data and dashboards are worthless unless leaders take meaningful, revenue-linked action on what they find. How frontline teams hold the most valuable guest insight in any venue, and why most leaders never access it properly. What hospitality leaders must do to stay relevant as AI, cost pressure, and the polycrisis converge. Next Steps Subscribe to The Michelle Pascoe Hospitality Podcast on YouTube, Apple Podcasts, and Spotify: https://www.michellepascoe.com/The-Michelle-Pascoe-Hospitality-Podcast Join Michelle's newsletter for leadership, culture, and service excellence: https://www.michellepascoe.com/blog Book customer service workshops and middle management programs tailored to clubs, hotels, and hospitality venues: https://www.michellepascoe.com/traininganddevelopmentprograms About Michelle Michelle Pascoe helps hospitality leaders build multigenerational teams, lift service standards, and embed values-led culture. A Certified Speaking Professional with over 30 years in the hospitality industry, Michelle delivers bespoke keynotes, workshops, and leadership programs for clubs, hotels, and hospitality venues across Australia and internationally. Book customer service workshops and middle management programs: https://www.michellepascoe.com/traininganddevelopmentprograms About Rick Rick Denton is the creator and host of CX Passport, a global customer experience podcast with more than 250 episodes and listeners in over 100 countries. Before podcasting, Rick spent three decades leading customer-focused initiatives inside large organisations. He is also the co-host of The Loud Quiet, a podcast and community he launched with his wife Clancy for empty nesters navigating a major life transition -- which became the basis for their 2026 book, The Loud Quiet: Love, Laughter and Life in the Empty Nest. Rick is based in Dallas, Texas. CX Passport: https://www.cxpassport.com CX Passport on YouTube: https://www.youtube.com/@cxpassport The Loud Quiet: https://www.theloudquiet.com
















