The Medical Device Marketing Podcast

Hosted by Podymos

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Latest episode

May 2025

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EN-US

About the show

Expert insights on what really works in medical device marketing. Brought to you by Podymos, this podcast dives into the strategies, trends, and challenges shaping MedTech communications. Whether you’re looking to build brand awareness, navigate regulations, or drive engagement, we bring you actionable advice from industry leaders. Disruptive insights. Real-world strategies. Better marketing.

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60 recent

May 30, 2025Episode 1137 min

How MedTech marketing, market access and sales needs to change in 2025

Send a textIn this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos.The episode dives into the growing challenge of cutting through market noise and how hyper-personalisation, AI, and intelligent segmentation are becoming essential tools. Justin also shares how tools like Hepisode data are changing the game for localised market access, why NHS policy shifts demand a deeper level of customer research, and why mapping the full buyer journey is no longer optional.From understanding your customer's economic incentives to building cross-functional teams that think like a Formula 1 pit crew, this episode offers actionable insight for marketers, commercial leaders, and founders looking to succeed in today's MedTech environment.If you want to get in contact with Justin to discuss if your commercialisation strategy is sales ready, contact him via LinkedIn - https://www.linkedin.com/in/justin-hall1/

May 9, 2025Episode 1042 min

Why medical device usability testing matters: Expert insights from Professor Clutton-Brock

Send a textIn this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development. From building high-fidelity simulation environments to advising during the UK's COVID-19 ventilator challenge, Professor Clutton-Brock shares practical insights on how early usability testing can save companies millions, and more importantly, improve patient safety.The conversation covers what usability testing involves, the difference between usability and human factors, and why regulations are increasingly demanding evidence of usability. We discuss real-world examples where small design oversights had major implications and explain how structured usability studies can dramatically improve a product's adoption and longevity.Finally, for startups and SMEs, Professor Clutton-Brock outlines how his team supports usability studies from early CAD concepts to first-in-human trials. This is all within a uniquely realistic, adaptable, and confidential environment. If you're developing new medical technologies, this episode is important listening to ensure success both pre- and post-market.To discuss usability testing for your device, get in contact with Professor Clutton-Brock's team please visit https://www.hrc-devices.nihr.ac.uk/

February 28, 2025Episode 953 min

Medical device registries: What they are & how to use them in marketing

Send a textMedical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing?In this episode, we speak with Dr. Peter Walton, Managing Director of Dendrite Clinical Systems, and Mike Branagan-Harris, CEO of HealthTech Strategies, to explore:✔️ What medical device registries are and how they work✔️ The key differences between registries and clinical trials✔️ How registries provide real-world evidence to support marketing and sales✔️ Common challenges and how to overcome them✔️ How registries help build trust with healthcare professionalsIf you're involved in medical device marketing, this episode will give you clear, practical insights into how registries can strengthen your strategy.🎧 Listen now and subscribe for more expert discussions on medical device marketing.

February 14, 2025Episode 81 hr 0 min

60. Building a compliant distribution strategy: Essential insights for device marketers

Send a textGetting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of.What you’ll learn:- The roles of manufacturers, authorised representatives, importers, and distributors- Why service level agreements (SLAs) matter in medical device supply chains- Key regulatory considerations for marketing compliance and approved claims- The risks of supply shortages and how they impact manufacturers and distributors- The challenges and benefits of launching in the EU, UK, and USIf you work in medical device marketing, sales, or distribution, this episode will help you navigate the complexities of compliance and market access.

January 31, 2025Episode 71 hr 11 min

59. What medical device marketers need to know about regulatory affairs

Send a text🔔 Interested in how regulations affect marketing in medical device? 🔔This week on #TheMedicalDeviceMarketingPodcast, we sat down with regulatory experts Jacqueline van Druten and Cecil Wood to discuss everything a marketer needs to know about medical device regulations.✔️Who are regulatory affairs and what do they do?✔️What's a CDP and a CER?✔️The importance of regulations in post-market surveillance

January 15, 2025Episode 648 min

58. The power of PR: 1.2 Billion views from 67 pieces of PR coverage

Send a textIn this episode of The Medical Device Marketing Podcast, we're back with Amanda Hayhurst talking about the impressive 1.2 billion views that she managed to collect over 67 pieces of coverage!To find out her story and how she did it listen here or watch the full video on our YouTube channel: LINK

December 11, 2024Episode 543 min

57. Cutting through the noise: What medical device marketers need to know about PR

Send a textIn this podcast, we sit down with Gloucester Road PR's Amanda Hayhurst and talk about all things PR in the medical device industry. Everything from:🤔 What PR is (and how it differs from social media and paid ads)💭Why PR is still an important tool in today's marketing landscape🆙How to use PR to boost your medical technology and build brand credibilityTune in now and find out how PR can help your medical device marketing.

November 27, 2024Episode 441 min

56. Effective use of market access to get your technology to patients faster

Send a textIn our latest episode of The Medical Device Marketing Podcast, we spoke to Mike Branagan-Harris and John West about the best ways you can use market access to help speed up your adoption process and get your technology to patients faster.

November 13, 2024Episode 31 hr 5 min

55. Understanding market access: Aligning medical devices with healthcare needs

Send a textIn this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market access, and why does it matter for MedTech products? If you’re a marketer aiming to help your devices reach patients and shorten sales cycles, understanding this process is key.Our guests bring firsthand experience and practical insights. Mike Branagan-Harris, Founder and CEO of Device Access, has spent over a decade helping MedTech companies secure NICE approvals, speeding up patient access to new technologies in the NHS and beyond. Joining him is John West, who recently moved from a 23-year career in the NHS to IGES. John’s background in NHS management gives him unique insights into the inner workings of healthcare services and the challenges of getting devices to the people who need them.Tune in as Mike and John break down what market access really means, why it’s so vital, and how MedTech marketers can make it work for them. If you’re looking to understand how to get your products where they’re needed most, this episode is packed with insights you won’t want to miss.

October 30, 2024Episode 237 min

54. Implementing market research across the product lifecycle

Send a textUnlock the potential of your medical device with insights from market access experts. In this episode of the Medical Device Marketing Podcast, we dive into a critical conversation about the pivotal role of market access and its direct impact on your product's success.Join us as we speak with Michael Branagan-Harris and John West from Device Access UK Ltd to explore:What market access truly means for MedTech companiesHow it influences patient access and healthcare outcomesIts crucial role in accelerating sales cycles and ensuring commercial successWhether you’re a seasoned marketer or new to the industry, this episode is packed with actionable insights to help you align your strategy with market needs and drive meaningful impact in healthcare. Tune in for a compelling discussion that brings clarity and direction to your market access strategy!Watch the full video on our YouTube Channel: