
A Career Decision, Not a Purchase Order w/ Craig Green, SVP of Business Development-Keytronic
In this episode of The Med-Tech Talent Lab, Mitch Robbins sits down with Craig Green, Senior Vice President of Business Development at Keytronic, to explore what three decades in contract manufacturing have taught him about winning business and building the teams that deliver it. Craig spent the first twelve years of his career in the electric utility industry. Then the owner of a contract manufacturer came to his house for dinner, and forty-five minutes later Craig had agreed to run marketing for a metal stamping operation he knew nothing about, in a building that didn't yet own a press. He traces the path from there through the CEO seat at OEM Worldwide, where he inherited a company that had just lost forty percent of its revenue and grew it from eleven million to nearly seventy through the Great Recession. The conversation also explores why reshoring is pulling a surge of work back to North America, why awarding a manufacturing contract is a career decision for the person signing it, the question Craig asks early in every sales interview that makes up his mind, and what breaks inside a company at each new level of revenue. Whether you're in business development, running a manufacturing business, or building a commercial team, this episode offers practical insights on what actually wins programs, what you can teach a salesperson and what you can't, and where contract manufacturing is headed next. In this episode, you'll learn: Why reshoring is pulling manufacturing back from China and the Pacific Rim What has not changed about contract manufacturing in forty years Why awarding a contract is a career decision for the person signing it The interview question Craig asks that decides it in the first five minutes What you can teach a business development hire, and what you can't How he grew a company from $11M to nearly $70M through the Great Recession Why the wheels come off at every new revenue milestone, and how to plan for it Why he built a company-wide bonus program while still losing money Where vertical integration and one-stop capability are heading ...and so much more! Craig Green on LinkedIn: https://www.linkedin.com/in/craig-green-172a337/ Keytronic on the web: www.keytronic.com










