
Passing on a $4 Billion Toy Led to PAW Patrol
Spin Master co-founder Ronnen Harary passed on Beyblade, a toy that went on to sell $4 billion, and that miss led to Bakugan and PAW Patrol. Kyle Matthews sits down with Ronnen to talk about starting a toy company at 23 with $10,000 and no experience, pitching Kmart with no presentation, hiring from a homeless shelter, and growing up with dysgraphia. They also cover two years of losses after 16 profitable ones, four rounds of layoffs, how PAW Patrol was born at the company's lowest point, and his book No Experience Necessary, which argues that being young and inexperienced is an advantage. Follow Ronnen Harary: Instagram: https://www.instagram.com/ronnen.harary/ Website: https://www.ronnenharary.com Take the NEN Challenge: Website: https://www.nenchallenge.com Get Ronnen's Book: No Experience Necessary: https://www.penguinrandomhouse.com/books/789812/no-experience-necessary-by-ronnen-harary/ Follow Kyle Matthews CEO: Instagram: https://www.instagram.com/kylematthewsceo TikTok: https://www.tiktok.com/@kylematthewsceo X: https://x.com/kylematthewsceo LinkedIn: https://www.linkedin.com/in/kylematthewsceo 00:00 Passing on a $4 Billion Toy 00:45 Meet Ronnen Harary 01:53 The No Experience Necessary Tour 04:21 Why He Started at 23 05:21 Living With Dysgraphia 08:16 Growing Up Around Persian Carpets 09:15 The Grass Heads Idea 10:56 $10,000 to $3 Million 11:43 Everybody's Rooting for You 14:35 The Kmart Pitch 19:25 Hiring From a Homeless Shelter 20:00 Devil Sticks Go National 22:43 I Was Not Employable 23:55 Learning to Handle Pressure 28:54 $100 Million by 1999 30:13 Bakugan and a Billion in Sales 30:37 Two Years of Losses 31:26 Glue on the Back of the Package 32:41 Four Rounds of Layoffs 34:43 How PAW Patrol Was Born 37:52 The Beyblade Pass 40:59 From Bakugan to PAW Patrol 43:02 The Birthday Cake Test 43:55 What Drove Him 45:49 Business Is an Art 49:09 Find the Sport You're Built For 50:25 Shame and a Learning Disability 53:30 Stepping Down as Co-CEO 54:47 Cape Town to Nairobi 56:07 Writing the Book 58:13 The Inverse Risk 01:00:49 Climbing the Corporate Ladder Instead 01:02:41 Taking Failure Out of the Lexicon 01:03:51 Closing Thoughts





