The 360° Marketing Show with Anusha Kannan

Hosted by Anusha Ramesh Kannan

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May 2026

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The 360° Marketing Show with Anusha Kannan is a full-stack, full-funnel marketing podcast that explores how it all connects, from brand and demand to systems, storytelling, customer retention, and strategy. Formerly The Marketing Woman Podcast, this show is for marketers who think beyond tactics and want to understand the whole engine. Each episode brings insights from Anusha and guests who know their domain and how it fits into the bigger picture!! It’s not a niche podcast. It’s a thinking one! → HUB: anushakannan.com/the-360degree-marketing-show-with-anushakannan

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May 5, 20261 hr 15 min

What One Influencer Did Differently (Necessary in the Age of AI) | Vahbiz Cooper, Demandbase

VIDEO AVAILABLE ONLY ON YOUTUBE! Liked this episode? Be on The 360° Marketing Show: https://www.anushakannan.com/research-aimktRead my paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6436240 In this episode of The 360° Marketing Show, we've got Vahbiz Cooper, who leads influencer marketing and employee advocacy at Demandbase. We get into the unicorn piñata campaign that went viral on LinkedIn, why AI-written content quietly tanks your engagement, the influencer relationship that turned into a viral product video, the campaign that flopped (and came back as a win years later), and her prediction about where AI trust is headed in B2B.Timestamps1:00 — How Vahbiz got to where she is + Updates11:00 — The influencer who kept missing deadlines (and how one conversation changed everything)15:32 — Where Vahbiz actually uses AI in her workflow20:29 — The unicorn piñata campaign that broke the internet24:14 — Writing the Women in Sales blog with AI end-to-end29:42 — Why AI-written posts quietly lose engagement38:30 — The campaign that flopped (and what she learned)40:23 — The late wins nobody tracks on a dashboard43:53 — What actually makes employee advocacy work52:27 — The AI trust cliff that's coming for B2B1:06:33 — Do it scared, ask the dumb questions~ BUY MY BOOK ~https://www.anushakannan.com/book-updatesFREE RESOURCES ARE AVAILABLE HERE: https://www.anushakannan.com/360nucleus~ Follow The 360° Marketing Show on ~ ↳Instagram: https://www.instagram.com/the360degreemarketingshow/↳LinkedIn: linkedin.com/in/ the360marketingshowwithanushakannan ↳Website: https://t3ms.anushakannan.com/Follow Anusha (Host)↳ LinkedIn: ⁠linkedin.com/in/anusharameshkannan↳ Website: https://www.anushakannan.com/↳ YouTube: @anusharameshkannan ↳ Instagram: ⁠instagram.com/@anusharameshkannann🎵 Theme Song CodeCode: DZBHXH6X1SGHZV5Etags: agentic AI, B2B customer journey, AEO, Answer Engine Optimization, Future of marketing, full-stack marketing, marketing podcast, anusha ramesh kannan,, influencer marketing, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation

April 15, 202611 min

The Agent Bias in Marketing Nobody Is Talking About Yet

| VIDEO ONLY ON YOUTUBE | 👉JOIN THE RESEARCH: https://www.anushakannan.com/research-aimkt Your brand has two audiences now. A human one & an algorithmic one.Most marketers are only building for one of them & it's not even the one making the first call.In this episode, I break down the dual-journey model & the pre-delegation layer: why AI agents already have a preferred brand before your buyer even searches, where that bias comes from, and what it actually means for your marketing strategy in 2026.Read my paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6436240 ~ BUY MY BOOK ~https://www.anushakannan.com/book-updates👉 DOWNLOAD THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleusFREE RESOURCES ARE AVAILABLE HERE: https://www.anushakannan.com/360nucleus~ Follow The 360° Marketing Show on ~ ↳Instagram: https://www.instagram.com/the360degreemarketingshow/↳LinkedIn: linkedin.com/in/ the360marketingshowwithanushakannan ↳Website: https://t3ms.anushakannan.com/Follow Anusha (Host)↳ LinkedIn: ⁠linkedin.com/in/anusharameshkannan↳ Website: https://www.anushakannan.com/↳ YouTube: https://www.youtube.com/@anusharameshkannan↳ Instagram: ⁠instagram.com/anusharameshkannannTimestamps:0:00 — The dual audience problem: introduced0:57 — The three foundational assumptions of marketing2:08 — What the dual audience problem actually is2:44 — Amazon Bedrock Agent Core — live proof it's already here3:22 — How the agent bias works, step by step4:22 — Mem0 + Perplexity — more live examples 6:16 — How the funnel structurally breaks7:12 — Where the bias actually comes from7:18 — The pre-delegation layer, named8:14 — What to do: 3 strategic moves for CMOs and founders 10:29 — The Inner Game book mention🎵 Theme Song CodeCode: DZBHXH6X1SGHZV5Etags: agentic AI, B2B customer journey, AEO, Answer Engine Optimization, Future of marketing, full-stack marketing, marketing podcast, anusha ramesh kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation

February 4, 202623 min

New Season: The 360° Marketing Show × From Zero

The 360° Marketing Show is moving under From Zero with Anusha Kannan as I build the anti-LinkedIn & learn more lessons on marketing, branding, positioning. This isn't goodbye - just a new season! Actually implementing the lessons we discuss on this podcast in real time! Get early access to Gen Yodha: https://www.genyodha.com/Join From Zero: anushakannan.com/newsletterLet's connect:Instagram: https://www.instagram.com/anusharameshkannannLinkedIn: https://www.linkedin.com/in/anusharameshkannan/Who even am I? https://www.anushakannan.com/

August 26, 20251 min

Taking a Break - Here's What's Next for The 360° Marketing Show

A personal update about pausing the podcast until 2026, plus how to stay connected on our new Instagram: https://www.instagram.com/the360degreemarketingshow/ :)

July 8, 202530 min

How HubSpot’s PMM Team Drives Retention, GTM & AI Strategy | Alexander Rainford

Ever wonder what product marketing actually looks like inside HubSpot? In this episode (VIDEO ONLY ON YOUTUBE), I chat with Alex Rainford, PMM for Sales Hub, about what it really takes to drive pipeline, retention, and revenue in 2025. We get into full-funnel strategy, using AI without the fluff, working cross-functionally, and the PMM skills that actually move the needle. If you're a marketer looking to level up, this one's for you!Chapters 02:00 – Becoming a full-funnel PMM: acquisition to retention06:30 – Where product marketing is underestimated09:30 – Retention & usage: the PMM opportunity12:40 – When trial conversion stalls: key signals13:20 – Hiring PMMs: What Hiring Managers Look For15:30 – Mastering AI & domain expertise in 202523:30 – Positioning & messaging, mistakes to avoid24:30 – Getting your seat at the revenue table28:00 – The future of PMM: AI, collaboration & product🔗 Listen & Subscribe🎙️ The 360° Marketing Show with Anusha Kannan Hub:⁠anushakannan.com/the-360degree-marketing-show-with-anushakannan🧠 Explore the 360° Nucleus (Resource Hub):⁠anushakannan.com/360nucleus✉️ Newsletter – Context Switch📧 Sign up to receive Anusha’s newsletters:⁠anushakannan.com/newsletter🌐 Socials💼 LinkedIn – Anusha:⁠linkedin.com/in/anusharameshkannan💼 LinkedIn – The 360° Marketing Show: linkedin.com/in/ the360marketingshowwithanushakannan 📸 Instagram (BTS):⁠instagram.com/anusha_rameshkannan🎵 TikTok:⁠tiktok.com/@anusharameshkannan▶️ YouTube Channel:⁠@PivotwithAnushaKannan ALEX RAINFORD: LINKEDIN: https://www.linkedin.com/in/a-rainford/👀 Featured episode: Anusha on AMA Boston’s Talking Marketing⁠Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7 🎵 Theme Song CodeCode: DZBHXH6X1SGHZV5E, ITVWDILTDI5MA2V7tags: B2B marketing 2025, GTM strategy, vertical marketing, product marketing, SaaS marketing, FP&A for marketers, marketing ROI, pipeline marketing, demand generation, CFO marketing alignment, CAC payback, GTM trends 2025, marketing analytics, marketing podcast, full-stack marketing, Anusha Kannan, marketing leadership, content marketing, customer marketing, AI in marketing, Context Switch newsletter, brand building, marketing operations, community-led growth, marketing psychology, founder marketing, marketing careers, growth marketing, email marketing, startup marketing, marketing advice, marketing automation, AI content strategy, solopreneur podcast, HubSpot PMM, PMM skills, HubSpot careers, product-led growth, go to market strategy, retention marketing, product marketing tips, full funnel marketing

June 26, 20254 min

Plot Twist: Your Users Don’t Want to Pay You | Why Adoption Doesn’t Equal Growth (Sidebar Chat #1)

Why adoption doesn't mean product-market fit or revenue growth, and how GTM teams miss the conversion gap.--------------------------------------------------------------------🔗 Listen & Subscribe🎙️ The 360° Marketing Show with Anusha Kannan Hub:⁠anushakannan.com/the-360degree-marketing-show-with-anushakannan------------------------------------------------------------------------------------------------------------------🧠 Explore the 360° Nucleus (Resource Hub):⁠anushakannan.com/360nucleus------------------------------------------------------------------------------------------------------------------✉️ Newsletter – Context Switch📧 Sign up to receive Anusha’s newsletters:⁠anushakannan.com/newsletter---------------------------------------------------------------------🌐 Socials💼 LinkedIn – Anusha:⁠linkedin.com/in/anusharameshkannan💼 LinkedIn – The 360° Marketing Show: linkedin.com/in/ the360marketingshowwithanushakannan 📸 Instagram (BTS):⁠instagram.com/anusha_rameshkannan🎵 TikTok:⁠tiktok.com/@anusharameshkannan▶️ YouTube Channel: @PivotwithAnushaKannan ---------------------------------------------------------------------👀 Featured episode: Anusha on AMA Boston’s Talking Marketing⁠Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7 ---------------------------------------------------------------------🎵 Theme Song CodeCode: DZBHXH6X1SGHZV5E, ITVWDILTDI5MA2V7tags: product-led growth, PLG onboarding, SaaS activation, B2B marketing strategy, GTM execution, SaaS retention, marketing funnels, activation metrics, user onboarding, customer lifecycle, marketing, full-stack marketing, marketing podcast, Anusha Kannan, B2B marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, AI in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, B2B content, growth marketing, Context Switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, AI content strategy, marketing automation.

June 24, 20258 min

How B2B marketers are winning with Vertical Focus, Finance & Pipeline in 2025!

THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleusB2B marketing in 2025 isn’t about more leads, it’s about smarter strategy, tighter spend, & owning the pipeline. In this episode, we break down what top marketers are doing differently to align with finance, go deeper with verticals, and prove real ROI! T I M E S T A M P S:00:36 – Why Vertical GTM Is Outperforming Broad PlaysFrictionless targeting, personalization that converts, and faster pipeline growth.02:53 – How FP&A Is Reshaping Marketing StrategyCollaborating with finance, building “what-if” models, and becoming a growth advisor.04:30 – Pipeline Is the New North StarMoving beyond vanity metrics, aligning with sales, and owning revenue outcomes.06:24 – Next-Level Segmentation (That Most Marketers Miss)Behavioral + financial filters on top of industry verticals for smarter targeting.07:14 – Final Takeaways & ResourcesGo narrow, partner with finance, track real metrics &and grab the free guide! 🔗 Listen & Subscribe🎙️ The 360° Marketing Show with Anusha Kannan Hub:⁠anushakannan.com/the-360degree-marketing-show-with-anushakannan🧠 Explore the 360° Nucleus (Resource Hub):⁠anushakannan.com/360nucleus✉️ Newsletter – Context Switch📧 Sign up to receive Anusha’s newsletters:⁠anushakannan.com/newsletter🌐 Socials💼 LinkedIn – Anusha:⁠linkedin.com/in/anusharameshkannan💼 LinkedIn – The 360° Marketing Show: linkedin.com/in/ the360marketingshowwithanushakannan 📸 Instagram (BTS):⁠instagram.com/anusha_rameshkannan🎵 TikTok:⁠tiktok.com/@anusharameshkannan▶️ Pivot with Anusha Kannan: https://open.spotify.com/show/1lCcjGlE0JdGDrdimT6qVv?si=ac56cc8670e34d6e👀 Featured episode: Anusha on AMA Boston’s Talking Marketing⁠Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7 🎵 Theme Song CodeCode: DZBHXH6X1SGHZV5E, ITVWDILTDI5MA2V7tags: B2B marketing 2025, GTM strategy, vertical marketing, product marketing, SaaS marketing, FP&A for marketers, marketing ROI, pipeline marketing, demand generation, CFO marketing alignment, CAC payback, GTM trends 2025, marketing analytics, marketing podcast, full-stack marketing, Anusha Kannan, marketing leadership, content marketing, customer marketing, ai in marketing, context switch newsletter, brand building, marketing operations, community-led growth, marketing psychology, founder marketing, marketing careers, growth marketing, email marketing, startup marketing, marketing advice, marketer to founder, marketing automation, ai content strategy, solopreneur podcast

June 10, 20258 min

The Real Reason Your Product Led Growth Motion Isn’t Converting

→ Download the PLG Activation Audit: https://www.anushakannan.com/360nucleus "You promised marriage. They came for coffee." That’s the mistake most PLG (product-led growth) strategies make...overpromising transformation before the user even knows what your product does!! In this episode, Anusha Ramesh Kannan breaks down why your SaaS activation flow might be failing, and how to fix it using the Promise → Path → Payoff framework. You’ll learn: ✅ Why is activation your biggest conversion bottleneck ✅ How to design onboarding like a GTM strategist, not just a product team ✅ What micro-moments drive real retention ⏰ TIMESTAMPS 00:47 – The PLG Activation Problem No One Talks About 01:22 – Your Promise Disappears After Login 02:10 – Why PLG Products Lose Users in Week One 02:31 – This Isn’t Just UX, It’s a GTM Failure Activation is not a design issue. It’s a go-to-market misalignment. 02:48 – The Notion Example: Coffee Before Commitment How Notion nailed PLG activation by doing this first! 03:40 – Why Your ‘Best Features’ Might Be Useless Stop leading with what you think is great, focus on what the user needs right now. 04:00 – [Framework] Promise → Path → Payoff The 3-step PLG onboarding framework that fixes activation breakdowns. 04:30 – The ‘Promise’ Test: Can You Deliver Fast Enough? 05:09 – The ‘Path’ Layer: GTM-Driven Onboarding 05:46 – Personalization That Converts: Airtable 06:02 – Activation Is About Progress, Not Features Let users feel the win. Make them the hero, not your product. 06:20 – The ‘Payoff’ Layer: Feedback That Reinforces Value Use micro-moments like “You saved 2 hours” to increase perceived ROI. 07:01 – Retention Starts at Activation The top predictor of churn: users who never saw early value. 07:31 – Optimize for Curiosity, Not Commitment 08:12 – Get the Free PLG Activation Audit + Prompt Pack Available at: anushakannan.com/360nucleus 🔗 Listen & Subscribe 🎙️ The 360° Marketing Show with Anusha Kannan Hub: ⁠anushakannan.com/the-360degree-marketing-show-with-anushakannan 🧠 Explore the 360° Nucleus (Resource Hub): ⁠anushakannan.com/360nucleus ✉️ Newsletter – Context Switch 📧 Sign up to receive Anusha’s newsletters: ⁠anushakannan.com/newsletter 🌐 Socials 💼 LinkedIn – Anusha: ⁠linkedin.com/in/anusharameshkannan 💼 LinkedIn – The 360° Marketing Show: linkedin.com/in/ the360marketingshowwithanushakannan 📸 Instagram (BTS): ⁠instagram.com/anusha_rameshkannan 🎵 TikTok: ⁠tiktok.com/@anusharameshkannan ▶️ YouTube Channel: ⁠ @PivotwithAnushaKannan ⁠ 👀 Featured episode: Anusha on AMA Boston’s Talking Marketing ⁠Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7 🎵 Theme Song Code Code: DZBHXH6X1SGHZV5E, ITVWDILTDI5MA2V7 tags: product-led growth, PLG onboarding, SaaS activation, B2B marketing strategy, GTM execution, SaaS retention, marketing funnels, activation metrics, user onboarding, customer lifecycle, marketing, full-stack marketing, marketing podcast, Anusha Kannan, B2B marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, AI in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, B2B content, growth marketing, Context Switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, AI content strategy, marketing automation

May 7, 20256 min

Why B2B Marketing Looks More Like B2C Now?

THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleusMost B2B brands are still selling like it's 2016.Meanwhile, your buyers? They're behaving like consumers with higher expectations and zero patience!!In this episode, we break down the real reason B2B is shifting and what your team needs to do next :)🔗 Listen & Subscribe🎙️ The 360° Marketing Show with Anusha Kannan Hub:⁠anushakannan.com/the-360degree-marketing-show-with-anushakannan🧠 Explore the 360° Nucleus (Resource Hub):⁠anushakannan.com/360nucleus✉️ Newsletter – Context Switch📧 Sign up to receive Anusha’s newsletters:⁠anushakannan.com/newsletter🌐 Socials💼 LinkedIn – Anusha:⁠linkedin.com/in/anusharameshkannan💼 LinkedIn – The 360° Marketing Show: linkedin.com/in/ the360marketingshowwithanushakannan 📸 Instagram (BTS):⁠instagram.com/anusha_rameshkannan🎵 TikTok:⁠tiktok.com/@anusharameshkannan▶️ YouTube Channel:⁠ ⁨@PivotwithAnushaKannan⁩ 👀 Featured episode: Anusha on AMA Boston’s Talking Marketing⁠Watch here: https://youtu.be/klH_zfYc8XY?si=RFbAS_oLTPVQkPy7 🎵 Theme Song CodeCode: DZBHXH6X1SGHZV5E, ITVWDILTDI5MA2V7tags: marketing, full-stack marketing, marketing podcast, anusha kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation

April 22, 202515 min

Storytelling, burnout & TOP brand's bad UX- Kitchen Marketing™

Storytelling, burnout & broken UX, all while I chop onions. Welcome to Kitchen Marketing™ (just a segment by The 360° Marketing Show with Anusha Kannan)This isn’t your usual podcast episode. I was mid-cooking (yes, quinoa included) when a wave of thoughts hit about the current state of marketing, so I hit record. No script. No setup. Just real talk!! In this vlog-style episode, I share:• Why marketing feels soul-deep exhausting lately• The disconnect between brand messaging and real product experience• Why storytelling still wins (science backs it)• What happens when even top SaaS brands create burnout by design• And how we can shift toward connection over performanceWhether you're a marketer, founder, creative—or just feeling the noise—I hope this helps you breathe a little deeper.👇 Let me know in the comments: Which part hit home for you?T I M E S T A M P S00:00 – Welcome to Kitchen Marketing™ (onions + thoughts incoming)01:15 – Why marketing feels soul-deep exhausting03:10 – The science behind why storytelling still works04:43 – "Proof" ≠ resonance: the problem with case studies + testimonials05:41 – Personal rant: When top SaaS tools create burnout by design06:36 – Messaging vs experience → where brands break trust08:03 – Real marketing ≠ hype → it's matchmaking09:18 – Loud content vs. deep context: what *actually* builds loyalty10:30 – Marketing as experience, not just sales11:00 – Why I started this podcast (and how it keeps me thinking)12:56 – Relevance is greater than virality (and a quinoa lesson to close)THIS EPISODE'S COMPANION GUIDE: https://www.anushakannan.com/360nucleus#:~:text=GUIDE%3A%20EPISODE%204-,Companion%20Guides,-TL%3BDRs%20of🔗 Listen & Subscribe🎙️ The 360° Marketing Show with Anusha Kannan Hub:⁠anushakannan.com/the-360degree-marketing-show-with-anushakannan🎧 The Pivot to Balance Podcast:⁠anushakannan.com/the-pivot-to-balance-podcast🧠 Explore the 360° Nucleus (Resource Hub):⁠anushakannan.com/360nucleus✉️ Newsletter – Context Switch📧 Sign up to receive Anusha’s newsletters:⁠anushakannan.com/newsletter🌐 Socials💼 LinkedIn – Anusha:⁠linkedin.com/in/anusharameshkannan💼 LinkedIn – The 360° Marketing Show: / the360marketingshowwithanushakannan 📸 Instagram (BTS):⁠instagram.com/anusha_rameshkannan🎵 TikTok:⁠tiktok.com/@anusharameshkannan▶️ YouTube Channel:⁠ / @anusharameshkannan 👀 Featured episode: Anusha on AMA Boston’s Talking Marketing⁠Watch here🎵 Theme Song CodeCode: DZBHXH6X1SGHZV5E, ITVWDILTDI5MA2V7tags: marketing, full-stack marketing, marketing podcast, anusha kannan, b2b marketing, marketing strategy, content marketing, product marketing, marketing analytics, customer marketing, ai in marketing, marketing careers, founder marketing, brand building, demand generation, marketing operations, b2b content, growth marketing, context switch newsletter, marketing thought leadership, customer advocacy, community-led growth, marketing leadership, email marketing, startup marketing, solopreneur podcast, marketing tools, marketing psychology, marketing neuroscience, career in marketing, marketer to founder, marketing advice, ai content strategy, marketing automation