SaaSy AF

Hosted by Aaron Gibson

Business Entrepreneurship

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Apr 2026

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About the show

Not another inspirational bullshit business bro podcast. Welcome to SaaSy AF, the no-holds-barred podcast where tech meets sass. From the latest innovations and news in Silicon Valley to the unfiltered truths about building a startup, SaaSy AF delivers unfiltered insights. We’re talking no buzzwords, no corporate fluff—just real, conversations about what’s working and what’s not. We will be discussing everything from VC drama to industry trends, partnered with Irish cynicism and humour. Plus, we’ll occasionally give our two cents on topics like pop culture, self-improvement, and the oddities of modern life.

Listen to episodes

17 recent

October 19, 202650 min

Rory Sutherland on hype, habits and the invisible productivity crisis | Sassy AF

Rory Sutherland, Vice Chairman of Ogilvy UK and founder of its behavioural science practice, is back on Sassy AF. He talks about why being too early is one of the worst things that can happen to a good idea. We cover why Zoom succeeded where Skype struggled, how the “bottomless brunch” made day drinking socially acceptable, and why he’d happily introduce a WhatsApp tax. 0:00 Welcome back, Rory Sutherland 1:01 Hype, timing and the danger of being too early 6:14 Why adoption is never instant (EVs, automatics, Google Glass) 12:26 Smart glasses, the end of the keyboard and multiplayer AI 20:43 The invisible productivity crisis and busy work 25:42 Remote work, flexible hours and Friday afternoons 30:26 The marketing of politics, media, and Andy Burnham #RorySutherland #behaviouralscience #marketing #AI

April 13, 2026Episode 1822 min

The Mindset That Creates World-Class Performers | Jamil Qureshi

What separates world-class performers from everyone else? In this episode of SaaSy AF, we sit down with world-renowned performance psychologist Jamil Qureshi. He's coached 6 world #1 athletes, worked with Premier League clubs, Formula 1 drivers, and Fortune 500 CEOs and now he's taking to the SaaSy AF chair. We break down the biggest myth about high performance, why top performers don’t see it as “work”, how to overcome fear of failure, and more! If you're a founder, leader, or ambitious professional, this is a must-watch. 00:00 Introducing Jamil Qureshi 00:37 The biggest myth about high performance 02:21 Clarity vs noise (why focus matters) 05:08 What top performers have in common 08:40 Why founders burn out vs scale 12:22 Blame vs responsibility mindset 14:52 Building high-performance teams 18:10 Leadership lessons from COVID 22:46 The 1% improvement rule

November 4, 2025Episode 1124 min

The Psychology of AI Adoption: How Humans Decide with Dan Bennett | SaaSy AF

In this episode of SaaSy AF, we dive into the fascinating intersection of behavioral science, psychology, and artificial intelligence with Dan Bennett, a leading behavioral scientist who studies how humans make decisions and adopt new technologies. Dan has used his knowledge to help guide some of the biggest global brands in their campaign decisions. We discuss how uncertainty can help make better decisions, why humans hesitate towards new ideas, and the impact our decision making process has on AI uptake. If you’re curious about how humans think, decide, and adapt to emerging tech, this conversation is a must-watch. To skip to the good bits, see here: 00:00 Introducing Dan Bennett 01:36 Why the ability to endure uncertainty matters in decision making 05:40 Prioritizing the method over the anecdote, in behavioral science 07:58 Behavioral science is a gas not a solid 09:23 Motivation isn't enough on its own for team success 10:09 How businesses can and have changed customer behavior 14:23 The concern that AI will receive the same reputation as Web3 and the power of branding 18:37 How will behavioral science evolve alongside AI in order to support growth 20:17 Why AI hype works for B2B but not employee adoption 23:18 Dan Bennett book recommendation FOLLOW ► Instagram: https://www.instagram.com/aaronbgibson/ LinkedIn: https://www.linkedin.com/in/aaronhurree/ 🔔 Turn on notifications so you never miss an episode. FOLLOW ► Instagram: https://www.instagram.com/aaronbgibson/ LinkedIn: https://www.linkedin.com/in/aaronhurree/

March 11, 2025Episode 444 min

SaaSy AF: From Pitch Decks to Dance Steps: Richard Fearn’s Entrepreneurial Shuffle

In this episode, Aaron and Richard dive into the dynamic world of tech investing, exploring Richard's exciting foray into Broadway, where he’s collaborating with legendary rapper Nas on a groundbreaking production. Tune in for a curious chat about the evolving entrepreneurial landscape across the US and Europe, where the duo discuss the power of collaboration, how AI is shaking up industries, and why every wannabe innovator needs a mentor to guide them in their early days. FOLLOW ► Instagram: https://www.instagram.com/aaronbgibson/ LinkedIn: https://www.linkedin.com/in/aaronhurree/

February 7, 2025Episode 21 hr 5 min

SaaSy AF: The Business of Comedy: Insights from Danny O'Brien

In this episode, Aaron and Pamela chat with comedian Danny O'Brien, live from Dublin! Danny shares his insights on balancing work and mental health in the comedy world, the pressures of social media, and the importance of genuine connections. Join us for a fun and thought-provoking conversation filled with laughs and valuable takeaways. Don't miss it!Follow Danny O'Brien @dobcomedy and check out his website for tour dates and workshops! FOLLOW ► Instagram: https://www.instagram.com/aaronbgibson/ LinkedIn: https://www.linkedin.com/in/aaronhurree/

September 3, 2025Episode 824 min

SaaSy AF: Grace Campbell Talks Social Media, the Comedic Value in Politics and her Dream Afters

Comedian and author Grace Campbell joins episode 8 of SaaSy AF for an unfiltered chat on social media, trolling, growing up around politics and that age-old dilemma – who are you bringing to afters. From finding her voice on stage to handling online abuse, Grace shares sharp, honest lessons from the frontline of modern comedy. For those who like to skip to the good bits, here's where to head to: 00:00 Introducing Grace Campbell. 01:45 Coping with social media fakeness and using trolls for comedy. 05:20 Tattlelife and how anonymity encourages trolls. 07:26 Using red button questions with Alastair Campbell. 09:16 Carving your own path away from notable parents. 13:18 Grace Campbell's dream afters: guests, aux cords and drinks. 21:07 What needs banned from the afters. 23:00 Book recommendations that inspire Grace. LINKTREE: www.linktr.ee/aaronbgibson FOLLOW ► Instagram: https://www.instagram.com/aaronbgibson/ LinkedIn: https://www.linkedin.com/in/aaronhurree/

September 22, 2025Episode 932 min

SaaSy AF: Katty Kay Talks New Journalism, Deciphering Deepfakes, and Women in Leadership

Globally renowned journalist Katty Kay, co-host of The Rest is Politics joins episode 9 of SaaSy AF. This honest conversation dives into the direction of new journalism with the impact of social media, the need for regulation of AI & Deepfakes to protect real stories and news, as well as the power of women and diversity in leadership. For those who like to skip to the good bits, here's where to head to: 00:00 Introducing Katty Kay 01:30 The new media landscapes impact on traditional journalism 06:50 How do we bypass echo chambers, and algorithms, to access real news? 11:14 Deciphering AI and Deepfakes and snowball effect it's having on the world 15:45 Drawing the line between regulating the internet and censorship 22:33 Diversity in business is a smart business decision and being a servant leader. 30:27 Katty Kay's book recommendation For anyone interested in the 'Brick' device I discuss using to unplug my distracting apps, you can access it at the following link (NOT sponsored) https://getbrick.app/?srsltid=AfmBOorfkOGVMxxtBR3WMXBdwHKcPovRSkfXcOfUQtpdpsQdfdgGRKxW LINKTREE: www.linktr.ee/aaronbgibson FOLLOW ► Instagram: https://www.instagram.com/aaronbgibson/ LinkedIn: https://www.linkedin.com/in/aaronhurree/

March 11, 2026Episode 1726 min

The moment that led fintech leader Rachel Curtis to build AI for empathy.

On the SaaSy AF podcast this week we're joined by entrepreneur Rachel Curtis. In this eye-opening episode, Rachel shares her 30-year journey from traditional finance to pioneering conversational AI that tackles real human struggles. She takes us inside a powerful moment that sparked her mission: helping emotionally distressed consumers navigate financial shame without judgment. Discover how her AI-driven virtual agents offer a safe space, empowering people in debt or overwhelmed by financial stress to seek help without feeling exposed or judged. 00:00 Introducing Rachel Curtis 00:27 The pivotal moment that made Rachel change her career towards AI, which helps people 04:33 The increase in people turning to AI for support over humans 07:22 The struggle of getting investors to believe in a product they don't relate to 11:45 Improving education on financial literacy 15:40 Is financial education more ingrained in US culture 19:17 What it's like working in a male dominated industry 22:33 What's next? 24:13 One piece of advice to live by FOLLOW ► Instagram: https://www.instagram.com/aaronbgibson/ LinkedIn: https://www.linkedin.com/in/aaronhurree/

July 22, 2025Episode 632 min

SaaSy AF: Truth Trust and the New Media Battleground with Emily Maitlis

Welcome to our 6th instalment of SaaSy AF, where we discuss everything from the world of tech, to the world of politics. Globally renowned journalist Emily Maitlis, famous for her direct and honest approach to journalism, who led the BBC interview with Prince Andrew, is joining us this week to discuss the challenges of navigating news broadcasting in this unchartered battleground of deepfakes, fake news and bias sources. For those who like to skip to the good bits, here's where to head to: 02:16 How Emily Maitlis navigates what stories are worth telling. 05:22 Social medias effect on the media. 12:25 Why it's good to have team with a big age range. 16:37 Is sunlight the best disinfectant? 21:23 Where are we heading now celebrity voices can control politics. 28:45 Something that gives Emily Maitlis hope for the future. 30:51 Book recommendation from Emily Maitlis. LINKTREE: www.linktr.ee/aaronbgibson FOLLOW ► Instagram: https://www.instagram.com/aaronbgibson/ LinkedIn: https://www.linkedin.com/in/aaronhurree/

October 13, 2025Episode 1028 min

Maryam Moshiri on being authentic, going viral and the realities of modern journalism

SaaSy AF is joined by Maryam Moshiri for episode 10. As a globally recognized BBC presenter and journalist, she offers expert insight into the journalism industry including: the effects of the stories reporters tell, why staying authentic and personable as a journalist matters, and of course what happens when you go viral. For those who like to skip to the good bits, here's where to head: 00:00 Introducing Maryam Moshiri 00:46 Why do hiccups on live news go viral? 04:30 Authenticity is exactly what people need in todays world 05:45 Maryam Moshiri's viral middle finger moment, and how it happened. 12:48 Living in the most chaotic and quick-changing news cycle, and how journalists must navigate it 15:38 How to manage breaking news as the story is still evolving 17:00 The mental weight never being able to switch off from the news 22:10 The expectation from the public, and the effects of that expectation on the modern newsroom 26:30 What would Maryam be doing if she wasn't a journalist FOLLOW ► Instagram: https://www.instagram.com/aaronbgibson/ LinkedIn: https://www.linkedin.com/in/aaronhurree/

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