The Marketing Mashup

Hosted by Simon Gould

Business MarketingInterviews guests

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Latest episode

Feb 2024

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About the show

Fun conversations and interviews about marketing campaigns, strategies, tactics and ideas to help marketers and business owners get the most out of their marketing and advertising. Sometimes, silly, sometimes rude, always useful.

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24 recent

February 21, 202458 min

Radio Advertising with Richard from My88

The media landscspe is so fragmaneted now. TV, radio, Direct, Out of Home, Print and of course social media. It's hard to know which is right and where they all fit into the mix. In this episode of the Mashup we're chatting to radio guru and owner of 80's station My88, Richard Mills. It's fun, its long and we get a ton of fun chat along with all the good info on radio. Check it out. You can find Richard and My88 here... https://www.my88.com.au/ https://www.facebook.com/my88fm https://www.linkedin.com/in/richard-mills-489b3427/

February 7, 202445 min

Media Relations and PR with Ellen Hill

Having a good relationship with the media, and with the public, can be the difference between surviving a crisis and having it devastate your business. Or getting coverage of that new and exciting develpment you want people to know about. In this episode we're chatting with Ellen Hill, experiences Media Relations professional to get some hot tips on where to start. You can follow Ellen and Deep Hill at... On LinkedIn https://www.linkedin.com/in/ellen-hill-6990b822/ Facebook https://www.facebook.com/DeepHillMedia Website https://www.deephill.com.au/

January 31, 202442 min

The what, why and how of SEO

We all know that SEO is important, but do we really understand why? Or how to do it? Or even what SEO really is? On this episode of the Mashup we're hearing from SEO superstar, Rachel Amies from Crazy Digital Creative.

January 24, 202446 min

Building a purpose driven business with Annie James

What exactly is a purpose driven business? It's a business driven by your core values, your passion and focussed on achieveing something of substance. But where do you start? I spoke with Annie James of Sprout Recruitment about how she started Sprout, a true purpose driven business, and the challnges along the way. There are so many similarities between our businesses, and so much to learn from this for all of us. If you're just starting out, growing or reposititioning, you'll want to check out this episide! You can follow Sprout at... Website: https://sproutrecruitment.com.au/ Facebook: https://www.facebook.com/sproutrecruitmentaus Insta: https://www.instagram.com/sproutrecruitmentaus/ LinkedIn: https://www.linkedin.com/in/annie-milne-5194916/

January 17, 202441 min

Becoming an Author with Jessica Mudditt

Becoming a published author can add an enormous amount of credibility to your personal brand, open doors and genuinely set you apart from others in your industry. But without the right guidance and support, it can be totally overwhelming. We're chatting with Jessica Mudditt, journalist, author and book coach about why publishing a book is a fabulous idea, and how to get started. For more on Jess and to follow her, check out her socials below... Facebook https://www.facebook.com/JessicaMuddittAuthor TikTok https://www.tiktok.com/@jessicamudditt3?is_from_webapp=1&sender_device=pc LinkedIn https://www.linkedin.com/in/jessicamudditt/

January 3, 202429 min

All you need to know about SMS Marketing

Give yourself an unfair advantage with SMS Marketing. It's personal, immediate and gets over a 90% open rate. This is one tool you absolutely must add to your marketing strategy this year if you want to get ahead of your competition.

December 28, 202324 min

Top 10 marketing predictions for 2024

In the dynamic and ever changing world of marketing, it's impossible to know what's just around the corner, let alone what will be happening in a year's time. But I've net logic or reason get in the way of having some fun, so lets dive into my top 10 predicitons for 2024!

December 15, 202322 min

The Simple Marketing Plan Blueprint

The key to successful marketing is to keep it simple. Yep, complex funnels just have more things that can break. And complex marketing plans are far less likely to be implemented because, well, they're too complex. In this episode, we're looking at how you can keep your marketing plan simple, but still effective.

August 24, 202321 min

Getting to know your ideal customer

Knowing your ideal customer is key to successful marketing. Knowing them better than they know themselves is where the magic is. Here's how to do it.

August 15, 202347 min

Simplifying your marketing

For many small businesses, marketing can be totally overwhelming. In this episode, Mel from Focus and Flourish gives us some tips to keep things simple. You can find the fabulous due from Focus and Flourish at... Facebook https://www.facebook.com/focusandflourishmarketing Instagram https://www.instagram.com/focusandflourishmarketing/ Website https://www.focusandflourishmarketing.com/