The Marketing Grind

Hosted by Mack &amp; Gary Magnone

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Episodes

Latest episode

Jan 2025

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EN-US

About the show

The Marketing Grind, hosted by brothers Mack & Gary Magnone, explores the daily grind of B2B marketing from inside the trenches, discussing what's working, what's not, and why it all matters. Each episode unpacks real tactics, new strategies, and the human side of marketing growth, all with the goal of making marketing more meaningful and effective. Made for marketers by marketers, The Marketing Grind is about doing marketing that truly resonates.

Listen to episodes

8 recent

January 10, 2025Episode 848 min

Why Your 2025 Content Strategy Needs to Start Now

Great content teams don't wait until January to figure out their strategy. In this episode, we explore why rushed content planning leads to mediocre results, and how early strategic planning helps teams create higher quality content that drives real business results. Our discussion covers: How to break free from the content hamster wheel Balancing quality vs speed in content production Building a video content strategy that works Smart approaches to content segmentation The reality of content processes in enterprise companies Measuring content performance beyond basic metrics Whether you're a solo content creator or managing an enterprise content team, this episode offers practical insights on moving from reactive content creation to strategic content planning that gets results.

December 20, 2024Episode 750 min

The 95% Problem in B2B Marketing

Most B2B marketers optimize for the 5% of buyers who are ready to purchase today. The uncomfortable truth? You're missing the 95% who will buy tomorrow. In this episode, we challenge the conventional demand generation playbook and explore why short-term conversion tactics are failing most B2B marketing teams. Our discussion covers: Why only 5% of your target audience is actually in-market How 70% of the B2B buying journey happens before first sales contact The delicate balance between brand building and demand generation Why mental availability matters more than immediate conversions Practical strategies for marketing to both the 5% and 95% Whether you're struggling with attribution, fighting for long-term brand investment, or trying to justify your content strategy, this episode offers fresh perspective on how to think about B2B marketing effectiveness in 2025 and beyond.

December 13, 202450 min

Making the Leap from Startup Marketing to Enterprise Team

Every marketer knows the grass looks greener on the other side of the fence. Startup marketers dream of enterprise resources while enterprise teams envy startup speed. In this episode, Mack shares his raw first-month experience transitioning from a solo marketing role to a large enterprise team, discovering what's actually better - and what's just different - when you make the leap. Our discussion covers: The truth about enterprise budgets and processes Navigating complex approval systems and timelines Working with dedicated ops, brand, and content teams Maintaining creativity within strict guidelines How to keep your startup mindset while fitting into the machine Real advice for making the transition successfully Whether you're planning your own move to enterprise marketing or just curious about life on the other side, this episode offers an unfiltered look at what really changes when you go from running the whole show to being part of a bigger team.

June 14, 2024Episode 557 min

The Zero Click Revolution: How Empathetic Content is Transforming B2B Marketing

Alright, let's talk about the "zero click revolution" that's been shaking up the B2B marketing world. In this episode, we dive deep into the power of zero click content and how it's flipping the script on traditional marketing tactics. Inspired by Sparktoro's brilliant Amanda Natividad, who's been leading the charge on this new approach, we break down why zero click content is all about empathy and earning your audience's trust and influence, instead of just going for the hard sell. We'll walk you through how to craft killer newsletters and LinkedIn posts that deliver massive value without the sleazy sales pitch. And we'll explore the big questions around zero click's staying power and what it means for the future of B2B marketing. If you're ready to ditch the generic, one-size-fits-all marketing and start building real, meaningful relationships with your audience, then this episode is for you. Get ready to master the art of zero click content and thrive in this new era of empathetic, human-centric marketing. In this episode, we'll cover: WTF is zero click content anyway? Why empathy is the secret sauce to zero click success How to slay the zero click game across all your channels The big mindset shift you need to make to crush it with zero click Is zero click here to stay or just another flash in the pan?

May 1, 2024Episode 452 min

From First Click to Closed Deal: Marketing's Untapped Impact on the B2B Sales Pipeline

In this episode, Mack and Gary dive deep into the crucial role marketing plays across the full B2B sales pipeline. They challenge the common belief that the marketer's job starts and stops with the MQL, exploring how marketing can be a powerful force in driving opportunities and revenue. Discover practical strategies to align marketing and sales, innovative ways to re-engage closed lost deals, and how marketing can arm sales teams with the insights they need to personalize outreach and close more deals. Walk away with a fresh perspective on marketing's role in the B2B sales ecosystem and actionable ideas to unlock its full potential in your organization. In this episode: Why the MQL-only mindset is holding back your B2B sales success How to break down silos and foster true marketing-sales collaboration Using data to create compelling, contextual sales experiences The hidden opportunity in closed lost deals, and how to seize it Measuring and communicating marketing's full-funnel impact on revenue

April 17, 2024Episode 332 min

The Upside of Empathy: Standing Out and Breaking Through in B2B Marketing

In this episode, Mack and Gary get real on empathy's unheralded role in B2B marketing. They break down the five stages of awareness - a framework for deeply understanding your customer's journey to create resonant campaigns that drive results. Get tactical tips on infusing empathy throughout your content, messaging, and positioning. Learn how customer research informs compelling narratives that speak to pain points and aspirations. Discover why empathy is your differentiator in an AI-driven world, allowing you to forge authentic human connections that cut through the noise. Walk away with an empathy-powered game plan for standing out and breaking through with marketing that truly resonates. In this episode: Why the traditional marketing funnel is failing B2B marketers Why broadcast, one-size-fits-all marketing falls flat How prioritizing product over customer understanding holds you back The risks of generic marketing in an AI content-saturated world

March 21, 202446 min

The First 90 Days: The Ins & Outs of Onboarding to a New Marketing Team

In the latest episode of The Marketing Grind, Gary and Mack tackle the critical first 90 days in a new marketing role and the nuances of launching a new client engagement. They share personal experiences and practical strategies for making an immediate impact, mastering new industries, and building early momentum. Tune in for firsthand insights on transitioning into new roles and managing high expectations with both confidence and creativity. Key Takeaways: Structuring a team and defining individual roles are crucial for efficiency in new marketing positions. Achieving quick wins and optimizing for speed to impact are essential for building momentum and establishing trust. Clear communication protocols and the right tools are fundamental for effective remote interactions. Providing regular marketing updates and setting early success metrics are crucial for maintaining alignment and monitoring progress.

February 13, 2024Episode 146 min

Back to the Grind: Finding your authentic voice in an AI-driven world

The Marketing Grind is back! In this comeback episode, Mack and Gary tackle the complexities of crafting authentic marketing copy in an AI-driven world. They share insights and strategies for communication that genuinely resonates with audiences, and explore personalizing brand voice across various channels. Listen in on this discussion on modern B2B marketing that truly connects and delivers.