The Marketing Compass

Hosted by Blue River Digital

Business Marketing

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Dec 2024

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About the show

The Marketing Compass Podcast: Your go-to guide for marketing success. Get valuable insights and tips from Blue River Digital's experts. Join us to navigate the ever-changing marketing landscape.

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23 recent

December 16, 2024Episode 2226 min

Episode 21: Introducing the Business App Pro: Your All-in-One Digital Marketing Hub

Welcome to the Marketing Compass! This week, Nick is joined by Ryan to talk about a brand new service and tool that Blue River Digital is launching: the Business App Pro. Nick outlines all of the features, including streamlining your company's entire digital footprint into one hub, managing social media and email campaigns, and so much more! Have questions or topic ideas? Let's connect:⁠ ⁠https://blueriverd.com/

December 2, 2024Episode 2133 min

Episode 20: Marketing Strategies for Small Service Businesses w/ Micah Bradley (Orion Wildlife Solutions)

Welcome to the Marketing Compass Podcast! This week, Micah Bradley joins Nick to share insights on building Orion Wildlife Solutions, discussing the importance of networking, branding, and strategic marketing for small businesses in the home service industry. Learn how he's growing his nuisance wildlife removal company in northern Indiana by focusing on relationship-building, customer service, and creating a strong brand identity.Have questions or topic ideas? Let's connect:⁠ ⁠https://blueriverd.com/

November 18, 2024Episode 2045 min

Episode 19: Building a Successful Team Culture at Blue River Digital

Welcome to the Marketing Compass Podcast! This week, Nick is joined by Wes and Genevieve to talk team culture. They discuss how Wes thought about team culture when he founded Blue River Digital, how the team and culture has evolved over time, and how Genevieve is looking to build and grow the team culture at Blue River Digital in her new role as Team Wellbeing Coordinator. Have questions or topic ideas? Let's connect:⁠ ⁠https://blueriverd.com/

November 4, 2024Episode 1831 min

Episode 18: From Print Ads to Precision Targeting: How More Farm Stores Leverages Digital Marketing

Welcome to The Marketing Compass! In this episode, we sit down with Shane Logan, Sales Manager at More Farm Stores, and Wes Sigler, Founder of Blue River Digital. They discuss More Farm Stores' 111-year history and transition from traditional marketing to a data-driven digital approach. Shane shares how Blue River Digital's targeted campaigns and geo-fencing have transformed their marketing strategy, allowing them to reach the right audience and optimize their sales efforts. They also delve into the importance of building strong client relationships and the power of storytelling on social media. Tune in for valuable insights on adapting marketing strategies to a changing landscape and the power of collaboration between businesses and marketing agencies. Have questions or topic ideas? Let's connect:⁠ ⁠https://blueriverd.com/⁠

October 21, 2024Episode 2117 min

Episode 17: Mastering Land Auction Videos: Capture, Edit, and Market

Welcome to the Marketing Compass! In this episode, we dive into the world of land auction videos with Nick and Ryan, exploring essential techniques for capturing drone footage, editing tips, and maximizing video marketing potential. Learn how to create compelling auction videos that showcase properties effectively and leverage various platforms to reach your target audience. Have questions or topic ideas? Let's connect:⁠ ⁠https://blueriverd.com/

August 26, 2024Episode 1729 min

Episode 16: Navigating the Unique Challenges of Oakwood Resort

Welcome to the Marketing Compass Podcast! This week, Nick is joined by Alyssa Trout and Kaley Wolfe from Oakwood Resort, a historic lakeside destination in Syracuse, Indiana. Learn how this versatile venue balances seasonal challenges, diverse offerings, and local partnerships to create memorable experiences for guests year-round. Learn more: https://www.oakwoodresort.com Have questions or topic ideas? Let's connect:⁠ https://blueriverd.com/

August 12, 2024Episode 1629 min

Episode 15: Maximizing Your Corporate Apparel Strategy

Welcome to the Marketing Compass Podcast! In this episode, Genevieve and Nick address common questions about ordering apparel, discuss the reasons businesses invest in branded gear, and explore the best practices for choosing quantities and sizes for events and teams. They also cover the benefits of different decoration methods and offer tips for planning and ordering your apparel to maximize cost efficiency and effectiveness. Have questions or topic ideas? Let's connect: https://blueriverd.com/

July 29, 2024Episode 1543 min

Episode 14: How to Create an Effective Marketing Budget

Welcome to the Marketing Compass Podcast! This week, Nick and Drew discuss the importance of marketing budgets, highlighting the need to view marketing as an investment, adjust budgets based on business goals, and monitor progress through regular reports. They also provide general guidelines for budgeting at different business growth stages.Have questions or topic ideas? Let's connect: https://blueriverd.com/

July 15, 202417 min

Episode 13: Giving Basics Update

Welcome to the Marketing Compass Podcast! This week, Nick is joined by Amy and Pilirani to give an update on their most recent trip to Togo, the shipping container they are working to fill with supplies, and more! Learn more: https://givingbasics.org Have questions or topic ideas? Let's connect: https://blueriverd.com/

July 1, 202451 min

Episode 12: Navigating and Incorporating Video in Your Marketing Strategy

Welcome to the Marketing Compass Podcast! This week, Nick and Ryan discuss the rising importance of video in marketing on the Marketing Compass podcast. They offer practical tips on creating engaging videos, from initial planning to final editing, and share insights on future video marketing trends.Have questions or topic ideas? Let's connect: https://blueriverd.com/