The Marketer's Edge

Hosted by Mark Sneider

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Latest episode

Mar 2025

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EN-US

About the show

Insightful interviews with senior level marketing executives to help them better their approach to marketing their own business and to give agencies more informed perspective into the marketing world so they can improve their chances of winning new business.

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58 recent

March 15, 2025Episode 238 min

The Marketer's Edge Interview with Dan Karp, AVP & CMO at Baldwin Wallace University

What We Discussed: In today's interview with Dan Karp, we discussed a wide variety of issues: What kind of university Baldwin Wallace is and what Dan does for them How Dan addresses a declining education market and the use of data-driven marketing and recruitment strategies The importance of adapting to market changes and competition The role of alumni in supporting the institution Strategies for maintaining alumni engagement and donations Dan’s experiences with outside agencies for marketing support His prediction on the future of educational institutions in a shrinking market The importance of evolving degree programs to meet market demands Advice for Marketer’s looking to bring in outside agencies Dan’s advice for agencies looking to win business from Marketers Thanks Dan , for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .

January 22, 2025Episode 130 min

The Marketer's Edge Interview with Kelley Thronton, Founder & CEO Tiege Hanley, Inc.

What We Discussed: In today's interview with Kelley Thornton, we discussed a wide variety of issues: Tiege Hanley's mission and products for men's skincare Kelley’s multifaceted role as Founder & CEO Motivation to enter the men's skincare market Importance of skin health and prevention of skin cancer Positioning of Tiege Hanley as uncomplicated skincare Challenges of marketing in the crowded skincare market Top-selling products and routines offered Strategies for building brand awareness and competition against established brands Direct-to-consumer marketing challenges faced by new brands Use of influencer marketing and long-form content to reach target audience Kelley's previous entrepreneurial experiences Importance of perseverance and grit in entrepreneurship Content production efforts: 300-400 pieces per month! Collaboration with University of Connecticut athletes for marketing initiatives Advice for marketers seeking agency partnerships Advice for agencies reaching out to marketers such as Kelley Thanks Kelley , for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .

December 13, 2024Episode 1924 min

The Marketer's Edge Interview with Marcie Vogelpohl, Marketing Manager at Verst Logistics

What We Discussed: In today's interview with Marcie Vogelpohl, we discussed a wide variety of issues: Overview of Verst Logistics and Marcie’s role as Marketing Manager How Verst differentiates itself from competitors such as TQL Verst's involvement in local community initiatives and charitable organizations Marketing strategies utilized by Verst, including targeted approaches for different industries and adapting messages based on customer needs key challenges faced by the logistics industry, such as labor shortages and rising fuel costs, along with how Verst addresses these challenges Marketing efforts focused on attracting potential employees and how leadership is involved in enhancing employee recruitment strategies Various digital marketing tactics employed by Verst, including Google ads, social media presence, and engagement with industry publications Importance of conducting annual customer satisfaction surveys to gather feedback and make improvements in service delivery based on customer insights Marcie's previous experience in marketing agencies and how it shapes her approach and skills in her current role at Verst Marcie's active participation in industry associations such as TMC, which provides valuable networking opportunities and insights Marcie’s advice for marketers thinking about bringing an agency partner onboard Marcie’s advice for agencies reaching out to marketers, such as herself Thanks Marcie for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .

November 15, 2024Episode 1825 min

The Marketer's Edge Interview with Steven Nadel, Executive Director at The American Council for an Energy-Efficient Economy (ACEEE)

What We Discussed: In today's interview with Steven Nadel, we discussed a wide variety of issues: What the American Council for an Energy Efficient Economy (ACEEE) does and Steve’s role in the organization The types of research ACEEE does, and how they distribute their research Challenges faced by ACEEE over the years The impact of the political landscape on ACEEE's operations How they differentiate themselves from other organizations in the energy space Their work with electric vehicles (EVs) and electric trucks Criteria for selecting research focus areas Audience engagement strategies Steve’s personal insights from working in the energy field Brand awareness and marketing strategies for ACEEE Funding strategies for ACEEE The challenges in quantifying impact and success stories Notable accomplishments in energy efficiency policy Comparison of the U.S. energy efficiency status with other countries The role of consumers in promoting energy efficiency Challenges faced during changes in administration Advice for communications agencies seeking to work with organization’s like ACEEE Thanks Steven for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .

October 18, 2024Episode 1714 min

The Marketer's Edge Interview with Cheryl Dutton, SVP and CMO at Altra Federal Credit Union

What We Discussed: In today's interview with Cheryl Dutton, we discussed a wide variety of issues: Overview of Altra Federal Credit Union and Cheryl’s role within the organization Altra’s commitment to helping members achieve their goals and live their best lives Altra’s community engagement initiatives The importance of community involvement in fostering member loyalty and feedback from members Cheryl’s approach to leadership, focusing on empathy, innovation, and collaboration Altra’s rigorous hiring process and the monthly check-in meetings for employee support and development Altra’s in-house marketing team and the use of external agencies The future of banking and technology and how Altra leverages AI Advice for marketers looking to bring an agency onboard Advice for agencies looking to win business from marketers Thanks Cheryl for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .

September 14, 2024Episode 1628 min

The Marketer's Edge Interview with Amitai Sasson, VP of eCommerce at OverstockArt.com

What We Discussed: In today's interview with Amitai Sasson, we discussed a wide variety of issues: Overview of overstockArt.com and its founding story Amitai's role as VP of eCommerce Unique selling proposition of selling hand-painted reproductions of famous artwork Inventory management strategies for eCommerce Use of the Theory of Constraints in inventory management Development and spin-off of Communicator Base, a supply chain software Challenges in partnerships with large retailers post-pandemic Importance of controlling product visibility in retail partnerships Adaptation to trends in the home decor market Marketing strategies, including SEO and direct email campaigns Athletic background and connection to business leadership Advice for marketers on bringing new agencies onboard Advice for agencies looking to win business from marketers Thanks Amitai for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .

August 22, 2024Episode 1529 min

The Marketer's Edge Interview with Julia MacMullan, Director of Marketing at Springside Chestnut Hill Academy

What We Discussed: In today's interview with Julia MacMullan, we discussed a wide variety of issues: What kind of school Springside Chestnut Hill Academy is and Julia’s role within the organization. The challenges faced during the pandemic, including the transition to online learning and marketing. The importance of their website for marketing and engagement during COVID-19. Concerns related to students' mental health during and after COVID-19 and policies regarding technology use in schools. The shift from large open house events to virtual sessions for student recruitment. Curriculum changes and the emphasis on using AI in education and evolving approaches to teaching. Julia’s predictions for the direction of private education in the coming years, including curriculum adaptations and marketing strategies. The benefits of the school's educational structure and how it is communicated to prospective families. The potential consolidation of smaller schools and addressing issues like diversity, equity, inclusion, and sustainability. Advantages of collaborating with external agencies for marketing support. And, Julia’s advice for marketers considering bringing in outside agencies onboard. Thanks Julia for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .

August 9, 2024Episode 1431 min

The Marketer's Edge Interview with Ken Fenyo, Chief Marketing Officer at Grabango

What We Discussed: In today's interview with Ken Fenyo, we discussed a wide variety of issues: What it is Grabango does and Ken’s role within the organization Ken’s responsibilities in marketing, focusing on both B2B and B2C strategies Building relationships with large retailers (e.g., Aldi, Circle K, 7-Eleven) Engaging retail partners to promote the technology The challenge of engaging shoppers and encouraging them to use Grabango's technology Collaboration with retailers to enhance the shopper experience Discussion about Grabango as a sub-brand and its relationship with retailer brands Ken's background at Kroger and its impact on his current work Insights gained from working with customer data and loyalty programs The importance of partnering with retailers for data insights Understanding shopper behavior through computer vision The challenge of convincing retailers to adopt new technology The importance of demonstrating ROI and value to retailers Consumer’s fear of trying new technology and how to overcome it Importance of providing clear communication about how the checkout process works How Grabango's technology can help reduce shrinkage Skepticism around new technology and slow adoption by retailers Strategies for overcoming these challenges Collaboration with agencies used by retail partners Ken’s advice for marketers considering bringing an agency on board And, advice for agencies looking to win business from marketers like him Thanks Ken for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .

July 30, 2024Episode 1328 min

The Marketer's Edge Interview with Randy Kush, the Co-Owner of 7 Day Furniture

What We Discussed: In today's interview with Randy Kush, we discussed a wide variety of issues: What kind of business 7 Day Furniture is and Randy’s role within the organization The origin of the name 7 Day Furniture Family dynamics in the business and advice for other family-run businesses Changes made by Randy and his brother Troy since taking over in 2020 Importance of company culture and strategies to improve it Impact of the economy on consumer spending and the retail market in Nebraska 7 Day Furniture's marketing strategy and brand positioning Use of AI in marketing and other current trends Future plans for e-commerce at 7 Day Furniture Use of external marketing agencies and their roles Challenges faced by marketers and marketing agencies in 2024 Advice for marketers considering bringing a new agency onboard And, Advice for agencies trying to win business from marketers like Randy Thanks Randy for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .

July 13, 2024Episode 1226 min

The Marketer's Edge Interview with Rebecca Morris-Hoeft, Chief Brand Officer at Sunrise Banks

What We Discussed: In today's interview with Rebecca Morris-Hoeft, we discussed a wide variety of issues: What kind of organization Sunrise Banks is and what Becca does for them Social Responsibility and what it means to be a “Social Engine for Good” Role of Chief Brand Officer at Sunrise Banks Building a community and social impact at Sunrise Banks Front-facing positioning and marketing strategies employed at Sunrise Banks Social impact initiatives at Sunrise Banks Response to George Floyd's murder and community engagement Future of the banking industry - digital transformation and relationship building Role of AI and ChatGPT in marketing and banking Involvement with marketing agencies for SEO, customer focus groups, media prep, and storytelling Becca’s advice to agencies looking to win business from marketer’s like herself And, advice for marketers considering bringing a new agency onboard Thanks Becca for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .