Created by an FMCG marketer for marketers. The Marketer Whisperer is the coaching podcast for experienced marketers rethinking their career, in-job or in-between jobs. Whether you’re prepping for a tough meeting, developing your new, starting in a new leadership role, crafting a unique narrative for your CV or just feeling off-brand, these bite-sized episodes help you reset, reflect and reposition. Speak soon, Mags
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27 recent
June 19, 2024Episode 2710 min
027 Stop saying "Don't take it personally"
Welcome to this episode where I tackle the phrase "Don't take it personally."Often used during feedback or critique, this phrase can sound innocent and well-intentioned but is actually dismissive and counterproductiveIt can invalidate hard work and dedication, leading to feelings of resentment and self-doubt.Speak soon!MagsMore good stuff for you, this way:Website: www.startingblockscoaching.comUPON community for marketing leaders here !For support with coaching, facilitation, workshops and more, find me on LinkedIn !Free resources to downloads right here!
June 10, 2024Episode 2617 min
026 Transform your productivity by managing yourself, not just your time
Time management is b#llocks......if you've not managed yourself yet. In other words, are time management techniques failing you? Discover why over-reliance on these outdated strategies might be holding you back.In this episode, I go through focusing on self-management within the time you have and stopping accusing time for all of our weaknesses and inability.Learn how to ditch traditional time management methods and embrace a new approach that centers on managing yourself effectively. Tune in for actionable tips and insights to transform how you approach your day and boost your productivity like never before.Speak soon!MagsMore good stuff for you, this way:Website: www.startingblockscoaching.comUPON community for marketing leaders here !For support with coaching, facilitation, workshops and more, find me on LinkedIn !Free resources to downloads right here!
May 20, 2024Episode 2525 min
025 Why are difficult conversations with your team so important?
In this episode, I dive into handling difficult conversations—a crucial skill for any marketing leader.Whether it’s addressing performance issues, resolving conflicts, or delivering tough feedback, these conversations are essential for team cohesion and success. Why these discussions matter 5 practical tips to navigate them effectivel earn how to prepare thoroughly Create the right setting Balance honesty with empathy Listen actively Focus on solutionsSpeak soon!More good stuff for you, this way:Website: www.startingblockscoaching.comUPON community for marketing leaders here !For support with coaching, facilitation, workshops and more, find me on LinkedIn !Free resources to downloads right here!
May 13, 2024Episode 2416 min
024 How to overcome the auctioneer syndrome, aka speaking speed x3
In this episode, I describe what the auctioneer syndrome is when we present (that feeling of being out of breath, anyone? Fearing silences? ) and that's impacting our ability to influence as a marketer, hands down. I'll be giving your practical exercises to do to take control back and enjoy silences again!Speak soon!More good stuff for you, this way:Website: www.startingblockscoaching.comUPON community for marketing leaders here !For support with coaching, facilitation, workshops and more, find me on LinkedIn !Free resources to downloads right here!
May 6, 2024Episode 2319 min
023 Battling the "sample of 1 " in brand decisions
In this episode, I'm going through the oh-so frustrating classic "sample of 1" (or n=1) we frustratingly encouter too often in our marketing job.It's a deadly thing that leads to decisions based on personal anecdotes instead of real consumer insights. Many marketers have even said to me "oh that's a classic"....shocking all of us have experienced it!!I'll provide you with 5 tips for marketers to push back against individual biases overruling research.And more good stuff for you:Website: www.startingblockscoaching.comUPON community for marketing leaders here !For support with coaching, facilitation, workshops and more, find me on LinkedIn !Free resources to downloads right here!Speak soon !
April 29, 2024Episode 2235 min
022 Today I answer questions from 5 Marketing Directors
Today I'm answering 5 questions from marketing and brand directors that wanted to get advices on challenging situations they face (I do that twice every month in UPON!) So listen up as you'll certain find insightful nuggets! Our marketing team has been struggling to come up with fresh ideas for our upcoming campaign. We've relied on the same strategies and approaches for a while now, and our campaigns are starting to feel stale. How can we reinvigorate our creative process and generate more innovative ideas? I recently took over as the marketing team lead, and I'm finding it challenging to build rapport and trust with my team members. Some of them seem hesitant to voice their opinions or share their ideas with me. What can I do to create an environment where my team feels comfortable speaking up and contributing? Our marketing department has ambitious goals for the next quarter, but we're also juggling several long-term projects that require significant resources and attention. I'm concerned that focusing too much on the short-term objectives might cause us to lose sight of our strategic vision. What's the best way to strike a balance between immediate priorities and long-term plans? Despite having a talented and dedicated team, we've been experiencing high turnover rates within our marketing department. I suspect that some team members feel undervalued or unsupported in their roles. As a leader, what can I do to better engage and retain top talent? Lately, there have been some tensions and disagreements within our marketing team regarding the direction of our social media strategy. While healthy debate is valuable, I'm concerned that these conflicts might escalate and negatively impact our productivity and team dynamics. How can I effectively manage and resolve these conflicts before they become more disruptive?And more good stuff for you:Website: www.startingblockscoaching.comUPON community for marketing leaders here !For support with coaching, facilitation, workshops and more, find me on LinkedIn !Free resources to downloads right here!Speak soon !
April 22, 2024Episode 2120 min
021 Why do you feel isolated when you go up the ranks?
In this episode I talk about what it feels like to feel isolated as we get into more senior positions....and give you tips to apply to overcome isolation as a marketing leader!!
April 17, 2024Episode 2014 min
020 What happens when marketing leaders are overwhelmed
In this episode I talk about mental clutter, its impact and how recognising it can put a much different light on your performance!
April 8, 2024Episode 1910 min
019 Marketing vs sales: a love-hate relationship
In this week's episode, I elaborate on the veeeery interesting results I got from a poll I did on LinkedIn, asking marketers who they find most difficult to work with (Sales, Category/shopper marketing, supply chain or Finance)....
April 1, 2024Episode 1823 min
018 The power of recognising your team's efforts
This episode reveals the power of recognising your team's efforts as a marketing director. Discover simple strategies to boost morale, engagement, and performance - because a little appreciation goes a long way. Don't miss it !Enjoy !MagsLeadership coach for marketersVisit startingblockscoaching.com for more resources!Book a free 30min call if you want to chat about your leadership challenges!As marketers, finding time for leadership development between juggling stakeholders, driving innovation, and balancing performance can be a challenge. UPON provides the supportive community to grow on your schedule. Connect with motivated peers, collaborate on growth, and get the boost you need to navigate the journey of becoming more confident marketing leaders together.
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