The Market Authority Show with Stefanie Lugo

Hosted by Stefanie Lugo

Business Marketing

Website RSS feed

Episodes

197

Latest episode

Feb 2026

Language

About the show

Welcome to the show where we enlighten your path to becoming a Market Authority in real estate! Whether you’re just starting out on your real estate journey, or you’ve been around for a while, we’ve got a few tricks up our sleeve that you’ll want in on. Dive in!

Listen to episodes

60 recent

February 19, 20268 min

How to Plan Your Month as a Realtor in 2026 [Full Walkthrough]

Schedule Your Free Real Estate Business Strategy Session NOW: https://go.stefanielugo.com/infoLet’s take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Understand how the real estate industry is shifting heading into 2026→ Learn how I’m personally thinking about business in the next market cycle👉 *PART 1* Goal Setting: https://youtu.be/4tYgWfzz5kk👉 *PART 2* Daily Planning: https://youtu.be/vQJEqXn6m5c 👉 *PART 3* Weekly Planning: https://youtu.be/55lIBqWPHrg ✨ *Get The Market Authority Planner here:* https://stefanielugo.com/shopIf you’re working hard every month but not always sure what actually moved the needle, this video will give you clarity. In this full walkthrough, I’m breaking down my exact monthly planning routine for realtors in 2026 — the same step-by-step system I use in my own business and teach to agents across the U.S. and Canada. You’ll learn how to review your wins, identify what worked (and what didn’t), set meaningful monthly priorities, and map your calendar so you’re running your real estate business with intention instead of reacting to it.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕00:00 Why Monthly Planning Matters01:35 Step 1: Review What Worked01:50 Step 2: Identify Your Wins03:20 Step 3: Decide What to Repeat or Remove04:52 Step 4: Choose 3 Key Accomplishments05:53 Step 5: Map It on Your Calendar06:33 Step 6: Schedule Your Next Monthly Review------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES:*some of these are affiliate links, which means if you make a purchase on the site after clicking these

February 11, 202612 min

Weekly Planning That Actually Works for Real Estate Agents

Schedule Your Free Real Estate Business Strategy Session NOW: https://go.stefanielugo.com/infoLet’s take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Understand how the real estate industry is shifting heading into 2026→ Learn how I’m personally thinking about business in the next market cycle👉 *PART 1* Goal Setting: https://youtu.be/4tYgWfzz5kk✨ *Get The Market Authority Planner here:* https://stefanielugo.com/shopIf you feel focused during the day but still end the week wondering where your time went, this video is for you. In this training, I walk you through my exact weekly planning process for real estate agents—how I decide whether a week is a busy week or a capacity week, how I set metrics instead of random to-do lists, and how I plan client service, prospecting, and content without overworking or reacting every morning. This weekly review takes about 15 minutes and completely changes how your week feels. If your week has been running you instead of the other way around, this will help you take control again.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕00:00 – Why Weekly Planning Keeps You Sane00:53 – When to Plan Your Week01:54 – Busy Week vs Capacity Week02:42 – Why Most Agents Plan the Wrong Way02:59 – The Metrics That Actually Matter03:52 – Setting Weekly Targets (Not To-Do Lists)05:06 – Planning Clients, Content & Prospecting06:06 – Turning Goals Into a Real Schedule07:51 – Planning Around Life (Not Just Work)08:45 – Scheduling Non-Negotiables09:59 – Why Projects Belong on Capacity Weeks10:26 – How This Stops Overworking10:59 – How Long Weekly Planning Should Take11:04 – Getting Help Setting This Up------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching// FOLLOW ME ON INSTAGRAM 👉🏻 <a href="https://www.instagram.com/bryceandstefanie/" rel="noopener noreferrer"...

February 4, 20268 min

The Daily Planning System Every Real Estate Agent Needs (Planner Series #2)

Schedule Your Free Real Estate Business Strategy Session NOW: https://go.stefanielugo.com/infoLet’s take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Understand how the real estate industry is shifting heading into 2026→ Learn how I’m personally thinking about business in the next market cycle👉 *PART 1* Goal Setting: https://youtu.be/4tYgWfzz5kk✨ *Get The Market Authority Planner here:* https://stefanielugo.com/shopProspecting Flow Video Mentioned: https://www.youtube.com/watch?v=vrvxgPeUImkIf you’re ending most workdays feeling busy but not productive, this video will show you why—and how to fix it. In this episode, I break down the daily planning system I use and teach inside Market Authority to help real estate agents stop reacting all day and start moving their business forward. You’ll learn how to structure your day around just a few high-impact priorities, protect time for marketing and lead generation, and close your day with clarity instead of chaos. This simple shift in how you plan can completely change how your business—and your time—feels.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕00:00 – The Real Problem With Most Workdays00:55 – Rule #1: Stop Planning Too Much01:45 – Rule #2: Pick Only Three Priorities02:40 – Rule #3: Plan Before the Day Starts03:35 – Block #1: Morning Marketing & Prospecting04:45 – Block #2: Client Work & Appointments05:45 – Block #3: Admin That Supports Active Deals06:40 – The End-of-Day Reset (Most Agents Skip This)07:35 – What a “Successful Day” Actually Looks Like08:30 – How This System Changes Your Business Over Time09:15 – What’s Next in the Planning Series------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching// FOLLOW ME ON INSTAGRAM 👉🏻 <a href="https://www.instagram.com/bryceandstefanie/" rel="noopener...

February 4, 202612 min

How to Set Goals That Actually Work in Real Estate 2026 (Planner Series #1)

Schedule Your Free Real Estate Business Strategy Session NOW: https://go.stefanielugo.com/infoLet’s take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Understand how the real estate industry is shifting heading into 2026→ Learn how I’m personally thinking about business in the next market cycleIf you’ve ever set big goals for your real estate business and felt motivated in January—only to feel overwhelmed, scattered, or behind by spring—this video is for you. In this first episode of my 2026 planning series, I’m breaking down how to set real estate goals that actually work in the real world: goals that create more money, more time, and more peace without adding chaos to your day. You’ll learn why most real estate goals fail, how to use a simple goal-setting framework that connects directly to your daily actions, and how to stop confusing busy projects with real progress. By the end of this video, you’ll know exactly how many goals you should have for 2026 and how to build goals that support both your business and your life.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕00:00 — The Core Problem01:02 — The Common Mistake02:06 — The Real Purpose of Goals03:48 — Separating Signal from Noise05:28 — The Right Number of Goals06:55 — Turning Goals Into Progress08:57 — Money, Time, Peace10:00 — The Bigger Picture11:14 — Next Steps------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES:*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - <a href="https://popbyco.com/?ref=thelugos " rel="noopener noreferrer"...

January 21, 20268 min

How I’m Thinking About Real Estate Going Into 2026

Schedule Your Free Real Estate Business Strategy Session NOW: https://go.stefanielugo.com/infoLet’s take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Understand how the real estate industry is shifting heading into 2026→ Learn how I’m personally thinking about business in the next market cycleAs we head into 2026, the real estate industry is continuing to shift — and the strategies that worked even a few years ago don’t always apply anymore. In this video, I’m sharing how I’m personally thinking about real estate going into the next year, what I’m seeing change across the industry, and where I believe agents should be paying closer attention right now. This isn’t about quick hacks or trends, but about building a business that can actually adapt and last in a different market.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://stefanielugo.com/class📕 TABLE OF CONTENTS 📕00:00 – Why 2026 Feels Different01:15 – What’s Changing for Agents Right Now03:05 – Why Old Approaches Aren’t Working04:45 – Where Agents Are Finding Traction06:25 – How I’m Thinking About 202607:40 – Final Thoughts------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - <a...

November 19, 20257 min

How to Get 5 Real Estate Leads Fast (Proven System for Agents)

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet’s take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Turn quiet contacts into conversations and closings before year-end→ Fill your pipeline without buying leads or chasing cold prospectsIf you’re in “emergency mode” and need to fill your pipeline fast, this video is for you. I’m breaking down the exact system I teach my coaching clients to get 5 real estate leads quickly — without buying leads or chasing cold prospects. You’ll learn the step-by-step process I use inside the Market Authority Academy to turn quiet contacts into conversations and closings before the year ends. Grab your notebook and let’s get to work on your next 5 deals.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK📕 TABLE OF CONTENTS 📕00:00 – The Emergency Plan for Agents00:42 – Why Your Next 5 Deals Are Already in Your Business01:25 – Step 1: Find Fast Opportunities in Your CRM02:15 – Step 2: Use the “End of Year” Re-Engagement Script03:25 – Step 3: Stack Conversations and Create Appointments04:15 – Step 4: How to Book Consults That Convert05:00 – Bonus: How to Ask for Referrals Naturally05:45 – Recap: 4 Steps to Get 5 Deals Fast06:20 – How to Keep the Momentum Going in 2026------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet...

November 12, 202510 min

CRM Secrets Every Real Estate Agent Should Know

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet’s take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ How to simplify and organize your CRM without overwhelm→ The secret to consistent follow-up that feels natural, not forced👉 Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieIf your CRM feels like chaos, you’re not alone — most real estate agents were never taught how to actually organize and use it. In this video, I’m sharing my proven CRM secrets to help you clean up your database, focus on the right contacts, and finally create a simple follow-up system that converts. By the end, you’ll know exactly who belongs in your CRM, who doesn’t, and how to turn relationships into real closings.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK📕 TABLE OF CONTENTS 📕00:00 – Intro: Why Your CRM Feels Overwhelming00:46 – The Real Problem With Most CRMs02:10 – Who Actually Belongs in Your CRM04:20 – Who Doesn’t Belong in Your CRM06:00 – The “Gut Check” Rule for Contacts07:10 – Simple 3-Bucket CRM System09:00 – How I Use My CRM Daily11:00 – Consistency Beats Complexity12:00 – Free CRM Startup Checklist13:00 – Final Thoughts & Next Steps------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never...

November 4, 202514 min

Stop Wasting Time on the Wrong Tasks (Real Talk for Realtors)

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet’s take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ How to create structure and focus in your daily schedule→ Simple shifts to reduce overwhelm and make measurable progress👉 Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebieIf you’ve ever caught yourself saying, “I just need more time,” this video is for you. The truth is, you don’t need more hours in the day — you need clearer priorities. In this episode, I’m breaking down the four true priorities every real estate agent should focus on to actually grow their business, create consistency, and finally stop spinning their wheels. If you’re tired of staying “busy” but not seeing results, let’s fix that together.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK📕 TABLE OF CONTENTS 📕00:00 – You Don’t Need More Time01:20 – The Real Problem: Priorities, Not the Clock02:45 – The Four True Priorities for Agents04:10 – Priority #1: Attract & Retain Clients06:40 – Priority #2: Grow Your Brand & Network09:10 – Priority #3: Manage Your Transactions12:00 – Priority #4: Optimize Profitability14:15 – What to Cut From Your Schedule16:40 – Example Weekly Schedule for Agents19:00 – Simple Guardrails to Stay Consistent22:15 – How I Batch Work to Save Hours25:00 – Free Weekly Planner Download26:15 – Final Thoughts & Next Steps------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the...

October 29, 20257 min

Turn Your Dead Leads Into Deals With This Simple Script

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet’s take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ The exact words to re-engage leads authentically→ How to revive old conversations and spark new momentumHave leads gone cold or clients said they’ll “maybe move next year”? In this video, I’m sharing my go-to follow-up script that helps you turn those forgotten leads into real opportunities—without sounding pushy or salesy. As a real estate coach and full-time agent, I’ve seen this exact approach help hundreds of agents re-engage their pipeline and close deals they thought were lost. Grab a pen, take notes, and get ready to revive your database with confidence.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK📕 TABLE OF CONTENTS 📕00:00 – Why most agents lose next-year clients00:46 – The real reason follow-up feels awkward02:00 – The simple follow-up script that never fails04:15 – What to say after they respond06:10 – How often to check in with “next year” clients08:00 – Turning cold leads into closed deals09:00 – How we help agents master this inside Market Authority Academy10:00 – Final thoughts & next steps------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info// ABOUT MEI'm Stefanie Lugo, your real estate business coach!I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.This Academy is me...

October 21, 202553 min

Best Advice for Real Estate Agents in 2026

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet’s take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ The key systems and routines that drive consistency and growth→ Why clarity and precision matter more than hustle in 2025In this episode, I’m joined by top real estate coach Joshua Smith to talk about what’s really holding most agents back in today’s market — and how the top performers are breaking through it. We cover everything from shifting your mindset out of survival mode to running your business like a true CEO with systems, strategy, and precision. If you’ve been feeling stuck, frustrated, or unsure how to create consistent results in 2025, this conversation will give you the clarity and tools to take back control of your business and start winning again.🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK📕 TABLE OF CONTENTS 📕00:00 – Intro: Why Agents Are Struggling01:00 – The Market Isn’t Easy Anymore03:25 – Two Big Mistakes Agents Make07:10 – How to Adapt to a Changing Market12:00 – What’s Really Going On with Affordability14:30 – Helping Clients Make Hard Decisions19:00 – Finding Clients Who Are Ready to Move24:00 – Niches That Still Work Right Now29:00 – Seeing Opportunity in Tough Times32:00 – Why Mentorship Matters35:00 – Put Clients Before Commissions39:00 – Breaking Out of a Scarcity Mindset41:00 – Playing Offense in Your Business43:00 – Systems and Skills You Need in 202546:00 – How to Scale Without Burning Out49:00 – The Future of Real Estate52:00 – Final Takeaways------------------------------------------Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quizFree CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebieFree 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebieGrab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie---------------------------------------------Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/// SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇 ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info// ABOUT MEI'm...