The M3 Podcast started as a place to talk about marketing, but it has grown into something bigger. Hosted by the team at Moss Marketing Group, The M3 Podcast features conversations with Kansas City business owners, entrepreneurs, leaders, and members of the MMG team about business, branding, marketing, leadership, personal development, and what it really takes to build something. From real stories and lessons learned to behind-the-scenes conversations about growth, discipline, culture, and entrepreneurship, The M3 Podcast is built for people who are in the arena and working to get better. Subscribe for conversations around: Business growth Marketing strategy Brand building Kansas City entrepreneurship Leadership Mindset and personal development Behind-the-scenes at Moss Marketing Group Moss Marketing Group is a Kansas City-based marketing agency helping brands become impossible to ignore online.
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May 18, 20261 hr 5 min
M3 Is Back | Fatherhood, AI, & Rebuilding | The M3 Podcast 194
After going ghost for months, the M3 Podcast is finally back. The guys sit down and catch up on everything that’s happened behind the scenes — from major life changes and becoming a father, to burnout, business struggles, closing the second office, and rebuilding the culture at MMG. They talk about getting lost in the chase for success, realizing material things don’t bring fulfillment, and why stepping away from nonstop hustle helped bring clarity back into both life and business. The conversation also dives into AI, the future of content creation, social media algorithms, marketing, and how fast the world is changing. This episode feels like the reset button for the podcast — real conversations, real lessons, and getting back to what made M3 what it was in the first place. Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/ Facebook - https://www.facebook.com/MossMarketingGroup Website - https://www.mossmarketinggroup.com/ #Marketing #Business #Podcast
February 24, 20262 hr 2 min
Handling Pressure When Everyone’s Watching With Jeremi Barnes | The M3 Podcast 193
What really goes through a referee’s mind on game day? In this episode, we hit a lift while diving deep into the world of officiating — from getting screamed at by parents in the stands to making split-second calls under pressure. Our guest breaks down how he went from random viral content to building a platform that shows what refs actually experience on the field. We talk about the referee shortage, the mental side of making calls in real time, why everyone thinks they’re an expert from the bleachers, and how stepping into uncomfortable situations builds confidence far beyond sports. It’s part gym session, part life philosophy, and part behind-the-scenes look at a role nobody understands… but everyone has an opinion on. If you’ve ever yelled at a ref — this one’s for you. ----- 00:00 - First Gym Experience and Dancing Concerns 00:59 - Using the Ladder App for Workout Planning 01:40 - Hyrox Competition Formats 02:31 - Emerging Fitness Trend Compared to CrossFit 03:19 - Challenges of CrossFit Variability 03:52 - Workout App Features and Group Motivation 04:35 - Founding Gyms and Personal Training History 05:55 - Gym Locations and Facility Changes 06:44 - Gym Membership Transitions 07:05 - Personal Background and Workout Focus 07:48 - Arm and Leg Focused Workouts 09:14 - Goals, Diet, and 75 Hard Challenge 10:07 - 75 Hard Modifications: Workout Planning & Equipment Safety 15:02 - Personal Fitness Journey and Social Stories 20:24 - Basketball and Dunking Attempts 22:18 - Home Gym Setup: Warm-up, Design, and Renovation Plans 25:33 - Workout Routine and Strength Challenges 27:28 - Starting Content Creation Journey 29:11 - Refereeing Basics and Rules 32:38 - Advanced Referee Insights: Embracing Uncertainty and Fulfillment 36:28 - Referee Compensation and Counting Sets 37:31 - Challenges at the Youth Level: Parents and Coaches 38:42 - Decision-Making, Judgment Calls, and Business Parallels 40:44 - Opinions, Pleasing Everyone, and Public Arguments 41:53 - Theory vs Practice: Limits of Reading Alone 43:57 - Workout Routines and Set Counting 45:30 - Launching a Podcast: Content Creation, Talent Recognition, and Social Media Insights 48:44 - Personal Finances, Relationships, and Identity 50:31 - Overcoming Fear and Building a Vision 53:32 - Faith, Family, Purpose & Emotional Intelligence: A Life Philosophy 58:35 - Life Perspective, Age, and Gratitude 60:25 - Defining Happiness and Embracing Challenges 62:39 - Ambitions, Private Jet Dream, and Meaningful Friendships 64:22 - Authenticity, Social Media, and Helping Others 65:46 - Personal Relationships and Life Journey 67:03 - Creating Viral Content: My First Viral Moment and Refereeing Challenges 69:44 - Wife’s Filming Role and Managing Angles 72:47 - Editing Challenges and Learning the Craft 75:30 - Exploring Side Gigs and Business Opportunities 78:06 - My Editing Journey: From Early Experiences to iPad Marketing 79:51 - Career Background and Early Metrics 80:38 - Gym Talk: Steroids and Reverse Curls 83:40 - Push‑up Workout Session 84:53 - Podcast Growth and Audience Impact 87:08 - Taco Review Podcast – Part 1 89:03 - Taco Review Podcast – Part 2 90:41 - Podcast Overview: Concept, Creation Challenges, and Nutrition Advice 93:10 - Hiring Editors and Client Expectations 95:23 - Audience Targeting and Business Improvement 97:37 - Growth Mindset and Right vs Wrong 99:58 - Decision Making and Trust Building 101:25 - Embracing Failure and Building Resilience in Business 104:39 - Vision, Scaling, and Purpose Beyond Self 106:13 - Values, Team Dynamics, and Performance Culture 109:30 - Personal Motivation: Finding Your Why Through Family and Legacy 115:00 - Relationship with Madison and College Hustle 116:56 - Be the Difference Brand and Referee
January 12, 20261 hr 57 min
Consistency Over Motivation: Why Most People Quit Too Early | The M3 Podcast 192
From bourbon and cigars to business, fitness, and relationships, we get into what consistency actually looks like when life gets busy. We talk about identity vs “New Year, New Me,” why motivation fades, how burnout really happens, and why stacking small wins beats going all-in for 30 days and quitting. No highlight-reel advice—just real perspective on building habits, discipline, and a life that actually lasts. ---- 00:00 - Guest Introduction and Warm-up 01:51 - Brock's Elevator Pitch and Personal Background 02:36 - Family, Relationships, and Daily Routines 05:39 - New Year Reset and 2026 Goals 06:18 - Consistency and Personal Development 08:53 - Identity Shift and Consistency Practices 10:54 - Asking for Help and Gratitude 12:26 - Fitness, Business Discipline, and Identity 14:46 - Work-Life Balance and Personal Reflections 16:41 - Regret, Relationships, and Personal Growth 18:37 - Dreams, Gratitude, and Lifestyle 21:06 - Sales Strategies and Business Insights 22:24 - Marketing Consistency and Personal Discipline 24:45 - Consistency Struggles and Personal Accountability 27:28 - Ego, Gratitude, and Personal Growth 30:13 - Fitness Challenges and Motivation 31:46 - Value in Relationships and Work 33:53 - Comparisons and Life Reflections 36:09 - Helping Others and Seeking Support 37:34 - Leadership, Roles, and Team Dynamics 40:00 - Podcast Authenticity and Personal Authenticity 41:53 - Gratitude and Daily Reflections 43:30 - Burnout and Work Challenges 45:13 - Personal Struggles and Support 46:49 - Help and Business Mentorship 49:40 - Life Purpose and Future Outlook 51:32 - Ego and Personal Development 53:32 - Sales Mindset and Personal Stories 56:31 - Relationships and Value Perception 58:21 - Leadership Challenges and Business Pressure 60:03 - Regret and Personal History 61:30 - Life Pyramid and Personal Evolution 64:10 - Confidence and Personal Insight 64:56 - Imposter Syndrome and Vulnerability 66:30 - Gratitude and Audience Connection 67:36 - Personal Reflections and Future Plans 68:41 - Future Outlook and Takeaways 69:14 - Closing Remarks and Call to Action 70:18 - Next Steps and Community Engagement 71:30 - Networking and Community Building 73:28 - Offering Help and Community Support 74:47 - Gratitude and Personal Journey 77:10 - Reflection on Success and Growth 79:27 - Values and Life Balance 82:54 - Gratitude and Support 85:40 - Advice and Guidance 87:04 - Personal Stories and Future Vision 89:02 - Leadership and Organizational Insight 90:33 - Challenges and Workload 91:41 - Lifestyle Choices and Reflections 93:57 - Closing Wrap-up, Takeaways, and Final Thoughts 96:04 - Final Reflections and Future Plans 98:42 - Personal Growth and Identity 102:04 - Family and Gratitude 104:45 - Self-Reflection and Regrets 107:23 - Life Pyramid and Status 109:59 - Support and Community 111:45 - Final Call to Action 113:29 - Offering Help and Networking 114:33 - Final Remarks and Outro 115:49 - Outro and Contact Information ---- Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/ Facebook - https://www.facebook.com/MossMarketingGroup Website - https://www.mossmarketinggroup.com/ #Marketing #Business #Podcast
December 22, 20251 hr 5 min
The Harsh Truth About Small Business, AI, and What’s Coming Next | The M3 Podcast 191
The bar for small businesses has been raised — and a lot of people don’t realize it yet. In this episode, we break down why the next 24 months are going to be brutal for many small business owners, especially the ones still doing things the old way. We talk about attention, visibility, AI, and why “just being good” or “having great service” isn’t enough anymore. We get into how AI is actually leveling the playing field while also exposing average businesses, why so many owners are stuck as employees in their own company, and what it really takes to stand out in an oversaturated market. This isn’t theory or recycled business advice — it’s what we’re seeing firsthand every day. If you’re building, scaling, or trying to figure out how to stay relevant, this conversation matters. -- 00:00 - Intro Banter and Vape Joke 00:21 - Podcast Hiatus and Consistency Issues 01:35 - Burnout and Personal Well‑Being 04:00 - AI Impact on Small Businesses Overview 05:37 - AI Leveling the Marketing Playing Field 06:48 - Challenges for Small Businesses in AI Era 09:44 - Case Study: Small Business Staffing Issues 11:00 - AI Boosting Email Productivity 13:03 - Quantifying Time Saved with AI 15:26 - Adoption and Differentiation with AI 16:52 - Authenticity vs AI‑Generated Content 18:19 - AI‑Generated Hunting Content Debate 20:11 - AI in Film and Actor Replication 23:04 - Authenticity Concerns on Social Platforms 24:24 - Brand Identity and Business Visibility 25:49 - Overall AI Impact on Business Landscape 27:05 - AI Tools for Business Operations 28:15 - AI and Content Creation Strategies 29:25 - Validity and Trust in AI Outputs 31:34 - Future of AI in Media and Entertainment 33:06 - Social Media Authenticity and AI 35:00 - AI Integration and Robotics Outlook 37:04 - Robots, AI, and Content Creation 38:37 - Detecting AI‑Generated Material 39:42 - Authentic Content vs Synthetic Media 41:51 - AI Content Filtering Preferences 43:25 - Podcast Authenticity in AI Age 45:00 - Strategic Business Advice with AI 46:15 - News Authenticity and AI Misinformation 48:22 - Social Media Dynamics and AI 50:33 - AI’s Role in Personal Branding 51:56 - AI Influence on Business Practices 53:10 - Business Growth and AI Utilization 54:37 - Practical Business Takeaways 55:40 - Wrap‑Up and Future Topics 56:34 - Continued AI Discussion 57:59 - AI on Social Platforms 58:57 - Robotics and AI Future 60:32 - Robotic Assistance and AI 61:37 - Final Thoughts on AI Impact 62:43 - Robots vs Humans in Content 63:58 - Closing Business Recommendations 65:00 - Closing Remarks and Call‑to‑Action -- Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/ Facebook - https://www.facebook.com/MossMarketingGroup Website - https://www.mossmarketinggroup.com/ #Marketing #Business #Podcast
November 25, 202527 min
2025 Reflections: Wins, Losses, and the Road to 2026 Pt.2 | The M3 Podcast 190
Part Two dives deeper into the heart of MMG — the culture, the people, and the purpose behind everything being built. The team opens up about leadership, personal development, building a workplace people actually love, and the long-term vision for 2026 and beyond. A raw, honest look at what it means to scale, show up for your team, and stay aligned with the bigger mission. ----- 00:00 - Vision and Growth Roadmap for 2026 03:16 - Community Support and Downline Expansion 04:58 - Podcast Reflection and Evolution 08:39 - Personal Development Plans for 2026 12:09 - Health, Fitness, and Mental Well‑Being 20:02 - Broader Perspective and MMG Outlook 24:37 - Final Thoughts and Studio Outro ----- Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/ Facebook - https://www.facebook.com/MossMarketingGroup Website - https://www.mossmarketinggroup.com/ #Marketing #Business #Podcast
November 20, 20251 hr 41 min
2025 Reflections: Wins, Losses, and the Road to 2026 pt.1 | The M3 Podcast 189
In this episode of the M3 Podcast, the team sits down in the new home studio for a raw, open conversation about the year—what worked, what failed, what changed, and what’s coming next. We break down the growth of the sales office, the evolution of the content team, leadership lessons, personal development, and how to balance ambition with real life. This episode dives deep into culture, accountability, scaling pains, wins worth celebrating, and the vision for 2026. It’s real, unfiltered, and packed with insights on business, team building, and what it actually takes to grow without losing yourself in the process. -- 00:00 - New Studio Introduction 00:56 - Probation and Guest Plans 02:16 - MMG Sales Office Overview 05:50 - Scaling Resources for Sales 08:38 - Office Upgrades and Shoutouts 10:24 - HQ vs Sales Office Culture 11:55 - Q1 Planning and Sales Process 15:59 - Reflecting on Successes and Lessons 17:58 - Work‑Life Balance and Personal Growth 24:15 - Happiness, Material Things, and Values 28:32 - Culture of Cheering Others Win 34:40 - Vision for Future Growth and Innovation 37:59 - Leadership, Team Dynamics, and Motivation 41:10 - Supporting Staff and Well‑Being Initiatives 49:41 - Future Plans: Fantasy Factory and Campus 55:33 - Personal Philosophy and Purpose 61:56 - Company Values and Community Impact 66:58 - Closing Thoughts and Aspirations -- Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/ Facebook - https://www.facebook.com/MossMarketingGroup Website - https://www.mossmarketinggroup.com/ #Marketing #Business #Podcast
November 10, 202532 min
Marketing Conspiracies Exposed | The M3 Podcast 188
Welcome back to The M3 Podcast with Dane and Rick — where real marketers talk real business. In this episode, they break down the five biggest marketing conspiracies that business owners still believe in 2025. From chasing follower counts to thinking “boosting” is real advertising, they uncover what’s actually working right now and why most people still miss the mark. -- 00:00 - Intro and Episode Overview 00:51 - Conspiracy 1 – Followers ≠ Success 04:35 - Conspiracy 2 – Boosting Posts 09:05 - Conspiracy 3 – DIY Marketing Pitfalls (Part 1) 12:59 - Conspiracy 3 – DIY Marketing Pitfalls (Part 2) 17:13 - Conspiracy 4 – SEO Myths 22:03 - Conspiracy 5 – Instant Gratification Myth 23:13 - Conclusion and Call to Action -- Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/ Facebook - https://www.facebook.com/MossMarketingGroup Website - https://www.mossmarketinggroup.com/ #Marketing #Business #Podcast
October 20, 202538 min
It’s All Your Fault... And That’s a Good Thing | The M3 Podcast 187
In this episode of the M3 Podcast, Dane and Rick dive deep into one of Moss Marketing Group’s core values — Extreme Ownership. They break down what it really means to take complete responsibility for your actions, your team, and your results — in both business and life. From leadership and accountability to mindset and emotional control, this conversation explores how taking full ownership can change everything. Whether it’s showing up on time, handling relationships, or building a company culture that thrives, this episode is a masterclass on how to stop making excuses and start compounding success. -- 00:00 - Intro and podcast studio moves 01:09 - Introducing extreme ownership and its meaning 04:23 - Ownership in team management, training, and client systems 10:24 - Personal application: habits, excuses, attitude, and compounding days 35:46 - Hiring, core values, and closing -- Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/ Facebook - https://www.facebook.com/MossMarketingGroup Website - https://www.mossmarketinggroup.com/ #Marketing #Business #Podcast
October 13, 202535 min
AI Is Moving Faster Than You Think | The M3 Podcast 186
Rick and Dane are back in the M3 office diving deep into the unstoppable rise of AI. From Sora 2’s mind-blowing video generation to ChatGPT agents that manage your day, they unpack how fast the world is changing—and what it means for your job, creativity, and future. The guys talk automation, law, marketing, VR, and the growing divide between those who adapt and those who get left behind. Whether you’re fascinated or freaked out by AI, this episode breaks it all down in a raw, unfiltered way. 🎙️ Topics: Sora 2 and AI-generated video content ChatGPT agents & the end of “billable hours” How AI will change jobs, marketing, and education The coming wealth divide VR, Neuralink, and the “Upload” future 📍 Listen now and get ahead of the curve before the curve leaves you behind. ---- 00:00 - Introduction and episode topic 00:13 - AI: current movement and creative video tools (Sora 2) 02:02 - ChatGPT use vs new agent-driven automation and content creation 04:16 - Adoption history and industry impact comparisons 06:46 - Scale, productivity gains, and roles being replaced by AI 08:17 - Workforce skills, inequality, and rapid change 11:10 - Advanced capabilities, Grok/Tesla, and ChatGPT Pulse intro 14:18 - Pulse examples and the future of always-on assistants/AR displays 16:16 - Privacy, cameras, VR hardware and content quality progress 18:19 - Uploading consciousness, server infrastructure, and space data centers 21:58 - AI progress, early adoption memories, and education challenges 24:42 - Misinformation, deepfakes, bullying risks, and personal reaction 27:46 - AI as mentor, learning tool, and potential crutch 30:39 - Reading vs AI, prompt quality, and checking back on progress 33:54 - Closing: try AI and contact info ---- Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/ Facebook - https://www.facebook.com/MossMarketingGroup Website - https://www.mossmarketinggroup.com/ #Marketing #Business #Podcast
September 29, 202525 min
Comparison Is the Thief of Joy | The M3 Podcast 185
Rick and Dane sit down at HQ to tackle one of the biggest mindset killers: comparison. From Teddy Roosevelt’s famous quote to the modern-day pressure of social media, they break down why people feel “behind,” how highlight reels distort reality, and why abundance beats scarcity every time. They share real stories about dealing with hate, celebrating others’ wins, and defining success on your own scoreboard. Whether it’s business, relationships, or life in general, this episode is about shutting out the noise and focusing on writing your own story. ---- 00:00 - Introduction and Topic Overview 00:30 - The Paradox of Modern Comfort and Rising Anxiety 01:45 - Social Media's Role in Comparison and Perception 02:41 - Personal Experiences with Social Media and Comparison 04:22 - The Reality Behind Social Media Highlights 05:01 - Supporting Others and Finding Joy Beyond Materialism 06:06 - The Two Sides of Social Media: Highlights and Pity Parties 07:02 - Scarcity vs Abundance Mindset in Comparison 08:18 - Influences and Inspirations Online 10:13 - Being Multi-Dimensional and Valuing Personal Relationships 11:36 - Comparison in Business and Relationships 14:04 - Overcoming Comparison by Focusing on Your Own Path 15:30 - The Importance of Defining Your Own Success 17:37 - Material Things as Tools and the Pursuit of Happiness 19:05 - The Role of Marketing and Social Media Algorithms 20:40 - Dealing with Hate and Comparison in Success 22:45 - The Value of Time and Long-Term Happiness 23:30 - Final Thoughts on Comparison and Personal Growth 24:37 - Closing and Call to Action ---- Follow Us Here! Instagram - https://www.instagram.com/mossmarketinggroup/ Facebook - https://www.facebook.com/MossMarketingGroup Website - https://www.mossmarketinggroup.com/ #Marketing #Business #Podcast
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