
Death of the round?
With changing consumer habits, has the tradition of buying drinks in a round gone the way of the dodo? The Lock In team head to the bar to find out.
Episodes
142
Latest episode
Jun 2026
Language
EN
The Lock In podcast, uploaded fortnightly, is provided by The Morning Advertiser, the leading content provider for the pub and bar industry since 1794. Our hosts are from media, brewing and pub operator view points giving a frank and honest view about what life running a pub business is really like.

With changing consumer habits, has the tradition of buying drinks in a round gone the way of the dodo? The Lock In team head to the bar to find out.
The Lock In team takes a look at the pub regular, from old Dave propping up the bar, to the crowd that tell you how to run the pub - how important are regulars, and how do you control them?
Giving people a reason to get out to the pub has never been more important, so the Lock In team take a look at some of the wild, wacky and traditional ideas for pulling in the punters.
With modern society going through seismic changes (is it jam first, or cream first) the Lock In team decided to take a look at the unwritten rules of the pub - do people actually know what they are?!
Are influencers really delivering for pubs? The Lock In team hears what works, what doesn’t and how pubs can use influencers, reviewers and social media more effectively to help drive footfall.
As BrewDog founder James Watt continues to gnash his teeth and blame everyone but himself, the Lock In team take a look back at the business and ask, what went wrong with BrewDog.
With hygiene inspections in the headlines, the Lock In team take a look at the role of the EHO and ask, are they friends or foe?
With Valentines Day in the rear view, the Lock In team tackle the topic of love, and ask whether pubs still play a role in the world of romance or not?
With the news that younger consumers are turning back to traditional cask beer, the Lock In team grab their pint mugs and get real with ale.
With some serious challenges facing the pub sector in 2026, the Lock In team tackle some of the issues and consider what campaigning is going to work in the year ahead.
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