The Life by Design Business Podcast

Hosted by Claire Nicole Stansfield

Business Education

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Episodes

159

Latest episode

Jun 2026

Language

EN-GB

About the show

The Life by Design Business Podcast by Claire Nicole Stansfield will bring you inspiration, motivation, strategy and everything in between!

Listen to episodes

60 recent

June 15, 2026Episode 15812 min

Everyone Needs This Simple Strategy To Build Trust And Attract Leads Right Now (And Most Businesses Aren't Using It)

Over the last couple of years there's been a trust recession online. Buyers are more sceptical, the online space is loud with Ai slop. And many business owners are finding that the things that used to work aren't working as well as they once did. Yet there is one simple strategy that has helped me build trust across all four of my businesses for almost 30 years to create demand, it helps build a sustainable business, and until now I have only shared this with my clients. It's helped me attract more leads, convert more sales, raise my rates. And build businesses that were in demand. The surprising part? Most business owners aren't using this simple strategy properly, and they're sitting on a goldmine of opportunity without even realising it. I see talented service providers every day who know they're brilliant at what they do. Their clients are getting incredible results. Yet the people sitting right in front of them still aren't seeing the full value of what they do. In this week's episode of Life by Design, I'm talking about one of the most overlooked trust building assets available to service providers right now and why I believe every business owner should be making it part of their marketing ecosystem. This episode is for you if: • You want your marketing to build more trust to get more people in your DM's enquiring. • You feel like your work deserves more attention than it's getting. • You know your clients get great results, and you wish more people knew how good you are. • You're looking for ways to stand out in a crowded market. • You want more people arriving on sales calls already excited about working with you. • You're thinking about raising your rates and want people to better understand the value of what you do. In this episode you'll discover: • Why trust has become one of the most valuable assets in business right now. • The overlooked strategy most business owners aren't using effectively. • Why this simple approach has been part of my businesses for almost 30 years. • How it supports lead generation, sales and conversions. • The role it plays in helping people see the value of your work. • Why it can become one of the hardest working assets in your marketing ecosystem to create demand and fill your offers. Free Resource I've put together my proven plug and play Strategic testimonial template for you for free that I've been using for decades across my companies to collect testimonials that feature on all my main marketing channels. Here's what you'll get to use today. FREE Strategic Testimonial Template Pack to help you put this strategy into action. Grab your free copy here. www.clairenicolecoaching.com/showcase/ Inside you'll find my exact request email, swipe files, strategic questions and framework so you can start using this in your business straight away.

June 8, 2026Episode 15918 min

The exact feedback I'm leaving on my clients copy to help them fill out their offers in 2026.

I see so many brilliant business owners working incredibly hard and not getting the results they want, and it's because they hav't caught up with what people are craving. In this week's episode of Life by Design, I'm sharing something I've been noticing, that I've been supporting my clients to solve beacuse the businesses getting attention right now aren't necessarily the ones producing the most content. They're the ones creating connection, experiences, and sharing their unique perspectives. Their stories and what they believe to be true. and specifically what they're navigating right now, not 5 years ago. I share with you the most common feedback I'm giving on my clients Google doc too. In this episode we talk about: • Why so many business owners feel invisible online • The power of stories, perspective and lived experience • People buy from people and what this means for your marketing • How to create deeper connection with your audience Book a free coaching consultation and learn how I can support you to grow and scale your dream business without abondoning yourself in the pursuit of your goals.

May 29, 2026Episode 15815 min

This Overlooked Strategy Is Helping Me And My Clients Fill Our Offers Faster Right Now

This Overlooked Strategy Is Helping Me And My Clients Fill Our Offers Right Now Are you thinking "I'm working so hard. Why isn't this working?" You're showing up, Creating content, Sending emails. Running masterclasses, Launching offers. Trying all the things. Yet somehow the results don't match the effort you're putting in. When that happens, it's easy to assume something is broken. It's easy to convince yourself you need a new offer, a new strategy, a new niche, or a completely different plan. But what I've seen from my high touch, high level 1:1 coaching and small roster of clients is most often than not that's not actually the problem! What if the thing that's keeping you stuck is so much more straight forward? In this week's episode of Life by Design, I'm sharing the game changing strategy that helps me and my clients fill our offers faster, make better decisions, and stop wasting time fixing the wrong things. It's a strategy that most business owners completely overlook and the successful ones know about and are supported with. This episode is for you if: • You're putting in the work but not seeing the results you want • You're starting to wonder whether your business is actually working • You keep changing direction because nothing seems to be gaining traction • You're constantly looking for the next strategy, course, or idea • You want more sales, more clients, and more confidence in your decisions Inside this episode you'll discover: • The mistake most business owners make when results aren't happening fast enough Where your sneaky brain is likely having you focus on the wrong things • How to identify what's actually working in your business • The hidden opportunities sitting right in front of you • Why data tells a very different story from the one your brain is creating If you've been feeling frustrated, stuck, or wondering why all your effort isn't translating into more clients and sales, this episode is one you don't want to miss. Ready For A Fresh Perspective? The women I work with are smart, experienced, talented, and excellent at what they do. They don't need more information. They need clarity on what's actually keeping them stuck and support to apply the information in a way that gets them results and saves them time. I've helped clients go from zero and £2.5K months to consistent £10K to £18K months, fill their offers, raise their rates, launch scalable programmes, and create more predictable revenue. Often the breakthrough isn't doing more. It's focusing on the right thing. If you'd like support identifying what's working, what's not, and what needs to happen next to reach your goals faster, book a free coaching consultation. We'll look at where you are now, where you want to be, and the specific opportunities inside your business that could unlock your next level of growth. Book your free consultation here

May 15, 2026Episode 15710 min

The hidden cost of hyper self awareness

This week's episode of Life by Design is for the high achieving business owner who is constantly making herself wrong. The woman doing the mindset work. The journalling. The therapy. The personal development. The woman who is deeply self aware and always looking inward to see what she needs to fix. Because sometimes… it isn't a mindset problem. Sometimes the problem is that you've become so conditioned to believe that you are always the problem. In this episode, I'm sharing a powerful conversation I had with a client recently that completely shifted the way she saw herself, her work, and the pressure she was placing on herself every single day. We talk about perfectionism, over self monitoring, nervous system pressure, flow energy, and why so many women in business are trying to force themselves to work in ways that simply are not supportive for them. I also share: • Why high achievers can end up suffocating their own creativity • How constant self correction creates stress in the body • The hidden cost of always trying to "improve yourself" • Why the presenting problem in business often isn't the real problem • The importance of solving the right problems in your business • How women's energy naturally fluctuates throughout the month and why that matters • The shift from pressure and judgement into self trust and allowing • Why personalised support helps you move through patterns so much more quickly This episode is also a reminder that building a successful business does not have to come from constant pressure, hyper vigilance, or making yourself wrong. There is another way. A more sustainable way. A way that allows you to create success without self abandonment. If this episode resonates with you and you feel ready for high level, personalised support inside your business, I'd love to invite you to book a free coaching consultation. We'll talk about where you are in your business, where you want to go, what's actually keeping you stuck, and how I can support you to reach your goals with more clarity, ease, structure, and support. You can book your free consultation using this link Coaching Enquiries: claire@clairenicolecoaching.com

May 8, 2026Episode 15618 min

This Is The Secret To Creating An Unforgettable Personal Brand And Having Sustainable Success

What if the reason your content is no longer converting has nothing to do with the algorithm… and everything to do with the fact that your audience is craving something else from you? In this week's episode of Life by Design, Claire shares the biggest shift she's seeing in the online space right now after 30 years of building successful brands and helping clients grow sustainable businesses. If you're posting consistently but not seeing the sales, leads, engagement, or connection you want… If your content feels flat, forced, or like it's blending into the noise… If you're exhausted by the pressure to constantly create more, say more, and keep up online… This episode is going to hit home. Claire opens up about the huge difference between businesses that are building genuine connection and demand right now versus the ones disappearing into a sea of AI generated content and forgettable marketing. She shares why human connection is becoming one of the most valuable assets in business, what people are truly craving from brands and leaders now, and why your essence, your values, your energy, and your lived experience matter more than ever. Inside this episode, Claire shares: • What 30 years of growing 4 personal brands has taught her about what actually creates sustainable success • Why so many businesses are struggling to stand out online right now • The hidden danger of over relying on AI in your business and decision making • What audiences are craving • The real reason some people with huge audiences still struggle to make sales • What creates thought leadership and makes you the obvious choice in your industry Claire also shares personal reflections on building financial security through business, creating a life by design, and why women having financial independence matters so deeply to her. This episode is for you if you know you have something powerful to say but you're struggling to translate what's in your heart into messaging that truly lands. Because the businesses that will thrive moving forward are not the ones shouting the loudest. They're the ones making people feel touched, moved and impacted. Listen now and discover what will help your business stand the test of time in a world full of noise. If you're ready to create a stand out Personal brand and consistent £10K to £20K months, build a business that supports your life, and become the obvious choice for your dream clients, you can book a free consultation here now.

April 30, 2026Episode 15511 min

The conversation behind my client going from £1k months to consistent £18k months.

There is one conversation I have with almost every single client I work with, and in this weeks episode I have decided to share it with you. It is a big part of why my clients results shift so quickly. The clients you see going from no sales to fully booked with a 3 month waitlist From 1K months to consistent 18K months From stuck and second guessing to clear, confident, and in demand In this episode, I am taking you inside that conversation so you can see exactly what is keeping your messaging from standing out and resonating in 2026 to bring you clients. This episode is for you if: You know you are good at what you do but your content is not converting into sales You feel frustrated watching others, and like you are the best kept secret. You hold back in your messaging because you are worried about how it will be received You are tired of blending in and want your content to get seen and you get paid so you can help more people You want your messaging to reflect your values and bring you dream aligned clients you'll love working with What we cover in this episode: The real reason people with less experience are making more sales than you Why "playing it safe" in your messaging is costing you clients What it actually means to create messaging that activates people to buy The role of polarising content and why it matters more than you think How holding back is sending your dream clients to the wrong people The essential piece you're missing that will help you grow, your visibility and business How to handle judgement, criticism, or people not agreeing with you The truth most people avoid Your dream clients are already out there looking for support. If your messaging is not speaking directly to their reality, they will buy from someone else. Not because that person is better But because they are clearer This episode will help you see where you might be holding back and give you permission to start saying the things that will have you getting more leads and making more sales. Ready for 1:1 support to solve the right problem and reach your next level? Book your free coaching consultation and we will look at where you are now, what is not working, and what needs to shift so you can move forward with clarity and confidence towards your own £10k-£20k months on repeat. Book your free consult

April 23, 2026Episode 15415 min

Why You're Hearing "I'll Think About It" (And How to Change It)

I'm reknowned for helping my clients 3 x their prices, creating demand and filling their offers to achieve consistent 10k-20k months, and here is one problem I see that has people trying to solve the wrong problem. In this week's episode of Life by Design, we're talking about one of the most frustrating things you can hear on a sales call: "I'll think about it." Because most of the time… it's not a real maybe. It's a no that hasn't been said out loud. And if you're hearing it regularly, it's easy to assume your price is too high or that something isn't working. But the truth is, it's rarely about price. This is a conversation I've been having with multiple clients recently, and once they've made this shift, everything has started to change. More clarity. More confidence. More yeses on calls. Inside this episode, I'm breaking down what's really going on when someone says "I'll think about it" and what you can do to change it. This episode is for you if: You're getting on sales calls but not converting as many clients as you'd like You keep hearing "I'll think about it" at the end of calls You're being ghosted after conversations that felt promising You're questioning whether your pricing is the problem You know you're good at what you do, but it's not translating into consistent sales You care deeply about your clients and don't want to overpromise Why you're hearing " I will thank about it" and how to fix it. Why low conversions are very rarely about money or price You'll discover- What's really happening when someone ghosts after a sales call The hidden gaps in your messaging that are costing you greatly. What leads to your prospects indecision or a no. The sneaky fear that holds people back from solving this and how to think about it instead. How to create certainty, trust, and leadership on your sales calls so people buy. Book your free coaching consulation here to learn how my 3 decades expereince starting, growing and scaling businesses will help you https://clairestansfieldbook.as.me/?appointmentType=79247635

April 17, 2026Episode 14919 min

Your next level results, more clients, more money and more freedom start here

In this week's episode of Life by Design, I'm taking you behind the scenes of something that shapes everything in your business- your calendar. Because the way you run your calendar will either give you freedom… or take it away and cost you your next level growth. After 30 years of running my own businesses, I've experienced very different seasons of life. From being single and working all hours, to becoming a mum, and now navigating perimenopause and the impact that has on my energy. And what I've learned through all of it is this: Your business is the vehicle for your life by design… but only if your calendar actually supports that. In this episode, I'm sharing how I structure my time now, the mindset behind it, and what I coach my clients through when they start to feel overwhelmed, overbooked, or stretched too thin. This episode is for you if: You're making money but feeling like your time is no longer your own Your calendar feels full, but not fulfilling You're saying yes to clients but starting to feel drained You want more space, more energy, and more control over your days You know your business should feel better than it does What I cover in this episode: Why more demand in your business can lead to burnout if you're not careful The pattern of overbooking and why it happens as you grow How I structure my calendar to support my energy, not fight against it The importance of non negotiables and how to decide yours The non negotiables for scaling What will support your nervous system and your results The connection between your calendar, your mindset, and your sales What happens when your calendar creates safety instead of pressure The real reason strategy alone doesn't work without the right support Listen now.

April 10, 2026Episode 15224 min

The one secret behind my clients 3-4x ing their annual revenue

This One Pattern Could Be Running Your Entire Business (Without You Realising) If you feel like you're doing everything right in your business… Showing up, creating content, working hard… But something still isn't clicking… This episode will hit home. Because what if the real reason things feel harder than they should… isn't your strategy? It's what's happening underneath it. In this week's episode of Life by Design, I'm taking you behind the scenes of what I see every day inside my clients' businesses… The subconscious patterns quietly running the show. The ones that: Keep you stuck at the same income level Make you second guess your decisions Drain your energy without you even knowing why And stop your business from feeling as good as you thought it would Even when everything looks like it should be working. This Episode Is For You If… You feel like you're working hard but not seeing the results you expected You keep tweaking your strategy but nothing seems to fully land You're overthinking decisions or constantly second guessing yourself You're busy all the time but not moving forward in the way you want You know you're capable of more, but something keeps getting in the way You've invested in courses or support but still feel stuck What I'm Sharing In This Episode Inside this episode, I'm breaking down the real patterns I see in my clients and how they show up in their businesses: The hidden ways your subconscious beliefs are driving your decisions How one pattern can quietly affect your sales, messaging, pricing, and growth Why you can't out-strategise a pattern that's running underneath everything The truth about overdelivering, people pleasing, and trying to control everything How the belief "there's never enough time" is keeping you stuck and overwhelmed The pattern of hard work = results and how it's slowing your growth How scarcity around money shows up in your pricing, selling, and decisions The subtle ways fear of rejection is affecting your visibility and sales What actually happens when you shift these patterns and step into a new way of operating

April 1, 2026Episode 15116 min

The simple shift in your sales process that will help you book more clients

In this week's episode, I am sharing what 3 decades of marketing and sales and filling every offer I have ever sold has taught me about increasing sales conversions, I have seen this not only in my own 3 service based businesses but inside my coaching clients businesses too: You'll learn The one simple shift that will change how your sales process works to book more clients What is really happening for your ideal client when they go quiet How to understand your client at a deeper level so your messaging lands Why follow up is not pushy, and how to do it in a way that builds trust and has you get hired. How to support your leads before they have even paid you The connection between your client's patterns and their buying behaviour Why your conversions are not about more leads, but better messaging Book your free 35 mins coaching consultation with no obligation to hire me the other side.