
What If The Next Big Opportunity Is Home
Myrtle Beach is changing fast, and if you still think it’s only a hot summer beach town, you’re missing the real story. We sit down with Denielle Van Dyke, Public Relations Manager for Visit Myrtle Beach, to talk about what’s driving the area’s momentum across the Grand Strand and why the “shoulder seasons” can be the best time to experience it. From new development to local traditions, we get practical about what visitors can actually do and what locals often overlook. We dig into the engine behind the growth: destination marketing and public relations. Denielle breaks down how PR teams build relationships with national media, how those one-on-one meetings turn into earned coverage, and what makes a pitch land. We also talk major events like Carolina Country Music Fest (CCMF), the buzz around bringing in another festival, and how national recognition can put Myrtle Beach tourism in a bigger spotlight. Then we go deeper than travel tips. Denielle shares her career path from marketing to thriving in communications, what it’s like to chase opportunity in a city like Nashville and return home, and how working parent life forces you to get organized fast. We wrap with a simple marketing truth that applies to cities, brands, and careers: don’t make your “why” a mystery, make it clear and consistent. If you’re planning a trip, building a marketing career, or just curious about where Myrtle Beach is headed, this conversation gives you real context and real takeaways. Subscribe for more, share this with a friend who loves Myrtle Beach, and leave a review with your favorite local spot so we can add it to our list.









