The Laundry Room

Hosted by SSDM

Business Marketing

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Jul 2025

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About the show

15 year marketing veterans Nick Skislak and Michael Taylor unfold and air the industry's dirty laundry. More than typical marketing jargon, it's a candid look at the business, culture, and the occasional off-topic gem. Ready to sort through it all with us? Join us in The Laundry Room.

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15 recent

July 15, 2025Episode 1439 min

Your Social Media Manager Is Probably Doing It Wrong

In this punchy episode of The Laundry Room, Nick and Mike break down the overlooked fundamentals of social media etiquette. From ghost town business accounts to tone-deaf engagement, they explore why brands still struggle to play the game—and what to do instead.You'll hear stories about missed opportunities (Graco, anyone?), what social platforms are really for, and how strategy—not just content—determines success. Whether you're running ads, managing engagement, or just trying not to look out of touch, this episode gives you the framework to stop wasting time online and start being intentional. 👉 Subscribe at https://bit.ly/3Jc8zUg🌐 Visit us at https://ssdm.co/💬 Got a burning question or topic suggestion? Drop us a comment below or connect with us through our website.© 2025 SSDM. All rights reserved. The views expressed in this podcast are the hosts' own and do not constitute professional advice. For more information on our privacy practices, please visit our website.

June 13, 2025Episode 1344 min

We Didn’t Just Lose the Client. We Also Lost the Plot.

In this episode, Mike and Nick peel back the layers on one of the hardest pills to swallow in agency life: sometimes, the client doesn’t leave because of performance—they leave because you stopped paying attention.Through stories of hiring missteps, misaligned expectations, and silent quitting on both sides of the table, the guys explore how “good enough” thinking leads to real business loss. They dig into the dangers of complacency, the ego traps that keep bad fits alive too long, and why recurring revenue can be both a blessing and a blinder.This isn’t just about client retention—it’s about accountability, clarity, and the ongoing work of staying aligned with clients who evolve faster than your scopes do. Because losing a client is one thing.Losing the plot is what happens when you forget to ask the right questions.👉 Subscribe at https://bit.ly/3Jc8zUg🌐 Visit us at https://ssdm.co/💬 Got a burning question or topic suggestion? Drop us a comment below or connect with us through our website.© 2025 SSDM. All rights reserved. The views expressed in this podcast are the hosts' own and do not constitute professional advice. For more information on our privacy practices, please visit our website.

May 15, 2025Episode 1237 min

You’re Not Growing – Because You’re Afraid to Lose

In this episode, Nick and Mike dive headfirst into one of the hardest truths in agency life—and business at large: growth requires risk, and too many teams (and clients) get stuck in the safety of “good enough.” From long-standing client relationships that have plateaued to misaligned expectations that silently erode trust, the guys share firsthand stories and scars that reveal why clarity, commitment, and honest check-ins are non-negotiable for sustainable growth.They explore the difference between clients who are interested in growth and those truly committed to it, and why the fear of losing something “safe” might be the very thing that’s holding you back. Plus, how ego, complacency, and unspoken assumptions quietly kill opportunity—and what you can do to stay ahead of the blindside.👉 Subscribe at https://bit.ly/3Jc8zUg🌐 Visit us at https://ssdm.co/💬 Got a burning question or topic suggestion? Drop us a comment below or connect with us through our website.© 2025 SSDM. All rights reserved. The views expressed in this podcast are the hosts' own and do not constitute professional advice. For more information on our privacy practices, please visit our website.

April 15, 2025Episode 1159 min

Senior Living’s Marketing Wake-Up Call: They’re Savvier Than You Think

The senior living industry is facing a seismic shift—and most operators are sleeping through it. In this episode, we unpack why today’s senior customers (and their adult children) are savvier, more digital, and less tolerant of outdated sales tactics than ever before.We break down the disconnect between marketing and sales, the real cost of ignoring leads, and how lack of transparency is costing communities thousands—if not their reputations. From $600 inquiries that go nowhere to email drip campaigns that miss the mark, we call out the inefficiencies and offer a better way forward.If you're still hiding your prices, ghosting leads after 48 hours, or relying on tours alone to close the deal—this is your wake-up call. Operators, sales teams, marketers—this one’s for you. Let’s talk real strategies, real numbers, and real people.👉 Subscribe at https://bit.ly/3Jc8zUg🌐 Visit us at https://ssdm.co/💬 Got a burning question or topic suggestion? Drop us a comment below or connect with us through our website.© 2025 SSDM. All rights reserved. The views expressed in this podcast are the hosts' own and do not constitute professional advice. For more information on our privacy practices, please visit our website.

March 14, 2025Episode 1042 min

The Biggest Lies You’ve Been Told About Marketing Success

If your marketing isn’t delivering results, chances are you’re making at least one of these 10 common mistakes. In this episode of The Laundry Room Podcast, we break down the biggest pitfalls that keep businesses stuck—like inconsistent branding, overreliance on one marketing channel, ignoring customer feedback, and focusing too much on short-term gains.We also tackle why so many companies fail to define clear goals, the hidden power of email marketing, and why your website’s user experience might be silently killing your conversions. Plus, hear real-world examples of how businesses have wasted money on ineffective strategies—and what they should have done instead.🚨 Don’t keep throwing money at marketing that doesn’t work. Listen now to learn how to get real results.#MarketingFails #BusinessGrowth #TheLaundryRoomPodcast

February 28, 2025Episode 919 min

Is Your Marketing Guy Wasting Your Time?

Marketing takes time—but how much time should you really give it before deciding if it’s working? In this episode of The Laundry Room Podcast, we tackle one of the biggest frustrations for business owners: how long should you invest in marketing before pulling the plug?From companies that have thrived on referrals and trade shows to those taking their first steps into digital marketing, we break down why most businesses quit too soon, how long it actually takes to see results, and what key benchmarks to track before calling it quits. We also expose the biggest mistakes businesses make when evaluating marketing success and why agencies offering month-to-month contracts might not have your best interests at heart.If you’ve ever questioned whether your marketing efforts (or agency) are paying off, this episode is a must-listen.#MarketingStrategy #ROI #TheLaundryRoomPodcast

February 28, 2025Episode 827 min

Grow Your Business by Saying No

In a world where businesses chase every opportunity, the real winners are the ones who focus. In this episode of The Laundry Room Podcast, we unpack the challenge of narrowing your niche, why saying "no" can be the best move for growth, and how defining your ideal customer leads to more profitability, better processes, and stronger client relationships.From personal stories of taking on the wrong clients to the hard lessons learned from early agency days, we explore why companies resist specialization and how the fear of missing out holds them back. Plus, we dive into real-world strategies to define your niche, filter out distractions, and become the go-to expert in your space.If you're ready to stop being everything to everyone and start scaling the right way, this episode is for you.#BusinessGrowth #FindingYourNiche #TheLaundryRoomPodcast

February 27, 2025Episode 735 min

How Much Should You REALLY Spend on Marketing?

What happens when a business wants to grow but refuses to set a budget? In this episode of The Laundry Room Podcast, we tackle the biggest mistake clients make when working with an agency—coming in without a clear budget or goal. From navigating RFPs to understanding how top companies like Salesforce invest in marketing, we break down the real numbers behind business growth.We also discuss the psychology behind why businesses hesitate to share budgets, the trust gap between clients and agencies, and how to calculate what you should be investing in marketing. Plus, hear a jaw-dropping case study on why spending more can actually be the key to winning against competitors.💰 Want to make better financial decisions for your marketing? This episode will change the way you think about budgets, investments, and business growth.#MarketingBudgets #BusinessGrowth #TheLaundryRoomPodcast

February 27, 2025Episode 624 min

Are We Losing the Human Touch in Business?

Has customer service become a thing of the past? In this episode of The Laundry Room Podcast, we tackle the shift in consumer expectations, how businesses have dropped the ball, and why the power of the dollar is the ultimate scorecard. From a heartwarming balloon shop experience to a frustrating restaurant disaster, we break down real-life examples of service that wins customers—and service that drives them away.We also dive into the pandemic’s impact on service culture, the role of personal accountability, and why a simple follow-up call can make all the difference. Whether you're a business leader or a customer who’s tired of bad experiences, this episode will challenge the way you think about service, loyalty, and the future of business relationships.👂 Listen now to find out how to make sure you—or your company—aren’t the walking dead of customer service.#CustomerService #BusinessGrowth #TheLaundryRoomPodcast

August 2, 2024Episode 529 min

The Art of Winning New Business

Join us for the thrill of winning new business! We share tips, stories, and insights on landing new accounts and building client relationships.Listen in to learn how to turn leads into loyal clients and celebrate every win. If you loved the episode, make sure to like and subscribe for more!