Laundromat Promotions That Drive Traffic with Cat Chalpin
How do you get customers through the door when you’ve just opened or taken over a laundromat? In this episode of The Laundromat Millionaire Show, Dave and Carla Menz sit down with Cat Chalpin, owner of Pop In Laundry in New York, to talk about her journey into the laundromat industry, acquiring and renovating her first store, building a memorable laundromat brand, and finding creative ways to attract new customers. Cat shares how she balanced a laundromat renovation while working a full-time job, the lessons she learned as a first-time laundromat owner, and the marketing strategies she’s using to grow the business. A major focus of the conversation is laundromat marketing and promotions. Cat discusses creative ways to increase traffic during traditionally slow days and times, including Free Laundry Day promotions and even partnering with other businesses to help sponsor community laundry events. They also discuss the growth opportunities Cat sees in wash-dry-fold (WDF) and laundry pickup and delivery, the importance of creating a strong brand, working with the right laundromat equipment distributor, and using your laundromat to make a positive impact in the local community. If you’re thinking about buying your first laundromat, recently opened a store, or are looking for new ideas to increase laundromat customers and sales, this episode is packed with practical ideas you can put to work in your business. IN THIS EPISODE: 00:00 – Episode 124 Intro: Cat Chalpin 01:21 – Laundromat Millionaire Newsletter 02:19 – Cat’s Laundromat Industry Obsession & Backstory 04:14 – First Visit to Her Laundromat 05:30 – Journey to Acquiring Her Store 10:02 – Renovating a Laundromat While Working Full Time 11:25 – The Value of a Great Equipment Distributor 12:42 – Creating a Laundromat Brand 13:26 – Store Size and Layout 16:05 – Growing Wash-Dry-Fold & Laundry Delivery 20:43 – Marketing & Promotions for a New Laundromat 25:13 – Advice for Buying Your First Laundromat 27:55 – Mistakes and Lessons Learned 30:42 – Increasing Sales During Slow Days & Times 32:02 – Creative Free Laundry Day Ideas 37:42 – Getting Companies to Sponsor Free Laundry Day 40:40 – Making an Impact in the Community 42:26 – Advice for Veteran Laundromat Owners 47:43 – What’s Next for Cat? RESOURCES MENTIONED: Our Sponsors: H-M Company Drain Troughs: https://www.draintroughs.com Alliance Laundry Systems: https://www.huebsch.com/choices Wash-Dry-Fold POS: https://www.washdryfoldpos.com/ Our Guest: Cat Chalpin Socials: https://www.facebook.com/profile.php?id=61574416064427 https://www.instagram.com/popinlaundry/?hl=en https://www.linkedin.com/company/pop-in-laundry/ PopIn Laundry: https://www.popinlaundry.com/ Referenced Links: Our website: https://www.laundromatmillionaire.com HK Laundry Equipment: https://www.hklaundry.com/ LaundroWorks Payments: https://laundroworks.com/ ABOUT THE LAUNDROMAT MILLIONAIRE SHOW The Laundromat Millionaire Show is dedicated to helping laundromat owners, investors, and entrepreneurs build stronger, more profitable laundromat businesses. Hear real-world strategies and lessons about laundromat ownership, marketing, operations, wash-dry-fold, pickup and delivery, acquisitions, renovations, and growing your laundromat business. Subscribe for more conversations with successful laundromat owners and industry experts. #Laundromat #LaundromatBusiness #LaundromatMillionaire
