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The Last 10%

The Last 10%

Hosted by Dallas Burnett

Episodes

90

Latest episode

Jun 2026

Language

EN

About the show

Join The Last 10% for incredible conversations that help uncover the secrets of what it takes to finish well and finish strong. Our guests share their journeys, hardships, and valuable advice. We release new episodes every other Tuesday. If you are a leader, a coach, a business owner, or someone looking to level up, you are in the right place! You can give 90% effort and make it a long way. But it’s the finding out how to unlock the last 10% that makes all the difference in your life, your relationships, and your work.

Listen to episodes

60 recent
June 16, 202652 min

Dallas Burnett | Leadership and Change: Reviving a Failing Company with Vision and Innovation

Host Dallas Burnett thanks listeners as The Last 10% nears 100 episodes and then announces major behind-the-scenes projects. He shares the rollout of Perforam and plans to combine it with the 1on1's Coaching System into a performance management suite focused on team growth. Dallas also reveals that his team acquired a failing publishing company on July 1, 2025, and has spent 11.5 months rebuilding it, tackling antiquated systems, excessive costs, fragmented accounting, overstaffing, poor collections (including $6.4M in bad debt), and a defeated remote culture. He introduces authorservices.com as the new home for revamped imprints, outlines a story shift toward quality, ethical AI use, and stronger marketing, and describes building a custom ERP, new products, a hybrid publishing partnership launching in the fall, and upcoming tools, including an author publishing app, event app, and marketing education for authors.If you have been interested in publishing a book or marketing a book you've published, check out www.AuthorServices.com!

June 2, 202655 min

Brian Fielkow | Safety and Profit: Business Success Through Value Alignment

Host Dallas Burnett interviews Brian Fielkow, a business leader, author, and safety culture expert, about his path from learning retail and marketing in his family’s Wisconsin stores to corporate law, operations leadership in recycling, and ultimately buying and growing a trucking and logistics company by de-commoditizing through people, equipment, and technology. Fielkow shares lessons on managing risk, building culture through values plus systems and process, and making safety a core value that drives operational excellence, profitability, retention, and customer loyalty, including a pivotal driver committee that gave frontline employees real voice. He outlines his upcoming book, Making Safety Happen, covering mindset shifts beyond compliance, leadership’s role, employee engagement, actionable process, shared accountability, and organizational resilience by learning from near misses and “predictable surprises.”Connect with Brian = https://brianfielkow.com/

May 19, 202649 min

Jeff "Bones" Bonner | Mastering the Skies: Transforming Military Strategy into Business Success

In this episode of The Last 10%, Dallas Burnett interviews Jeff “Bones” Bonner, a former Marine Corps combat fighter pilot and squadron commander, current airline captain, Harvard-trained performance strategist, and creator of the Debrief Advantage system. Bonner shares how childhood inspiration and a non-linear path led him to aviation, combat missions after 9/11 in Iraq and Afghanistan, and the mindset shift sparked by the question, “What if I’m not good enough?” He explains how fighter aviation’s structured debrief culture focuses on “be better tomorrow,” emphasizing that perspective precedes performance and improvement follows adjustment. Bonner outlines his five-step GREAT debrief model and stresses keeping debriefs simple, timely, and repeatable to build habits and drive 1% daily gains.Learn more at www.debriefadvantage.com/start

May 5, 20261 hr 16 min

Caz McCaslin | From Local Beginnings to Global Outreach: A Journey of Purposeful Leadership

In this episode of The Last 10%, host Dallas Burnett announces that the show’s listenership has doubled and now reaches nearly 80 countries, then interviews Caz McCaslin, founder of Upward Sports and EVP of Facilities at the Fellowship of Christian Athletes. Caz shares how a high school injury and an FCA testimony shifted his dream from pro sports to serving through sports ministry, including leaving a promising Home Depot career for a low-paid church internship and eventually launching youth basketball leagues that rapidly grew. He explains Upward’s scaling through a “gradually and then suddenly” 10-year model, hiring for weaknesses, staying ahead of operational waves, and making volunteers the heroes. Caz also discusses a near-death medical crisis, the pain of leaving Upward “without my permission,” and lessons on consequences vs. circumstances and choosing forgiveness, then recommends leadership consultant Bob Beal as a future guest.

April 21, 202646 min

Tracy Gapin | Embracing Change: A Surgeon’s Path to Precision Performance Medicine

In this episode of The Last 10%, host Dallas Burnett interviews Tracy Gapin, a former urologic surgeon who left a 25-year career to found Peak Launch and focus on precision performance medicine for high performers. Tracy shares how burnout and a disappointing first physical at age 40 led him to study epigenetics, functional medicine, hormones, peptides, and longevity, and why he believes insurance-driven, volume-based healthcare encourages quick prescriptions over lifestyle change. They discuss common mistakes leaders make—chasing biohacks before fundamentals, missing “signal vs. noise,” and failing to balance stress with recovery—highlighting sleep as a key recovery tool with practical sleep-hygiene tips and tracking metrics like HRV. Tracy also addresses declining male fertility and testosterone, advocates checking free testosterone, and recommends boundaries like focus/buffer/free days to prevent burnout.Free High Performance Health Handbook at www.peaklaunch.com/guide.

April 7, 202653 min

JB Glossinger | Finding Balance: Effective Leadership and Personal Development Strategies

In this episode of The Last 10%, host Dallas Burnett interviews JB Glossinger, founder of Morning Coach and creator of the Get It Done Now Method, who built a 21-year daily coaching platform with over 50 million downloads after a corporate aerospace career that left him unfulfilled. Glossinger shares how early attempts at speaking and book publishing failed, how Morning Coach began as a free conference-call “morning thing,” and how an iTunes feature drove massive growth before he moved behind a paywall for stability. They discuss modern leadership challenges like scope creep, burnout, decision fatigue, and the importance of systems, clear expectations, delegation, trusted advisors, and consistent cadence. Glossinger explains his mission-vision-values approach, the Get It Done Now cycle of failure, and introduces his new book and tools, including Remarkable planners and AI-enabled software.Learn more and download for free at www.morningcoach.com/10.

February 24, 202636 min

Tom Freiling | From Startup to Exit: The Entrepreneurial Spirit and Storytelling Mastery

In this episode of The Last 10%, host Dallas Burnett interviews Tom Freiling, chairman and CEO of the Fryling Agency, a three-time founder and longtime publishing entrepreneur whose company published Burnett’s book Lift. Freiling shares how he launched his first company around 1999–2000 after spotting the opportunity in print-on-demand technology, then built and later sold it to a public company while staying on to run it. Drawing on decades of collaborating with high-profile clients (including NBA players, U.S. Senators, and Grammy-winning artists), he explains common storytelling mistakes in writing and communication. Freiling argues that books remain the strongest tool for credibility, influence, longevity, and legacy, and Burnett shares examples of his own book’s ripple effects. If you are looking for some great advice from a seasoned entrepreneur, you don't want to miss this episode!For more information on Freiling Agency, click here.

February 11, 202650 min

Kevin Powers | Transformative Healing: A Chiropractor's Insights on Life and Purpose

In this episode of The Last 10%, host Dallas Burnett interviews Dr. Kevin Power, a Vitalistic chiropractor and former professor at Sherman College of Chiropractic. Recently retired after 21 years of teaching, Dr. Power shares insights from his extensive career. He recounts his journey from Australia to the US, emphasizing the importance of intentionality in patient care and teaching. Dr. Power also discusses his unique chiropractic methods, the concept of epigenetics, and practical lifestyle advice for maintaining optimal health. Additionally, he reflects on the profound impact of training the next generation of chiropractors. Tune in for a conversation on leadership, health, and wellness, offering valuable lessons for anyone aiming to excel in their field.

January 27, 202650 min

Jeff Henderson | Parachuting Cows: Lessons in Innovation and Purpose-Driven Pivoting

In this episode of The Last 10%, host Dallas Burnett interviews Jeff Henderson, a former Chick-fil-A marketing executive turned pastor and leadership strategist. Jeff shares his unique journey from corporate success to founding thriving churches and the "FOR" organization, aimed at helping organizations grow with purpose. The conversation delves into Jeff's innovative marketing strategies, including the iconic Chick-fil-A cow campaign, and his transition from business to ministry. He emphasizes the importance of aligning one’s strengths with their purpose, fostering learning organizations, and being faithful in small things. Jeff also recounts the impact of inspirational figures like Truett Cathy and John Maxwell on his career and personal philosophy. This episode is packed with valuable insights for leaders, coaches, and business owners looking to unlock the last 10% of their potential.Find out more about Jeff and FOR: https://jeffhenderson.com/Follow Jeff on Instagram at: @jefferyhenderson

January 13, 202649 min

Patrick Leddin | Navigating Crisis and Innovation: Disruptive Strategies for Today's Challenges

In this episode of The Last 10%, host Dallas Burnett converses with Patrick Leddin, a Wall Street Journal bestselling author, former Army Ranger, Vanderbilt professor, and co-author with James Patterson of 'Disrupt Everything and Win.' Patrick shares his incredible life journey from growing up on the south side of Chicago to leading paratroopers in the Army and building successful businesses. He provides valuable insights on resilience, the power of disruption, and how leaders can navigate the accelerating pace of technological change. The conversation also delves into Patrick's collaborative book with James Patterson and explores stories of individuals like Tom Diei, who used disruption to create positive change. Ideal for leaders, coaches, and those aiming to level up, this episode offers actionable advice on embracing disruption and finishing strong.

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