The Konnection Hub

Hosted by Kassandra Arsenault

Business Entrepreneurship Marketing

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Episodes

Latest episode

Sep 2026

Language

EN-US

About the show

Welcome to The Konnection Hub where we have real conversations with real entrepreneurs. We're not here to sugarcoat the realities of being a CEO – we're all about raw, uncensored conversations that delve deep into the triumphs, struggles, and secrets of real business owners.

Listen to episodes

14 recent

September 14, 2026Episode 114 min

Ep 14: The Marketing Tool You’re Probably Not Using Enough

Send us Fan Mail You can have the perfect strategy, the perfect hooks, and the prettiest content in the world, but if people can’t hear you in it , something is missing. In this episode, we’re talking about why your voice, your stories, your opinions, your experiences, and the way YOU communicate are some of the most powerful marketing tools you have. People aren’t just buying what you do. They’re buying into the person behind it. And in a world where everyone has access to the same trends, templates and AI tools, your voice is one thing nobody else can replicate. If this message resonates with your team, community or audience, I’d love to bring it to your next event. Book me as a speaker to help your audience build a stronger, more authentic voice in their marketing and communication. Support the show Book a Discovery Call to learn about how we can work together. Thank you for being a part of The Konnection Hub Podcast. Please share your takeaways with us here on Instagram and rate on whatever platform you are listening on. I appreciate every one of you! Ready to make your marketing stronger or bring a fresh voice to your next event? Shoot me an email at info@letskonnect.ca or visit my Instagram to learn more.

September 7, 2026Episode 1314 min

Ep 13: The Burnout Problem in Modern Marketing

Send us Fan Mail You did not start your business because you dreamed of spending your entire life making content. 😂 And yet somehow marketing can become a full-time job on top of the actual full-time job of running your business. In this episode, we’re talking about how to market your business WITHOUT burning yourself out in the process. Your business needs marketing, but marketing shouldn't consume your entire business. ✨ THIS EPISODE IS SPONSORED BY THE YXH FEM-PRENEUR SUMMIT: SHE BUILDS EMPIRES If this conversation hit home, you are going to LOVE what we’re creating inside She Builds Empires on October 5th in Medicine Hat. This full-day summit is all about marketing, visibility and growing your business without feeling like you need to be everywhere, do everything or completely exhaust yourself trying to keep up. We’re bringing together women entrepreneurs for real conversations, practical strategies, connection and a different way of thinking about what it actually takes to build something bigger. 🎟️ Grab your ticket to She Builds Empires here: https://konnect.thrivecart.com/she-builds-empires/ Support the show Book a Discovery Call to learn about how we can work together. Thank you for being a part of The Konnection Hub Podcast. Please share your takeaways with us here on Instagram and rate on whatever platform you are listening on. I appreciate every one of you! Ready to make your marketing stronger or bring a fresh voice to your next event? Shoot me an email at info@letskonnect.ca or visit my Instagram to learn more.

February 11, 2026Episode 128 min

Ep: 12: 5 Lessons Every Service-Based Founder Needs To Make $1M

Send us Fan Mail We are coming in HOOTTT with this episode. It's fast, so pay attention. If you want to build your first million in a service-based business, this is the episode. We’re breaking down the five lessons that show up in every serious business book, podcast, and behind-the-scenes CEO conversation. From crafting an offer people can’t ignore, to building systems that scale, to doing the mindset work that keeps you in the game when it gets uncomfortable. This is the real blueprint for founders who are ready to stop dabbling and start building something that lasts. Support the show Book a Discovery Call to learn about how we can work together. Thank you for being a part of The Konnection Hub Podcast. Please share your takeaways with us here on Instagram and rate on whatever platform you are listening on. I appreciate every one of you! Ready to make your marketing stronger or bring a fresh voice to your next event? Shoot me an email at info@letskonnect.ca or visit my Instagram to learn more.

August 6, 2025Episode 1133 min

Ep 11: Coaching Is Not the Wild West Anymore - What the Industry Needs in 2025

Send us Fan Mail The coaching industry is shifting .... fast. In this episode, we’re unpacking what’s really going on behind the scenes, why your marketing might not be hitting like it used to, and how to lead with boldness, depth, and strategy in 2025 and beyond. Support the show Book a Discovery Call to learn about how we can work together. Thank you for being a part of The Konnection Hub Podcast. Please share your takeaways with us here on Instagram and rate on whatever platform you are listening on. I appreciate every one of you! Ready to make your marketing stronger or bring a fresh voice to your next event? Shoot me an email at info@letskonnect.ca or visit my Instagram to learn more.

June 21, 2025Episode 1020 min

Ep10: Pivot or Panic: How Your Mindset Shapes Business Success

Send us Fan Mail What really separates thriving entrepreneurs from those who stay stuck? It’s not strategy. It’s perspective . Two business owners can face the exact same challenge, a ghosting client, a quiet launch, a changing algorithm, and have completely different outcomes. The difference? One panics, the other pivots. In this episode, I’m sharing how a mindset shift turned a “no” into a “not yet” and how six months later, that same client came back ready to invest. 👀 We’ll talk about: → Scarcity vs. abundance thinking → Why perfection is the enemy of progress → How shifting your lens can unlock growth If you’ve been feeling stuck, defeated, or caught in comparison, this one’s for you. Tune in and flip the script. Support the show Book a Discovery Call to learn about how we can work together. Thank you for being a part of The Konnection Hub Podcast. Please share your takeaways with us here on Instagram and rate on whatever platform you are listening on. I appreciate every one of you! Ready to make your marketing stronger or bring a fresh voice to your next event? Shoot me an email at info@letskonnect.ca or visit my Instagram to learn more.

February 13, 2025Episode 916 min

Ep 9: Grow Without Breaking: Sustainable Scaling Strategies

Send us Fan Mail Scaling your business in 2025 isn’t just about growing fast, it’s about growing smart. In this episode, we’re diving into sustainable scaling strategies that help you expand without burnout, financial strain, or sacrificing quality. From leveraging automation and conscious consumer trends to building a strong team culture and making data-driven decisions, we’ll explore how to scale with intention and longevity in mind. Tune in to learn how to grow your business the right way without the overwhelm! 🚀💡 I hope you enjoy this episode. Support the show Book a Discovery Call to learn about how we can work together. Thank you for being a part of The Konnection Hub Podcast. Please share your takeaways with us here on Instagram and rate on whatever platform you are listening on. I appreciate every one of you! Ready to make your marketing stronger or bring a fresh voice to your next event? Shoot me an email at info@letskonnect.ca or visit my Instagram to learn more.

December 3, 2024Episode 837 min

Ep 8: Is the Coaching Industry a $20 Billion Scam?

Send us Fan Mail In this exciting episode of the Konnection Hub Podcast, I dive into the booming $20 billion coaching industry, exposing its darker side. I highlight common scams like "too good to be true" promises, upselling tactics, and fear-based marketing. I empower you with red flags to watch out for, such as over-promising results and dodgy refund policies. My goal? To help you make informed decisions and avoid pitfalls. Tune in for an eye-opening, fun, and passionate discussion that will leave you feeling savvy and ready to navigate the coaching world! The coaching industry is an amazing one, and I am proud of call myself a Social Media Coach, however, there are a few bad apples to watch out for. I hope you enjoy this episode. This is an episode you won't want to miss!! Watch the full episode here Support the show Book a Discovery Call to learn about how we can work together. Thank you for being a part of The Konnection Hub Podcast. Please share your takeaways with us here on Instagram and rate on whatever platform you are listening on. I appreciate every one of you! Ready to make your marketing stronger or bring a fresh voice to your next event? Shoot me an email at info@letskonnect.ca or visit my Instagram to learn more.

November 20, 2024Episode 719 min

Ep 7: 4 Years in Business Brings a Few Lessons

Send us Fan Mail Ever wondered how to ensure your business stays true to its core values while scaling effectively? Join me as we celebrate the 4 year milestone of Konnect and share transformative entrepreneurial insights that can redefine your journey. I hope you enjoy this episode. This is an episode you won't want to miss!! Watch the full episode here Support the show Book a Discovery Call to learn about how we can work together. Thank you for being a part of The Konnection Hub Podcast. Please share your takeaways with us here on Instagram and rate on whatever platform you are listening on. I appreciate every one of you! Ready to make your marketing stronger or bring a fresh voice to your next event? Shoot me an email at info@letskonnect.ca or visit my Instagram to learn more.

November 14, 2024Episode 633 min

Ep 6: The Hidden Impact of Trauma on Entrepreneurs: Why Your Past Matters with Melissa Armstrong

Send us Fan Mail Have you ever found yourself at a career crossroads, yearning for a path that resonates deeply with your values and life experiences? That's exactly what happened to our inspiring guest, Melissa, a former pediatric ICU nurse who bravely transitioned to holistic healing. Join us as Melissa candidly recounts her journey from the high-stress medical world to embracing functional medicine and holistic approaches. I hope you enjoy this episode. This is an episode you won't want to miss!! Watch the full episode here Catch snippets of her work @holistichealthbymelissa Support the show Book a Discovery Call to learn about how we can work together. Thank you for being a part of The Konnection Hub Podcast. Please share your takeaways with us here on Instagram and rate on whatever platform you are listening on. I appreciate every one of you! Ready to make your marketing stronger or bring a fresh voice to your next event? Shoot me an email at info@letskonnect.ca or visit my Instagram to learn more.

October 16, 2024Episode 542 min

Ep 5: Take an honest and empowered look at your finances with Janelle Lansdall

Send us Fan Mail Our conversation uncovers Janelle's deep-rooted mission to empower individuals by breaking the chains of traditional banking practices and offering tailored, unbiased financial guidance. She opens up about her challenges and triumphs as an independent advisor, inspiring listeners with her commitment to financial education and entrepreneurship. I hope you enjoy this episode. This is an episode you won't want to miss!! Watch the full episode here Catch snippets of her work @growthxspurt Support the show Book a Discovery Call to learn about how we can work together. Thank you for being a part of The Konnection Hub Podcast. Please share your takeaways with us here on Instagram and rate on whatever platform you are listening on. I appreciate every one of you! Ready to make your marketing stronger or bring a fresh voice to your next event? Shoot me an email at info@letskonnect.ca or visit my Instagram to learn more.