77: Stylist Spotlight: Virtual Styling Strategies & Mindset Shifts with Courtney Lussenhop
Today kicking off our brand-new Stylist Spotlight series, and I am so excited to introduce Courtney Lussenhop of Inside Out Style Studio as our very first participant! In this conversation, Courtney and I dive deep into her inspiring journey from traditional business and nonprofit work to launching her virtual styling business, how her volunteer experiences revealed the true, transformative power of clothing, and the legacy she wants to leave for her daughter. Then, we pivot into an incredible live coaching segment. Where I break down how to confidently navigate virtual closet edits, manage time-pressed clients, and use a fascinating personality framework to tailor your communication so you can better support the people who need you most. If you've been looking to take your styling business virtual or trying to figure out how to keep your clients energized and on pace during a session, look no further because this one is packed with the exact strategies you need! If you've been feeling called to the world of fashion but aren't sure how to turn that passion into a paycheck, I've created a path just for you. Whether you're at the very beginning and need the fundamentals in Stylist School, ready to build your legal and marketing foundation with Business of Style, or looking for high-level community and up-to-date industry guides in our membership, Stylist Society, there is a place for you here. I'm obsessed with helping you get there bigger and faster than I did, because your art is worthy of massive compensation! To find the right fit for your current business stage and join our community of stylists, visit katetaylorstylist.com to get started. Before you go, if you feel moved by this episode, or are lit up and feel connected to what I share today, I want to hear from you! You can send a DM or tag us on Instagram, @katetaylorstylist, or contact us through our podcast website at www.thekatetaylorpodcast.com. We would also be so happy if you left us a review with your thoughts on Apple Podcasts - I read and cherish every single one! What We Cover In This Episode: Introducing Courtney as our very first participant in the new "Stylist Spotlight" podcast series [1:10] How her volunteer styling work with a Junior League program revealed the true, transformative power of clothing to build confidence and clarity [3:54] Courtney breaks down her primary offering she presents before jumping into a traditional closet edit with clients [6:18] The advice she recommends to other stylists which will make their path in business much easier [9:24] A live coaching segment with Courtney where I reveal how to execute closet edits efficiently and build client confidence in a virtual environment and more [15:25] The personality framework I learned from Alex Paulos, distinguishing between "pointy people" and "wavy people" [18:57] The way to pitch a necessary closet edit to a "pointy" client by directly tying the process to saving their time and energy [25:45] My strategy for an efficient virtual edit and the signature "three choices" method I use to keep the pace of a virtual call moving [28:40] Links & Resources: Courtney's Website & Instagram The Junior League International Alex Paulos (Instagram)

