The Kronos Group Podcast

Hosted by Jerry Brazie; CEO and Entrepreneur

Business Education

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Episodes

344

Latest episode

Oct 2026

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About the show

This podcast is for the ones who do the work, and the ones who want to understand what that really means. Hosted by Jerry Brazie, a self-made entrepreneur who's built and sold over a dozen companies and generated $450 million in revenue after living on the streets with hookers and heroin addicts at 17, The Kronos Group Podcast is raw, unfiltered, and packed with hard-earned lessons. We talk business, the real stuff. Strategy, hiring, scaling, operations, branding, marketing, real estate, finance, and leadership. But it's not just for business owners. It's for anyone curious about how things get built, what makes entrepreneurs tick, and what success actually costs. This show goes deeper than tactics. We cover marriage, fatherhood, health, risk, mindset, and the emotional rollercoaster that comes with betting everything on yourself. Sometimes we bring on other operators and experts. Sometimes we just call it like it is. If you're building something, thinking about building something, or just want to hear how it's really done: this is your show. Website: https://thekronosgroup.org

Listen to episodes

60 recent

October 28, 2026Episode 3471 hr 13 min

The Monster Inside Every Good Leader | Jerry Brazie ft. Bruce Babashan

Most leaders confuse intensity with leadership. Bruce Babashan has spent 30 years in boxing gyms and boardrooms, and he'll tell you the difference. Bruce trained fighters, Olympians, and world champions while rising to practice president at one of the country's largest executive search firms. Jerry grew up homeless and built companies by doing the opposite of what sports taught him. They don't agree on everything. In this episode: - Why process beats outcomes, and what John Wooden's players saw in every other team - Hard coaching vs. screaming: where standards work and where they get you fired - Why pain is the best teacher, and most of what you know comes from your screw-ups - The coach who knew the janitor's name, and why Bruce would have run into a fire for him Chapters: 00:00 Cold Open 04:53 From the Boxing Gym to the Boardroom 16:37 Why Sports Culture Fails in Business 19:23 Process Over Outcomes 27:51 Bruce Pushes Back: The Case for Hard Coaches 34:14 Does the Screamer Work at McDonald's? 40:03 The Monster Inside and the Voice That Said "That's Enough" 42:41 A Civilized Man Is a Monster Who Learned Control 47:33 Pain Is the Best Teacher 50:50 The Superpower of Learning From Mistakes 1:02:24 Learning to Lead 1:06:43 The Coach Who Knew the Sweeper's Name Business Operators or Owners, if you are doing 7 to 8 figures in revenue a year, the right room can make all the difference. Join a cohort that can offer advice and experience that can help you avoid mistakes before you make a decision alone. Book a call with Jerry: https://thekronosgroup.org/ Not ready yet? Learn more by watching our YouTube channel: https://www.youtube.com/@thekronosgroup Find Bruce: - Website: https://www.brucebabashan.com - LinkedIn: Bruce Babashan - Book: Learning to Lead - Available on Amazon: https://a.co/d/0ixIE6G2

October 19, 2026Episode 3461 hr 14 min

Why Almost Everyone Quits at Week 3 | Jerry Brazie ft. Dr. Len Lopez

You already know what to eat. You know you should move. So why haven't you done it? Dr. Len Lopez has spent 25 years watching people quit on their health. Jerry Brazie lost 100 pounds after nearly dying in a hospital bed, and kept it off. This is the honest conversation about the gap between knowing and doing. What you'll take away: Why most people quit around week three, and how to get through it The Five Steps scorecard: sleep, think, eat, physical, spirit. Two minutes a day. Why the fix starts in your kitchen and your head, not the gym Episode #346 of The Kronos Group Podcast. Special Pricing for Founder's Cohort: https://thekronosgroup.org/why-kronos/ Dr. Len Lopez: https://drlenlopez.com

October 7, 2026Episode 3451 hr 3 min

Losing $5 Million and Building Back With Roy Coughlan

Roy Coughlan has started 22 companies across five countries. Then the market turned, the bank changed the rules, and he was staring at a $5 million personal liability. Jerry sits down with Roy to talk about what losing everything actually looks like, why most business advice online is built to sell you something, and how a guy too shy to order a beer ended up on a TEDx stage. What you'll take away: Why "work on your business, not in it" breaks down in the early years How to spot the guru whose real product is the course The two very different ways Roy and Jerry got back up after losing fortunes Episode #345 Book a call with Jerry for a Kronos Group cohort: https://thekronosgroup.org/ Free to Join The Kronos Forge: https://www.skool.com/the-kronos-group/about Roy Coughlan: https://roycoughlan.com

September 27, 2026Episode 3441 hr 6 min

Nobody Is Coming to Save You. Stop Waiting on the Universe

Everybody claps the day you quit. Nobody talks about what's still waiting for you after. Episode 344. Melissa Martineau Alexander is 18 years sober and came through depression and bankruptcy. Jerry spent 25 years on opioids after breaking his back. Neither one has patience for the magic wand version of self-help. In this episode: - Why quitting is the easy part, and what you actually have to face after - The "run out of cant's" drill: keep asking why until you hit your last excuse. That's your starting point. - Worth vs. entitlement, and why nobody gets paid what they're worth. You work your way up to it. - Why Melissa doesn't manifest. She orchestrates. Chapters: 00:00 Cold Open 05:11 25 Years on Opioids After a Broken Back 06:13 The Day She Quit Drinking 12:14 Quitting Is the Easy Part 15:58 You Matter Just As Much 23:44 Putting Yourself First Isn't Selfish 28:24 Is Self-Help Keeping People Stuck? 34:03 Keep Asking Why Until You Run Out of Can'ts 39:14 What The Secret Got Wrong 46:52 First Job at 11 for $2.35 an Hour 51:36 Worth vs. Entitlement 55:04 The People Who Leave When You Change 57:46 What Worth, Want, Will Actually Is 1:00:31 Everything Is My Fault, Even When It's Not Running a business doing $1M+ and tired of being the only one in the room telling the truth? Book a call with Jerry: https://thekronosgroup.org/ Find Melissa Martineau Alexander: - Website: https://worthwantwill.com - Instagram: @melissa_m_alex Watch on YouTube: https://www.youtube.com/@thekronosgroup

September 17, 2026Episode 3431 hr 33 min

The Voice That Told Me Everything Is My Fault

You think this episode is about church. It's not. It's about why you stopped asking the questions that actually matter once the business started working, and what happens to a man who never deals with what's underneath the hustle. I sat down with a pastor of 40 years and got more honest than I have on this show in a long time. Here's what you'll take away: Why "everything is my fault" is the only mindset that actually builds anything, in business or anywhere else What losing 100 pounds in 8.5 months taught me about leadership, energy, and why your body is part of the business Why men are walking away from responsibility everywhere, church included, and what it actually takes to get them back Michael Muccio - Website / Book: https://michaeljmuccio.com/ About Jerry Brazie: Jerry Brazie is the founder of The Kronos Group, a peer advisory and coaching community for business owners serious about building something real. He's built and scaled multiple companies, lost it and rebuilt from scratch, and spent 20+ years working alongside hundreds of operators. No theory. No gurus. Just real conversations with real operators. Business owners or founders - If nobody around you is pushing back on your decisions, you're not being challenged, you're being agreed with. That's not a room that builds anything. Apply to join a Kronos Group cohort and talk it through with Jerry directly. https://thekronosgroup.org/

February 1, 2020Episode 16053 min

#160 - Tips for Success in Business

In this episode, we go over the ten tips Jerry has for prospective or existing business owners. They are in no particular order, but each one of the tips comes from Jerry's real-world experiences. All from Jerry's 20+ years in business. He's here to tell you how starting a business actually is in the real world, and hopefully increase your chances for success. So check it out and hear some unfiltered insight from someone who comes from nothing, who had made it big, and is talking about it in an unfiltered and honest way. It's just his opinion, but he will make you think! Let us know if any of this hits home for you and please forward this to anyone you know that may be thinking about starting a company, is struggling with an existing one or is just interested in the game! Enjoy! Don't forget to subscribe to the show! Find all the links at https://jerrybrazie.com/link/ Or JerryBrazie.com Youtube: Here Facebook: Here Facebook Group: Here Instagram: Here Reddit: Here Spotify: Here Q&A: Questions@jerryBrazie.com or send us a PM on any of our social media pages!

January 1, 2026Episode 28548 min

Why Most Business Owners Stay Stuck (And How to Get Unstuck) - The Kronos Group Podcast #285

In this episode of The Kronos Group Podcast , Matt Floyd and Steve Floyd recap their experience attending the Small Business Expo in Dallas — and unpack the real lessons that come from showing up before everything is figured out. This conversation isn't about tactics or trends. It's about what entrepreneurship actually feels like when you're in it: long drives, imperfect preparation, real conversations, and learning in real time. They also share firsthand observations from dozens of conversations with business owners and aspiring entrepreneurs — highlighting how many people crave community, perspective, and honest feedback but try to build alone. This episode is for: Small business owners and operators First-time founders and entrepreneurs Anyone sitting on an idea but waiting for "the right time" Business owners looking for clarity, accountability, and perspective If you've ever felt like you're carrying the weight of your business by yourself, this conversation explains why you don't have to. This episode is part of The Kronos Group Podcast , where experienced operators and founders share real-world lessons on building, scaling, and protecting their businesses. Learn more about The Kronos Group and our peer advisory community: https://thekronosgroup.org Connect with Jerry Brazie on socials Instagram: https://www.instagram.com/jerrybrazie LinkedIn: https://www.linkedin.com/in/jerrybrazie X (Twitter): https://x.com/thekronosgroup Substack: https://substack.com/@jerrybrazie New episodes weekly. Built for business owners who know growth is better when you're not doing it alone.

August 29, 2019Episode 13143 min

#131 - Needing a Vacation

In this episode, we talk about our new channel we are starting up about cars, and presenting the name Brazie's Garage. We then dive into an old quote that Jerry's dad used to read often. We talk about shopping cart pushers at the grocery store. And finish it up with a conversation about needing a vacation. Let us know what you think of the podcast! Ask Jerry a question and get free advice from an active CEO! Reach out at http://Jerrybrazie.com So check it out and hear some unfiltered insight from someone who comes from nothing, who had made it big, and is talking about it in an unfiltered and honest way. It's just his opinion, but he will make you think! Let us know if any of this hits home for you and please forward this to anyone you know that may be thinking about starting a company, is struggling with an existing one or is just interested in the game! Enjoy! Don't forget to subscribe to the show! Find all the links at https://jerrybrazie.com/link/ Or JerryBrazie.com Youtube: Here Facebook: Here Facebook Group: Here Instagram: Here Reddit: Here Spotify: Here Q&A: Questions@jerryBrazie.com or send us a PM on any of our social media pages!

March 19, 2021Episode 22551 min

#225 - Cognitive Biases in Business

In this episode, we read, discuss and compare an article we found on Entreprenuer.com with Jerry's business experience. " How to Account for Cognitive Biases as an Entrepreneur " by Timothy Carter was a well-crafted article that discusses the many cognitive biases or mental roadblocks that many entrepreneurs face daily. We also look back at the last year of covid and compare and contrast what we expected and have been stating all year with the outcomes we see today. Join us in our Facebook group "The Successful Mindset" and start up a conversation! All of that and more on this episode of The Jerry Brazie podcast! So check it out and hear some unfiltered insight from someone who comes from nothing, who had made it big, and is talking about it in an unfiltered and honest way. It's just his opinion, but he will make you think! Let us know if any of this hits home for you and please forward this to anyone you know that may be thinking about starting a company, is struggling with an existing one, or is just interested in the game! Enjoy! Don't forget to subscribe to the show! Find all the links at https://jerrybrazie.com/link/ Or JerryBrazie.com Youtube: Here Facebook: Here Facebook Group: Here Instagram: Here Reddit: Here Spotify: Here Q&A: Questions@jerryBrazie.com or send us a PM on any of our social media pages!

July 12, 2018Episode 2357 min

#023 - Stories From Africa

We are back! Well, Jerry is back from LA. We apologize for missing a few episodes, not what we wanted to happen. This episode we talk about Jerry's trip to LA, which leads to a story time episode from his time in Africa! Definitely some cool stories so... Check it out and hear some unfiltered insight from someone who comes from nothing, who had made it big, and is talking about it in an unfiltered and honest way. It's just his opinion, but he will make you think! Let us know if any of this hits home for you and please forward this to anyone you know that may be thinking about starting a company or is struggling with an existing one or is just interested in the game! Enjoy! Don't forget to subscribe to the show! Find us on: JerryBrazie.com Youtube: Here! Facebook: Here! Instagram: Here! Reddit: Here! Spotify: Here! Q&A: Questions@jerryBrazie.com or send us a PM on any of our social media pages!

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