The Jered Williams Show

Hosted by Jered Williams

Business Entrepreneurship

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Episodes

182

Latest episode

Jul 2026

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About the show

Get ready to dive into the business side of plumbing with Jered Williams, Owner of a multimillion dollar plumbing company and The Wealthy Plumber coaching program. Jered, your business guru and podcast host, is on a mission to share his entrepreneurial insights and flip the script on plumber stereotypes. Forget the clichés – he's here to show you how plumbers, or anyone for that matter, can turn their businesses into goldmines. Join us for an insightful and exhilarating journey as Jered spills the beans on why plumbers often undersell themselves and sabotage their success.

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July 10, 20261 hr 7 min

#181 Owning A Plumbing Business Was Hard Until I Understood This

On this episode of the Jered Williams Show, Jered and Eddie dive deep into the financial mechanics of running a successful home service business, focusing specifically on gross margin, labor efficiency, and material management. They discuss the importance of understanding P&L statements long before reaching high revenue milestones and explain how a general manager should be incentivized to control costs above the gross margin line. The conversation covers practical strategies for reducing technician idle time, the necessity of accurate job estimating through multipliers, and how a simple, uncapped commission structure can naturally drive technicians to sell more materials and higher-value solutions. By the end of the episode, they emphasize that profitability is often a result of technician skill and relevant customer conversations rather than just competitive pricing or complex inventory tracking.

July 3, 202656 min

#180 Your Plumbing Business Can Make Way More Money Than You Think

On this episode of the Jered Williams Show, Jered and guest Eddie break down the Profit and Loss (P&L) statement, treating it as a vital report card for home service business owners to diagnose the health of their operations. They explain how to properly structure a P&L by moving technician labor and materials into Cost of Goods Sold (COGS) to clearly distinguish between field inefficiencies and office overhead issues. The conversation provides a data-driven methodology for calculating marketing budgets based on specific revenue goals and conversion metrics rather than arbitrary industry percentages, while also emphasizing the importance of building brand trust. Finally, they caution against "shiny object syndrome" regarding expensive software, advocating for a lean tech stack and a disciplined focus on Key Performance Indicators (KPIs) like labor efficiency and average ticket size to achieve a target 20% net profit.

June 26, 20261 hr 1 min

#179 20 Years Of Marketing Advice In 60 Minutes

On this episode of the Jered Williams show, Jered and Eddie break down the essential blueprint for scaling a home service business through effective marketing and branding. Jared explains the "Purple Cow" philosophy, highlighting how professional branding and a memorable name act as the foundation for all successful outreach. They walk through a comprehensive marketing stack—including Google Local Service Ads, Facebook brand awareness, and Pay-Per-Click—while emphasizing that business owners must track key metrics like booking rates and average ticket sizes to ensure a return on investment. The conversation wraps up with two high-impact strategies: building long-term value through customer memberships and capturing "the fortune in the follow-up" by using automated systems to re-engage with unsold estimates and missed calls.

June 19, 202642 min

#178 How I Turned $1,500 Into A $5 Million Plumbing Biz

On this episode of the Jered Williams Show, host Jered Williams and guest Eddie Barkhurst explain how to grow a plumbing business without loans, investors, or partners by pricing services from day one as if the company already has three technicians, building cash reserves to survive the "Valley of Despair" stages when overhead rises before revenue, treating vehicle debt as an asset, focusing on residential service work, and consistently spending on targeted marketing to generate enough high-ticket calls that the business cash-flows itself through every growth step.

June 12, 20261 hr 19 min

#177 How To Run A Million Dollar Plumbing Biz In 2026 (It's Not Hard)

On this episode of the Jered Williams Show, Jered and co-host Eddie break down everything needed to launch and scale a plumbing business in 2026, covering memorable branding, simple margin-based pricing, aggressive lead generation through paid ads and organic content, disciplined phone answering and scheduling, in-home sales that present multiple options, and hiring people who fit documented systems. They stress sacrificing lifestyle, reinvesting profits, and holding teams accountable to avoid chaos while using AI tools to speed up marketing and website setup. The core message is that success comes from consistent execution, the right mindset, and treating early years as an investment in long-term freedom rather than instant gratification.

June 5, 20261 hr 0 min

#176 Full P&L Breakdown (For Plumbers)

On this episode of the Jered Williams Show, host Jared Williams and guest Eddie Burkhurst break down a real profit-and-loss statement from Prospector Plumbing and Heating, walking listeners through total income, cost of goods sold, gross profit, overhead, and net profit while explaining how to read the numbers, spot problems above or below the gross-profit line, and use percentages and efficiency metrics to guide pricing, labor, materials, and marketing decisions.

May 29, 202651 min

How This Guy Made Millions Running His Business Like A Video Game

On this episode of the Jered Williams Show, Jered interviews Trent Lowenstein about simulation theory as a practical business framework, where owners act as architects in "god Mode" designing winning systems for their teams rather than playing as passive participants. They discuss character types like NPCs, AFK players, and Player One, along with the core traits of empathy, curiosity, and introspection that drive authentic sales and leadership. Trent shares real-world examples from the trades, including price books with relevant options, membership models for retention, and treating the dispatch board like a strategic game. The conversation also covers leading versus lagging indicators, non-zero-sum outcomes, and preparing for future automation while maintaining human-centered approaches.

May 22, 20261 hr 29 min

#174 Plumber Broke World Record For Sales (here's how)

On this episode of the Jered Williams Show, Jeff Cronin, known as the $8 million plumber, shares how he achieved a record $8.4 million in plumbing sales in 2023. He explains his straightforward sales approach that focuses on customer comfort, pre-call communication, live camera inspections, and presenting clear A or B choices instead of rigid scripts. Jeff discusses moving from maintenance calls to high-ticket repairs by building trust, drawing diagrams on paper, and offering financing options that make big numbers feel manageable. He also critiques traditional training methods and emphasizes that success comes from being courteous, transparent, and focused on solving problems permanently rather than hustling backwards.

May 15, 20262 hr 3 min

#173 This Guy Made Me 850k In 12 Months (here's how)

On this episode of the Jared Williams Show, sales trainer Doug Wyatt of Synergy Learning Systems joins host Jared Williams to dismantle the sales stigma in trades like plumbing and HVAC, advocating ethical influence over high-pressure tactics through his 7 Foundations of Effective Communication—emphasizing mindset shifts, wordsmithing (e.g., "investment" vs. "fee"), RARE listening, and passionate EKG delivery to boost average tickets from $500 to $3,000+ without discounts. Drawing from his journey scaling companies from $1M to $7M amid recessions via communication mastery, Doug outlines three success pillars (technical, ops/marketing, influence), shares strategies for handling objections (bids, brands, stalls, price) to hit 60-90% close rates, managing "cancer" employees with 30-day plans, and scaling via direct mail frequency over blankets. Jared reveals implementing a fraction of Synergy's training added $1.2M revenue (net +$850K) with one fewer tech at his Alaska firm, concluding that focusing on value-driven communication transforms trades businesses and families ethically, with a free RARE Listening module offered at synergylearningsystems.net/rare.

May 8, 202659 min

#172 What Makes The Perfect Sales Process (4 Things)

On this episode of the Jered Williams show, the hosts dive into boosting average tickets in plumbing from $200 to $7,000 jobs via a 4-step sales process: diagnosing root causes (e.g., high water pressure behind dripping faucets), educating customers with visuals (e.g., snake vs. jetter for drains), implementing clear trained processes for techs, and offering ethical add-ons/upsells like water softeners. They emphasize why high avg tickets ($1,500+ minimum) are vital for covering $100-150 lead costs, labor, and growth—low tickets erode profits—using real math and examples from past jobs. Shoutouts go to PlumbLineAnswers.org for 24/7 answering and Mammothforplumbers.com for marketing. The episode wraps with a Wahoo Plumbing update: $32K (Mar), ~$80K (Apr), scaling PPC in key zips toward $5M potential with 4 trucks, lean systems, and lessons on avoiding key-man risk.