S8 E15: Rethinking Value in the Age of AI with Dr Keith Keating
AI and rapid technological change are reshaping traditional career paths and creating new opportunities for professionals to rethink how they contribute and create value at work. In this episode of the Inspire Podcast, Bart Egnal speaks with Dr. Keith Keating, Chief Learning Officer at BDO Canada, thought leader, and keynote speaker, about the shift from a knowledge economy to a value economy and why lifelong learning is more important than ever. Drawing on his personal journey and the challenges he faced growing up, Keith explores how AI and other disruptions are redefining what organizations value and what it means to make a meaningful contribution. He makes the case that understanding, creating, and communicating value should be a priority for professionals at every level. Through practical examples and insights from his Value Obsession Framework, Keith offers a fresh perspective on how to approach your work, recognize opportunities to create value, and ensure the impact you make is understood and celebrated. Learn more about Keith at www.keithkeating.com Show notes: 00:30 Show Intro 01:06 Introducing Keith 02:11 Bart asks Keith to describe himself 02:25 Knowledge is useless unless it is shared 02:51 High school dropout 03:58 Father said, "You'd never amount to anything" 04:33 Periods of addiction and homelessness 05:10 Bart talks about the age of AI and "What is value?" 06:59 The shift that we're seeing 08:00 We live in a value economy 08:46 Bart reflects on how THG was in the knowledge business 10:30 Keith's experiences at BDO 10:59 Expertise is not enough — what are you doing with it? 12:08 Think more like an entrepreneur 13:33 How are people feeling about these changes? 14:18 Never stop learning! 15:05 Being a problem solver 16:20 Bart gives an example of a VP 17:44 The expert paradox 18:33 Four steps to value 18:55 Seeking out value 19:02 Finding the friction 20:28 Bart asks for an example of seeing smoke 20:55 Expense report example of adding value 24:37 Value is tricky because it is in the eye of the beholder 25:03 Value is contextual 25:21 Creating value = solving problems that matter 27:04 Measure the value 29:10 Client and customer value 29:31 Value creation compass 33:33 How should people think about measuring value? 35:40 Tell the story of your value 37:31 Articulate your value 40:26 Bart summarizes the conversation 41:19 Keep learning! 42:06 Where can people find more? 42:45 Thank-yous 43:05 Outro





