
32. The Product Development Framework with Natalie Born
In this episode of Innovation Meets Leadership, host Natalie Born continues the Set It On Fire: The Art of Innovation series by diving into Chapter 6: The Product Development Framework. Joined by Moriah Hidden, Natalie explores practical ways organizations can intentionally surface innovation, move ideas from concept to execution, and create systems that help innovation thrive long-term.This conversation unpacks business plan competitions, hackathons, customer incubation sessions, funding innovation, overcoming organizational barriers, and creating cultures where experimentation and execution become part of everyday work.[00:00 – 03:10] Introduction to The Product Development Framework & Creating Space for InnovationIntroduction to the Product Development FrameworkLeaders must intentionally create opportunities for innovationDifferent organizations require different innovation approaches[03:11 – 07:40] Business Plan Competitions & Learning Through FailureEncouraging employees to bring forward new ideasLessons learned through personal experiences and failureThe value of psychological safety during innovation efforts[07:41 – 11:05] Funding Innovation EffectivelyWhy funding strategy matters as much as the idea itselfAligning financial resources with long-term innovation goalsHow leaders evaluate which ideas receive investment[11:06 – 14:30] Customer Incubation & Innovation ProgramsGathering real-world feedback before launching solutionsBuilding products that solve meaningful problemsBenefits of collaborative innovation environments[14:31 – 19:22] Why Innovation Efforts FailLack of ownership, accountability, and psychological safetyFailure to move from testing to executionLeadership misalignment and competing priorities[19:23 – 22:45] Building a Sustainable Innovation CultureAligning teams around problems worth solvingCreating repeatable systems for testing and learning and establishing accountabilityRemoving fear of failure from organizational culture[22:46 – 23:20] Final Thoughts & ClosingKey takeaways from the Product Development FrameworkResources for learning more about Set It On FireFinal encouragement for leaders pursuing innovationKey Quotes“The urgent work on our plate often suffocates our ability to think about the future.” – Natalie Born“Funding innovation is just as important as generating the ideas themselves.” – Natalie Born“People have good ideas all day long. The challenge is actually executing them.” – Natalie BornResources & LinksInnovation Meets Leadership Website: https://innovationmeetsleadership.com/Set It On Fire Frameworks & Resources: https://setitonfire.co/Natalie Born LinkedIn: https://www.linkedin.com/in/natalieborn/If this episode encouraged you, share it with a leader, entrepreneur, or innovator looking to build stronger systems for bringing ideas to life.Be sure to subscribe to Innovation Meets Leadership for more conversations on leadership, innovation, culture, and growth.




