Discussing the factors that drive business growth, including how people, processes, platforms, and places work together to create the future of work.
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October 16, 2025Episode 4822 min
#48: How to avoid burnout from having too many priorities with Lisa Nirell, EnergizeGrowth
What's the real cost of juggling too many priorities, and how do you recognize when you—and your team—are reaching a breaking point before it's too late? Agility requires more than speed—it demands clarity in prioritization and the ability to say "no" to distractions that derail long-term growth. Today's executive leaders are under increasing pressure to grow revenues while simultaneously reducing costs, a balancing act that often leads to burnout and misalignment. To help me discuss this topic, I'd like to welcome Lisa Nirell, Founder of EnergizeGrowth. Resources EnergizeGrowth: https://www.lisanirell.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
September 30, 2025Episode 4731 min
#47: Support for small business fuels the local economy with Tara Palacios, Arlington Economic Development
Tara Palacios from BizLaunch joins the show to talk about the critical role that small businesses play in a local economy. About Tara Palacios Tara Palacios on LinkedIn: https://www.linkedin.com/in/tarapalacios/ Resources Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com
August 26, 2025Episode 4626 min
#46: Making Art Your Business, David Amoroso
What makes Arlington a good place for artists? Host Susan Soroko from Arlington Economic Development talks with David Amoroso from Amorso Art. About David Amoroso Resources Amoroso Art: https://www.instagram.com/amorosoart/
May 6, 2025Episode 4526 min
#45: Bringing your "A" game to an event with Tiffany Hamilton, Victor Wear
It takes a lot of public/private partnerships to bring economic stability and growth to a community. Arlington strives to share these partnerships with small businesses that may not otherwise get access to big opportunities. For the second year, Arlington's BizLaunch team is working with Hyatt Crystal City on a Minority Vendor Showcase that takes a partnership to a new level. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington, Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about a special partnership with Hyatt Crystal City and what it's like to bring your A game to an event. To help me discuss this, I'd like to welcome Tiffany Hamilton, Co- Founder of Victor Wear. Did you know 85% of people with autism are unemployed or underemployed? People like our Co-Founder, Isaiah—a straight-A student, video game developer, swimmer, and competitive bowler—face challenges in the job market, despite their many abilities. That's why we launched Victor Wear, an award-winning activewear brand dedicated to inspiring resilience and empowering and employing the autism community. We aim to have our company primarily run by neurodivergent individuals to create jobs while changing the disability narrative and creating a more inclusive world. At the Hyatt Regency Crystal City, our commitment to the community, connection, and care is at the heart of everything we do. We strive to create meaningful opportunities and foster an environment where all individuals feel valued and supported. Building strong relationships and opening doors for our diverse neighbors is our passion, especially within our National Landing community. That is the spark and core to the Minority Vendor Showcase that we aim to host each year. Resources Victor Wear: https://victorwear.com/ Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business FOX FIVE SPOTLIGHTS THE 2ND ANNUAL MINORITY VENDOR SHOWCASE. THE EVENT PROVIDES A PLATFORM FOR UNDERREPRESENTED BUSINESSES TO GROW THEIR NETWORK, VISIBILITY, AND COLLABORATION: https://www.fox5dc.com/video/1620248 General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Small Business Saturday, November 30, 2024 The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
March 26, 2025Episode 4421 min
#44: Women's History Month celebration with Mary Wong: 'Moving Forward Together'
March is the month to celebrate Women's History. In business, 40% of new companies are started by women, employing 10 million workers and generating $1.8 trillion in revenue. That's a lot of economic impact to celebrate. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about the value and impact of women owned businesses on our economy. To help me discuss this I'd like to welcome Mary Wong, Founder and Principal Consultant of EvaluCcraft Global. Ms. Wong is the Founder and Principal Consultant of EvaluCraft Global, LLC, a data-driven and evidence-informed consulting firm that provides public and foreign policy analysis and evaluation services. Established in Arlington in January 2020 to meet an emerging need, EvaluCraft Global, LLC helps public and private sector organizations at all levels around the world engaged in public and international affairs to analyze, assess and evaluate associated policies and programs for effectiveness, impact, output and outcomes. Our core values are competence, transparency and accountability. Prior to launching EvaluCraft Global, Ms. Wong served 11 ½ years with the U.S. Department of State, most recently as Deputy Director in the Office of Management Policy and Resources in the Bureau of International Organization Affairs and prior to that as Deputy Director in the Office of the Fulbright Scholarship Board in the Bureau of Educational and Cultural Affairs. Before joining U.S. federal public service, Ms. Wong worked 8 ½ years on design and administration of international exchanges and training for the Institute of International Education in Washington, DC and in Hanoi, Vietnam. Ms. Wong has a Master of Public Policy degree in Program Evaluation from the George Washington University's Trachtenberg School of Public Policy & Administration, a Master of Arts degree in International Development with a focus on Social and Economic Development from the University of Kentucky's Patterson School of Diplomacy & International Commerce and a Bachelor of Arts degree in International Relations with a concentration in Political Economy from Drake University in Iowa. Ms. Wong is passionate about foreign policy relevance to the publics. When not working, Ms. Wong enjoys traveling and learning about the world with her husband and two children; cheering on her daughters in all their curricular and extracurricular pursuits, and contributing to community-building through the Bahá'í Faith and service projects. Resources: EvaluCraft Global Arlington Economic Development BizLaunch Division: BizLaunch Minority Vendor Fair Upcoming Minority Vendor Showcase at Hyatt Crystal City General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
February 26, 2025Episode 4331 min
#43: Celebrating Black Excellence with Chef Rock Harper of Queen Mother's Kitchen
It's February! It's all about love and the Annual Celebration of Black History Month. I love how the two go hand in hand. This is an extra special podcast because Tara Palacios is filling in this month to host and in addition we are collaborating this month with our partners with the National Landing BID. Black History Month is a vital time to honor the achievements, resilience, and contributions of Black entrepreneurs who have shaped industries and paved the way for future generations. From trailblazers like Madam C.J. Walker to today's innovators in tech, finance, and beyond, their stories serve as powerful lessons in perseverance, creativity, and economic empowerment. As we celebrate Black excellence in entrepreneurship, we also recognize the ongoing challenges and the need for equitable opportunities. Join us as we highlight inspiring Black business leaders, share their journeys, and explore how we can foster a more inclusive and thriving entrepreneurial landscape. Hosting today is Tara Palacios, Director of BizLaunch at Arlington Economic Development in Arlington Virginia. Economic Development agencies throughout the US aim to build sustainable businesses and the role businesses play are vital to the health of our communities. We wholeheartedly support small business through BizLaunch and value the importance of placemaking as a sector devoted to creative economy and the arts. On today's show we are going to discuss black entrepreneurship and what it takes to innovate and create using food as a canvas…. To discuss this topic is the renowned Chef Rock Harper of Queen Mother's Kitchen located in National Landing in Arlington. Resources Queen Mother's Kitchen website: https://www.queenmothercooks.com/ National Landing BID: https://nationallanding.org/ Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Small Business Saturday, November 30, 2024 The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
January 22, 2025Episode 4220 min
#42: Transforming small businesses with Alex Held, Arlington Economic Development
It's January! It's the month for renewal, resolutions and fresh starts. Whether you're looking for personal or professional changes, now's the time to put plans to work. In Arlington Economic Development, training and support go hand and hand throughout the year, but this January, there's more in store. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about what it takes to transform a small business. Alex Held is Small Business Manager at Arlington Economic Development. He is a solutions oriented thinker with six years of business development, sales and marketing, and consulting experience in dynamic organizations both nonprofit and for-profit, managing competing priorities in a goal driven setting. I am particularly skilled at uncovering clients' needs and finding solutions to achieve their objectives. Resources Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business BizLaunch Transformational Challenge and Pitch Fest event: https://www.arlingtoneconomicdevelopment.com/News-Resources/Events/BizLaunch-Transformational-Challenge-and-PitchFest Alex Held LinkedIn bio: https://www.linkedin.com/in/alex-held-cpm-747b6615/ The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
December 10, 2024Episode 4127 min
#41: The Art of Business with Cade Martin
A quick online search of Cade Martin Photography will get you to a showcase of exceptional commercial work, video reels, sought after portraits and much more. But if you're trying to find out his secrets to business success – or even what he looks like! – you'll have to keep looking. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about art and business and the huge shifts in professional photography. Cade Martin's work is rooted in collaboration, flexibility, and sparks of creativity. Every image tells a story, whether in the spotlight of campaigns or in the moments in between. Cade lives in the Washington, DC area. He has worked with brands from Starbucks to Target, FDA to NPR, National Geographic to Sesame Street, bringing campaigns to life on budgets large or small. Resources View Cade Martin's work: https://www.cademartinphoto.com https://www.cademartin.com Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Small Business Saturday, November 30, 2024 The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
November 12, 2024Episode 4024 min
#40: The impact of small businesses on the economy and surrounding communities with Larry G. Webb, Small Business Administration
99.9% of businesses in the US are considered small businesses, employing over 61 million Americans, or nearly half of private sector employees. This makes small businesses a critical part of the business world and the communities they serve. I'm Susan Soroko, Director of Creative Economy at Arlington Economic Development in Arlington Virginia. The role of Economic Development is to retain and attract businesses where workers can live and thrive in a great community even when the work world is changing. We support (small) business through programs like BizLaunch and value the importance of placemaking and a sector devoted to creative economy and the arts. Today we're going to talk about small business/big economic impact. To help me discuss the role of small businesses, I'd like to welcome Larry G. Webb, District Director, Small Business Administration (SBA) Resources Arlington Economic Development BizLaunch Division: https://www.arlingtoneconomicdevelopment.com/Small-Business General information about the Small Business Administration (SBA): https://www.sba.gov/ SBA resources locally: https://www.sba.gov/local-assistance SCORE Counseling and other resources: https://www.arlingtoneconomicdevelopment.com/Small-Business/Small-Business-Programs/One-on-One-Counseling Small Business Saturday, November 30, 2024 The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
October 8, 2024Episode 3925 min
#39: Building Community Through Innovation with Natalia Micheletti of Pryze
In this episode, host Susan Soroko, Director of Creative Economy at Arlington Economic Development, explores the vital role of innovation in fostering vibrant communities where people want to live and work. Joined by Natalia Micheletti, co-founder of the Pryze app, they discuss the importance of economic development in retaining and attracting businesses, even amid changing work environments. The conversation highlights various initiatives like BizLaunch, the significance of placemaking, and the creative economy and arts sector in enhancing community well-being. As Hispanic Heritage Month approaches, the episode also sets the stage for celebrating diverse businesses and events in Arlington, Virginia. Resources Arlington Innovation Fund https://www.arlingtoneconomicdevelopment.com/Locate-in-Arlington/Incentives-Services/Arlington-Innovation-Fund?_gl=1*xffokb*_ga*MTQ2NzYzMzM4MS4xNzA3NzU0MjEy*_ga_BSNCGMV709*MTcxODAyNDk3MC4yNi4xLjE3MTgwMjUyNzAuNjAuMC4xOTIwNzY5Mzc. Pryze App website: https://www.pryzeapp.com/ The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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