
Max Cundiff and Doug Ebaugh with Chevon
Industrial Talk is talking to Max Cundiff and Doug Ebaugh at Chevron about "Lubrication and maintaining asset reliability" . Scott Mackenzie from Industrial Talk Podcast discusses the importance of electrical maintenance safety with IRISS, which offers infrared and ultrasonic inspection windows to detect issues early. He then introduces Max and Doug from Chevron's lubrication arm, highlighting their innovative solutions for power generation and data centers. Max and Doug explain the critical role of lubrication in maintaining reliability, especially in combined cycle power plants, and the importance of predictive maintenance using oil analysis. They also discuss the challenges of meeting the growing demand for electricity in data centers and the need for proactive maintenance strategies. Contact information for Chevron Lubricants is provided for further inquiries. Outline Introduction and Overview of Industrial Talk Podcast Scott Mackenzie introduces himself and the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations. Scott highlights the importance of safety in industrial operations and mentions Iris, a company that provides technologies for safe inspection of energized equipment. Scott introduces the guests, Max and Doug from Chevron, and their roles in the lubrication arm of Chevron. Scott shares a personal anecdote about a lip injury and transitions to discussing the importance of reliability and upcoming events like SMRP. Discussion on Marketing and Content Creation Scott discusses the challenges of marketing for small to midsize companies on LinkedIn, noting the algorithm's preference for large companies. Scott emphasizes the importance of creating a consistent campaign to tell a company's story and the value of repurposing content across different platforms. Scott highlights the need for companies to create a content-generating machine to maintain visibility and engagement. Scott offers his services for marketing and PR, encouraging companies to reach out to him for help in telling their stories. Introduction of Max and Doug from Chevron Scott welcomes Max and Doug to the podcast and mentions their roles at Chevron. Max introduces himself as the industrial sector marketing manager for Chevron Lubricants, focusing on power generation, manufacturing, oil and gas, and petrochemical applications. Doug introduces himself as a chemical engineer with a background in various industries, currently serving as a direct industrial business consultant and subject matter expert for lubrication and reliability at Chevron. Scott and the guests discuss their backgrounds and experiences, including Doug's transition to Chevron and his previous roles in heavy transportation and logistics. Challenges and Solutions in Power Generation and Data Centers Max and Doug discuss the growing demand for electricity in data centers and the importance of maintaining reliability in power generation. Doug explains the role of lubrication in combined cycle power plants, emphasizing the need for good lubrication to prevent equipment failure. Max highlights the importance of understanding market needs and working with OEMs to develop products that meet customer requirements. The discussion covers the challenges of meeting the increasing demand for power in data centers and the need for reliable lubrication solutions. Chevron's Approach to Market Demands and Product Development Max explains the complexity of meeting market demands for data centers and the importance of collaboration with various stakeholders. Doug discusses the importance of understanding oil oxidation and the role of lubrication in preventing equipment failure. Max and Doug highlight the use of Vartec technology in Chevron's turbine oils to prevent varnish formation and improve reliability. The conversation touches on the importance of oil analysis and predictive maintenance to extend the life of equipment and prevent unplanned downtime. Future Trends and Contact Information Max shares his thoughts on the future of reliability in various industries, emphasizing the importance of continuous improvement. Doug provides contact information for listeners who want to learn more about Chevron's lubrication solutions and services. Scott encourages listeners to reach out to Max and Doug for further discussions and to attend industry events like SMRP. The podcast concludes with Scott reiterating the importance of marketing and storytelling for industrial companies and inviting listeners to connect with him for more information. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “ Why You Need To Podcast ” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! MAX CUNDIFF'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/max-cundiff-66865224/ Company LinkedIn: https://www.linkedin.com/company/chevron/ Company Website: https://www.chevron.com/ DOUG EBAUGH'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/douglasebaugh/ PODCAST VIDEO: https://youtu.be/bh-8IcniQHI THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM : https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ ...












