The Industrial Real Estate Podcast

Hosted by Questor Media

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Episodes

222

Latest episode

Aug 2026

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About the show

Join host Chad Griffiths as he interviews industry experts on a variety of industrial & commercial real estate topics.

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60 recent

September 7, 202654 min

Tailoring the Pitch for Institutional vs. Local Industrial Clients

In this episode of The Industrial Real Estate Podcast, Chad sits down with Carson Baird to discuss how to adjust your pitch depending on who's across the table — from institutional tenant reps managing global account surveys to local owner-users hunting for 5,000 square feet for a cabinet shop. This episode covers how to identify what a client actually needs before you start showing properties, how institutional and local requirements differ in scope and process, and why the size of the deal shouldn't determine how much value you bring. You'll also get a grounded look at the Southwest Florida industrial market — how vacancy shifted after COVID and Hurricane Ian, what's driving land pricing in Collier County, and how the resources at a firm like CBRE stack up against boutique shops. Connect with Carson Baird: https://www.linkedin.com/in/carsoncre/ Connect with us: https://linktr.ee/industrialpodcast #IndustrialRealEstate #CBRE #CommercialRealEstate #Florida

August 31, 20261 hr 7 min

Made in North America: Inside Mexico's Booming Industrial Real Estate Market

In this episode Chad is joined by Luis Miranda of DiscoveryCRE from Mexico for a deep dive into one of the fastest-growing industrial real estate markets in the world — and why "made in North America" is a more accurate way to think about manufacturing than any single country label. Discussion Topics: Why Mexico, the US, and Canada function as one integrated, complementary region rather than competitors. The industries driving growth in Mexico: auto parts, pharma, food manufacturing, data centers, and e-commerce logistics... Mexico's real estate fundamentals: 1.1+ billion square feet of Class A industrial inventory, cap rates of 7–9%, and the rise of institutional REITs (FIBRAs) since 2011. How site selection actually works — matching industry, supply chain, talent, and infrastructure before ever picking a city. Whether you're evaluating Mexico for site selection, curious about nearshoring's real impact, or just want a masterclass in how North America's industrial supply chain actually works, this conversation is packed with insight from someone living and working in the market every day. Connect with Luis Miranda: DiscoveryCRE.com MexicoIndustrialRealEstate.com Connect with us: https://linktr.ee/industrialpodcast

August 24, 202650 min

Modern Industrial Outreach: What Actually Gets You Noticed

In this episode Chad hosts Sean Ward, a guest with over two decades of experience to break down exactly how to approach industrial real estate marketing today. If you are struggling to differentiate your listings or find quality leads, this conversation provides a roadmap for getting real results in the competitive industrial sector. We discuss the specific tactics that actually work for new and seasoned professionals. This episode builds toward actionable takeaways, so listen through to the end to get the full strategy for improving your industrial real estate marketing efforts. -- Connect with Sean Connect with us

August 3, 20261 hr 2 min

How to WIN DEALS When Everyone Has More Experience Than You

In this episode of The Industrial Real Estate Podcast, Chad is joined by Chase Macleod, Founder of Macleod & Co. A commercial Real Estate Brokerage in the Inland Empire with over $900M in transactions. This episode focuses on the core principles of industrial real estate and how to approach property acquisitions effectively. Whether you are a new investor or looking to refine your portfolio, this discussion breaks down the tactical considerations necessary for success in this sector. We examine key factors that influence commercial real estate investing decisions and how to evaluate potential opportunities. In this episode you will leanr the specific real estate strategies that professionals use to assess industrial assets. We cover the fundamental market dynamics that impact long-term value, providing a clearer picture of how to approach industrial property investment in today's economy. These inudstial real estate tips are designed to help you make more informed decisions when analyzing new deals. Subscribe for weekly real estate strategy breakdowns, and comment below with the specific real estate topics you want to see covered next. Connect with Chase MacLeod: Instagram: @chasemacleod YouTube: Chase MacLeod Email: chase@macleodco.com Connect with us: https://linktr.ee/industrialpodcast

July 20, 202646 min

Industrial Investing: Solar, Land, and Leverage

In this episode of The Industrial Real Estate Podcast, Chad is joined by Brian Ker of Snowball Developments. This episode focuses on the current state of the industrial property market. Chad & Brian break down how developers are navigating complex regulatory environments and operational challenges. We discuss the practical application of solar panels in industrial assets and how land selection, not building type, drives every acquisition decision. Whether you are an active investor or a developer, these insights help you understand the risks and opportunities facing the sector today. Subscribe for weekly industrial real estate market breakdowns, and comment below on how you think rent regulations will shape your investment strategy next year. Connect with Brian:https://www.linkedin.com/in/brian-ker-5024899/ Snowball Developments: https://www.snowball-dev.com/ Connect with us: https://linktr.ee/industrialpodcast

July 13, 202646 min

What's Driving the Massive Industrial Shift in the Pacific Northwest?

In this episode of The Industrial Real Estate Podcast Chad sits down with Kraig Heater, an experienced SIOR, to analyze how current economic shifts impact property demand. We move beyond general market commentary to look at the specific drivers currently shaping the region. This discussion focuses on the intersection of advanced manufacturing and logistics. You will gain a clearer picture of how nearshoring is influencing site selection and what that means for future development in the Pacific Northwest. Whether you are an investor or working in the industrial sector, these insights provide a practical look at the challenges and opportunities ahead.Get the latest insights on industrial real estate in the Northwest market. Learn how nearshoring and advanced manufacturing are shifting local trends. Subscribe for weekly industrial real estate breakdowns, and comment below on which regional market you want us to analyze next. Youtube: https://www.youtube.com/@IndustrialRealEstateShow Connect with us: https://linktr.ee/industrialpodcast

July 6, 202650 min

CBRE Vice Chairman Reveals What's Happening in Industrial Markets

In this episode of the Industrial Real Estate Podcast, we sit down with David Murphy, Vice Chairman of CBRE in Orlando. This discussion is designed for investors, brokers, and professionals looking to understand the mechanics of the industrial real estate market today. We break down the key factors driving activity in the industrial sector and what market participants should anticipate moving forward. Throughout the conversation, we look at the broader implications for the commercial real estate market. Whether you are navigating logistics shifts or examining regional growth patterns, this breakdown offers professional clarity on how top-tier firms like CBRE Orlando approach current challenges. We cover specific operational strategies that are shaping long-term decisions for industrial assets. Get expert insights on industrial real estate with David Murphy from CBRE Orlando. Learn the current state of the industrial sector. Subscribe for weekly industrial real estate content, and comment below on what specific industrial sector trends you want us to cover next. Connect with David Murphy: linkedin.com/in/dockhighguy Connect with us: https://linktr.ee/industrialpodcast

June 22, 202643 min

How Boutique Brokerages Win in Middle-Market Industrial Real Estate

In this episode of The Industrial Real Estate Podcast, Chad Griffiths sits down with Gordon Lamphere — broker, attorney, and host of the Real Finds Podcast — to break down how boutique brokerages compete and win in the middle market. Gordon shares how his family's 150-year-old firm, Van Vlissingen and Co, has built a specialized practice around middle-market investors and occupiers, why staying in your lane beats chasing every deal, and what actually drives long-term value in an industrial portfolio. We also get into in-house vs. third-party service models, where AI is changing the industry (and where it isn't), and how to build an audience and referral network through value-first content on social media. In this episode, you'll learn: Why boutique brokerages can outperform large institutional shops in the middle market What drives long-term value in an industrial portfolio In-house vs. third-party brokerage and management models — and the trade-offs of each If you're a broker, investor, developer, or owner in industrial real estate, this episode breaks down what it actually takes to compete and win in the middle market. Connect with Gordon Lamphere and check out the Real Finds Gordon's Podcast Van Vlissingen and Co More from The Industrial Real Estate Podcast #IndustrialRealEstate #CommercialRealEstate #CRE #BoutiqueBrokerage #MiddleMarket #RealEstateInvesting #RealEstateBrokers

June 15, 202651 min

How To Build A Successful Career In Industrial Real Estate

In this episode of The Industrial Real Estate Podcast, Chad Griffiths sits down with Ken Ashley to share what it really takes to build a successful, lasting career in industrial real estate. They talk about how the path into the industry has changed over the past decade, the questions every new broker should be asking from day one, and the mindset shift needed to go from "getting hired" to becoming a top producer. Topics covered: What's changed for new brokers entering the industry today vs. 10-30 years ago The key questions every new broker should ask early in their career Sale-leaseback strategy: when owning vs. leasing makes sense for businesses Connect with Ken Ashley 2026 CREI Summit More from The Industrial Real Estate Podcast

June 8, 202651 min

What It Really Takes to Survive Industrial Brokerage

In this episode of The Industrial Real Estate Podcast, Chad Griffiths sits down with Brandon Glick, Managing Partner at the Chicago Mohr Partners office, to talk about what it actually takes to build a career in industrial real estate brokerage — and what's changing fast. Chad and Brandon cover what separates brokers who make it from those who don't, why boutique firms often outperform the big shops on national accounts, and how AI is already reshaping the way brokers prospect, research, and operate. They also dig into LinkedIn, social media hesitancy, and why being uncomfortable is just part of the job. Topics covered: Breaking into CRE with no income and no clients The "single throat to choke" approach to national account management Why the 50/50 split model disincentivizes big-firm brokers The three generations of brokers and their relationship with AI Connect with Brandon More from The Industrial Real Estate Podcast