The Indian Startup Show

Hosted by Neil Patel

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220

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Jul 2026

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A weekly podcast show about Indian startups, entrepreneurs, and more! Hosted by Neil Patel & Friends

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August 15, 202644 min

Frustrated corporate engineer to a master of the stage. Ankur Nigam on why Storytelling is Your Ultimate Currency.

From Bombing on Stage to 1,200 Shows! Today I sit down with Ankur Nigam a Stand-up & Improv Comedian and Storytelling Coach dedicated to helping teams communicate with clarity, confidence, and a bit of humor. Ankur shares his incredible journey of leaving a stable consulting career to chase the spotlight, the brutal reality of his first on-stage failure, and how a life-altering open-heart surgery at age 35 completely shifted his perspective on legacy and living in the moment. He talks about adapting to the digital age, dealing with hecklers, and the unique comedy ecosystems of Delhi, Mumbai, and Bangalore, why Delhi audiences are ruthless, taking risks, AI in comedy and the AI slop button on Linkedin, future goals, creative discipline and some Confucius chat! Whether you are an entrepreneur looking to nail your next investor pitch, a corporate leader wanting to communicate with more confidence, or just someone who loves a great comeback story, this episode is packed with actionable insights. Ankur breaks down the exact frameworks he uses to captivate crowds and teaches you how to inject humor and structured storytelling into your professional life. Key Takeaways: The LCM (Lowest Common Multiple) Theory: How to connect deeply with any audience by tapping into shared human experiences. The PQRS Framework: A practical guide to navigating sensitive topics in comedy and public speaking. How becoming a new dad influences his jokes. How he taught himself comedy. The Business of Laughs Pixar’s Storytelling Framework: A simple 7-step structure to organize your narratives for maximum impact without writing from scratch. The Power of Consistency: Why writing every single day—even from a hospital bed—is the ultimate secret to creative success. And much more Links Search for "Ankur Nigam Comedy" to find his latest courses, updates, and content on Google. https://www.linkedin.com/in/ankurnigamstandupcomedy/ Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodes https://www.indianstartupshow.com/ Music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

July 31, 202639 min

Take Back Your Time: Beating the Algorithms & Breaking Screen Addiction | Aditi Mandal

Stop Doom-Scrolling! In 2026, the global average screen time has climbed to a staggering 6 hours and 38 minutes a day. We are constantly plugged in, but is it a lack of willpower, or are we just losing a rigged game? Today on the podcast, we sit down with Aditi Mandal to find out. Aditi spent a time working as a UX researcher, designing and making highly engaging digital products. But in 2017, she realized she was falling victim to the very systems she helped build. After embarking on a digital fitness journey, Aditi successfully beat the algorithms, engineering her own screen time down from 6 hours to just 1 intentional hour a day., Now, through her company Take Back Your Time, she coaches adults on how to build sustainable digital habits. We break down the exact mechanics of why we are addicted to our phones, the specific design tricks apps use to keep you scrolling, and the step-by-step toolkit you need to reclaim your attention without deleting the apps you need for work. Whether you're an entrepreneur struggling to focus or just someone looking to reclaim your attention span, Aditi breaks down actionable strategies—from introducing "positive friction" to buying an old-school alarm clock—that actually work in the real world. Key Takeaways from this Episode The UX of Addiction: Why screen addiction isn't your fault—it's the consequence of thousands of engineers designing platforms to capture your attention. How Aditi: operates as a solopreneur and runs her 5-week cohort programs. Navigating the social perception of screen addiction and convincing people to invest in digital fitness. Real client stories: Better sleep, increased energy, and a touching story of a father bonding with his son. Beating the Algorithm: We break down the specific mechanical tricks apps use to keep you hooked, and the exact counter-strategies you need to fight back. The 4 Foundational Digital Habits: The exact, step-by-step mechanisms Aditi uses to help her clients break free from endless scrolling. The "Necessary App" Dilemma: How to set boundaries with mandatory apps like WhatsApp and LinkedIn that you simply cannot delete. Building a Wellness Business: Aditi’s journey of bootstrapping Take Back Your Time , finding her first paying clients, and growing her WhatsApp community. The Myth of Device Addiction: The core issue isn't an addiction to the physical device, but a compulsion to consume content every 10 to 15 minutes. Engineering "Positive Friction": How to make content consumption inconvenient by changing settings like YouTube autoplay, pausing your watch history, and keeping devices in another room. The "Long-Distance" Phone Relationship: Why keeping your phone physically away from you in a backpack or another room creates the necessary pause between a thought and a distraction. Why Digital Detoxes Fail: Retreats offer temporary peace, but they remove you from your real-life context. Sustainable change requires doing the habit work in your actual environment. and much more! Links www.takebackyourtime.in https://x.com/takebackyortime https://www.linkedin.com/in/aditi-mandal-77139742/ Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodes https://www.indianstartupshow.com/ Music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

July 14, 202629 min

Dr. Tathagata Neogi CEO & Co-Founder, Immersive Trails, connecting travellers with authentic, expert-led experiences across India.

Travel isn't just about places, it's about the stories and the people behind them. In this episode of the Indian Startup Show, I sit down with Dr. Tathagata Neogi, Co-Founder and CEO of Immersive Trails. Armed with a PhD in archaeology, he returned to Kolkata to build a dynamic, tech-enabled marketplace that connects conscious travelers with expert curators. We dive into the realities of bootstrapping a startup, the challenge of educating investors on a niche business model, and how Immersive Trails is organizing India's fragmented local guide market. Tathagata also shares powerful insights on building a high-trust team culture, leveraging AI to speed up market entry, and navigating the startup ecosystem while managing Dissociative Identity Disorder (DID) We also talk about working with his wife, 19th-century true crime and cemeteries in Kolkata . Finding toilets, and everything in between. So please enjoy the show. What You Will Learn In This Episode: The Origin Story: Transitioning from an archaeology PhD in England to launching a research-driven walking tour company in Kolkata. Early Wins & Skepticism: Hosting the very first walking tour at the South Park Street Cemetery and proving the concept to family and friends. Bootstrapping & Tech Challenges: Learning marketing on the fly and why finding the right tech leadership was a game-changer. Investor Relations: Why investors often confuse Immersive Trails with MakeMyTrip and how to effectively pitch an experience-based marketplace. The Value Proposition: Organizing the highly fragmented market of local tour guides and delivering quality-controlled experiences.. Culture & Leadership: Building a high-trust, empathy-driven team of five and rejecting toxic hustle culture. Co-Founder Dynamics: The unique advantages of building a startup alongside a spouse with complementary academic backgrounds. AI Integration: How Immersive Trails uses a custom AI model and writes 30% of their backend code with AI. Founder Lessons: Why hiring a technical co-founder early on is the one thing Tathagata would do differently. Visibility & Leadership: Tathagata opens up about living with Dissociative Identity Disorder (DID) to bring visibility to founders navigating invisible disabilities. Popular Experiences: The platform offers a wide range of tours, with popular examples including a "Murder and Mayhem" true crime tour in 19th-century Kolkata, historical tours of the Red Fort from the perspective of Mughal women, and specialized food experiences in Lucknow Links Website: immersivetrails.com Connect with Tathagata Neogi: https://www.linkedin.com/in/tathagataneogi/ Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodes https://www.indianstartupshow.com/ Music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

July 13, 202641 min

Entrepreneur & Zero Waste Chef - Sarah Patka on Bootstrapping Love & Flour's tasty desserts.

The Taj Mahal Palace Hotel Freezer Epiphany That Sparked a Zero-Waste Bakery. Today I speak with Sarah Patka, the visionary chef and founder behind Mumbai’s premium niche bakery, Love & Flour. Driven by a passion for baking science and a strict zero-waste philosophy, Sarah shares her journey from working the grueling shifts at the Taj Mahal Palace to bootstrapping her own boutique dessert brand. We dive deep into the operational strategies of running a made-to-order, storefront-free bakery, the art of fusion desserts, and why prioritizing consistent quality over mass-market scaling is the secret recipe for building a legacy brand. Whether you are an aspiring baker or a seasoned entrepreneur, Sarah’s advice to "start before you feel ready" will leave you inspired. In This Episode, We Cover: The Origin Story: Leaving the traditional hotel hospitality world for the creative freedom of baking. The "Aha" Moment: Finding clarity and passion during a hectic shift in a freezing hotel walk-in. Tackling Food Waste: How witnessing the staggering 70-80 million tons of annual food waste in India inspired Love & Flour's strict zero-waste, pre-order business model. Overcoming Failure: Sarah Patka shares a personal story about a failed baking venture during her student years where a recipe was ruined by excess baking soda! Content Creation: Recognizing the adage that customers eat with their eyes, Sarah Patka taught themself photography and videography to produce marketing content, choosing to invest in a camera rather than hiring expensive photographers. Bootstrapping a Bakery: Wearing multiple hats, from accountant to self-taught food photographer, to build a brand from scratch. Menu Innovation: Introducing global concepts like cookie pizzas and interactive Diwali fusion desserts to the Mumbai market. The Authenticity of Sugar: Sarah's philosophy on maintaining the integrity, texture, and flavor of traditional desserts rather than compromising with sugar-free or gluten-free substitutes. Future Vision: Why Love & Flour is aiming to be a legacy boutique brand rather than a mass-market commercial enterprise. Beginner Baking Advice: For those interested in starting to bake, Sarah Patka recommends beginning with brownies or cookies rather than cakes, Essential Baking Tools: Sarah Patka identified four key tools for bakers: a spatula for cleaning batter, a whisk for mixing, a scraper for finishing cakes, and a hand blender. Advice for Founders: Why you shouldn't fear failure, the importance of showing up every day, and why you must start before you feel fully ready. Connect with Sarah Patka & Love & Flour: Instagram: @LoveandFlour LinkedIn: Sarah Patka Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodes https://www.indianstartupshow.com/ Music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

July 8, 202642 min

Nikky Kumar Jha, CEO of Saptkrishi on Building the "Fridge Killer" to Hack Global Food Waste.

Marry the problem, not the product! In this episode, I sit down with social entrepreneur Nikky Kumar Jha, the first engineer from his small village in Bihar, India. Nikky initially set out to tackle massive global issues like climate change—until a professor advised him to look in his own backyard. What he found was a devastating local crisis: despite the fertile soil along the Ganges, farmers were losing 40% of their produce to rot because standard refrigeration was too expensive and the rural power grid was too unreliable. From a "hilarious" first prototype that short-circuited in 30 minutes, Nikky went on to build a tech revolution for the "last mile." This episode covers the messy reality of grassroots innovation, why Nikky turned down a massive investment on Shark Tank, and how his hardware is transforming local economies. Finally he shares the amazing story of a visually impaired woman who used his device to boost her profits so much, she built her own home. Episode Highlights The Solution: How a portable, 20-watt storage unit extends the shelf life of produce by 3-5x without refrigeration or chemicals. Massive Impact: The tech is already cutting food waste by over 40% and boosting the income of small marginal farmers and street hawkers by 60% to 70%. Designing for Reality: Why building for a "utopian world" fails, and how local power fluctuations (110-volt vs 220-volt) forced a complete redesign. Leverage Design Thinking: Aspiring founders should conduct thorough empathy studies and regularly utilize the Business Model Canvas (BMC) to manage execution. Management Style: Nikky kumar jha described their management style as encouraging entrepreneurship, stating that they do not fire employees. Instead, they encourage employees to eventually start their own ventures, offering to introduce them to the ecosystem and investors. IEEE Global Involvement: Nikky kumar jha serves as a lead for IEEE CS Global's special projects, including a global incubation center. They credited their network within the IEEE ecosystem for helping them overcome problems and find new collaborative opportunities. The Shark Tank Rejection: The real reason Nikky walked away from a Shark Tank India offer to keep his focus strictly on marginalized farmers instead of third-party vendors. Revitalizing Rural Ecosystems: How moving his factory back to his home village in Bihar created dignified jobs and actively stopped youth migration to the cities. Co-founder Dynamics: Nikky kumar jha advocated for having family members as co-founders to avoid disputes, provided they possess complementary skills. Their sister, a biotechnologist, and their brother, who focuses on sales, are their current co-founders. Hometime Hero. Instead of building his empire in a massive tech hub, Nikky moved his factory right back to his village in Bihar. This move created dignified local jobs and actually stopped the migration of youth leaving the village for city work. What’s Next: A sneak peek at an affordable, modular housing that can be assembled in 15 minutes for flood-prone areas. The Founder's Playbook "Marry the problem, not the product." Ideas are worthless unless they execute on a genuine local problem. Nail the Customer Service: Never launch a hardware product in a geography where you cannot realistically provide service and maintenance. Resources & Links Connect with Nikky Kumar Jha on LinkedIn. Learn more about the technology at https://saptkrishi.com/products/ The Indian Startup Show has been selected by our panelist as one of the Top 70 Tech Startup Podcasts on the web. https://podcast.feedspot.com/tech_startup_podcasts/ Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodes https://www.indianstartupshow.com/ Music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

June 20, 202641 min

Rishi Krishna CEO of Symbionic - On building an assistive tech startup dedicated to building affordable, life-changing prosthetic devices.

Giving People a Second Life! We are thrilled to welcome back Rishi Krishna, the visionary Founder and CEO of Symbionic, for his first appearance since November 2021! A lot has changed since our last conversation. After losing his right arm in a tragic bus accident in 2018, Rishi channeled his personal adversity into founding Symbionic, an assistive tech startup dedicated to building affordable, life-changing prosthetic devices. In this episode, we dive deep into the massive pivots the business has undergone, what it really takes to build and scale in India, and how Symbionic is quite literally giving people a second life. Rishi also pulls back the curtain on his recent experiences pitching on Shark Tank India Season 4 and Startup Singham, offering invaluable advice for early-stage founders on navigating the noise, securing finance, AI and finally An inspiring story of delivering a prosthetic to a user just before her wedding, allowing her to celebrate with confidence and without self-consciousness. 🎧 What You'll Hear in This Episode: The Origin & The Human Impact The Catalyst: Rishi reflects on the 2018 bus accident that changed his life and sparked the creation of Symbionic in 2019. Wearing Prosthetics in Public: Overcoming stigma and the emotional reality of living as an amputee. Building the Tech & The Business Engineering Robotic Arms in India: The challenges of R&D, hardware design issues, and combating prosthetic abandonment rates. The Major Pivot: How the product and the company’s trajectory have drastically evolved since 2021. Scaling Up: A look at the numbers—revenue targets, distribution channels, and building a robust customer data engine. The Team: How Rishi's childhood friend, Naranjan, stepped up as Co-Founder and Head of Engineering, and how Rishi’s own role as CEO has shifted over the years. Pitching, Funding, & The Future Under the Lights: Behind-the-scenes insights from pitching on Shark Tank India Season 4 and Startup Singham . Mastering the Pitch: Rishi’s top tips for founders preparing to pitch their startups on television or to investors. The AI Advantage: The good, the bad, and how Rishi currently spends 60% of his day leveraging AI tools like Claude to streamline operations. 💡 Rishi's Top Advice for First-Time Founders "In an era where technology makes building products easier, the real challenge is managing the endless possibilities. Figure out exactly what to do, rather than trying to do everything. It is far more effective to perfect one thing than to do many things inadequately." Persistence is Non-Negotiable: Too many founders pivot or give up at the first sign of a minor obstacle. Stay the course and trust your R&D. Lean on Your Support System: Success is rarely a solo endeavor. From early collaborators to incubation teams, finding the right support network is crucial to scaling. 🔗 Links & Resources Mentioned Learn more about Symbionic: https://www.symbionic.co/ Watch Rishi on TV: Search for Symbionic Shark Tank India Season 4 or Startup Singham on YouTube/SonyLIV. Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodes https://www.indianstartupshow.com/ Music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

June 7, 202622 min

Alankar Chandra CEO & Founder of Wild Voyager & Ilora Retreats on Leaving the Corporate World to Build an Experiential Travel Startup

Turning Wanderlust into a Business. Can falling in love with a place completely change the trajectory of your life? For Alankar Chandra, a trip to the Masai Mara did exactly that. Today, I speak to Alankar Chandra, the CEO and Founder of Wild Voyager and Ilora Retreats. An IIM Ahmedabad alumnus, Alankar left his comfortable corporate job to pursue his true passions: wildlife and travel. In this episode, we discuss how he turned his hobby into a thriving experiential travel company, born out of a desire to rekindle a true sense of wonder through authentic adventures. Whether you are an aspiring entrepreneur or a travel enthusiast, Alankar’s journey from having zero background in the travel industry to building a successful business is packed with incredible insights. In this episode, we discuss: The Lightbulb Moment: How falling in love with the Masai Mara inspired him to leave the corporate world behind. Starting from Scratch: Navigating the industry without a travel background and treating the first year as a "discovery phase." Building the Business: Effective marketing strategies, getting early customers, and lessons learned from what didn't work. Team Dynamics: The challenges of hiring and retaining great staff. Founder Life: What a typical day looks like and the realities of being a solo founder. The Travel Industry: Dealing with competition, prioritizing sustainability in tourism, and exciting expeditions like tracking snow leopards. What's Next: Exciting future plans for Wild Voyager and Ilora Retreats. Please enjoy the show! Links https://www.wildvoyager.com/ Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodes https://www.indianstartupshow.com/ Music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

February 14, 202628 min

Nishant Sharma founder & CEO of Rutland Square Spirits on building a fast-growing premium spirits brand.

The India–Scotland Entrepreneurial Journey! Today’s guest is Nishant Sharma. the Indian-born, Edinburgh-based entrepreneur whose company blends Indian heritage with Scottish craftsmanship. Nishant’s story is one of resilience, legacy and bold reinvention. After leaving a successful career in financial services, he set out to build a brand with long-term meaning. Inspired by his late grandmother — and a family history that traces back to his great-grandfather becoming a whisky distiller during the British Raj — he brought his Assam roots into the heart of Scotland’s spirits industry. The journey, however, was anything but smooth. At one point, the business had just £25 in the bank with major bills due. The stress led to a near-fatal heart attack at just 35. He survived. Rebuilt. And came back stronger. In this episode, we discuss building a global spirits brand against the odds. Operating in highly regulated markets; India's complicated relationship with alcohol, building a global brand. Great advice for first time founders. Why ignorance can be bliss; raising investment; and even how to drink it — ice or no ice? And finally… if India plays Scotland at cricket, who is he supporting? We also talk about: Growing up in India and moving to Scotland First impressions of Scotland: cold, rainy… but kind people Working as a waiter, dishwasher and cleaner in Glasgow The family whisky connection during the British Raj Why he chose spirits Spending 4 years perfecting the recipe Creating the world’s first oolong white tea infused chai-spice spirit Why 2021 failed… and why 2022 failed again building without industry experience Building a global premium brand in a crowded market Expanding into India — why it’s not for the faint-hearted The aspirational Indian consumer market Links https://rutlandsquare.com/ Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodes https://www.indianstartupshow.com/ Music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

January 28, 202641 min

Kanupriya Poddar, CEO of MagickWorld on building India’s first travel platform for kids.

Reinventing Kids Hospitality in India. Today my guest is Kanupriya Poddar, CEO of MagickWorld. She is building a platform to help parents discover kid-friendly stays, experiences, shops, and enrichment services across cities. In this episode, she shares how she launched MagickWorld alongside her 8-year-old daughter (a mini-entrepreneur, Shark Tank fan, business mindset!), onboarded 100+ local businesses within two months of soft launch, and cracking the distribution model. She reflects on lessons from her McKinsey background, explains why she prefers top-down strategy over bottom-up execution, and talks about bootstrapping, investor interest, the pressure of startup life , and staying grounded with advice from her father. And finally she shares must visit Jaipur recommendations, including places to see, do, and eat, along with advice for anyone considering leaving a corporate career to build a startup and much more! In this episode we talk about: 🚀 Building MagickWorld Creating the world’s first kids-focused lifestyle & travel ecosystem The problem MagickWorld is solving for parents & families Launching with a free directory model Onboarding 100+ local businesses in 2 months Cracking distribution and early customer acquisition Managing supply & demand in a two-sided marketplace 👩‍💼 Founder Journey Going from McKinsey to startup life Lessons learned from McKinsey: simplifying complexity Tackling “elephants in the room” in business Bootstrapping vs investor interest Managing early-stage pressure Getting advice from her father Building a startup while raising an 8-year-old daughter Her daughter as a mini-entrepreneur (Shark Tank fan, business mindset) 🧠 Strategy & Product Thinking Top-down vs bottom-up strategy — and why she prefers top-down Developing the product roadmap Pricing & discovery challenges for small businesses Pay-to-play discovery vs affordable visibility Solving real customer problem statements 🤖 AI, Tech & Future Vision Being optimistic about AI Building an AI recommendation bot The future of kids hospitality & family travel What hospitality in India looks like in 2026 🌏 Geography, Culture & Hospitality Running hospitality businesses in Singapore & India Why Indians are great at hospitality globally Why Jaipur is the hospitality capital of India Staying in Jaipur instead of moving to Bangalore Jaipur’s rise in tech talent & innovation Predictions for Jaipur in the next 5–10 years 🍽️ Jaipur Recommendations Best things to see, do, and experience Weekend itinerary ideas Food & restaurant recommendations Why she’s obsessed with Jaipur’s culture and energy 💡 Advice & Takeaways Advice for people thinking of quitting corporate jobs to start a company Hiring strategy: young talent & unconventional thinkers Staying resilient as a founder Links https://magickworld.in/ YouTube: https://youtube.com/@magickworldindia Instagram: https://www.instagram.com/magickworldindia Facebook: https://www.Facebook.com/magickworld LinkedIn: @magickworld Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodes https://www.indianstartupshow.com/ Music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

January 19, 202629 min

Ritesh Arora, Co-Founder of TRU.BIKE, on building India’s first global bicycle brand.

Building a global brand from India. Today my guest is Ritesh Arora, Co-Founder of TRU.BIKE, TRU.BIKE designs premium, lightweight and safe bicycles for children, and is now exporting e-bikes to Europe. In this episode he talks about why India, despite being the second-largest bicycle manufacturer, has no global brand, and how TRU.BIKE is changing that. Ritesh shares their journey from bootstrapping in year one to raising funds, achieving product–market fit, and growing fast. He talks about building a strong marketing engine. Being mentally prepared for the startup journey. Why your first hire should be a finance person. He talks about taking Indian products global that comes from a deep sense of patriotism and finally some great book recommendations and much more. In this episode he talk about Bootstrapping. His Co-founders. Competing in a crowded market (and why you shouldn’t overthink it) The primitive nature of India’s domestic bicycle market. Attending global bicycle exhibitions. Maintaining quality standards and pricing correctly. Opening retail stores. Why bikes aren’t e-commerce friendly and how they overcame that! What excites Ritesh most about the future. And much more Links https://tru.bike/ Hosted And Produced by Neil Patel https://www.linkedin.com/today/author/neilpatel2 Enjoyed this episode? Don’t forget to subscribe and leave us a review! Share this episode with your friends. Listen and Subscribe to More Episodes https://www.indianstartupshow.com/ Music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

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