The HVAC Company Marketing Podcast

Hosted by Gro.Inc

Business Marketing

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Oct 2026

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About the show

Turn up the heat with "The HVAC Company Marketing Podcast," a comprehensive 12-episode series tailored for HVAC professionals. Led by marketing expert Matt Law, this podcast is your go-to guide for strategies and insights specifically designed for the HVAC industry. Dive into topics like targeted SEO, customer retention, and digital marketing, all fine-tuned for the unique challenges and opportunities in HVAC services. Whether you're aiming to increase your market share or elevate your brand presence, this series provides the tools and tactics you need.

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41 recent

October 30, 2026Episode 4132 min

Episode 41 - Organic Social Media Marketing for HVAC Businesses

Should your HVAC company hire someone just to manage social media? Matt Law explains why a simpler, more efficient system may be the better investment. Learn how to create authentic content from installations, maintenance visits, helpful HVAC tips, customer reviews, and short educational videos. Discover how to schedule posts across multiple platforms and use automated messages to help homeowners request service while keeping your company visible throughout the year.

October 23, 2026Episode 4034 min

Episode 40 - Getting Tons of Referrals for Your HVAC Business

Your HVAC technicians may be your greatest referral marketing opportunity. Matt Law shares how one contractor generated more than $5 million in referral business and explains how HVAC companies can create a simple, repeatable system to encourage more recommendations. Learn how exceptional service, inexpensive thank-you gifts, review requests, referral cards, and customer incentives can turn ordinary service calls and installations into opportunities for future business.

September 30, 2026Episode 3956 min

Episode 39 - The Four Keys to Compounding Growth for HVAC Companies

Marketing technology changes, but the principles behind growth don't. Matt Law breaks HVAC growth into four connected areas: your Unique Selling Points, growing your database with platforms and offers, building a strong marketing arsenal, and automating prospect and customer communication. Learn why these four areas become more powerful when they work together instead of operating as disconnected tactics.

September 23, 2026Episode 3852 min

Episode 38 - The Focused & Productive HVAC Company Business Owner

HVAC owners can easily spend their entire week dealing with urgent calls, employees, equipment, customers, and problems. Matt Law explains how to break that cycle with the Four Quadrants, Big Rocks, weekly planning, calendar blocking, delegation, project management, checklists, and SOPs. Learn how focused owners create time to work on the systems that make future growth possible.

September 16, 2026Episode 3732 min

Episode 37 - AEO for HVAC Companies - A Complete Guide to AI Optimization

When a homeowner asks ChatGPT or Google AI for the best HVAC company nearby, will your company make the list? Matt Law breaks down Answer Engine Optimization and explains the signals AI uses to understand and verify local companies. Discover how your website, Google profile, reviews, citations, service areas, content, social presence, and online authority can improve your chances of being recommended.

September 9, 2026Episode 3639 min

Episode 36 - The HVAC Company Marketing Score

More HVAC leads won't necessarily fix your growth problem. Matt Law explains how to evaluate the complete health of your marketing—including USPs, advertising, SEO, website, reviews, remarketing, referrals, customer follow-up, and automation—and determine where your biggest opportunities actually exist.

August 28, 2026Episode 3537 min

Episode 35 – Buying an HVAC Company – The Ugly Truth to Growth

Buying an HVAC company can look incredibly attractive: technicians, customers, recurring business, reputation, and revenue already in place. But acquisitions don't always work out as planned. Matt Law explores the due diligence buyers should perform and why an older HVAC company with loyal customers, great reviews, and poor marketing may offer significant upside. He also shares one of the biggest acquisition mistakes—changing too much too quickly and losing the people who made the business valuable in the first place.

August 17, 2026Episode 3444 min

Episode 34 – Lead Generation for HVAC Contractors – The Secrets of Magnetic Growth – Part 2

When an HVAC customer needs help, speed matters. In Part 2, Matt Law explains how phone systems, automated follow-up, texting, AI assistance, online scheduling, CRM pipelines, and lead nurturing can keep prospects from slipping away. You'll also discover why cost per lead tells only part of the story—and how tracking closed revenue and return on ad spend gives HVAC owners the information they actually need to scale.

August 17, 2026Episode 3357 min

Episode 33 – Lead Generation for HVAC Contractors – The Secrets of Magnetic Growth – Part 1

HVAC leads are competitive and expensive, making every advertising dollar count. In Part 1, Matt Law shares the Magnetic Growth approach to paid lead generation, including Google Ads, Local Service Ads, Meta, remarketing, targeting, and conversion-focused landing pages. Learn why negative keywords, geography, reviews, USPs, and a strong online presence can make the difference between wasting money and building a scalable source of new HVAC business.

August 4, 2026Episode 3250 min

Episode 32 – The Art of Selling for HVAC Contractors – Part 2

Every HVAC customer buys differently. In Part 2, Matt Law explores four personality types and explains how adjusting your communication style can help HVAC contractors build stronger relationships, reduce objections, and consistently win more business.