The Humble&Brag Show

Hosted by Calum Russell & Ed Wood

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Mar 2024

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About the show

Welcome to The Humble&Brag Show! A podcast dedicated to all things YouTube Marketing! We believe YouTube is THE most underused marketing channel for businesses - and we're here to fix that! Join Ed Wood and Calum Russell, two seasoned marketing creatives as we discuss everything from the creative production processes and systems - to the incredible ROIs of successful YouTube strategy for your business. Hosted on Acast. See acast.com/privacy for more information.

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8 recent

March 14, 202417 min

YouTube vs Instagram - What's best for your business?!

Choosing the Right Platform: Instagram vs. YouTube for Business Growth In this episode of the Humble&Brag podcast, Ed and Calum delve into the debate of which platform is better for growing a new business - Instagram or YouTube. We explore the pros and cons of each platform, considering factors such as audience engagement, content longevity, and production barriers. We also discuss the unique advantages YouTube offers, such as evergreen content and a variety of content formats, including live events and long-form videos. Furthermore, they touch on the lower barrier to entry for content creation on both platforms, thanks to advancements in smartphone technology. The conversation draws on insights into how platforms cater to content discoverability and the potential multi-use of content across different social media platforms. No surprises - the episode leans towards YouTube as the preferred platform for its 'search-ability', content versatility, and long-term value, while acknowledging that Instagram and other platforms like LinkedIn still play significant roles in a comprehensive digital marketing strategy. 00:00 Introduction to the Podcast 00:04 The Battle of Social Media: Instagram vs YouTube 00:21 The Importance of Choosing the Right Platform 02:09 The Versatility of YouTube 04:18 The Power of Authentic Content 04:57 The Impact of Retention Editing 07:08 The Benefits of YouTube for Businesses 08:03 The Role of Instagram in Business Marketing 10:24 The Power of Multi-Format Content on YouTube 12:58 The Balance Between YouTube and Instagram 15:44 Conclusion: The Verdict on Instagram vs YouTube 16:00 Closing Remarks and Future Topics Hosted on Acast. See acast.com/privacy for more information.

February 22, 202413 min

5 Reasons Why Your Business Should Be On YouTube

In this episode of the Humble&Brag podcast, Calum and Ed discuss the five key reasons every business should build out their brand on YouTube. We'll cover: 00:00 Introduction to the Podcast 00:05 The Importance of YouTube for Businesses 00:35 The Scale of YouTube 01:28 The Resilience of YouTube as a Channel 02:28 The Financial Benefits of YouTube 03:33 The Spillover Effects of YouTube 04:47 The Multiplier Effect of YouTube 07:02 YouTube as a Multi-Channel Platform 09:36 Creating a Competitive Advantage with YouTube 12:17 Conclusion and Final Thoughts Enjoy! Hosted on Acast. See acast.com/privacy for more information.

January 26, 202417 min

The Business-Wide BENEFITS of A YouTube Channel (A Breakdown)

In this podcast, Ed and Calum dive deep into the importance of research in YouTube marketing strategy. They discuss various aspects of research including performing competitor analysis, using keyword research tools, engaging with your audience, and leveraging internal company feedback. They also dwell on the possible valuable insights that can be gained from organic search strategies and SEO (Search Engine Optimization). Furthermore, they identify how aligning content across various channels can lead to a consistent brand message and improved distribution. Lastly, they emphasize on the cyclical nature of content creation, where analytics of created content feeds back into the research for the next. 00:00 Introduction to the Podcast 00:02 The Importance of Research in Marketing 00:34 The Role of Competitor Analysis in YouTube Research 03:19 The Power of Keyword Research 05:32 Leveraging Internal Resources for Content Ideas 05:40 The Value of Audience Feedback in Content Creation 06:11 Utilizing Sales Team Insights for Content Development 09:52 The Synergy of SEO and YouTube Keyword Research 14:37 The Impact of Consistent Content Across Channels 15:49 Conclusion and Wrap-up Hosted on Acast. See acast.com/privacy for more information.

January 19, 202417 min

Grow Your YouTube Channel With These Systems & Processes (FAST!)

In this episode of the 'Humble&Brag' podcast, Calum and Ed discuss the importance of consistency in releasing YouTube content and how to manage it effectively. They underline the significance of weekly releases and suggest it provides a wealth of data in a short time, making it easier to refine the creative process and improve the content. The conversation also covers the three stages of team evolution for YouTube content production: starting with a single content creator; moving to a small in-house team; and finally, leveraging freelance support to prevent burn outs and boost creativity. The hosts also provide advice on batching production to create a backlog of content for consistent releases and reducing production fatigue. 00:02 Introduction and Setting Up 00:40 Discussing the Theme of the Podcast 01:27 Importance of Weekly Releases 02:08 The Role of Consistency in Content Creation 03:20 Defining a Weekly Release 04:59 Achieving Weekly Releases: The Process 06:30 The Evolution of Content Production 08:25 The Ideal Team Structure for Content Production 10:28 The Role of Freelancers in Content Production 15:00 The Importance of a YouTube Strategist 16:20 Batching Production for Efficient Content Creation 17:04 Conclusion and Wrap Up Hosted on Acast. See acast.com/privacy for more information.

January 12, 202417 min

How a YouTube channel can GROW Your Business (Key ROIs Explained)

In this episode of the Humble&Brag podcast, Calum and Ed discuss their experiences in justifying the use of YouTube as a marketing tool in the companies they worked for. They explore their unique approaches to gaining buy-in for YouTube strategies, depending on company size, and explain how video content can not only boost a brand but generate significant revenue as well. They also discuss the benefits of establishing a video team within a company, offering tips for start-ups and larger businesses to leverage YouTube for business growth. 00:02 Introduction and Podcast Format 00:30 How the Hosts Met and the Role of Social Media 01:20 Building YouTube Channels: A Journey 01:50 Justifying YouTube in Marketing Strategies 02:13 The Evolution of YouTube Channels 06:15 The Impact of YouTube on Business 08:33 The Role of YouTube for CareerFoundry 12:15 The Importance of Consistency in YouTube Content 15:00 Justifying YouTube as a Business Investment 20:36 Conclusion: The Potential of YouTube Hosted on Acast. See acast.com/privacy for more information.

January 5, 202416 min

Six Things We'd Do Differently On YouTube (If Starting Over...)

In this episode of the Humble&Brag podcast, hosts, Ed and Calum discuss the significant shifts they have experienced in their YouTube careers and what they would do differently if they were to start from scratch. They outline three major strategies to employ for YouTube success - deep diving into the platform mechanisms, investing time in devising effective thumbnail strategies, and robust community management. They also highlight the importance of a predictable and consistent release schedule for better audience engagement. The podcast concludes with the possibilities of enhancing viewer participation by sourcing video ideas from them, in turn increasing their involvement in the channel. 00:02 Introduction and the New (Slower) Format 00:39 YouTube Success: What Would You Do Differently? 01:13 Deep Dive into YouTube Success Strategies 01:53 The Importance of Thumbnails and Community Management 02:48 The Role of Community Management in YouTube Success 08:36 Looking Back: Lessons from a YouTube Career 09:53 The Value of Consistency and Predictability in YouTube Strategy 12:04 The Benefits of Outsourcing Editing 13:07 Being Social: Engaging with Your Audience 15:42 Conclusion and Future Plans Hosted on Acast. See acast.com/privacy for more information.

January 5, 202427 min

Our Top YouTube Wins So Far (And The Lessons You Can Learn...)

In this episode of the Humble&Brag podcast, Calum and Ed discuss their most impactful career videos, drawing from their experiences at three different companies. They highlight their top three videos and explain why they were significant in terms of views, comments, and business impact. They discuss Ed's strategy in creating an informative YouTube video on 'how to describe graphs', which still ranks high for its search term many years later. As well as covering a story about leveraging a polyglot in freelance advertising for Babbel, generating millions of views and driving a significant amount of revenue for the language-learning company. The hosts explore the constant balance between creating sensational and highly relevant content, stressing authenticity and correct timing for maximum impact. They end their discussion contemplating various formats and strategies for future content. 00:02 Introduction and Podcast Setup 00:13 Discussion on Podcast Name 00:35 Technical Adjustments and Mic Troubles 01:34 Podcast Restart and Importance of Content 01:52 Discussion on Top YouTube Videos 02:29 Sharing Personal Experiences and Impactful Videos 02:48 In-depth Analysis of Top Three Videos 09:28 Technical Interruption and Recovery 09:55 Continuation of Personal Experiences and Impactful Videos 11:49 Conclusion and Reflections 14:31 Reflections on Early Career and Growth 14:53 The Multilingual Kitchen Story 15:39 The Making of a Viral Video 16:25 Unexpected Phone Call Interruption 17:11 The Impact of Viral Content on Business Growth 17:23 The Power of Polyglots and Language Challenges 22:58 The Role of Authenticity in Content Creation 24:19 The Strategy Behind Successful YouTube Content 28:02 Wrapping Up and Future Plans Hosted on Acast. See acast.com/privacy for more information.

January 5, 202418 min

The ULTIMATE YouTube Agency - Humble, meet Brag!

Meet Ed and Calum, founders of the yet unnamed podcast (though it probably will be by the time you're reading this)... In this show we share our passion for YouTube's under-utilized potential in business marketing and their aim to utilise it to its full extent. Ed’s digital marketing experience and Calum's videography expertise laid the foundation for Humble&Brag, offering full-stack content production and consultation services. They discuss their visions for the podcast, share the story of how they met, and what led them to start their venture. Their mission is to help startups and established companies optimize YouTube marketing, build audience impact, and ultimately, achieve their business goals. 00:02 Introduction and Podcast Naming 00:22 Podcast Purpose and YouTube Impact 00:48 Charity and Non-Profit Discussion 01:03 Podcast Recording Setup 01:27 Introduction of Hosts 02:02 Ed's Background and Experience 05:08 Calum's Background and Experience 05:46 The Birth of Humble&Brag 06:24 The Power of YouTube for Businesses 10:04 The Value of Humble&Brag 13:16 The Role of a Social Video Creator 17:11 Closing Remarks and Future Plans Hosted on Acast. See acast.com/privacy for more information.