The How-To School for Health Coaches - with Tina-Marie de Lamerens

Hosted by Tina-Marie de Lamerens

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Nov 2026

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EN-US

About the show

The How-To School for Health Coaches is a podcast for health coaches who want to build a successful coaching business. Hosted by Tina-Marie de Lamerens, each episode shares practical strategies for choosing a niche, creating offers, getting clients, marketing your services, and growing with confidence. Whether you’re a new health coach, a certified health coach, or an experienced wellness coach ready to grow, this podcast gives you step-by-step guidance to help you turn your training into a profitable health coaching business.

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8 recent

November 1, 20265 min

Why Good Coaches Have Coaches: A Bonus Chat

Why do good coaches have coaches? For the same reasons experienced teachers still meet, share ideas, and attend in-service days: perspective, support, and continued learning. In this short bonus chat, Tina-Marie shares how weekly meetings during her 27 years of teaching shaped her approach to supporting health coaches. She explores the value of a sounding board, mentorship, community, and accountability when you’re running a business on your own. If you’ve been going back and forth on your niche, offer, pricing, or finding clients, this conversation is for you. Join The Confident Health Coach Community Connect with other health coaches, ask questions, and get practical support for building your coaching business. https://www.facebook.com/groups/1617963345127083 Free resources: Download: Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For Inside you will find: • The 7-Part Niche Scorecard • The five-conversation research exercise • The First-Client Filter • A 30-day starting plan https://www.theconfidenthealthcoach.com/certified-now-what-guide

October 27, 202611 min

Bonus: When Life Keeps Life-ing: How to Come Back When You’re Overwhelmed

Life doesn’t check your content calendar before it interrupts your plans. This is a short side chat rather than one of our regular business-building episodes. Tina-Marie shares why she stepped away, what continued working because she had planned ahead, and how she is finding her way back after surgery, her sister’s stroke, her mother’s illness, and an overwhelming season of life. After dealing with surgery, her sister’s stroke, her mother’s illness, and the exhaustion that comes when too many things happen at once, Tina-Marie returns to the podcast with an honest conversation about overwhelm, business, and starting again. In this episode, you’ll learn how to: Separate what must happen from what can wait Choose a manageable task when everything feels urgent Use the energy you actually have—not the energy you wish you had Focus limited time on actions connected to clients and revenue Return to your business without trying to “catch up” all at once Consistency doesn’t mean life never interrupts you. Sometimes consistency means finding your way back, one useful step at a time. Listen, then ask yourself: What is one small action I can complete with the energy I have today? Join The Confident Health Coach Community Connect with other health coaches, ask questions, and get practical support for building your coaching business. https://www.facebook.com/groups/1617963345127083 Free resources: Download: Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For Inside you will find: • The 7-Part Niche Scorecard • The five-conversation research exercise • The First-Client Filter • A 30-day starting plan https://www.theconfidenthealthcoach.com/certified-now-what-guide

October 16, 202612 min

Your Health Coach Certification Is NOT Your Offer

We’re back after a short break, and we get honest about why so many new health coaches struggle to explain what they do in a way that makes clients lean in. We break down the difference between your certification and your offer, then lay out a simple test you can use to make sure your message makes sense before you build a full program. • why leading with credentials often ends the conversation • the difference between being qualified and being clear • what clients are actually paying for in a coaching relationship • how to describe your offer with a specific, real-life problem • why building a 12-week program too early can backfire • a three-question framework to draft your offer in plain language • how to test your messaging by asking better feedback questions • what to listen for so you can spot gaps in your offer story • a preview of the upcoming client story about autoimmune support Please listen, like, and join The Confident Health Coach Facebook group. Join The Confident Health Coach Community Connect with other health coaches, ask questions, and get practical support for building your coaching business. https://www.facebook.com/groups/1617963345127083 Free resources: Download: Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For Inside you will find: • The 7-Part Niche Scorecard • The five-conversation research exercise • The First-Client Filter • A 30-day starting plan https://www.theconfidenthealthcoach.com/certified-now-what-guide

September 18, 202618 min

What to Say Once You Have Chosen a Niche

In this episode, Tina-Marie explains how to move from a broad niche to a clear message using The Moment Map . This five-question tool helps you identify what happened in a potential client's life, what became difficult, what they're saying about the problem, what they want to change, and what kind of support makes sense now. You'll learn: How a niche differs from a clear marketing message Why a client's current moment matters more than a broad list of health concerns How to use a client's own words in your website copy and content How to describe the practical result your coaching supports What to say when someone asks, "What do you do?" How to turn one Moment Map into emails, podcast topics, and social media content Download The Moment Map : https://www.theconfidenthealthcoach.com/the-moment-map Download Certified! Now What? https://www.theconfidenthealthcoach.com/certified-now-what-guide The How-To School for Health Coaches helps health coaches turn their training into clear offers, useful marketing, and paying clients. Join The Confident Health Coach Community Connect with other health coaches, ask questions, and get practical support for building your coaching business. https://www.facebook.com/groups/1617963345127083 Free resources: Download: Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For Inside you will find: • The 7-Part Niche Scorecard • The five-conversation research exercise • The First-Client Filter • A 30-day starting plan https://www.theconfidenthealthcoach.com/certified-now-what-guide

September 4, 20268 min

How to Pick a Niche Without Losing Your Mind

Choosing a niche is one of the first places many health coaches get stuck. The problem is not always a lack of ideas. It is the fear of choosing the wrong one. In this episode of The How-To School for Health Coaches, Tina-Marie de Lamerens explains how to choose a niche without treating it like a permanent decision. You will learn why a population is not the same as a niche, what makes a niche clear enough to test, and why your first choice does not have to become your final business direction. Tina-Marie also walks through the thinking behind her 7-Part Niche Scorecard, including: How to find out if you understand the person How to recognize whether or not they recognize and are trying to solve the problem, whether you can reach them what they want to change whether you would still want to do this work if the niche became successful You will also learn why five real research conversations can tell you more than another month of planning, rewriting your website, or creating a program before you know what people actually want. Free resource: Download -- Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For Inside you will find: • The 7-Part Niche Scorecard • The five-conversation research exercise • The First-Client Filter • A 30-day starting plan https://www.theconfidenthealthcoach.com/certified-now-what-guide Join The Confident Health Coach Community Connect with other health coaches, ask questions, and get practical support for building your coaching business. https://www.facebook.com/groups/1617963345127083 Free resources: Download: Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For Inside you will find: • The 7-Part Niche Scorecard • The five-conversation research exercise • The First-Client Filter • A 30-day starting plan https://www.theconfidenthealthcoach.com/certified-now-what-guide

August 24, 202614 min

What 27 Years in a Classroom Taught Me About Coaching

In this episode of The How-To School for Health Coaches , Tina-Marie de Lamerens shares what 27 years in the classroom taught her about becoming a stronger health coach. Before coaching, Tina-Marie spent decades learning how people understand, avoid, struggle, follow through, and surprise themselves. Those lessons did not stay in the classroom. They became part of the way she coaches. This episode looks at the difference between giving information and helping someone use it in real life. Tina-Marie talks about recognizing patterns, asking better questions, letting clients think, and learning how to guide a session without taking it over. If you are newly certified, or you have been coaching for a while and still wonder whether you are doing enough in your sessions, this conversation will help you see that good coaching is not about proving how much you know. It is about paying attention to what your client needs next. Join The Confident Health Coach Community Connect with other health coaches, ask questions, and get practical support for building your coaching business. https://www.facebook.com/groups/1617963345127083 Free resources: Download: Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For Inside you will find: • The 7-Part Niche Scorecard • The five-conversation research exercise • The First-Client Filter • A 30-day starting plan https://www.theconfidenthealthcoach.com/certified-now-what-guide

August 15, 20268 min

This Show Is Back: What Changed and What Didn’t

The How-To School for Health Coaches is back — with a new owner, a new voice, and the same commitment to helping health coaches build businesses that actually work. In this first episode, Tina-Marie de Lamerens introduces herself as the new owner of The Confident Health Coach and explains what is changing, what isn't, and where the podcast is going next. She also tackles a problem many health coaches know well: the gap between knowing what to do and actually doing it. In this episode: Why more information doesn't always create more clarity When preparation becomes avoidance The business questions your health-coaching certification may not have prepared you to answer The three areas this podcast will focus on: building the business, getting clients, and staying in it when life gets complicated A simple exercise to identify the one thing you've been putting off — and move it forward Your action for this week: Finish these two sentences: The thing I keep putting off is __________. The smallest thing I can do to move it forward is __________. Then do that one thing. Coming next: What 27 Years in a Classroom Taught Me About Coaching — and why giving people more information isn't necessarily what helps them change. Join The Confident Health Coach Community Connect with other health coaches, ask questions, and get practical support for building your coaching business. https://www.facebook.com/groups/1617963345127083 Free resources: Download: Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For Inside you will find: • The 7-Part Niche Scorecard • The five-conversation research exercise • The First-Client Filter • A 30-day starting plan https://www.theconfidenthealthcoach.com/certified-now-what-guide

August 13, 20260 min

The How-To School for Health Coaches is back

The How-To School for Health Coaches is back — with a new voice behind the microphone. Join The Confident Health Coach Community Connect with other health coaches, ask questions, and get practical support for building your coaching business. https://www.facebook.com/groups/1617963345127083 Free resources: Download: Certified. Now What? — 7 Steps to Turn Your Health Coaching Certification Into a Clear Offer People Will Pay For Inside you will find: • The 7-Part Niche Scorecard • The five-conversation research exercise • The First-Client Filter • A 30-day starting plan https://www.theconfidenthealthcoach.com/certified-now-what-guide