The Builder Marketing Podcast

Hosted by Greg Bray and Kevin Weitzel

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Episodes

361

Latest episode

Oct 2026

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About the show

Welcome to The Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today's buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Listen to episodes

60 recent

November 4, 2026Episode 34432 min

Episode #344: Unlocking the Selling Power of Your CRM - Dave Betcher

Is your CRM a powerful sales engine, or just an expensive database your team hates using? On this episode of the Builder Marketing Podcast, Dave Betcher of Betcher Consulting Group joins Greg and Kevin to discuss how the strategic use of a CRM can help home builders streamline their operations, drive sales growth, and empower their teams to succeed. https://www.buildermarketingpodcast.com/episodes/344-unlocking-the-selling-power-of-your-crm-dave-betcher

October 28, 2026Episode 34326 min

Episode #343: The One-House Rule: Reframing Marketing as a Growth Investment - Don Dykstra and Angela Kesling

In this episode of the Builder Marketing Podcast, Greg and Kevin share an exclusive chat from the 2026 Builder Marketing Summit. Don Dykstra, founder and chairman of Bloomfield Homes, and Angela Kesling, Bloomfield's Marketing Manager, sit down for a candid conversation about how a high-growth builder organization views, funds, tests, and supports marketing. https://www.buildermarketingpodcast.com/episodes/343-the-one-house-rule-reframing-marketing-as-a-growth-investment-don-dykstra-and-angela-kesling

October 21, 2026Episode 34230 min

Episode #342: Elevating Your Home Builder Sales Team - Brook Jennings

Is your sales team operating at full potential? This week on the Builder Marketing Podcast, Brook Jennings of Elevate, Actually joins Greg and Kevin to share how home builders can truly elevate their sales team's performance by focusing on beliefs, actions, and effort. https://www.buildermarketingpodcast.com/episodes/342-elevating-your-home-builder-sales-team-brook-jennings

October 14, 2026Episode 34130 min

Episode #341: Enhancing the Home Buyer Experience - Doug French

Are you delivering an exceptional home buyer experience? In this episode of the Builder Marketing Podcast, Doug French of Stylecraft joins Greg and Kevin to explore how home builders enhance the client experience without sacrificing the operational systems that keep projects on schedule and on budget. https://www.buildermarketingpodcast.com/episodes/341-enhancing-the-home-buyer-experience-doug-french

October 7, 2026Episode 34028 min

Episode #340: 2026 Builder Marketing Summit Recap - Greg Bray and Kevin Weitzel

On this episode of the Builder Marketing Podcast, Greg and Kevin review top highlights from Dallas, Texas. Tune in for an insider's overview of dynamic industry speakers, collaborative roundtable discussions, and specialized tracks in marketing, online sales, and leadership. Whether you couldn't make it or want a refresher on selling more homes with smarter marketing, this recap gets you up to speed fast. https://www.buildermarketingpodcast.com/episodes/340-2026-builder-marketing-summit-recap-greg-bray-and-kevin-weitzel

September 30, 2026Episode 33920 min

Episode #339: Optimizing Home Builder Brands for AI Visibility - Daniela Pedroza

Is your building business ready for the shift from traditional search to AI engines? On this episode of the Builder Marketing Podcast, Daniela Pedroza of Siana Marketing joins Greg and Kevin to reveal the mechanics of AI visibility and how home builders can optimize their online presence to secure the top recommendation, generate more qualified leads, and drive business growth. https://www.buildermarketingpodcast.com/episodes/339-optimizing-home-builder-brands-for-ai-visibility-daniela-pedroza

September 23, 2026Episode 33825 min

Episode #338: Unlocking the Power of Home Builder Analytics - Derek Bryant

Are you making decisions based on data, or is your CRM just creating more noise? In this episode of the Builder Marketing Podcast, Derek Bryant of Vantage Analytics Group joins Greg and Kevin to discuss how home builders can unlock the power of data analytics to scale marketing campaigns and drive more sales. https://www.buildermarketingpodcast.com/episodes/338-unlocking-the-power-of-home-builder-analytics-derek-bryant

September 16, 2026Episode 33725 min

Episode #337: Systemizing Your Construction Business - Derek Isaac

Is your home building business growing by design, or are you just surviving each day as it comes? On this episode of the Builder Marketing Podcast, Derek Isaac of Rapid Results Creators joins Greg and Kevin to discuss how home builders can systematize their businesses to scale true growth and enjoy more freedom. https://www.buildermarketingpodcast.com/episodes/337-systemizing-your-construction-business-derek-isaac

September 9, 2026Episode 33629 min

Episode #336: Managing Your Builder Marketing Assets - Kevin Weitzel

Do you know who owns your marketing assets? In this episode of the Builder Marketing Podcast, Greg and Kevin dive into the operational side of managing your home builder marketing assets and why understanding how your creative files are built is critical. https://www.buildermarketingpodcast.com/episodes/336-managing-your-builder-marketing-assets-kevin-weitzel

September 2, 2026Episode 33522 min

Episode #335: Welcoming AI Into Your Home Building Team - Sofia Vyshnevska

Can offloading your routine follow-ups to AI actually make your home buying experience feel more human? On this episode of the Builder Marketing Podcast, Sofia Vyshnevska of Jome joins Greg and Kevin to discuss how welcoming AI into your home builder team can improve lead management and free up salespeople to focus on building real human relationships, ultimately creating a transparent, seamless journey for home buyers. https://www.buildermarketingpodcast.com/episodes/335-welcoming-ai-into-your-home-building-team-sofia-vyshnevska