The Builder Marketing Podcast

Hosted by Greg Bray and Kevin Weitzel

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Episodes

353

Latest episode

Sep 2026

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About the show

Welcome to The Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today's buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Listen to episodes

60 recent

September 2, 2026Episode 33522 min

Episode #335: Welcoming AI Into Your Home Building Team - Sofia Vyshnevska

Can offloading your routine follow-ups to AI actually make your home buying experience feel more human? On this episode of the Builder Marketing Podcast, Sofia Vyshnevska of Jome joins Greg and Kevin to discuss how welcoming AI into your home builder team can improve lead management and free up salespeople to focus on building real human relationships, ultimately creating a transparent, seamless journey for home buyers. https://www.buildermarketingpodcast.com/episodes/335-welcoming-ai-into-your-home-building-team-sofia-vyshnevska

August 26, 2026Episode 33423 min

Episode #334: Unlocking the Power of Programmatic Advertising - Justin Croxton

Ready to go beyond basic digital advertising? On this episode of the Builder Marketing Podcast, Justin Croxton of Propellant Media joins Greg and Kevin to break down how home builders can unlock the power of programmatic advertising to reach home buyers at the right moment, in the right location, with the right message. https://www.buildermarketingpodcast.com/episodes/334-unlocking-the-power-of-programmatic-advertising-justin-croxton

August 19, 2026Episode 33324 min

Episode #333: Optimizing Home Builder Paid Social - Josh Ranum

Are your paid social campaigns performing at their absolute peak? In this episode of the Builder Marketing Podcast, Josh Ranum of Blue Tangerine joins Greg and Kevin to discuss how home builders can optimize their paid social strategy and get higher returns on ad spend. https://www.buildermarketingpodcast.com/episodes/333-optimizing-home-builder-paid-social-josh-ranum

August 12, 2026Episode 33219 min

Episode #332: Transforming Home Builder Professionals - Cory Charles

How many times have you left a conference or training flooded with brilliant ideas to implement, only to find the new strategies completely forgotten a week later? In this episode of the Builder Marketing Podcast, Cory Charles of The SuperHero Mindset joins Greg and Kevin to discuss how home builder sales and marketing leaders can turn fleeting inspiration into lasting transformation. https://www.buildermarketingpodcast.com/episodes/332-transforming-home-builder-professionals-cory-charles

August 5, 2026Episode 33121 min

Episode #331: 2026 Builder Marketing Summit Preview - Greg Bray and Kevin Weitzel

Are you ready to elevate your home building business? This week on the Builder Marketing Podcast, Greg and Kevin dive into an exclusive preview of the 2026 Builder Marketing Summit, coming to Dallas on September 23rd and 24th. This year's event packs two intensive days with practical sessions, specialized role-based tracks, and interactive roundtables designed specifically for home builder marketers, leaders, and online sales counselors. https://www.buildermarketingpodcast.com/episodes/331-2026-builder-marketing-summit-preview-greg-bray-and-kevin-weitzel

July 29, 2026Episode 33026 min

Episode #330: Streamlining Home Builder Listing Data - Milo Anderson

Tired of entering the same listing data over and over again? On this episode of the Builder Marketing Podcast, Milo Anderson of Ocusell joins Greg and Kevin to break down how home builders can eliminate duplicate data entry, protect data integrity, and streamline marketing workflow without duplicate work. https://www.buildermarketingpodcast.com/episodes/330-streamlining-home-builder-listing-data-milo-anderson

July 22, 2026Episode 32933 min

Episode #329: Understanding Your AI Preparedness - Melinda Byerley

Is your organization positioned to implement AI? On this episode of the Builder Marketing Podcast, Melinda Byerley of Fiddlehead joins Greg and Kevin to discuss the critical questions home builders must ask to understand their organization's AI preparedness. https://www.buildermarketingpodcast.com/episodes/329-understanding-your-ai-preparedness-melinda-byerley

July 17, 20269 min

Bonus Episode: 2026 Builder Marketing Summit Masterclasses - Greg Bray and Carol Morgan

On this bonus episode, Greg and Carol Morgan introduce the Pre-Summit Masterclasses, which offer a deeper, more focused learning experience ahead of the main event. These sessions are available as an add-on to your summit registration and are ideal for attendees seeking practical, hands-on training they can apply immediately. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2026-builder-marketing-summit-masterclasses-greg-bray-and-carol-morgan

July 15, 2026Episode 32835 min

Episode #328: Curating an Elite Home Buyer Sales Experience - Nicholas Czar

How do home builders succeed in a market where buyers already have so much data? In this episode of the Builder Marketing Podcast, Nicholas Czar of New Home Star joins Greg and Kevin to explore the evolution of the new home sales associate and outline actionable strategies for curating an elite home buyer experience. https://www.buildermarketingpodcast.com/episodes/328-curating-an-elite-home-buyer-sales-experience-nicholas-czar

July 8, 2026Episode 32731 min

Episode #327: Delivering a Seamless Customer Experience - Fernanda Luick

Want to deliver a seamless home buyer experience? In this episode of the Builder Marketing Podcast, Fernanda Luick of Fernanda Luick Consulting joins Greg and Kevin to break down how proactive communication strategies help home builders keep buyers happy, informed, and stress-free. https://www.buildermarketingpodcast.com/episodes/327-delivering-a-seamless-customer-experience-fernanda-luick