The High-Level Entrepreneur

Hosted by Joella Skoogh

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Aug 2026

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About the show

This is a podcast for consultants, coaches, and other service-based business owners who crave higher-level conversations about entrepreneurship - including conversations about strategy, mindset, and alignment. Your host is business & marketing mentor Joella Skoogh. Each week, Joella will dive deeper into topics related to being a high-achieving entrepreneur. The goals, the challenges, the fears, the successes. If you consider yourself a high-level entrepreneur…you’ll find this podcast relatable and insightful. Subscribe to Joella’s newsletter: https://www.joellaskoogh.com/newsletter

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60 recent

September 3, 20261 hr 11 min

75. From 7-figure business to building a manifestation app & gaining 100k followers with Hayley Lloyd

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. In this interview, I have invited a special guest - Hayley Lloyd who is the founder of InAwe, an app that teaches breathwork & manifestation. Hayley built a 7-figure coaching business and became a millionaire - and then walked away from it all to start over. She's had an incredible journey: from struggling with alcoholism and debt, to running a successful 7-figure business, to trusting her intuition enough to leave it behind and build InAwe from scratch. In just over a year, Hayley grew InAwe's Instagram account to over 100k followers - something she credits entirely to manifestation and alignment. Because when you follow your true purpose, things just fall into place. Today, we dig into her full story - the rock bottom, the rebuild, and the leap - how breathwork & manifestation have shaped her results, and what it actually looks like to trust your intuition enough to leave something successful behind for something bigger. Want to start using breathwork & manifestation to create real shifts in your own life? Try Hayley’s app InAwe - use code INAWE26 for 20% off: inawemanifestation.com

August 27, 202625 min

74. Stop doubting & start acting like your future self

In this episode, I talk about why so many six-figure entrepreneurs struggle to move to the next level - not because they don't know what to do, but because they struggle to trust themselves, stay the course and make decisions aligned with the entrepreneur they want to become. I also speak about self-trust, identity, long-term thinking & growth, and what actually changes when you stop making decisions from your current identity and start acting like the future version of you - especially when growth requires you to do things that feel uncomfortable, invest, raise your standards or go bigger than you've gone before. Are you ready to lead like the Industry Leader you know you're capable of becoming? Send me a message on Instagram & we'll talk there: https://www.instagram.com/joellaskoogh or apply directly: https://joellaskoogh.com/industry-leader-lounge-application

August 20, 202627 min

73. Is Industry Leader Lounge for you?

Industry Leader Lounge is now open - and if you've been wondering "is this for me?", this episode is for you. I break down exactly who this space is for, who it's not for, and what it really takes to become a true industry leader. If this resonates, book your free 1:1 strategy call with me here: https://joellaskoogh.com/booking-page PS. I only have a few openings left in my calendar, and a limited number of spots in Industry Leader Lounge - so if you're interested, book your call now.

August 13, 202657 min

72. Build Industry Leadership through media & PR (Swedish) - Jennie Zetterström | Industry Leader Interviews

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview is conducted in Swedish, and features Jennie Zetterström - a PR & crisis communication expert and true industry leader in her field. Jennie has broken every expectation of what's possible as a PR consultant - going from selling hourly rates to building a personal brand that made her the obvious choice in her industry, publishing a book, attracting premium clients and 2x her revenue without working more. In this episode, Jenny shares how she built her industry leadership through media visibility & personal branding - and why the shift from selling her time to selling premium packages changed everything. We also talk about how to become a more compelling speaker, how to get featured in media even without a big following, and how the right visibility can give you a level of credibility that accelerates your industry leadership. Want more from Jennie? Connect with her here: https://www.linkedin.com/in/jennie-zetterstr%C3%B6m/ You'll also get to hear more from Jennie in my upcoming free training on August 13th & 17th - where she shares more about the mindset and positioning shifts behind her transformation from consultant to industry leader. Sign up here: https://joellaskoogh.com/how-to-become-the-1-percent-industry-leader

August 6, 20261 hr 11 min

71. The leadership shifts behind building a $1M+ business - Marianne Lehikoinen | Industry Leader Interviews

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview features Marianne Lehikoinen - a seven-figure entrepreneur, founder & business strategist who helps experts build scalable, system-led companies that can grow beyond the founder. In this episode, Marianne shares her nearly 10-year entrepreneurial journey - from starting her first business at just 20 years old, taking bold risks long before success was guaranteed, and building a $1M+ business, to navigating the leadership challenges that came with fast growth. We talk about why the business model that got her to her first $1M wasn't the one that took her further, how she transformed a founder-dependent business into a scalable company, and why sustainable growth requires becoming the leader your business needs at every new level. Inspired by Marianne's journey? Connect with her here: https://www.instagram.com/mariannelehikoinen/ If you're ready to move from being just another expert to becoming the recognised Industry Leader in your niche, join my upcoming free training. I'll show you the mindset, positioning and leadership shifts that help entrepreneurs attract premium clients and confidently sign $20K+ clients. Sign up here: https://joellaskoogh.com/how-to-become-the-1-percent-industry-leader

July 30, 20261 hr 2 min

70. Perform at your highest level without sacrificing your health (Swedish) - Josefine Asklöf | Industry Leader Interviews

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview is conducted in Swedish, and features Josefine Asklöf - a High Performance Coach, industry leader, and one of Sweden's leading experts in data-driven performance optimization for entrepreneurs & leaders. In this episode, Josefine shares why optimizing your business starts with optimizing yourself, how data can help you make better decisions, increase your energy and strengthen your mental resilience, and why high performers should stop relying on willpower alone. We also talk about building a long-term business, trusting your own positioning, balancing data with intuition, and why sustainable success comes from understanding the bigger picture rather than chasing quick fixes. Ready to optimize your health & perform at your highest level? Connect with Josefine: https://www.instagram.com/prestationscoachen_/ Want to build a business like Josefine's? Join my upcoming free training, where we dive into the business journey behind her transformation - from selling $2K programs to confidently pitching $10K offers. Sign up here: https://joellaskoogh.com/how-to-become-the-1-percent-industry-leader

July 23, 202654 min

69. Scale your business with structure & systems (Swedish) - Dorotea Pettersson | Industry Leader Interviews

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview is conducted in Swedish, and features Dorotea Pettersson - a growth partner and industry leader who helps entrepreneurs build the structure, systems and planning they need to scale their businesses. In this episode, we talk about why structure isn't the opposite of freedom - it's what makes freedom possible. Dorotea shares why so many entrepreneurs lose momentum by operating without clear systems, how to build a sales and client journey that actually supports growth, and why delegation starts long before you hire someone. We also discuss Dorotea's journey from lower-priced offers to premium services, the mindset shifts that came with charging more, why surrounding yourself with people who think bigger matters, and how the right environment can completely change the way you grow your business. Ready to bring more structure, systems and clarity to your business? Connect with Dorotea on Instagram: https://www.instagram.com/doroteapettersson/ Want to become one of the industry leaders inside Industry Leader Lounge, like Dorotea? Sign up to the waitlist here: https://joellaskoogh.com/industry-leader-lounge-waitlist

July 16, 202657 min

68. Stand out & Sell more with copy (Swedish) - Erica Wisborg | Industry Leader Interviews

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview is conducted in Swedish, and features Erica Wisborg - a copy expert, industry leader and one of the most sought-after names in her niche when it comes to selling through copy. Erica shares how she positioned herself as something completely different from a business coach or traditional copywriter, how she hit over $100K in revenue last year simply by selling through her copy to premium clients, and why most entrepreneurs overcomplicate their content. We also get honest about the harder side of entrepreneurship - how childhood trauma can show up in your business in ways you'd never expect, what it actually takes to push through the tough periods without giving up, and why investing in yourself is just as important as investing in your strategy. Do you want to sell more through copy? Follow Erica on Instagram: https://www.instagram.com/ericawisborg/ Want to become one of the industry leaders inside Industry Leader Lounge? Sign up to the waitlist here: https://joellaskoogh.com/industry-leader-lounge-waitlist

July 9, 202659 min

67. Create loyal clients & ambassadors who sell for you (Swedish) - Emilie Loman | Industry Leader Interviews

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you’ll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview is conducted in Swedish, and features my Industry Leader Lounge client Emilie Loman - an industry leader in the customer service industry & founder of Wowservice. We talk about why service is one of the biggest untapped opportunities for entrepreneurs who want to build a premium brand and create loyal, long-term clients that become ambassadors for you. Emilie also shares how she built an entirely new niche around Wowservice, why customer experience is about so much more than just support, and how small shifts in the way you communicate can transform how clients experience you and your business. Join Emilie’s Wowservice Academy Waitlist: https://wowservice.se/wowservice-academy Want to become one of the industry leaders inside Industry Leader Lounge, just like Emilie? Sign up to the waitlist for Industry Leader Lounge: https://joellaskoogh.com/industry-leader-lounge-waitlist

July 2, 202629 min

66. The cost of being the most ambitious person in the room

In this episode, I talk about a challenge that almost every six & multi-six figure entrepreneur I work with brings up at some point: feeling like you're always the most ambitious person in the room. While other people see you as inspiring, successful and confident, you may find yourself craving deeper conversations, bigger goals and people who genuinely challenge the way you think. I share why I believe this can become a real business problem, how the people around you influence what's possible for you, and why being surrounded by the right mentors, peers and expanders can change what's possible for you and your business. If you're ready to be surrounded by entrepreneurs who challenge you to think bigger, join the Industry Leader Lounge waitlist here and be the first to know when we open the doors: https://joellaskoogh.com/industry-leader-lounge-waitlist And if you're looking for even more conversations about the realities of entrepreneurship, make sure to check out my new limited podcast series, Loners with Hybris, where I sit down with two of my entrepreneur friends to discuss the parts of entrepreneurship that nobody seems to talk about: https://open.spotify.com/show/033DVBQgWx7L77D5lDYVcU