The High-Level Entrepreneur

Hosted by Joella Skoogh

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Oct 2026

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About the show

This is a podcast for consultants, coaches, and other service-based business owners who crave higher-level conversations about entrepreneurship - including conversations about strategy, mindset, and alignment. Your host is business & marketing mentor Joella Skoogh. Each week, Joella will dive deeper into topics related to being a high-achieving entrepreneur. The goals, the challenges, the fears, the successes. If you consider yourself a high-level entrepreneur…you’ll find this podcast relatable and insightful. Subscribe to Joella’s newsletter: https://www.joellaskoogh.com/newsletter

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60 recent

October 22, 202629 min

81. The CEO identity behind a business that scales

In this episode, I talk about why your results depend on who you are behind the scenes, and why your business can only grow to the level of your current identity. That’s why I want you to step into a CEO identity and become a true industry leader. I also speak about boundaries, why you should expect more and tolerate less, why over-delivering keeps you from scaling, and how to stay calm when you get triggered. PS. This is a rerun from an older episode, but I want to share it again because it’s worth a second listen. Industry Leader Lounge opens its doors again on November 2nd, and applications are officially open. There are only a few spots left. Apply here: https://joellaskoogh.com/industry-leader-lounge-application

October 15, 202625 min

80. The real reason you’re not charging higher prices

In this episode, I talk about why higher prices are most likely more aligned for you than you think - and why the price itself is never the goal. I share why charging more is the result of raising your standards and creating offers that match your true expertise, the depth you hold and the clients you actually want to work with. I also get personal about what was missing for me in my own business, and what changed when I stopped holding back my depth. You’ll hear how two of my clients went from a $2K offer to $10K, and from $3K to $15K, once they decided to stop selling below their standards. And what happens when your business outgrows your energy. If you know you should be charging more but something feels off - this episode is for you. Ready to raise your standards and become the industry leader that attracts premium clients & charges premium prices? I’m hosting the last session of my free live training on Monday, October 19th from 11:30 - 13:00 CEST where I’ll show you the five areas of your business where you need to raise your standards. Sign up here: https://joellaskoogh.com/become-the-1-percent-industry-leader

October 8, 202621 min

79. Stop chasing more leads & sales (if you want to scale past $100K)

In this episode, I talk about why more leads & more sales might be the wrong focus for so many six & multi-six figure entrepreneurs that want to scale above that. I know it might sound counterintuitive, especially if you've been told that growth always comes down to more clients. I break down exactly what I'd focus on instead. I also speak about the two things I see again & again with the entrepreneurs I work with, and what happens to your leads, your time and your income when you look at your business from a different angle. I share real examples from clients who went from $3K offers to $15K, and from $2K offers to $10K-$20K ,why this often feels easier than what you're doing now, and what separates the ones who get the biggest results from everyone else. Want to learn how to become the 1% Industry Leader that signs $20K clients? Join my free live training on October 13, 15 or 19. We're not sharing the recordings, so sign up here: https://joellaskoogh.com/become-the-1-percent-industry-leader

October 1, 20261 hr 13 min

78. The identity shifts behind scaling to 7 & 8 figures - Shannon Matson | Industry Leader Interviews

Industry Leader Interviews is a recurring series in The High-Level Entrepreneur podcast, featuring industry leaders. In this interview, I have invited a special guest - Shannon Matson, founder of The Social Bungalow, an 8-figure online marketing business. Shannon has also built a completely different kind of business alongside it - a 2,500 square foot coffee shop in Las Vegas, started from scratch with almost no experience in physical retail. In this episode, we talk about what it actually takes to go from a six-figure business to a seven & eight figure business that scales - and the pattern she sees over and over again that holds entrepreneurs back. Her answer comes down to two things: team and visibility. We dig into why so many entrepreneurs stay stuck as the "doer" in their own business instead of freeing up time to lead, what it actually takes to build real visibility & own your position as an industry leader, the conviction it took to land a major deal as the most expensive option in the room, and what it really costs to change a business model you've built your identity around. Want more from Shannon? Follow her here: instagram.com/thesocialbungalow If this episode has you thinking about your own pricing, positioning or next level - I'm hosting a free live training this October: "How To Become the 1% Industry Leader That Signs $20k Clients." Sign up here: https://joellaskoogh.com/become-the-1-percent-industry-leader

September 24, 202626 min

77. What actually makes an offer premium

In this episode, I talk about one of the biggest myths in premium pricing: that charging more means you have to give more - more calls, more content, more access, more of everything. I share what actually makes an offer premium - and it's not about quantity, it's about quality, packaging and experience. I take you through a recent trip to a castle that completely shifted how I think about premium, and why the truth is the opposite: your most advanced clients don't want more, they want better. If you're ready to sell more premium, raise your prices and grow your business through premium offers - apply to Industry Leader Lounge here: https://joellaskoogh.com/industry-leader-lounge-application

September 17, 202625 min

76. Stop choosing between intuition & strategy

In this episode, I talk about something I hear constantly from entrepreneurs: feeling torn between following your intuition and being strategic - like the two can't coexist. I share why that disconnect usually isn't a sign that you need to choose one over the other. It's actually a sign that something in your business - your ideal client, your positioning, your offer - has become misaligned. When you're truly connected to what you do, following your intuition and being strategic naturally start to look the same. I also get personal about how my own positioning has evolved as I've grown, why I almost never spoke about mindset and philosophy in my brand for years even though it's always been a huge part of me, and why premium positioning requires you to stop making yourself digestible. If you've ever felt uninspired doing "the strategic thing" and wondered why - this episode is for you.

September 3, 20261 hr 11 min

75. From 7-figure business to building a manifestation app & gaining 100k followers with Hayley Lloyd

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. In this interview, I have invited a special guest - Hayley Lloyd who is the founder of InAwe, an app that teaches breathwork & manifestation. Hayley built a 7-figure coaching business and became a millionaire - and then walked away from it all to start over. She's had an incredible journey: from struggling with alcoholism and debt, to running a successful 7-figure business, to trusting her intuition enough to leave it behind and build InAwe from scratch. In just over a year, Hayley grew InAwe's Instagram account to over 100k followers - something she credits entirely to manifestation and alignment. Because when you follow your true purpose, things just fall into place. Today, we dig into her full story - the rock bottom, the rebuild, and the leap - how breathwork & manifestation have shaped her results, and what it actually looks like to trust your intuition enough to leave something successful behind for something bigger. Want to start using breathwork & manifestation to create real shifts in your own life? Try Hayley’s app InAwe - use code INAWE26 for 20% off: inawemanifestation.com

August 27, 202625 min

74. Stop doubting & start acting like your future self

In this episode, I talk about why so many six-figure entrepreneurs struggle to move to the next level - not because they don't know what to do, but because they struggle to trust themselves, stay the course and make decisions aligned with the entrepreneur they want to become. I also speak about self-trust, identity, long-term thinking & growth, and what actually changes when you stop making decisions from your current identity and start acting like the future version of you - especially when growth requires you to do things that feel uncomfortable, invest, raise your standards or go bigger than you've gone before. Are you ready to lead like the Industry Leader you know you're capable of becoming? Send me a message on Instagram & we'll talk there: https://www.instagram.com/joellaskoogh or apply directly: https://joellaskoogh.com/industry-leader-lounge-application

August 20, 202627 min

73. Is Industry Leader Lounge for you?

Industry Leader Lounge is now open - and if you've been wondering "is this for me?", this episode is for you. I break down exactly who this space is for, who it's not for, and what it really takes to become a true industry leader. If this resonates, book your free 1:1 strategy call with me here: https://joellaskoogh.com/booking-page PS. I only have a few openings left in my calendar, and a limited number of spots in Industry Leader Lounge - so if you're interested, book your call now.

August 13, 202657 min

72. Build Industry Leadership through media & PR (Swedish) - Jennie Zetterström | Industry Leader Interviews

Industry Leader Interviews is a new series in The High-Level Entrepreneur podcast featuring industry leaders. This summer, you'll have a new interview every Thursday - and after the summer, the series will continue sporadically with a new guest. This interview is conducted in Swedish, and features Jennie Zetterström - a PR & crisis communication expert and true industry leader in her field. Jennie has broken every expectation of what's possible as a PR consultant - going from selling hourly rates to building a personal brand that made her the obvious choice in her industry, publishing a book, attracting premium clients and 2x her revenue without working more. In this episode, Jenny shares how she built her industry leadership through media visibility & personal branding - and why the shift from selling her time to selling premium packages changed everything. We also talk about how to become a more compelling speaker, how to get featured in media even without a big following, and how the right visibility can give you a level of credibility that accelerates your industry leadership. Want more from Jennie? Connect with her here: https://www.linkedin.com/in/jennie-zetterstr%C3%B6m/ You'll also get to hear more from Jennie in my upcoming free training on August 13th & 17th - where she shares more about the mindset and positioning shifts behind her transformation from consultant to industry leader. Sign up here: https://joellaskoogh.com/how-to-become-the-1-percent-industry-leader

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