The Health Business Builder Show

Hosted by Corey Hiben

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204

Latest episode

May 2025

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About the show

A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.

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60 recent

May 15, 2025Episode 2036 min

203 - The Health Business Builders Show: Our Next Chapter - Focusing on Chiropractic Growth

This is it... the final episode of The Health Business Builders Show. I know, it's a bit surreal for me too! I started this podcast almost four years ago (June 1, 2021, to be exact) as "The Health Hustle," and it's evolved a ton since then. I've learned so much about creating content, connecting with people, and the ins and outs of the health business. But as my business has grown, I've realized my passion is specifically for helping chiropractic business owners. So, I'm launching a new podcast called ChiroX: Business Growth for Chiropractors, where I'll be focusing entirely on that. Spotify - ChiroX: Business Growth for Chiropractors YouTube - ChiroX Marketing Instagram - ChiroX Marketing Website - ChiroX Marketing Thank you... - Corey Hiben

May 8, 2025Episode 2021 hr 9 min

202 - From Pro Soccer Player to Chiropractic Business Owner

The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth score 👇 Overcoming Adversity: A Chiropractor's Journey from Injury to Healing and Business Success In this episode, we delve into the journey of a Brazilian chiropractor who faced significant adversity, including getting roasted at Joe Rogan's comedy show and suffering a career-ending soccer injury. He shares how his tumultuous experiences from professional soccer in Brazil to establishing his chiropractic practice in Austin, Texas ultimately shaped his career. We discuss his initial challenges, growth strategies, the importance of community networking, and his dedication to providing exceptional patient care. Discover how he transformed his practice into a booming success, and learn invaluable insights on chiropractic care, business growth, team building, and the impact of genuine patient connections. 01:00 Getting Roasted at Joe Rogan's Show 02:44 From Soccer Injury to Chiropractic Journey 04:44 The Healing Power of Chiropractic 07:14 Building a Chiropractic Practice 09:57 Overcoming Challenges and Finding Success 14:33 Networking and Community Involvement 28:12 Marketing Strategies and Growth 34:33 Post-Covid Remote Work Challenges 36:00 Opening a Second Clinic: Motivations and Challenges 37:19 Navigating Clinic Construction and Inflation 39:46 Effective Lead Generation and Client Acquisition 44:36 Hiring and Training: Building a Strong Team 48:48 Delivering Exceptional Patient Care 58:49 Future Plans and Expansion ChiroX Insider Two Hands Chiropractic Website

May 1, 2025Episode 2011 hr 7 min

201 - How Chiropractic Saved HIs Life and Inspired His Business

The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth score The Journey of a Chiropractor: From Struggles to Success In this episode, we dive deeply into the life of a chiropractor who shares his personal and professional journey. From a young athlete suffering from debilitating migraines to a successful chiropractor, our guest reveals how chiropractic care transformed his life and inspired his career. He discusses the challenges of starting a practice on a low budget, the mindset shifts necessary to overcome stress and fear, and the importance of connecting with one's purpose. Learn about the marketing strategies he used, the lessons he learned the hard way, and his advice for new practitioners. Whether you're in the healthcare industry or just looking for inspiration, this episode offers valuable insights into resilience, purpose, and success. 01:30 Introduction and Icebreaker 02:09 The Chiropractic Industry: Perceptions and Realities 05:30 Personal Journey into Chiropractic 14:00 Challenges and Triumphs in Chiropractic Practice 24:00 Starting a Practice During COVID-19 34:00 Respect for Door-to-Door Marketing 34:39 Dealing with Rejection and Ego 36:00 Effective Marketing Strategies 35:00 Advice for Starting Over 37:00 Building Relationships Over Pitching 39:00 Challenges with Social Media Marketing 41:00 Networking and Community Engagement 43:00 Importance of Google Reviews 44:00 Understanding Marketing Spectrum 45:30 Balancing Growth and Profit 56:00 Mindset Shifts for Business Success 01:06:00 Final Advice: Enjoy the Process ChiroX Insider Adjusted ATX Website

April 24, 2025Episode 2001 hr 2 min

200 - From Anxiety to Abundance: Building a 250k Chiropractic Practice

Discover Your Chiropractic Practice's Growth Potential Join Corey as he chats with Dr. Mike Isic about his incredible journey from battling anxiety to creating a successful $250K chiropractic business. They discuss Dr. Mike's harrowing experience with cannabis brownies, overcoming anxiety, and his path to becoming a prominent chiropractor. Learn about his unique techniques, patient education strategies, and tips for building a thriving practice from the ground up. Whether you're a budding entrepreneur or simply curious about holistic healing, this episode is packed with valuable insights and inspiration! 01:05 Introduction and Welcome 01:34 A Traumatic Youth Experience 02:00 The Effects of Cannabis Brownies 04:56 Dealing with Anxiety 08:00 Coping Mechanisms and Mindfulness 13:00 Choosing Chiropractic Over Insurance 19:00 Building a Chiropractic Practice 25:31 Networking and Community Building 31:50 Sales and Patient Conversion 35:00 Diagnostic Techniques in Chiropractic Care 36:00 The Power of X-Rays in Patient Education 38:00 Personal Journey from OT to Marketing 39:30 Patient Education and Differentiation in Chiropractic Practice 41:00 Corrective Care and Movement Programs 46:00 Challenges and Advice for Growing a Practice 54:00 Rapid Fire Questions and Personal Insights Subscribe to the ChiroX Insider Newsletter Scale your practice with ChiroX Marketing.

April 17, 2025Episode 19953 min

199 - The Chiropractic Hybrid Model: Balancing Passion and Profits

Maximizing Joy in Business: Dr. Jared's Unique Chiropractic Journey Join us for an inspiring conversation with Dr. Jared, as he returns for round two after a previous recording mishap. In this episode, we dive deep into Jared’s personal journey from suffering 11 concussions to becoming a successful chiropractor. Discover how his experiences have shaped his practice, including the creation of a hybrid practice model and the use of innovative techniques such as motivational interviewing and networking. Jared also shares insights on overcoming challenges, finding your passion, and balancing between professional success and personal joy. Don’t miss this engaging discussion that’s packed with valuable lessons for anyone looking to start or improve their own practice. 00:00 Introduction and Overview 00:25 Jared's Concussion Journey 02:31 Discovering Chiropractic 10:36 Building a Hybrid Practice 15:44 Networking and Growth Strategies 20:39 Outsourcing and Automation 30:47 Finding Joy in Daily Life 32:26 Exploring Childhood Clues 33:37 The Importance of Self-Reflection 38:00 Adapting Plans and Goals 41:20 Overcoming Imposter Syndrome 47:59 Applying the 80/20 Rule in Business 51:28 Final Advice for Entrepreneurs ChiroX Insider Newsletter Discover Your Chiropractic Practice's Growth Potential Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/199

April 10, 2025Episode 19855 min

198 - From Athlete to Entrepreneur: Building a Winning Physical Therapy Business

Kody Krupps with ROI Physical Therapy & Sport Performance shares his journey from a passionate physical therapist to unexpectedly becoming a business owner. Discover how transparency, culture, and dedication to quality care have driven his success. 00:00 Introduction and Early Challenges 00:46 Cody's Unexpected Journey into Business 01:02 Balancing Passion and Profits 01:33 Cody's Background and Family Influence 05:25 The Decision to Take Over the Business 09:05 Navigating Financial and Operational Challenges 15:32 Building a Strong Team and Culture 27:44 Maintaining High Standards in Sports Therapy 30:04 Reflecting on the First Year of Business Ownership 30:48 Financial Challenges and Growth Concerns 31:47 The Shift Towards One-on-One Care 32:56 Balancing Insurance and Cash-Based Services 36:30 Marketing Strategies and Patient Referrals 40:07 Leadership Lessons and Delegation 43:57 Future Expansion Plans 48:49 Rapid Fire Questions and Personal Insights The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Free Website Audit Quiz⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/198

April 3, 2025Episode 1971 hr 7 min

197 - The Chiropractic Entrepreneur: From Startup to Success

Join us as Dr. Andrew, the founder of Core Function , Austin's top chiropractic clinic, shares his journey from financial fear to building a successful practice. Discover his key strategies for marketing, scaling a service-based health practice, and the importance of community. Dr. Andrew also delves into his personal experiences with overcoming challenges, his unique approach to patient care, and the insightful advice he would give to his younger self. Don't miss this inspiring episode full of valuable insights and practical tips. 00:00 Staying Focused on the Bigger Picture 00:23 Andrew's Journey to Success 01:30 Overcoming Financial Fear 03:00 The Path to Entrepreneurship 06:30 The Importance of Community 17:11 Choosing Chiropractic 31:14 Building a Successful Clinic 36:54 Reflecting on Career Changes and Empathy in Healthcare 37:40 Understanding Patient Experiences and Treatment Approaches 41:46 The Importance of Community in Business 44:48 Overcoming Challenges in Starting a Business 51:11 Marketing Strategies and Community Engagement 57:20 Future Growth and Business Expansion 01:02:30 Rapid Fire Questions and Final Advice Subscribe to the ChiroX Insider Newsletter⁠ ⁠Scale your practice with ChiroX Marketing. Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/197

March 27, 2025Episode 1965 min

196 - Are You Making These MASSIVE Networking Mistakes?

In this episode, we explore the importance of effective networking and how it can significantly impact your net worth. With the experience of hosting a community of health-related business owners and attending numerous networking events in Austin, Texas, we dive into common mistakes people make and the best strategies to overcome them. Learn why giving is more crucial than receiving, the importance of asking insightful questions, and truly listening to others. Real-life examples underscore the benefits of authentic connections. Tune in for practical tips on becoming a better networker and fostering meaningful relationships. 00:00 Introduction: The Importance of Networking 00:20 Personal Experience in Austin's Networking Scene 00:42 Common Networking Mistakes 01:15 Effective Networking Strategies 01:50 Personal Networking Journey 03:01 The Power of Giving in Networking 04:40 Conclusion: Recap and Final Thoughts ⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Free Website Audit Quiz⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/196

March 20, 2025Episode 1951 hr 9 min

195 - Leadership, Vision, and Growth: Dr. Morgan Plantamura on Scaling a Chiropractic Business

Achieving Success and Navigating Challenges in Chiropractic Entrepreneurship | Morgan's Journey Join us in this engaging episode as we welcome Morgan, a successful chiropractic entrepreneur. Morgan discusses her journey of growing multiple practices and nearing a million-dollar business milestone by the end of the year. Despite her success, she candidly shares her struggles, particularly a pivotal moment during her pregnancy in 2024, which shifted her approach to business and health. We delve into topics such as team building, leadership, maintaining high standards, and creating a unique patient experience. Morgan also touches on her new marketing venture aimed at educating and attracting potential clients. From managing work-life balance to scaling a business and fostering a vibrant office culture, this episode covers valuable insights for anyone in the service industry or considering entrepreneurship. 00:00 Introduction and Guest Welcome 00:21 Morgan's Journey to Success 01:28 The Turning Point: Pregnancy and Health Challenges 03:45 Building a Strong Team 06:04 Leadership and Vision 09:03 Big Picture Thinking and Personal Growth 11:56 Creating a Unique Chiropractic Practice 24:39 Hiring and Team Dynamics 31:26 Signature Experiences and Patient Care 35:17 Building Friendships in the Office 35:44 Scaling the Unique Clinic Experience 36:02 Challenges of Expanding to New Locations 36:54 Importance of Team Integration 39:05 Acquisition vs. Partnership in Business Growth 41:59 Speed to Feedback and Training 44:04 From Six to Seven Figures: Key Lessons 48:05 Marketing Strategies for Clinicians 57:35 Rapid Fire Questions and Personal Insights 01:06:15 Final Reflections and Advice Subscribe to the ChiroX Insider Newsletter⁠ ⁠Scale your practice with ChiroX Marketing. Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/195

March 13, 2025Episode 19434 min

194 - Healthcare Branding That Works

In this special episode of the Health Business Builder Show, we welcome Corey Hiben, a healthcare marketing expert, who shares his journey from working as an occupational therapist to founding a marketing agency. Corey and the host dive deep into the essence of branding, its significance in the healthcare industry, and the role of authenticity in today's digital landscape. Corey explains how he discovered the importance of branding, the concept of the 'messy middle,' and the niche hourglass strategy. They also discuss practical advice for early-stage businesses, the value of personal touchpoints despite AI advancements, and the importance of consistency in messaging. Tune in for an enlightening discussion on how to scale your healthcare business effectively through robust branding principles. 00:00 Introduction and Episode Overview 00:33 Guest Introduction: Corey Hiben 01:08 Corey's Journey into Healthcare Branding 02:34 Understanding the Importance of Branding 04:31 Defining Branding and Its Impact 07:44 The Role of Consistency in Branding 16:11 Branding in the Healthcare Industry 18:38 The Messy Middle and Authenticity 23:51 Challenges and Solutions in Healthcare Marketing 30:12 The Niche Hourglass Concept 32:09 Conclusion and Final Thoughts ⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Free Website Audit Quiz⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/194