The Health Business Builder Show

Hosted by Corey Hiben

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204

Latest episode

May 2025

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About the show

A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.

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60 recent

May 15, 2025Episode 2036 min

203 - The Health Business Builders Show: Our Next Chapter - Focusing on Chiropractic Growth

This is it... the final episode of The Health Business Builders Show.I know, it's a bit surreal for me too! I started this podcast almost four years ago (June 1, 2021, to be exact) as "The Health Hustle," and it's evolved a ton since then. I've learned so much about creating content, connecting with people, and the ins and outs of the health business. But as my business has grown, I've realized my passion is specifically for helping chiropractic business owners. So, I'm launching a new podcast called ChiroX: Business Growth for Chiropractors, where I'll be focusing entirely on that. Spotify - ChiroX: Business Growth for ChiropractorsYouTube - ChiroX MarketingInstagram - ChiroX MarketingWebsite - ChiroX MarketingThank you...- Corey Hiben

May 8, 2025Episode 2021 hr 9 min

202 - From Pro Soccer Player to Chiropractic Business Owner

The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth score 👇Overcoming Adversity: A Chiropractor's Journey from Injury to Healing and Business SuccessIn this episode, we delve into the journey of a Brazilian chiropractor who faced significant adversity, including getting roasted at Joe Rogan's comedy show and suffering a career-ending soccer injury. He shares how his tumultuous experiences from professional soccer in Brazil to establishing his chiropractic practice in Austin, Texas ultimately shaped his career. We discuss his initial challenges, growth strategies, the importance of community networking, and his dedication to providing exceptional patient care. Discover how he transformed his practice into a booming success, and learn invaluable insights on chiropractic care, business growth, team building, and the impact of genuine patient connections.01:00 Getting Roasted at Joe Rogan's Show02:44 From Soccer Injury to Chiropractic Journey04:44 The Healing Power of Chiropractic07:14 Building a Chiropractic Practice09:57 Overcoming Challenges and Finding Success14:33 Networking and Community Involvement28:12 Marketing Strategies and Growth34:33 Post-Covid Remote Work Challenges36:00 Opening a Second Clinic: Motivations and Challenges37:19 Navigating Clinic Construction and Inflation39:46 Effective Lead Generation and Client Acquisition44:36 Hiring and Training: Building a Strong Team48:48 Delivering Exceptional Patient Care58:49 Future Plans and ExpansionChiroX Insider Two Hands Chiropractic Website

May 1, 2025Episode 2011 hr 7 min

201 - How Chiropractic Saved HIs Life and Inspired His Business

The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth score The Journey of a Chiropractor: From Struggles to SuccessIn this episode, we dive deeply into the life of a chiropractor who shares his personal and professional journey. From a young athlete suffering from debilitating migraines to a successful chiropractor, our guest reveals how chiropractic care transformed his life and inspired his career. He discusses the challenges of starting a practice on a low budget, the mindset shifts necessary to overcome stress and fear, and the importance of connecting with one's purpose. Learn about the marketing strategies he used, the lessons he learned the hard way, and his advice for new practitioners. Whether you're in the healthcare industry or just looking for inspiration, this episode offers valuable insights into resilience, purpose, and success.01:30 Introduction and Icebreaker02:09 The Chiropractic Industry: Perceptions and Realities05:30 Personal Journey into Chiropractic14:00 Challenges and Triumphs in Chiropractic Practice24:00 Starting a Practice During COVID-1934:00 Respect for Door-to-Door Marketing34:39 Dealing with Rejection and Ego36:00 Effective Marketing Strategies35:00 Advice for Starting Over37:00 Building Relationships Over Pitching39:00 Challenges with Social Media Marketing41:00 Networking and Community Engagement43:00 Importance of Google Reviews44:00 Understanding Marketing Spectrum45:30 Balancing Growth and Profit56:00 Mindset Shifts for Business Success01:06:00 Final Advice: Enjoy the ProcessChiroX Insider Adjusted ATX Website

April 24, 2025Episode 2001 hr 2 min

200 - From Anxiety to Abundance: Building a 250k Chiropractic Practice

Discover Your Chiropractic Practice's Growth PotentialJoin Corey as he chats with Dr. Mike Isic about his incredible journey from battling anxiety to creating a successful $250K chiropractic business. They discuss Dr. Mike's harrowing experience with cannabis brownies, overcoming anxiety, and his path to becoming a prominent chiropractor. Learn about his unique techniques, patient education strategies, and tips for building a thriving practice from the ground up. Whether you're a budding entrepreneur or simply curious about holistic healing, this episode is packed with valuable insights and inspiration!01:05 Introduction and Welcome01:34 A Traumatic Youth Experience02:00 The Effects of Cannabis Brownies04:56 Dealing with Anxiety08:00 Coping Mechanisms and Mindfulness13:00 Choosing Chiropractic Over Insurance19:00 Building a Chiropractic Practice25:31 Networking and Community Building31:50 Sales and Patient Conversion35:00 Diagnostic Techniques in Chiropractic Care36:00 The Power of X-Rays in Patient Education38:00 Personal Journey from OT to Marketing39:30 Patient Education and Differentiation in Chiropractic Practice41:00 Corrective Care and Movement Programs46:00 Challenges and Advice for Growing a Practice54:00 Rapid Fire Questions and Personal InsightsSubscribe to the ChiroX Insider NewsletterScale your practice with ChiroX Marketing.

April 17, 2025Episode 19953 min

199 - The Chiropractic Hybrid Model: Balancing Passion and Profits

Maximizing Joy in Business: Dr. Jared's Unique Chiropractic JourneyJoin us for an inspiring conversation with Dr. Jared, as he returns for round two after a previous recording mishap. In this episode, we dive deep into Jared’s personal journey from suffering 11 concussions to becoming a successful chiropractor. Discover how his experiences have shaped his practice, including the creation of a hybrid practice model and the use of innovative techniques such as motivational interviewing and networking. Jared also shares insights on overcoming challenges, finding your passion, and balancing between professional success and personal joy. Don’t miss this engaging discussion that’s packed with valuable lessons for anyone looking to start or improve their own practice.00:00 Introduction and Overview00:25 Jared's Concussion Journey02:31 Discovering Chiropractic10:36 Building a Hybrid Practice15:44 Networking and Growth Strategies20:39 Outsourcing and Automation30:47 Finding Joy in Daily Life32:26 Exploring Childhood Clues33:37 The Importance of Self-Reflection38:00 Adapting Plans and Goals41:20 Overcoming Imposter Syndrome47:59 Applying the 80/20 Rule in Business51:28 Final Advice for EntrepreneursChiroX Insider NewsletterDiscover Your Chiropractic Practice's Growth PotentialGet all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/199

April 10, 2025Episode 19855 min

198 - From Athlete to Entrepreneur: Building a Winning Physical Therapy Business

Kody Krupps with ROI Physical Therapy & Sport Performance shares his journey from a passionate physical therapist to unexpectedly becoming a business owner. Discover how transparency, culture, and dedication to quality care have driven his success.00:00 Introduction and Early Challenges00:46 Cody's Unexpected Journey into Business01:02 Balancing Passion and Profits01:33 Cody's Background and Family Influence05:25 The Decision to Take Over the Business09:05 Navigating Financial and Operational Challenges15:32 Building a Strong Team and Culture27:44 Maintaining High Standards in Sports Therapy30:04 Reflecting on the First Year of Business Ownership30:48 Financial Challenges and Growth Concerns31:47 The Shift Towards One-on-One Care32:56 Balancing Insurance and Cash-Based Services36:30 Marketing Strategies and Patient Referrals40:07 Leadership Lessons and Delegation43:57 Future Expansion Plans48:49 Rapid Fire Questions and Personal InsightsThe Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Website Audit Quiz⁠⁠⁠Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/198

April 3, 2025Episode 1971 hr 7 min

197 - The Chiropractic Entrepreneur: From Startup to Success

Join us as Dr. Andrew, the founder of Core Function, Austin's top chiropractic clinic, shares his journey from financial fear to building a successful practice. Discover his key strategies for marketing, scaling a service-based health practice, and the importance of community. Dr. Andrew also delves into his personal experiences with overcoming challenges, his unique approach to patient care, and the insightful advice he would give to his younger self. Don't miss this inspiring episode full of valuable insights and practical tips.00:00 Staying Focused on the Bigger Picture00:23 Andrew's Journey to Success01:30 Overcoming Financial Fear03:00 The Path to Entrepreneurship06:30 The Importance of Community17:11 Choosing Chiropractic31:14 Building a Successful Clinic36:54 Reflecting on Career Changes and Empathy in Healthcare37:40 Understanding Patient Experiences and Treatment Approaches41:46 The Importance of Community in Business44:48 Overcoming Challenges in Starting a Business51:11 Marketing Strategies and Community Engagement57:20 Future Growth and Business Expansion01:02:30 Rapid Fire Questions and Final Advice Subscribe to the ChiroX Insider Newsletter⁠⁠Scale your practice with ChiroX Marketing.Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/197

March 27, 2025Episode 1965 min

196 - Are You Making These MASSIVE Networking Mistakes?

In this episode, we explore the importance of effective networking and how it can significantly impact your net worth. With the experience of hosting a community of health-related business owners and attending numerous networking events in Austin, Texas, we dive into common mistakes people make and the best strategies to overcome them.Learn why giving is more crucial than receiving, the importance of asking insightful questions, and truly listening to others. Real-life examples underscore the benefits of authentic connections. Tune in for practical tips on becoming a better networker and fostering meaningful relationships.00:00 Introduction: The Importance of Networking00:20 Personal Experience in Austin's Networking Scene00:42 Common Networking Mistakes01:15 Effective Networking Strategies01:50 Personal Networking Journey03:01 The Power of Giving in Networking04:40 Conclusion: Recap and Final Thoughts⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Website Audit Quiz⁠⁠Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/196

March 20, 2025Episode 1951 hr 9 min

195 - Leadership, Vision, and Growth: Dr. Morgan Plantamura on Scaling a Chiropractic Business

Achieving Success and Navigating Challenges in Chiropractic Entrepreneurship | Morgan's JourneyJoin us in this engaging episode as we welcome Morgan, a successful chiropractic entrepreneur. Morgan discusses her journey of growing multiple practices and nearing a million-dollar business milestone by the end of the year. Despite her success, she candidly shares her struggles, particularly a pivotal moment during her pregnancy in 2024, which shifted her approach to business and health. We delve into topics such as team building, leadership, maintaining high standards, and creating a unique patient experience. Morgan also touches on her new marketing venture aimed at educating and attracting potential clients.From managing work-life balance to scaling a business and fostering a vibrant office culture, this episode covers valuable insights for anyone in the service industry or considering entrepreneurship.00:00 Introduction and Guest Welcome00:21 Morgan's Journey to Success01:28 The Turning Point: Pregnancy and Health Challenges03:45 Building a Strong Team06:04 Leadership and Vision09:03 Big Picture Thinking and Personal Growth11:56 Creating a Unique Chiropractic Practice24:39 Hiring and Team Dynamics31:26 Signature Experiences and Patient Care35:17 Building Friendships in the Office35:44 Scaling the Unique Clinic Experience36:02 Challenges of Expanding to New Locations36:54 Importance of Team Integration39:05 Acquisition vs. Partnership in Business Growth41:59 Speed to Feedback and Training44:04 From Six to Seven Figures: Key Lessons48:05 Marketing Strategies for Clinicians57:35 Rapid Fire Questions and Personal Insights01:06:15 Final Reflections and AdviceSubscribe to the ChiroX Insider Newsletter⁠⁠Scale your practice with ChiroX Marketing.Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/195

March 13, 2025Episode 19434 min

194 - Healthcare Branding That Works

In this special episode of the Health Business Builder Show, we welcome Corey Hiben, a healthcare marketing expert, who shares his journey from working as an occupational therapist to founding a marketing agency. Corey and the host dive deep into the essence of branding, its significance in the healthcare industry, and the role of authenticity in today's digital landscape. Corey explains how he discovered the importance of branding, the concept of the 'messy middle,' and the niche hourglass strategy. They also discuss practical advice for early-stage businesses, the value of personal touchpoints despite AI advancements, and the importance of consistency in messaging. Tune in for an enlightening discussion on how to scale your healthcare business effectively through robust branding principles.00:00 Introduction and Episode Overview00:33 Guest Introduction: Corey Hiben01:08 Corey's Journey into Healthcare Branding02:34 Understanding the Importance of Branding04:31 Defining Branding and Its Impact07:44 The Role of Consistency in Branding16:11 Branding in the Healthcare Industry18:38 The Messy Middle and Authenticity23:51 Challenges and Solutions in Healthcare Marketing30:12 The Niche Hourglass Concept32:09 Conclusion and Final Thoughts⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Website Audit Quiz⁠Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/194