The Growth Code® with Sian

Hosted by Sian Lenegan

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Feb 2024

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About the show

Real talk. Business advice, insights, discussions and more to help business owners crack The Growth Code®. From goal setting, and productivity to social media, business hacks as well as sales and marketing that help you redesign an agency business that loves you back. Because your business should give you the results you deserve.

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February 15, 2024Episode 7610 min

7 Pillars of Business Mastery

This is the place to be to crack the Growth Code® for your business with more ease and less stress. This episode is going to be a business reboot, a guide to self-coaching your way to creating momentum in your business with more ease. I’m sharing the 7 Pillars of Business Mastery and today taking a deeper dive specifically into the Sales and Marketing pillars which are contingent to creating a business that loves you back. I’ll also be covering • One big mistake that people make in each of these pillars • One KPI you should know (maybe two) for each How to work ON your business mini training https://youtu.be/-hr_lVFfM8Q?si=M8vEJxGR1gMUNALO The Ultimate Guide to Marketing Momentum https://workwithsian.co.uk/guides/marketing-momentum Nail It & Scale It® https://workwithsian.co.uk/nailit-waitlist

November 26, 2023Episode 7512 min

Cracking the Growth Code® Part 1

Welcome to this little mini-series on Cracking the Growth Code®. In part 1, we're diving into what type of business owner are you? Do you ever feel like there’s something holding you back from reaching your next level of success? You know you’re meant for more and you wish you could crack the growth code. The big lesson I’ve learned on my up-and-down business journey is that there are phases to business and we are different people in each. But when we take the time to pinpoint where we are and identify with who we are and align who we need to be, we can get unstuck and move to the next level. Cracking the Growth Code® is easy once you’ve cleared the path of what’s keeping you stuck where you are. I believe that business can be the biggest teacher in self-development. It’s one of the reasons I love business so much because GROWTH is an important value to me. With your permission, let me walk you through the ‘types of business owners’ so you can see where you are now, who you need to be, and what you need to do to have all that you want. And I know that growing your business on your terms is on that list. To follow along and get a visual of the matrix visit the show notes here. Are you ready to nail your marketing and scale it in 2024? Marketing mastery and sales systems and what move you away from being stuck and reactive. I believe that if you crack those two pillars then there is no business problem you can't solve and there isn’t a goal you can't achieve. So in three months, let me walk you through nailing your marketing, and building out the roadmap to scale your marketing. And once you have your tailored marketing plan with a pantheon so you never have to worry about the algorithm dropping your leads through the floor or where your next client is coming from again. This is a strategy and a framework that's as easy as drag and drop which will keep delivering to your business every after year. Here’s a link to the Nail It & Scale It page with more details. #growthcode #businessgrowth #marketing #salesandmarketing

October 22, 2023Episode 7411 min

Business Reflection Planning

Business Reflection Planning - super catchy title right? Before you hit next... If you’re feeling a little stuck with business growth or you want to sit down and plan your goals for next year but you're not sure where to start, this episode is the place to be! Today’s episode was born after some pessimistic news about the global economy this week (thanks Elon), I then asked my clients some pretty tough questions. But I also made a promise, I said we don’t need to be quite so pessimistic. We don’t know how things are going to unfold or what’s going to happen - when isn't there uncertainty? What I do know for certain is that your business success is dependent on being grounded in clarity, clear focus, and conscious action-taking. To help you with all of the above and deliver on my promise, in this episode, we’re taking some time out for some Business Reflection Planning. This is a powerful process so I hope you stay tuned. You can download the full workshop and the workbook here - workwithsian.co.uk/guides A special mention and thanks to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do (Use promo code sian for 50% off your first 3 months)

October 8, 2023Episode 7343 min

Sky Rocket Your Sales & Business to Greatness With Lloyed Lobo

This podcast episode is the place to be if you really want to sky rocket your sales and business to greatness but you’re not entirely sure what to do next. In my candid conversation with Wall Street and Amazon Best-Selling author of ‘From Grassroots to Greatness’, Lloyed Lobo we have taken a deep dive into real tactics and solid frameworks you can use right now to build your business. I asked Lloyed what he’d say to small client-service business owners if they felt a bit stuck, needed more leads, more revenue and had to do a bit of a turnaround, what he’d say. That conversation led us to talking about growth versus scaling and how to know when you’re ready to scale. Talk about a masterclass, tune in for this and be sure to connect with Lloyed on LinkedIn. And by the way, if you are looking to Rev Up Your Revenue I’ve got an unmissable masterclass for you to work through in your own time just head over to revupyourrevenue.co.uk A special mention and thanks to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do

September 17, 2023Episode 7230 min

How to screw it and just do it!

How do you get what you really want? After we finished talking about snowboarding, Alex Chisnall and I recorded a wonderful conversation about life and creating a vision. If you don’t know Alex, his story from flight attendant to the number 1 business advisor to Richard Branson’s Virgin start-up is epic and I couldn't have been more excited to have him on the Growth Code® podcast. I’m not sure how we jammed so much into this… From embracing resilience, and self-doubt to the mistruths around limiting beliefs, operating outside your comfort zone, failing, and adopting the “screw it just do it” mindset. There’s something for everyone to get to where you want to go and get you into action. If you'd like to hear more from Alex, head over to his number 1 rated podcast 'Screw It, Just Do It.' https://tr.ee/xsQC-O87zs . A special mention to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do

September 3, 2023Episode 7115 min

How to deal with a difficult client

A few clients have brought this up in coaching calls, they’ve asked “Sian, how do I deal with a difficult client?” For business owners and particularly when you have a small team, a difficult client can really rock the boat. It’s not cut and dry, you can’t run around resigning PITA clients (that’s a pain in the a**) because they possibly bring in a good chunk of revenue. On the flip side, they could be hurting your team and creating a horrid working environment. How you handle the situation reflects on your leadership. Let’s dive into three ways that you can handle a difficult client and explore when it really is time to let them go. And a special thanks to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do for a look around. For the full episode transcript, please head over to the show notes. For the ‘client analysis matrix’ template and client retention strategy click here. Stephen Covey's “7 Habits of Highly Effective People” Credit for the ‘six human needs’ is to Tony Robbins, more on the TR blog.

August 21, 2023Episode 709 min

Do you really have a lead problem?

Do you have a lead problem... or is it something else? I hear business owners saying they need more leads but let’s check in and ask, are you sure? There are only three ways to grow any business, and getting new clients is one of the ways. If you don’t know what it costs you to acquire a new client, I suggest you pause whatever you’re doing and go figure that out then come right back here. If you’re spending good money to fill up your leads bucket which is full of holes, you’re throwing money down the drain. You may as well pop down to the casino and put your marketing dollars on red or black. This podcast episode goes through a painful example. Then we explore how to plug the leaky sales bucket with three highly actionable things to go look at in your business and three KPIs to start tracking immediately. For the show notes, please head over to https://workwithsian.co.uk/blog/lead-problem And if you do need help with leads, please head over to my free on-demand training at www.revupyourrevenue.co.uk Now get off your rocks and go plug those holes. Bon voyage!

July 31, 2023Episode 6941 min

Master Profitability With Insights from An Agency CFO

On this episode of the Growth Code® podcast, I’m talking with the experienced and wonderful Simon Collard exploring all things agency and finance related. And let me tell you, Simon’s hidden talent is turning complicated numbers from a barrier to growth into simple data that helps you make better decisions. We all want more profit and life to be a little easier, right? If you nodded yes then tune into this episode. We’ve covered everything from margin killers to profit vampires and you definitely want to hear about “conscious over-servicing”. Get your pen and notepad ready, Simon’s taking us to school. Connect with Simon on LinkedIn And if you’re wondering where the bottleneck is in your agency growth, take the Gap Quiz now. Thanks for listening to the Growth Code® podcast, the place to be if you’re looking to grow your agency or service business with more ease and less stress.

July 16, 2023Episode 6838 min

Glide your way from ‘stuck’ back to growth

Glide your way from ‘stuck’ back to growth Having a plan to go from where you are now back to growth and scaling your business or agency requires strategic change. In this episode, I’m talking to Freia from Be Reyt on how to make the sort of strategic change to grow and scale your agency, even if you’re feeling pretty stuck right now. Dive into this episode with a pen and paper handy as we’re breaking down the steps, the process, and the planning that will get you to the next level of growth. Thanks for listing to the Growth Code® podcast! I’m your host Sian, agency veteran turned strategist and business coach. And if you’d like to find out more, connect with Freia on LinkedIn https://www.linkedin.com/in/freiamuehlenbein/ If you’d like to find out where the bottleneck is and what’s keeping your agency growth stuck, head over and take the 10-minute Agency Gap Quiz. . . . Agency strategy Growth strategy Strategic growth Small business Small business podcast Agency life

July 9, 2023Episode 6731 min

Growth, success, exits & teams #agencylife

Growth, success, exits & teams #agencylife David and Bachir, are true agency veterans growing their London agency for 14 years to be a leading ecommerce agency and the fastest agency to become an Adobe Gold partner. And on this episode of the Growth Code® podcast, they’re sharing their secrets to success, and their experience of achieving an exit. We dive into the secret elixir of a successful agency (it’s not as sexy as you think) with absolute golden nuggets of advice for any service business owner of any size. You’ll be hearing from David and Bachi who have the scars and wounds from growing teams on what it takes to build a team. PLUS we talk about what a distributed team model so you can still scale your business even when it’s tougher than ever to recruit amazing talent. To find out more about David, Bachir, and Prodigi head over to https://prodigi.team/ Thanks for listing to the Growth Code® podcast! I’m your host Sian, agency veteran turned strategist and business coach. If you’d like to find out where the bottleneck is and what’s keeping your agency growth stuck, head over and take the 10-minute Agency Gap Quiz > https://www.agencygapquiz.com/