The Grow Your Private Practice Show

Hosted by Jane Travis

Business Entrepreneurship Health Fitness

Website RSS feed

Episodes

200

Latest episode

Aug 2026

Language

About the show

I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging. Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. And importantly, to get paid properly to do so. Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. If you want that too, please click subscribe. I hope you enjoy listening.

Listen to episodes

60 recent

August 6, 202616 min

Why People Stop Going to Counselling – And Never Come Back

Why People Stop Going to Counselling – And Never Come Back Have you ever found yourself wondering why a client came to one or two sessions… and then never booked again? It's one of the hardest parts of being a counsellor. Your mind starts trying to fill in the blanks. You replay conversations, question yourself and wonder whether there was something you missed. But what if you've been asking the wrong question? In this episode, we're looking at a different way of thinking about clients who don't continue with counselling. One that could change how you view those experiences, reduce some of the self-doubt that so many counsellors carry, and even influence the way you talk about yourself on your website. If you've ever questioned yourself after a client didn't return, I think this episode might give you a fresh perspective. Links mentioned 🌱 Write Your Homepage If you'd like a homepage that helps the right people recognise they've found someone they can imagine talking to, you can find out more here: https://www.janetravis.co.uk/write-your-homepage/ ☕ Buy Me a Coffee If you enjoy the podcast and would like to support it, you can buy me a coffee here. ➡️ Buy Me a Coffee And check out all my free and paid resources HERE

July 23, 202616 min

Have You Lost Your Mojo? Why Counsellors Lose Motivation

Have You Lost Your Mojo? Have you ever found yourself thinking, 'I just can't be bothered anymore' ? Perhaps you're putting things off, struggling to get motivated or wondering whether you've simply fallen out of love with private practice. Maybe you've even caught yourself thinking, 'Shall I just pack it all in and go and get a 'proper' job?' If so, you're definitely not the only one. In this episode, I'm talking about those times when your motivation seems to disappear and everything suddenly feels like hard work. More importantly, I'm sharing the one question that's helped me look at those moments in a completely different way. It might just change the way you think about your own 'lost mojo' too. Mentioned in this episode 🌱 The Complete Support Package Three months of personalised support to help you build strong foundations, get found by more of the right clients, and grow your private practice with confidence. ➡️ Find out more: The Complete Support Package ☕ Buy Me a Coffee If you enjoy the podcast and would like to support it, you can buy me a coffee here. ➡️ Buy Me a Coffee And check out all my free and paid resources HERE

July 16, 202619 min

Could Your Website Be Creating Uncertainty for Potential Clients?

Have you ever wondered whether your website makes as much sense to your future clients as it does to you? One of the things I've noticed after reviewing hundreds of counselling websites is that it's surprisingly easy to forget what it's like not to know what we know. We naturally write using the language we've spent years learning, often without realising that some of those words can leave potential clients feeling uncertain or out of their depth. In this episode, I'm sharing a simple way to look at your website through your future client's eyes. It's a small shift, but it can make it much easier for people to understand what you do, what your qualifications actually mean and whether you're the right counsellor for them. In this episode, we cover: Why websites that seem perfectly clear to us can feel very different to potential clients. The question I ask whenever I write about qualifications or counselling approaches. How to describe your counselling approach in language your future clients will understand. Why reducing uncertainty makes it easier for people to take that first step. A simple change that could make your website work much harder for you. Mentioned in this episode Start Here : Explore my free and paid resources, services and membership: Write Your Homepage Grow Your Private Practice Membership ☕ If these episodes have helped you and you'd like to say thank you, you can buy me a coffee here: Buy Me A Coffee

July 9, 202626 min

Why Good Counselling Websites Still Don’t Get Enquiries

You've spent time creating a professional website. It looks good, you've explained what you do, and you're proud of how it represents your practice. So why aren't more people getting in touch? In this episode, I'm exploring one of the biggest misconceptions about counselling websites. It isn't always the design, your qualifications or even your SEO that's stopping people from contacting you. Instead, we'll look at what might really be happening when someone lands on your website and leaves without taking the next step. If you've ever wondered why your website isn't bringing the enquiries you hoped for, this episode is for you. In this episode we'll explore: Why a "good" website isn't always enough. The hidden reason visitors leave without contacting you. The questions prospective clients are asking themselves. Small changes that can make a big difference. Whether you're creating a new website or improving the one you already have, this episode will give uou a few things to change to keep them around 🌱 Read the accompanying blog: Why Good Counselling Websites Still Don't Get Enquiries Write Your Homepage (1:1) If you'd like my help creating a homepage that helps the right clients feel confident enough to get in touch, you can find out more here: https://www.janetravis.co.uk/write-your-homepage ☕ Enjoyed this episode? If you'd like to support the podcast, you can buy me a coffee here: https://buymeacoffee.com/janetravis

July 2, 202617 min

The Unexpected Personal Growth That Comes with Private Practice

Running a private practice teaches us all sorts of practical things. We learn about websites, marketing, SEO, blogging, Google Business Profiles... the list goes on. But what if some of the biggest lessons have nothing to do with marketing at all? This week, I share something that happened during the recent UK heatwave that completely caught me by surprise. After missing a podcast episode for the first time in 255 weeks, I found myself asking why taking a break felt so uncomfortable - and the answer wasn't what I expected. It led me to think about the way our businesses can reveal old beliefs, habits and patterns we've been carrying around for years without even realising it. If you've ever struggled with guilt, boundaries, people-pleasing, procrastination, or simply feeling as though you should always be doing more, I think you'll find something to relate to in this episode. In this episode, we explore: What a heatwave unexpectedly revealed about me. Why taking time off felt much harder than I thought it would. The little voice in my head that I'd somehow never questioned. What running a private practice can teach us about ourselves. One simple shift that can change the way we respond to the challenges in our business. Why this matters It's easy to think our biggest challenges in private practice are about marketing, confidence or finding more clients. Sometimes they are. But sometimes they're pointing us towards something much deeper. The more we understand ourselves, the easier it becomes to build a business that feels sustainable, authentic and genuinely works for us. Links and resources 🌱 Read the accompanying blog: The Unexpected Personal Growth That Comes with Private Practice 🌱 Explore The Vault – my free library of resources for counsellors: https://www.janetravis.co.uk/vault/ 🌱 Find out more about how we can work together https://www.janetravis.co.uk/start-here

June 18, 202623 min

Your Contact Page: The Most Overlooked Page on Your Website (And How to Improve It)

Have you ever spent ages thinking about your homepage, your blogs or your directory profile... and then completely forgotten about your contact page? You're not alone. Most counsellors put a lot of effort into getting people to visit their website. But when someone finally decides they might want to get in touch, what happens next? In this week's episode, I'm talking about one of the most overlooked pages on a counselling website - your contact page. In this episode We explore why your contact page matters far more than many people realise, and some simple ways to make it feel more welcoming, reassuring and helpful for potential clients. You'll discover: Why your contact page isn't just an admin page What nervous potential clients are often thinking before they make contact Small changes that can make a big difference Practical elements that help people feel more confident about reaching out How to make your contact page feel more human You may discover that one of the easiest ways to improve your website isn't getting more visitors at all - it's helping the visitors you already have feel ready to take the next step. Links Read the accompanying blog: https://www.janetravis.co.uk/your-contact-page-the-most-overlooked-page-on-your-website-and-how-to-improve-it/ Join the Grow Your Private Practice membership: https://www.growyourprivatepractice.co.uk Start here: https://www.janetravis.co.uk/start-here/

June 11, 202617 min

Why Experienced Counsellors Forget How Much They Know

Have you ever had that experience where you attend a training course, read a book or listen to a podcast and realise you already know most of it? That's what sparked this week's episode. It's easy to assume that if something feels obvious to us, it must be obvious to everyone else too. But what if that's not true? What if some of the things you've stopped noticing are actually some of the most valuable things you know? In this episode, I'm exploring why experienced counsellors often underestimate their own knowledge, how familiarity can disguise expertise, and why the insights that feel most ordinary to you may be exactly what somebody else needs to hear. In this episode we talk about: Why expertise rarely arrives with a fanfare The marketing training that made me realise how much I'd learned The lightbulb moments that stayed with me from TA training Why clients often remember things that counsellors take for granted How familiarity can hide the value of what you know A question I'd love you to spend some time thinking about Links ☕ Support the podcast (and the occasional cappuccino): Buy Me a Coffee 🌱 Grow Your Private Practice membership 🌐 Jane Travis For all my free and paid resources, Start Here

June 4, 202619 min

Who Decided You Were Behind? (And Why So Many Counsellors Feel That Way)

Do you ever get the feeling that everyone else has somehow worked it all out? That they're more confident, more organised, more successful, and somehow managing to keep up with all the things you're convinced you should be doing? Perhaps you've found yourself thinking: 'I should have sorted my website by now.' 'I should be posting more.' 'I should know what I'm doing by now.' If any of that sounds familiar, you're not alone. In this episode, I'm exploring a word that fascinated me when I worked as a counsellor, and one that I still hear all the time in conversations about private practice and marketing. It's a tiny word, but it often carries far more weight than we realise. We'll look at what might be hiding underneath those thoughts about websites, blogs, visibility and confidence, and why so many capable counsellors end up feeling as though they're falling short. And somewhere along the way, I'd like to ask a question that might change how you think about your private practice: Who decided you were behind in the first place? In this episode The counselling question I used to ask whenever I heard a client use a particular word Why private practice can become a breeding ground for unrealistic expectations The hidden comparison sitting underneath many marketing worries A simple idea that might help you see your progress more clearly Links and Resources 📖 Related blog: From Self-Doubt to Self-Confidence: 8 Strategies for Therapists to Overcome Imposter Syndrome 📚 The Vault - Free resources for counsellors For all my free and paid resources, Start Here ☕ Enjoying the podcast? If you'd like to support the show, you can buy me a coffee using the link below. Every contribution helps me keep creating free blogs, podcast episodes and resources for counsellors in private practice. Buy Me A Coffee

May 28, 202619 min

Why So Many Counsellor Websites Sound The Same

If you've ever looked at another counsellor's website and thought: "That sounds really professional. Maybe I should say something like that." … you're not alone. Most counsellors learn how to be counsellors before they learn how to market themselves, so it's only natural that we look around at other websites and directory profiles for clues about what we're "supposed" to say. The trouble is that when everybody uses the same language, potential clients can struggle to work out who they're looking at and whether that counsellor is the right fit for them. In this episode, I'm exploring why phrases like safe, confidential and non-judgemental aren't the problem in themselves, but why they may not be enough to help potential clients understand what makes you different. We talk about: Why so many counsellors end up using similar website wording What potential clients are really looking for when choosing a counsellor Why a safe, non-judgemental space is the starting point, not the outcome The difference between describing a problem and demonstrating understanding Why recognition matters so much in counselling marketing How to communicate what you know without making unrealistic promises Mentioned in this episode Write Your Homepage If you're struggling to turn what you know into website copy that helps potential clients recognise themselves and get in touch, you'll find details of my Write Your Homepage session here: Write Your Homepage Buy Me a Coffee A huge thank you to Kate for recently buying me a coffee (and cake!). If you've found the podcast helpful and would like to support the time that goes into creating these episodes and blog posts, you can buy me a coffee here: Buy Me A Coffee Related reading Can You Help Your Clients... And Do They Know It?

May 22, 202646 min

You Don’t Need To Become An Extrovert To Grow Your Practice, with Melitta Campbell

What if the reason marketing feels so hard… is because you’ve been trying to do it in a way that doesn’t actually fit you? Because so many counsellors believe they need to be: Louder More visible More confident online Or constantly “performing” in order to grow their practice And this conversation goes in a very different direction. This week, I’m joined by the fabulous Melitta Campbell, award-winning business coach, TEDx speaker, and author of Value Whispering. We talk about the kind of marketing that feels more human, more relationship-driven, and far more sustainable for people who don’t want to spend their lives trying to be the loudest person online. There’s also a really interesting part of the conversation where we accidentally drift into talking about sales… and why counsellors may already be far better at those conversations than they realise. This episode is for you if: Marketing leaves you drained You’ve ever thought ‘I’m just bad at visibility’ Social media feels performative You worry about sounding salesy Or you’ve been trying to force yourself into strategies that simply don’t feel like you. Links & Resources Melitta’s free chapter of Value Whispering The Art of Value Whispering podcast Melitta Campbell website Connect on LinkedIn