Shift the Standard is a space for entrepreneurs and leaders who are done playing by outdated rules. Here, we rethink what success looks like — building businesses and lives that are profitable, sustainable, and deeply aligned. Kamila Von Retteg shares bold ideas, real strategies, and the mindset shifts that move you from following the standard to setting it. After running business for the lasts 15+ years, she shares stories and lessons to inspire, empower, and guide those who are ready to grow. This isn’t about doing more. It’s about doing it differently — and doing it better.
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23 recent
September 3, 202625 min
#22. When to Launch vs Build an Evergreen Funnel
There’s a weird all-or-nothing conversation happening online. Either you become a launching machine.. Or you build an evergreen funnel and swear off launching forever. I don’t agree with either. I use both, but for very different reasons. And choosing the wrong one can mean doing a whole lot of work that your business wasn’t ready for yet. In this episode, I go over how I decide which strategy to use... plus the timing factor most people completely overlook. Explore these next: Our all-access pass, Evergreen Icon: https://www.kamilavonretteg.com/evergreen-icon-join Browse my most popular products here: https://kamilavonretteg.com/starthere Find me on Instagram and let me know what you thought of this episode: https://www.instagram.com/kamilavonretteg
April 23, 202636 min
#21. The $500k/Year Scalable Coaching Business Blueprint
If you'd like more details about this process, send me a DM on Instagram with the word "ICON" and my automation will send you all the info. Instagram: http://www.instagram.com/kamilavonretteg
March 30, 202635 min
#20: What AI is doing to the coaching industry right now (someone had to say it)
Get on the waitlist for Evergreen Icon for when we open again soon: https://kamilavonretteg.com/evergreen-icon Find me on Instagram @kamilavonretteg Summary: I've been in the online space since 2009. I've watched every "revolution" come and go — and I use AI every single day. But there's a real conversation we're not having about what happens when coaches outsource the very thing people actually buy from them.In this episode I'm breaking down why more content doesn't equal more sales, why AI is making coaches feel productive while quietly — scratch that — while actually making them less effective, and what separates the coaches who are winning right now from the ones wondering why their funnels aren't converting.This isn't an anti-AI episode. It's a wake-up call for coaches who want to use it smartly.Topics covered:AI in coaching business | online coaching industry 2026 | AI tools for coaches | coaching funnel strategy | evergreen coaching business | burnout and productivity | authentic marketing for coaches | how to use AI in your business | coaching business growth | AI content creation
March 19, 202629 min
#19: I stopped doing sales calls (and made millions)
Get on the waitlist for Evergreen Icon: https://kamilavonretteg.com/evergreen-icon The applications will open in April.
March 5, 202632 min
#18: Why I shut down a program that was making money
After enrolling nearly 90 clients into the Roadmap Funnel Implementation Sprint at $2,000–$3,000 each and having a record profit year in 2025, I chose to shut down the supported version of the program. Here's why. Join the self-study Roadmap Funnel: https://www.evergreenicon.com/rmfs-ss Get on the waitlist for Evergreen Icon for when we open again soon: https://kamilavonretteg.com/evergreen-icon Find me on Instagram @kamilavonretteg
February 19, 202635 min
#17: Why Your Coaching Program Isn’t Selling (and the Simple Funnel to Fix It for 2026)
🚨 This is the LAST time we’re running the Roadmap Funnel Sprint as a high-touch cohort, where I will help you create your gateway program AND sell it without sales calls. Starting in March, it moves to self-study only for new students. You can learn more and enroll here: http://www.evergreenicon.com/rmfs-fp This is the same simple system I’ve used for 4+ years to enroll clients into my $2K–$3K programs without a single sales call... and it’s the system I’m continuing to use moving forward. If you’ve been wanting to: • Turn your 1:1 expertise into a scalable evergreen group program • Replace discovery calls with a structured sales system • Build a funnel that continues working while you’re offline This is the last opportunity to build it with 5 months of live support from me and my team. Enrollment closes February 28. After that, the curriculum remains available as self-study, but this level of supported implementation moves exclusively inside Evergreen Icon ($10K/year).
December 9, 202531 min
#16: How I Manifested Almost Everything On My Vision Board
In this episode, I share the wild story of pulling out my old vision board and realizing I manifested almost everything on it. I never planned to record this. I just had one of those moments where you look at something and think, wait… this actually worked. 🔥 Links mentioned: Insta : @kamilavonretteg Evergreen Icon (our all-access pass membership): http://www.kamilavonretteg.com/evergreen-icon Roadmap Funnel Sprint: https://www.evergreenicon.com/rmfs-fp Built to Deliver: https://heartbehindhustle.thrivecart.com/built-to-deliver/ Group Program Kickstart: https://www.evergreenicon.com/mco-group-programs I used to think vision boarding was a cute little personal development craft project. It never felt that deep. It felt limited. It felt fluffy. So for years I avoided it. But when my husband and I moved from San Diego to Colorado and started fresh, something in me wanted to try again. I approached it differently this time. I created a board that actually reflected what I wanted. Not what magazines offered. Not what I felt I should want. What I genuinely wanted for my life and business. And things started happening. One after another. Faster than I expected. Inside the episode, I break down: Why vision boards never worked for me in the past What changed How I built a vision board that finally felt aligned The exact things I put on my board that manifested Why your brain is the real reason this works The power of focusing on what motivates you What you should never put on a vision board Why your goals are allowed to be simple, personal, or even small How to use this process to build a business you actually want Want to share your own vision board story? Message me on Instagram. I love hearing how you dream, create, and bring things to life. Your feedback always fuels me. Tune in, get inspired, and maybe pull out your own vision board again. You might be surprised by what already came true. Insta: @kamilavonretteg
June 24, 20251 hr 59 min
#15: Replay 2025 State of Online Coaching & Course Industry Masterclass
This is a recording of my recent training I did on the 2025 state of the 2025 coaching and course industry. I share what's been working and what's not in the last year. If you'd like to go all the way with us, join Evergreen Icon: http://www.kamilavonretteg.com/evergreen-cion If you'd like to work with me privately, apply here: https://kamilagornia.typeform.com/to/ZVegrmnH
November 25, 202431 min
#14. How to Choose Your Course Hosting Platform
In this episode, we talk about different types of course hosting platforms. Why I use TWO course platforms right now and for what reason. >> Check out ThriveCart's Black Friday Sale: http://www.heartbehindhustle.com/thrivecart Like this episode? ➡️ Subscribe and let me know on Instagram @heartbehindhustle 😍 Resources: - Free Class for New Coaches: http://www.kamilavonretteg.com/incubator - Create Your Group Coaching Program: https://www.yourscalableoffer.com/bundle - Work with me personally to automate your sales and streamline your business: http://www.evergreenicon.com My company Heart Behind Hustle® can be found here: http://www.heartbehindhustle.com
September 6, 202444 min
#13. How Jasmine built a $1.5M mastermind program
In this episode, I interview Jasmine Ivy (@WomenofWoo), a former client who created a mastermind program that went on to generate over $1.5M over 8 years. In this interview we talk about the process with how she identified and structured the program, the changes she ended up making while running the program, and Lessons Learned from running a program for such a long period of time. I hope you enjoy Like this episode? ➡️ Subscribe and let me know on Instagram @heartbehindhustle 😍 Resources: - Free Class for New Coaches: http://kamilavonretteg.com/incubator - Create Your Group Coaching Program: https://www.yourscalableoffer.com/bundle - Work with me personally to automate your sales and streamline your business: http://www.evergreenicon.com My company Heart Behind Hustle® can be found here: http://www.heartbehindhustle.com
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