Hosted by Kamila von Retteg
Episodes
22
Latest episode
Apr 2026
Language
EN
Shift the Standard is a space for entrepreneurs and leaders who are done playing by outdated rules. Here, we rethink what success looks like — building businesses and lives that are profitable, sustainable, and deeply aligned. Kamila Von Retteg shares bold ideas, real strategies, and the mindset shifts that move you from following the standard to setting it. After running business for the lasts 15+ years, she shares stories and lessons to inspire, empower, and guide those who are ready to grow. This isn’t about doing more. It’s about doing it differently — and doing it better.
If you'd like more details about this process, send me a DM on Instagram with the word "ICON" and my automation will send you all the info.Instagram: http://www.instagram.com/kamilavonretteg
Get on the waitlist for Evergreen Icon for when we open again soon: https://kamilavonretteg.com/evergreen-iconFind me on Instagram @kamilavonrettegSummary:I've been in the online space since 2009. I've watched every "revolution" come and go — and I use AI every single day. But there's a real conversation we're not having about what happens when coaches outsource the very thing people actually buy from them.In this episode I'm breaking down why more content doesn't equal more sales, why AI is making coaches feel productive while quietly — scratch that — while actually making them less effective, and what separates the coaches who are winning right now from the ones wondering why their funnels aren't converting.This isn't an anti-AI episode. It's a wake-up call for coaches who want to use it smartly.Topics covered:AI in coaching business | online coaching industry 2026 | AI tools for coaches | coaching funnel strategy | evergreen coaching business | burnout and productivity | authentic marketing for coaches | how to use AI in your business | coaching business growth | AI content creation
Get on the waitlist for Evergreen Icon: https://kamilavonretteg.com/evergreen-iconThe applications will open in April.
After enrolling nearly 90 clients into the Roadmap Funnel Implementation Sprint at $2,000–$3,000 each and having a record profit year in 2025, I chose to shut down the supported version of the program. Here's why.Join the self-study Roadmap Funnel: https://www.evergreenicon.com/rmfs-ssGet on the waitlist for Evergreen Icon for when we open again soon: https://kamilavonretteg.com/evergreen-iconFind me on Instagram @kamilavonretteg
🚨 This is the LAST time we’re running the Roadmap Funnel Sprint as a high-touch cohort, where I will help you create your gateway program AND sell it without sales calls.Starting in March, it moves to self-study only for new students.You can learn more and enroll here: http://www.evergreenicon.com/rmfs-fp This is the same simple system I’ve used for 4+ years to enroll clients into my $2K–$3K programs without a single sales call... and it’s the system I’m continuing to use moving forward.If you’ve been wanting to:• Turn your 1:1 expertise into a scalable evergreen group program• Replace discovery calls with a structured sales system• Build a funnel that continues working while you’re offlineThis is the last opportunity to build it with 5 months of live support from me and my team. Enrollment closes February 28.After that, the curriculum remains available as self-study, but this level of supported implementation moves exclusively inside Evergreen Icon ($10K/year).
In this episode, I share the wild story of pulling out my old vision board and realizing I manifested almost everything on it. I never planned to record this. I just had one of those moments where you look at something and think, wait… this actually worked.🔥 Links mentioned:Insta: @kamilavonrettegEvergreen Icon (our all-access pass membership): http://www.kamilavonretteg.com/evergreen-iconRoadmap Funnel Sprint: https://www.evergreenicon.com/rmfs-fpBuilt to Deliver: https://heartbehindhustle.thrivecart.com/built-to-deliver/Group Program Kickstart: https://www.evergreenicon.com/mco-group-programsI used to think vision boarding was a cute little personal development craft project. It never felt that deep. It felt limited. It felt fluffy. So for years I avoided it. But when my husband and I moved from San Diego to Colorado and started fresh, something in me wanted to try again. I approached it differently this time. I created a board that actually reflected what I wanted. Not what magazines offered. Not what I felt I should want. What I genuinely wanted for my life and business.And things started happening. One after another. Faster than I expected.Inside the episode, I break down:Why vision boards never worked for me in the pastWhat changedHow I built a vision board that finally felt alignedThe exact things I put on my board that manifestedWhy your brain is the real reason this worksThe power of focusing on what motivates youWhat you should never put on a vision boardWhy your goals are allowed to be simple, personal, or even smallHow to use this process to build a business you actually wantWant to share your own vision board story?Message me on Instagram. I love hearing how you dream, create, and bring things to life. Your feedback always fuels me.Tune in, get inspired, and maybe pull out your own vision board again. You might be surprised by what already came true.Insta: @kamilavonretteg
This is a recording of my recent training I did on the 2025 state of the 2025 coaching and course industry. I share what's been working and what's not in the last year.If you'd like to go all the way with us, join Evergreen Icon: http://www.kamilavonretteg.com/evergreen-cionIf you'd like to work with me privately, apply here: https://kamilagornia.typeform.com/to/ZVegrmnH
In this episode, we talk about different types of course hosting platforms. Why I use TWO course platforms right now and for what reason. >> Check out ThriveCart's Black Friday Sale: http://www.heartbehindhustle.com/thrivecart Like this episode? ➡️ Subscribe and let me know on Instagram @heartbehindhustle 😍 Resources: - Free Class for New Coaches: http://www.kamilavonretteg.com/incubator - Create Your Group Coaching Program: https://www.yourscalableoffer.com/bundle - Work with me personally to automate your sales and streamline your business: http://www.evergreenicon.com My company Heart Behind Hustle® can be found here: http://www.heartbehindhustle.com
In this episode, I interview Jasmine Ivy (@WomenofWoo), a former client who created a mastermind program that went on to generate over $1.5M over 8 years. In this interview we talk about the process with how she identified and structured the program, the changes she ended up making while running the program, and Lessons Learned from running a program for such a long period of time. I hope you enjoy Like this episode? ➡️ Subscribe and let me know on Instagram @heartbehindhustle 😍 Resources: - Free Class for New Coaches: http://kamilavonretteg.com/incubator - Create Your Group Coaching Program: https://www.yourscalableoffer.com/bundle - Work with me personally to automate your sales and streamline your business: http://www.evergreenicon.com My company Heart Behind Hustle® can be found here: http://www.heartbehindhustle.com
Learn more about Evergreen Icon: www.evergreenicon.com Marina joined Evergreen Icon because she felt ready to have her message reach more people while creating space to build her life. She initially joined Pilot Program just a month after starting her new brand, where she built a group program AND sold it soon after. She knew 1:1 consultations were great, but not if she wanted to have more time for herself and her family. And that’s WHY she felt called to do Evergreen Icon. She wanted more time, more freedom, she wanted to stop having to constantly prove herself, and wanted to have her business give her a life she actually wants. I’m super excited to support her in the program AND celebrate her when she books her mostly-unplugged honeymoon WHILE making money 💰 (That’s one of our goals for our clients in EI!) To learn more about Evergreen Icon, go to www.evergreenicon.com
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