The Good Guide to Business

Hosted by BBB serving Eastern Carolinas

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Episodes

141

Latest episode

Aug 2026

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About the show

The Good Guide to Business podcast is all about conversations with businesses, organizations, and local leaders who are going above and beyond to make our community a better place. Grab a cup of coffee, sit down, buckle up, and get ready to join our hosts Nick Hill and Meredith Radford from BBB of Eastern Carolinas.

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60 recent

August 12, 202622 min

More Than Manufacturing ft. ECVC

In this episode, we are highlighting Eastern Carolina Vocational Center (ECVC), our first-ever BBB Catalyst Award winner! Based in Greenville, NC, ECVC is a nonprofit dedicated to serving individuals with disabilities. For decades, this organization has spent time creating pathways to meaningful employment and workforce development. At the heart of their work is a powerful mission: to help individuals achieve a higher quality of life through the fulfillment of their vocational goals.From fostering inclusive work environments to building strong community partnerships, ECVC prioritizes personal growth, accessibility, and opportunity over simple productivity. To better understand how this employer and employment services provider creates opportunities, we are sitting down with Jason Thomas, President and CEO of Eastern Carolina Vocational Center.The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.Production and Editing: Saige Heigel, Nick Hill, and Alyssa Parker.

July 15, 202628 min

Helping Women Rebuild ft. Sisu Living House

Sisu Living House provides safe, structured transitional housing for women navigating mental health challenges, domestic violence, and reentry after incarceration. In this episode, we sit down with Executive Director Dr. Juanyetta Beasley, winner of the 2026 BBB Spark Award. Discover how Sisu Living House creates pathways to healing and self-sufficiency, and learn why BBB chose to recognize this organization for its profound impact on our community.The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.Production and Editing: Saige Heigel, Nick Hill, and Alyssa Parker.

June 10, 202640 min

Opportunities For Everyone (ft. SOS Care)

For those who know and love someone with autism or an intellectual disability, you may be familiar with SOS Care. Their mission is to empower those with autism and intellectual disabilities to thrive on their own. Through their range of programs, SOS Care works to support people of all ages on their journey towards independence. Adam Law, Chief Officer of SOS Care Employment and Oak Tree Farm, is here to help us understand how they help individuals in South Carolina find success and support through SOS Care.The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area.Check out SOS Care's upcoming events: soscaresc.org/eventsProduction and Editing: Nick Hill, Saige Heigel, and Alyssa Parker.Check out our sponsor!Activate Good

May 6, 202622 min

Catching up with Activate Good in 2026

If you are familiar with The Good Guide to Business, you are probably familiar with this episode's guest. A proud partner of BBB, Activate Good has served our community in more ways than one. Individuals and businesses alike can and have used Activate Good as a resource to lend a hand wherever it is needed most. In this episode, we sit down with Rose Thompson of Activate Good to explore how her team served the community through several high-impact projects last year. Plus, tune in to learn about Activate Good's 2026 Triangle Businesses for Good Summit on May 13! Get tickets here: https://activategood.org/tbgsummit/ The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area. Production and Editing: Saige Heigel, Nick Hill, and Alyssa Parker.

April 15, 202631 min

Education Evolved ft. ProTrain

Education is ongoing in today’s evolving job landscape, and ProTrain aims to help prepare professionals for their next steps. This is part two of our two part deep dive into ProTrain, a proud partner of Better Business Bureau, Eastern Carolinas. Join us as we learn more about what ProTrain has to offer from their COO and Provost, Mike Schroder. The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area. Production and Editing: Nick Hill, Saige Heigel, and Alyssa Parker. Check out our sponsor! Activate Good

March 18, 202643 min

Lessons in Longevity ft. ProTrain

Knowledge is power feels like a simple phrase until given personal meaning. Today’s guest has felt the power a proper education can provide. Join us for part one of our two part deep dive into ProTrain, a proud partner of Better Business Bureau, Eastern Carolinas. From humble beginnings to running a large business, Betty Gardner, CEO and President of ProTrain, has used her education to empower and provide opportunities for others to do the same. The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area. Production and Editing: Nick Hill, Saige Heigel, and Alyssa Parker. Check out our sponsor! Activate Good

February 25, 202628 min

The Magic of Make-A-Wish: Impact Beyond a Moment

Every 20 minutes, a child is diagnosed with a critical illness—a reality that reshapes lives across the globe. At the heart of the response is Make-A-Wish, an organization dedicated to delivering hope through life-changing experiences. Granting these wishes requires a powerful blend of community support, strategic leadership, and local partnerships. In this episode, we sit down with Mary Elizabeth Bennett, CEO of Make-A-Wish Eastern North Carolina, to discuss the "magic" and the machinery behind the mission. The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area. Production and Editing: Nick Hill, Saige Heigel, and Alyssa Parker. Check out our sponsor! Activate Good

December 17, 202523 min

2025 Recap

This year has been filled with meaningful conversations and fresh perspectives, including the introduction of a new host. From a nonprofit connecting businesses with important causes to a small business helping clothe women in need, we’ve shared stories of leaders and organizations making a real impact in our community. In this episode, we’re reflecting on the conversations and moments that have shaped our journey so far—and looking ahead to what’s next. We’re revisiting standout stories and key highlights as we move through 2025 and set the stage for an impactful 2026. The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area. Production and Editing: Saige Heigel, Nick Hill, and Alyssa Parker. Rent the BBB Production Room: https://www.bbb.org/local/0593/rent-a-room/rent-the-bbb-studio Apply for the 2025 BBB Awards: https://www.bbb.org/local/0593/educational-foundation-of-eastern-carolinas/apply-for-bbb-awards Have an idea for a guest? Contact us here: https://www.bbb.org/local/0593/good-guide Check out our sponsor! Activate Good

September 24, 202523 min

Building Opportunity in Eastern NC ft. Greenville ENC Alliance

Eastern North Carolina is on the rise. The region has been experiencing remarkable growth, from new businesses and expanding industries to partnerships with schools and community organizations. At the center of much of this momentum is the Greenville Eastern North Carolina Alliance, helping to attract opportunities and support the local economy. In today’s episode, we’re sitting down with Josh Lewis, President and CEO of the Greenville ENC Alliance, to talk about what’s driving growth, how they’re supporting both new and existing businesses, and what the future could look like for our communities. The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area. Production and Editing: Nick Hill, Saige Heigel, and Alyssa Parker. Check out our sponsor! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Activate Good⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Sign up for our Consumer Newsletter!⁠

September 3, 202521 min

Diving Into BBB's Educational Foundation

From the Triangle to the coast, this part of the Carolinas is home to countless organizations dedicated to strengthening our local communities. In this episode, we’re going to take time to highlight some of BBB's own educational initiatives and share how we’ve embedded ourselves in the community to help make it a better place. By working alongside businesses, nonprofits, and local leaders, BBB continues to build connections that foster trust and create lasting impact. The Good Guide to Business focuses on featuring conversations with local businesses, organizations and leaders spearheading social and environmental change across our 48-county service area. Production and Editing: Nick Hill, Saige Heigel, and Alyssa Parker. Check out our sponsor! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Activate Good⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sign up for our Consumer Newsletter!