The Glint Standard

Hosted by Glint Advertising

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106

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Oct 2026

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About the show

Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com

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October 19, 2026Episode 10627 min

Life of a Marketer - The Glint Standard Podcast

Send us Fan Mail Ever wonder what happens when marketers try to turn off their marketing brains? Turns out, it's not that easy. In Episode 106 of The Glint Standard, Jake and Craig take a break from their usual marketing discussions to talk about the everyday experiences, frustrations, and creative moments that come with working in advertising. From repetitive commercials during live sports to billboards that grab attention without making the brand memorable, they explore how working in marketing changes the way you see the world. The conversation also looks at what makes advertising memorable, why people respond to unexpected ideas, and how collaboration brings creative work to life. Craig shares stories about his appreciation for television commercials, his fascination with unusual products, and an early video production experience that helped shape his understanding of creative teamwork. It's a relaxed conversation about the things marketers notice, the advertising that drives them crazy, and the satisfaction of seeing creative ideas come together. In this episode, you'll hear about: Why repetitive advertising creates frustration for viewers The difference between grabbing attention and building brand recognition How curiosity and surprise influence consumer behavior Why marketers constantly analyze the advertising around them The importance of collaboration in producing creative work Whether you're a business owner, marketing professional, entrepreneur, or simply curious about the advertising industry, this episode offers a look at the creative thinking behind everyday marketing. WATCH AND CONNECT 🎥 Watch The Glint Standard on YouTube: https://www.youtube.com/playlist?list=PL2UgGVugOCPyl1MLKAD3yW0szgw9PYfIn 📰 Explore more marketing insights: https://glintadv.com/news/#custom-blog-sec 🌐 Learn more about Glint Advertising: https://glintadv.com/ Enjoy the episode, and follow The Glint Standard for more conversations about advertising, creativity, and business. Support the show

September 22, 2026Episode 10526 min

Your Marketing Isn’t the Problem. Your Business Might Be.

Send us Fan Mail What if your marketing is doing exactly what it is supposed to do, but your business is getting in the way? When results fall short, it is easy to blame the ad, the platform, the creative, or the budget. But marketing does not stop when someone clicks an ad or fills out a form. What happens next can determine whether that marketing investment turns into revenue or disappears. In Episode 105 of The Glint Standard , we explore the marketing misfires that businesses often overlook. A confusing website can create unnecessary friction. A sales team that does not understand the current promotion can immediately damage trust. Slow follow-up can waste a valuable lead, while constantly chasing new prospects can distract businesses from thousands of opportunities already sitting in their databases. We also discuss why businesses can hurt their results by abandoning campaigns too quickly and why consistency and intentionality matter when building awareness. Then there is the episode's biggest marketing misfire: the story of a nine-year-old who accidentally spent $108,000 on YouTube ads promoting his Minecraft channel. It is an extreme example, but it raises an important point about advertising guardrails and what businesses do when marketing does not go according to plan. The larger lesson is simple: great marketing cannot compensate for a customer experience that is not ready to support it. Before you increase the budget, change the creative, or start another campaign, take a closer look at the entire customer journey. Your marketing may not be where the problem starts. Support the show

August 18, 2026Episode 10422 min

Episode 104: AI Makes You Faster. It Doesn’t Make You Better.

Send us Fan Mail AI can create an image, write an email, build an automation, and generate more content faster than ever. But increased output raises a bigger question for businesses: Are we actually creating better work, or are we simply creating it faster? In Episode 104 of The Glint Standard, we look at how AI is changing marketing and advertising from the perspective of people actually using it. We discuss where AI excels, why generic AI content can quickly undermine brand authenticity, and why human judgment matters more as the technology gets easier to use. We also explore one of our favorite ways to think about AI: treat it like a talented intern or apprentice. Give it direction, provide the right information, review its output, and make the final decisions yourself. AI can handle more of the execution, but strategy, creativity, and understanding your audience still need a human point of view. The real opportunity isn’t simply doing more. It’s deciding where AI can make you better and where you still need to slow down and think. Support the show

July 20, 2026Episode 10322 min

Why People Trust Credit Unions More Than Banks Episode 103 | Credit Union Marketing

Send us Fan Mail Why do some financial institutions earn lifelong loyalty while others struggle to build lasting relationships? In this episode of The Glint Standard , Craig Lloyd sits down with Trevor Cormier of Prestige Credit Union to explore the real value proposition behind credit unions and why their member-first philosophy continues to resonate with today's consumers. The conversation goes far beyond rates and financial products. Trevor shares Prestige's INFO service standard, a framework that emphasizes personal introductions, understanding member needs, explaining options, creating enjoyable conversations, and helping members move forward without pressure. Together, they discuss why transparency, authenticity, and community involvement have become some of the most powerful marketing tools available. The episode also explores financial education, school partnerships, member ownership, local community events, and why younger generations increasingly choose organizations whose values align with their own. Whether you work in financial services, marketing, or lead an organization focused on building stronger customer relationships, this episode offers practical lessons that extend far beyond the banking industry. Listen now and discover why trust remains every organization's greatest competitive advantage. ▶️ Watch the Video Podcast: YoutubeThe Glint Standard - Branding, Advertising, Business Development, and Design 📰 Read More Leadership Insights: GlintadvNews - Glint Advertising 🌐 Glint Advertising: GlintadvBranding & Marketing Agency Fort Worth | Glint Advertising Support the show

June 16, 2026Episode 10224 min

Networking Tips | Episode 102

Send us Fan Mail Networking Tips | Episode 102 Networking is often treated like a numbers game. The reality is that meaningful opportunities rarely come from collecting business cards. They come from building trust. In this episode of The Glint Standard Podcast, Craig Lloyd and Jake Lloyd explore how intentional networking builds stronger professional relationships, generates better referrals, and drives more sustainable business growth. You’ll learn: • Why acting like a buyer creates better conversations • How helping others lowers pressure and builds trust • Why your time should be treated as a valuable asset • The importance of reading the room before engaging • How clear networking goals improve results Whether you’re attending large conferences, local business events, industry associations, or executive networking groups, this episode provides practical strategies you can apply immediately. Listen now and discover how authentic relationships outperform transactional networking every time. All Video Podcasts: https://www.youtube.com/@glintadvertising Blog: https://glintegration.glintadv.com/clarityinadvertising/category/business_services Website: https://glintadv.com/ Support the show

May 18, 2026Episode 10119 min

Marketing 101 - The Glint Standard Podcast

Send us Fan Mail Marketing 101 | Episode 101 | The Glint Standard Podcast Welcome to Marketing 101, the podcast where we simplify marketing, branding, advertising, and business growth into real conversations that are easy to understand and apply. In this episode, we discuss practical marketing tips, branding strategies, social media, and common mistakes businesses make when trying to grow. If you enjoy straightforward business and marketing conversations without the confusing jargon, be sure to like, subscribe, and follow for more episodes. #Marketing101 #MarketingPodcast #BusinessGrowth #DigitalMarketing #Branding #socialmediamarketingtipsoriginally ▶️ Subscribe for more 🎧 Video podcast: https://www.youtube.com/watch?v=LXB6VMjY6kU 📰 Blog: https://glintadv.com/news/#custom-blog-sec 🌐 Website: https://glintadv.com/ Support the show

April 16, 2026Episode 10032 min

Back In Time - The Glint Standard

Send us Fan Mail Episode 100: Back In Time This milestone episode of The Glint Standard takes you back to where it all began. Craig Lloyd and Jake Lloyd reflect on the founding of Glint Advertising in 2000, unpacking the motivations behind starting the agency, the pursuit of professional freedom, and the importance of building a business that supports family life. The episode blends strategic insight with real stories from 26 years in business, including early challenges, unexpected lessons, and moments that helped define the agency’s direction. If you’re building a business, leading a team, or navigating growth, this episode offers perspective grounded in experience. 🎧 Explore all episodes: https://theglintstandard.buzzsprout.com/ ▶️ Watch all episodes: https://www.youtube.com/playlist?list=PL2UgGVugOCPyl1MLKAD3yW0szgw9PYfIn 🌐 Learn more: https://glintadv.com/ Support the show

March 26, 2026Episode 9924 min

The Spring Reset - The Glint Standard Podcast

Send us Fan Mail Craig and Jake sit down to discuss what you should do before quarter two hits. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com/glintadv/ LinkedIn: https://www.linkedin.com/company/glint-advertising/ Twitter: https://twitter.com/glintadv Support the show

March 2, 2026Episode 9824 min

The State of Commercials - The Glint Standard Podcast

Send us Fan Mail Jake and Craig sit down to discuss the state of commercials and advertising coming off the Super Bowl. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com/glintadv/ LinkedIn: https://www.linkedin.com/company/glint-advertising/ Twitter: https://twitter.com/glintadv Support the show

January 26, 2026Episode 9721 min

Overworked or Misaligned - The Glint Standard Podcast

Send us Fan Mail Miriam and Jake sit down to discuss if you're overworked or misaligned. Learn more at: https://glintadv.com/ ____________ FOLLOW US: Blog: https://glintadv.com/blog/ Podcast: https://theglintstandard.buzzsprout.com/ Facebook: https://www.facebook.com/GlintAdvertising Instagram: https://www.instagram.com/glintadv/ LinkedIn: https://www.linkedin.com/company/glint-advertising/ Twitter: https://twitter.com/glintadv Support the show