The Girls in Marketing Podcast

Hosted by Girls in Marketing

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Episodes

116

Latest episode

Jun 2025

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About the show

Marketing podcast covering tips and tricks to help you get started in the marketing industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.

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June 19, 2025Episode 728 min

S6 Ep 10 - The End of The Girls in Marketing Podcast 💔

Welcome back to The Girls in Marketing Podcast for one last time 🥹In this final episode, we’re reflecting on the incredible journey this podcast has taken us on. We’re talking about where it all started, how the podcast has evolved with our community, the highs and lows along the way, and some of our favourite episodes and guests that made a lasting impact.Plus, we’re opening up about the decision to bring the podcast to a close, why now felt like the right time and what’s next for Girls in Marketing.Thank you for every listen, message, review and moment over the years. Whether you’ve been here since day one or just discovered us, we’re endlessly grateful for your support. This might be the end of the podcast, but it’s nowhere near the end of the journey 💖With love always,The Girls in Marketing Team xChapters:00:00 Introduction and Final Episode Announcement01:17 Reflecting on the Journey02:07 Origins of the Girls Marketing Podcast03:31 Evolution and Growth05:17 Challenges and Changes09:49 Favorite Episodes and Guests21:50 The Decision to End the Podcast25:05 Final Thoughts and Gratitude

June 5, 2025Episode 949 min

S6 Ep9 - AI Overload, DM Updates & Nostalgic Marketing Wins

Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike.Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course.Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat.Chapters:00:00 Introduction and Weekly Highlights00:48 Google's AI Marketing Advisor05:25 Instagram's New DM Features14:54 Google's AI Shopping Experience19:32 Small Businesses and Social Media Marketing23:55 Audience Questions with Sophie Lee25:40 Embracing Fear and Building Confidence28:17 Launching the Freelancing for Marketers Course32:32 Nostalgic Marketing Campaigns40:17 Podcast Recommendations and Insights44:44 Creative Marketing Campaigns48:31 Conclusion and Community Engagement

May 21, 2025Episode 841 min

S6 Ep8 - Spotify Updates, TikTok Career Advice & Why Gen Z Buys Without Thinking

Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest platform updates and Gen Z insights you need to know about. From Spotify’s new podcast features to TikTok’s career advice initiative, we’re breaking down what these shifts mean for marketers.Plus, we’re unpacking Gen Z’s impulse buying habits, how they use shopping as stress relief, and what brands can do to truly connect with them. We also answer your questions on how to add personality to a “boring” brand and explore a standout campaign from Sweaty Betty.Whether you’re building a brand or just trying to keep up, this episode is packed with practical advice, trend talk, and a few laughs along the way.Chapters:00:00 Introduction and Weekly Highlights00:40 Recap of Kérastase Pop-Up Event02:25 Fun at Candid Studios05:43 Spotify's New Podcast Features10:00 TikTok's Career Advice Initiative14:06 Google's New Discussions Feature16:54 Gen Z Trends and Insights21:56 Gen Z's Impulse Buying and Stress Relief23:50 Authenticity in Brand Communication24:36 Your Questions Answered: Adding Personality to Boring Brands30:00 Personal Anecdotes and Practical Advice34:30 Trendy Marketing Campaigns: Voiceover Trend and Sweaty Betty40:19 Conclusion and Wrap-Up

April 24, 2025Episode 744 min

S6 Ep7 - AI Dolls, New Canva Features & What Gen Z Actually Cares About

Welcome back to The Girls in Marketing Podcast! In this episode, we’re diving into the latest marketing news that’s got everyone talking - from the rise of AI dolls on LinkedIn (yep, that’s a thing) to the newest updates from Canva’s Create event. We’re also breaking down the Gen Z trends that brands really need to pay attention to including ethical branding, social media habits and travel inspiration. Along the way, we unpack Meta’s legal drama with the FTC, Instagram’s lockable posts experiment, Ben & Jerry’s unapologetic activism, Pepsi’s ongoing identity crisis, and why everyday marketers deserve more credit. It’s a packed episode full of branding insights, big ethical questions and a reminder that marketing is constantly evolving and Gen Z is leading the charge. Let’s get into it.Chapters:00:00 Introduction and Major Marketing News01:02 Canva Create Event Highlights05:23 Meta's FTC Challenge and Its Implications06:57 Instagram's Lockable Posts Experiment10:06 Gen Z Travel Trends and Social Media Influence16:06 Guess the Brand by Their Mission Statement23:03 Personal Touch in Jewelry Branding23:52 Ben & Jerry's Social Mission24:38 Pepsi's Challenging Brand Identity29:18 AI Doll Trend: Fun or Ethical Dilemma?36:59 L'Oreal's 'Never Your Fault' Campaign40:40 Celebrating Everyday Marketers43:55 Podcast Wrap-Up

April 10, 202542 min

S6 Ep6 - Meta Drama, April Fool’s Campaigns & Career Advice You Actually Need

Welcome back to The Girls in Marketing Podcast!This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we’re diving into what’s hot in the marketing world right now.We unpack Meta’s controversial ad-free subscription model, Instagram’s latest social updates, and what consumers really want based on fresh research. Plus, we share our take on some iconic April Fool’s Day campaigns 👀And we’re not stopping there. We answer your questions on career progression, including the balance between earning vs. learning, how to take the leap in your career, and why fast response time might just be your superpower.If you’ve been feeling stuck or just want the inside scoop on what’s shaping the industry right now, this one’s for you.Chapters:00:00 Introduction and Episode Overview00:47 Advertising Week Europe Highlights10:00 Meta's Ad-Free Subscription Model16:59 Instagram and Social Media Updates19:56 Consumer Research Insights23:02 The Blue Drink Debate23:18 AI and Customer Engagement23:53 The Importance of Response Time24:50 Your Questions Answered: Career Progression25:55 Earning vs. Learning in Your Career27:13 Taking the Leap: Career Advice for Women31:58 April Fool's Day Campaigns37:45 The Impact of Employee Generated Content41:58 Conclusion and Wrap-Up

March 27, 2025Episode 547 min

S6 Ep5 - AI-Generated Chaos, Giant Newspaper Campaigns & Brands Killing Their Products

Grab a ticket Advertising Week Europe 2025 here.Welcome back to The Girls in Marketing Podcast!In this episode, we’re breaking down Instagram’s controversial AI-generated comments and exploring Google’s latest privacy move with shielded emails. We also dive into TikTok’s push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.Plus, we’ve got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover’s bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health’s impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.It’s a packed episode, filled with insights and campaigns!Chapters:00:00 Introduction01:15 Instagram's AI Generated Comments06:35 AI and Copyright Protection10:31 Longer Videos on TikTok14:21 Google's Shielded Email Update17:06 Workplace Stress and Mental Health23:55 Community Q&A24:27 Top Tips for Growing a Corporate LinkedIn Page26:28 The Importance of Organic Content on LinkedIn29:10 Staff Picks: Noteworthy Campaigns29:27 Jaguar Land Rover Rebrand: A Case Study33:40 Advertising Week Europe Event34:25 Brands Killing Their Products: A Trend?40:28 Flo Health Campaign: Breaking Taboos44:31 Creative Marketing on a Budget46:38 Final Thoughts

March 13, 2025Episode 454 min

S6 Ep4 - Making an Impact: International Women's Day, High Profile Rebrands & Measuring Creative Campaigns

Welcome back to The Girls in Marketing Podcast. In this episode, we’re spotlighting powerful International Women’s Day campaigns, including Tony’s Chocolonely, “See What She Sees,” and Refuge’s “Red Flag” initiative. We’re also unpacking major updates, including Instagram’s standalone Reels app, Google’s AI-powered shopping, LinkedIn’s new connections-only feed, and Meta’s Community Notes.Plus, we’re diving into YouTube’s rising marketing influence, conversational ads, measuring campaign impact, PrettyLittleThing’s bold rebrand, and National Trust’s TikTok success.Chapters:Introduction 00:31 International Women's Day Campaigns: 01:16 Tony's Chocolonely Campaign: 04:00 See What She Sees Campaign: 10:04 Refuge Red Flag Campaign: 13:05 Latest Marketing News: 13:13 Instagram's Separate Reels App: 15:54 Google's AI Shopping Expansion: 21:21 LinkedIn's Connections Only Feed: 25:49 Meta's Community Notes: 29:18 Industry Research: Thrive in 2025: 30:37 The Importance of Multi-Channel Strategies: 31:37 YouTube's Growing Influence in Marketing: 34:40 Conversational Ads and DM Campaigns: 39:27 Measuring Campaign Impact: 44:16PLT Rebrand: A Controversial Move: 49:59 National Trust's TikTok Strategy: 53:13

February 27, 2025Episode 349 min

S6 Ep3 - What's Next in Digital: YouTube's Future, TikTok Music Takeover & Google's AI Career Coach

Welcome back to The Girls in Marketing Podcast!In this episode, we’re exploring the latest updates in social media and tech, from YouTube’s plans for the future to TikTok’s growing influence on the music industry. We’re also breaking down Instagram’s new dislike button and Google’s AI-powered career tool, Career Dreamer.What do these changes mean for marketers and content creators? And how can professionals stay ahead in an industry that’s constantly evolving?Social media and technology move fast, but we’re here to help you make sense of it all and stay ahead of the curve.Chapters: 00:00 Introduction00:48 BuzzFeed's Positive Social Media Platform06:55 Instagram's New Dislike Button for Comments12:14 YouTube's Evolution and Future Plans17:01 Google's AI Career Tool: Career Dreamer20:21 TikTok's Impact on Music Discovery26:57 The Impact of TikTok on Music Discovery27:51 Insights from Marketing Experts28:34 Understanding the Customer Journey30:58 Optimising Customer Communications39:53 Exploring New Brand Collaborations43:44 Mr. Beast on Diary of a CEO46:57 Burberry's Nostalgic Campaign49:42 Final Thoughts and Wrap-Up

February 13, 2025Episode 246 min

S6 Ep2 - Marketing is Overwhelming: Burnout, AI Takeovers & Getting Hired in Marketing

Welcome back to The Girls in Marketing Podcast!In this episode, we’re diving into the latest things shaking up the marketing world, from the battle between X and Threads to the growing burnout crisis in the industry. What do these changes mean for marketers navigating marketing and job market uncertainty? And how can professionals stand out in a competitive landscape while protecting their well-being?Marketing is overwhelming, but we're here to break it down, help you stay ahead, and remind you that you’re not alone in this industry.Chapters:00:00 Introduction04:25 The Turmoil of X and the Rise of Threads09:08 Apple's iOS Email Update and AI Summaries15:17 AI Usage in Marketing Roles20:25 Emotional Exhaustion in Marketing23:18 Understanding Company Culture and Support23:43 Self-Reflection and Managing Expectations24:17 Addressing Imposter Syndrome25:45 Navigating Internships and Job Applications27:29 Building a Standout CV and Interview Skills30:14 Effective Networking Strategies36:00 Charity Campaigns and Marketing43:43 Creative Marketing Campaigns46:51 Conclusion and Final Thoughts

January 30, 2025Episode 152 min

S6 Ep1 - Social Media Chaos: The TikTok Ban, Instagram's Identity Crisis & Building Brand Loyalty

Welcome to Season 6 of The Girls in Marketing Podcast 🎉 We’re kicking things off with a deep dive into the latest social media shake-ups, from the potential TikTok ban to Instagram’s ongoing identity crisis. What do these changes mean for marketers, brands, and creators? And how can businesses build long-term brand loyalty in a world where platforms are constantly evolving? Chapters: 00:00 Welcome to Season Six! 00:19 Social Media Chaos: TikTok and X Updates 02:30 Diversifying Platforms: Lessons from TikTok Ban 06:03 Instagram's Identity Crisis 12:07 The Rise of Video Content Across Platforms 14:27 Industry Research Insights 17:23 TikTok as a Search Engine 23:52 Building Trust with Brands through Social Media 25:14 The Role of Social Media in Customer Journeys 26:26 Retaining Customers through Social Media 28:27 The Importance of Brand Transparency 31:55 Effective Email Marketing Strategies 35:16 Introducing a New Segment: Your Questions Answered 36:09 Insights from Jo Bird on Creative Marketing 38:17 The Value of Individuality in Marketing 43:27 Community Building and Customer Loyalty 47:37 Emotional Marketing Campaigns 50:51 Wrapping Up and Final Thoughts