The Game On Girlfriend Podcast

Hosted by Sarah Walton

Business Entrepreneurship EducationInterviews guests

Website RSS feed Instagram YouTube

Episodes

357

Latest episode

Oct 2026

Language

About the show

Why are some people more successful faster? Do women really support each other? How big does my online presence need to be? What do I do first to make money in my business? Can I really make money starting my own business? How important is social media? Am I going to have to work 24/7 to make a real living? Welcome to the Game on Girl friend podcast where we answer all of these questions through behind-the-scenes podcasts, interviews with successful business owners like you and direct coaching from veteran entrepreneur, Sarah Walton. We'll share industry insider tips on influence, productivity, confidence and always * always * motivation. There's nothing worse than feeling like you could've acted on your dreams, but you didn't. Sarah believes you were given your dreams, ideas and wishes for a reason. You'll come to consider this podcast a gentle nudge to remind you that you matter, your work matters and your dreams deserve a chance. But the best part? We'll actually talk about how to make that happen. This isn't your practice life. The game is on and you've got one shot and making it your best. Game on, Girlfriend…game on.

Listen to episodes

60 recent

October 27, 2026Episode 35624 min

356. The Soul Contract vs. the Achievement Wound: Three Questions to Ask Before You Quit

About eight years ago, Taylor Swift sat on her couch waiting for the Grammy nominations, and they weren't what she'd hoped for. She could have quit, disappeared, or chased the applause harder. Instead, she decided she'd make a better record. On this solo episode of the Game On Girlfriend® podcast, I break down what that moment reveals about two forces that drive high-achieving women. The achievement wound is the part of you that's always looking for outward applause. Your soul contract, on the other hand, is the thing you would do even if no one else knew about it. Knowing which one is driving gives you a choice before you take your next step. If you've ever stared at a quiet inbox or a disappointing bank balance and wondered whether it's time to quit, this one's for you. By the end, you'll have three questions to ask yourself in that moment, plus a journal prompt to help you see what's truly yours to deliver. Watch the documentary moment I reference, plus the full show notes → https://sarahwalton.com/soul-contract-vs-achievement-wound/ WHAT YOU'LL LEARN: The two ways this moment can go sideways: caving, or clenching and white-knuckling a process that isn't working Why a soul contract often asks you to expand, not just perform The "what" vs. the "how," and why the universe may nudge you to change your method, not your mission How to tell whether you love the work or the applause Why grief points you back to your soul contract, and dread points you toward outside approval How to take your next step from an internal place of knowing A personal story of applying this in a real work and family moment How to stop waiting for validation before you act JOIN THE ABUNDANCE ACADEMY If you love this type of work and you're ready to keep expanding, join us inside the Abundance Academy. It's 12 months of living inside of wealth consciousness, with me and a community of women on divine assignment who cheer each other on as they work through their soul contracts. I read every single application personally, and I can't wait to read yours. Apply here → https://sarahwalton.com/abundance-academy/ STANDING AT YOUR OWN CROSSROADS? Maybe you're at your own "should I quit or double down?" moment right now. If so, let's talk. As a gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE: Episode 352: The Achievement Wound — Why Success Never Feels Like Enough — In this solo episode, I name the achievement wound, share where it starts, and walk through the signs high-achieving women miss. It's a natural follow-up, since the achievement wound is what keeps us waiting for applause — https://sarahwalton.com/achievement-wound/ Episode 300: 300 Episodes and Counting: Why Your Dreams in Progress Matter More Than Perfect Timing — After 300 episodes, I share why consistency beats perfectionism and how to keep going when you want to quit on your dream — https://sarahwalton.com/dreams-in-progress-300-episodes Episode 346: Certainty Is a Skill (And You Can Learn It) — Certainty and confidence aren't the same thing. I explain how to build certainty in your business before you have proof, so it pairs well with trusting what's yours to deliver — https://sarahwalton.com/certainty-vs-confidence-in-business/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here , scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial .)

October 20, 2026Episode 35534 min

355. How to Heal Your Nervous System When You Feel Like the Problem, with Lori Montry

Spend five minutes on Instagram, and you'll get a message about something else you need to fix. Buy this hair curler, get these sneakers, and starting tomorrow morning, drink the water, get the sleep, and be the best at everything you do all the time. It's exhausting, and honestly, it makes us feel terrible. Who can change that many things at once? I'm Sarah Walton, a wealth consciousness coach and the host of the Game On Girlfriend® podcast, where we talk about wealth in every area of life: money, health, relationships, and personal growth. Today, I sit down with Lori Montry, a somatic practitioner and the author of You're Not the Problem. In our conversation, she shares how to heal your nervous system by changing the relationship underneath your behavior, instead of trying to fix the behavior itself. Right now, a lot of women are lying awake at night, worried about money, the economy, or whether they're doing enough. If that sounds familiar, girlfriend, this episode is for you. Lori isn't going to hand you 89,000 things to change. Instead, she shows you where to start, and you might want to bookmark this one and come back to it a few times. So drop your shoulders, unclench your teeth, pop in your earphones, and let's get to it. WHAT YOU'LL LEARN How Lori went from Harvard Law School to somatic work, and why she calls it her second life The question Lori asked about her emotional eating and perfectionism that started it all Why so many of us decide as kids that we're the problem, and why that was actually brilliant at the time What it means to have your expansive self beside you 100% of the time, even when money doesn't feel safe The three things your system needs: safety, capacity, and energy Why your nervous system is your compass, not something to control Lori's five-times-a-day check-in, and what to do when you have no idea what your body is telling you Why Lori's book starts with the basement, not the second-floor balcony LORI'S GIFT TO YOU Lori created a free check-in practice called Your Nervous System Is Talking: Learning to Listen. It walks you through how to pause, rate your system, and notice what it's telling you, so you can start providing what you need to thrive. Lori calls it the starting point. Get the link here → https://sarahwalton.com/heal-your-nervous-system/ BOOKS MENTIONED You're Not the Problem by Lori Montry: https://amzn.to/4f3ZrSG (read the intro: https://book-intro.lorimontry.com/) Good Energy by Dr. Casey Means: https://amzn.to/453wnVs CONNECT WITH LORI MONTRY Website: https://www.lorimontry.com/about/ Facebook Group: https://www.facebook.com/groups/yourenottheproblem Instagram: https://www.instagram.com/lorimontry/ YouTube: https://www.youtube.com/@lorimontry-YoureNotTheProblem/videos ABOUT LORI MONTRY Lori Montry is a somatic practitioner, author, speaker, and former attorney who helps people understand the hidden nervous system patterns that drive overwhelm, self-doubt, procrastination, emotional eating, and other struggles that can leave them feeling stuck. After graduating from Harvard Law School and building a successful legal career, Lori found herself facing many of the same challenges she now helps others navigate. Her personal journey led her to years of studying nervous system regulation, trauma, behavior change, and self-leadership, work that became the foundation of her book, You're Not the Problem. She lives in Colorado with her husband, Ron, and is a mother of six, a competitive runner, and a passionate advocate for helping people create lives that feel more aligned, meaningful, and fulfilling. READY TO MAKE MORE WEALTH FEEL SAFE? This episode might have you noticing the patterns you keep beating yourself up for, or where more money still doesn't feel safe. If so, let's talk. As my gift to Girlfriends, I offer a 30-minute discovery call. We'll look at where you are right now and what might be keeping more wealth from feeling safe. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 313: But What About the Money? Why Your Nervous System Determines Your Income — Lori and I talk about why wealth has to feel safe before you can have it. In this solo episode, I explain how your nervous system affects your income and why you can only earn at the speed of safety — https://sarahwalton.com/money-mindset-nervous-system-income Episode 88: Understand Why You Eat What You Eat with Audrey Zona — Lori asks what her emotional eating was doing for her. Audrey explains how food affects your body and why you have to deal with the underlying reasons behind the cookie or the bottle of wine — https://sarahwalton.com/audrey/ Episode 246: How to Let Go of the Bully in Your Brain with Allison Guilbault — Lori describes waking up and calling herself a loser. Allison, a licensed therapist and self-worth coach, explains how negative self-talk develops and shares a 30-day toothbrush challenge to curb it — https://sarahwalton.com/negative-self-talk/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here , scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial .)

October 13, 2026Episode 35455 min

354. How to Stop People-Pleasing and Stand in Your Truth, with Tracy Litt

So many of us have read the books, taken the courses, and really tried to put it all into practice. Over time, maybe one or two things sort of stick. Then you forget them and catch yourself saying, "Oh, God, I know better than this." It's so annoying. If you've been wondering what a girl's got to do to get something to actually stick, you're going to love this episode. I'm Sarah Walton, a wealth consciousness coach and the host of the Game On Girlfriend® podcast, where we talk about wealth in every area of life: money, health, relationships, and personal growth. Today, I sit down with Tracy Litt, a global transformational speaker and the founder of The School of Becoming®. Her work blends neuroscience, somatics, energetics, and healing, and she's on a mission to love women back into life. In our conversation, she shares how to stop people-pleasing in a way that actually lasts. Right now, a lot of women are juggling economic uncertainty, packed schedules, and the pressure to be the quote-unquote perfect woman, mom, wife, or friend. If that sounds familiar, girlfriend, Tracy is going to fire you up. She does it so gently that you'll know exactly how to step into your next moment as soon as you're done listening, without freaking out, overperforming, or overfunctioning. So pop in those earphones, and let's get to it. WHAT YOU'LL LEARN What led Tracy to this work, from single motherhood to losing her mom at 24 The first thing Tracy wants you to do when you feel called out (it's slower than you'd expect) Why women get praised for high-functioning codependence, with a nod to Teri Cole's Boundary Boss What to say instead of "What's wrong?" when someone is emotional How Tracy turns down an invitation honestly, without making up a story, and the response she hears most often Why it's safe for people to misunderstand you The two layers of your nervous system: the survival wiring we all share, and the imprint that's unique to you Why your thoughts are options, not facts, and what Tracy says about imposter syndrome How Tracy found The Becoming House, and why "Let go and let Tracy" became her motto TRACY'S GIFT TO YOU Tracy is hosting The Disco Ball Effect, a free, live, virtual event all about shining the fullest expression of who you are. You'll meet with her three times over seven days, with time in between to put the work into practice. There's also a VIP upgrade if you want it. Get the link here → https://sarahwalton.com/stop-people-pleasing/ BOOK MENTIONED Boundary Boss by Teri Cole: https://amzn.to/4wTBT9l CONNECT WITH TRACY LITT Website: https://theschoolofbecoming.com Instagram: https://www.instagram.com/thetracylitt/ App: The School of Becoming (free wherever you download apps), with a free podcast and a weekly frequency shift ABOUT TRACY LITT Tracy Litt is a global transformational speaker, facilitator, and the founder of The School of Becoming®, a personal growth and evolution company redefining how high-achieving leaders rise. Her signature work, Neuro-Identity Evolution® and The Choice Method®, integrates neuroscience, somatics, energetics, and healing to guide leaders into the next version of themselves. Before this work, Tracy spent twelve years as a VP of Human Resources in the eldercare industry, then went back to school at 38 and earned certifications in professional coaching, master energy work, neuro-somatics, and hypnotherapy. She's the international bestselling author of Worthy Human, a TEDx speaker, a Forbes-featured expert, and a SUCCESS Magazine Top 125 Global Thought Leader. Tracy is also a wife and a mother to three college-age daughters in a blended family. READY TO STOP PEOPLE-PLEASING IN YOUR BUSINESS? This episode might have you noticing where you say yes when your body says no, or where you overfunction to keep everyone else comfortable. If so, let's talk. As my gift to Girlfriends, I offer a 30-minute discovery call. We'll look at where you are right now and what becomes possible when you lead from your own knowing. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 352: The Achievement Wound — Why Success Never Feels Like Enough — Tracy talks about overperforming and overfunctioning to feel worthy. In this solo episode, I explain why using achievement to prove your worth never gets you there, and how to start healing that wound — https://sarahwalton.com/achievement-wound/ Episode 263: How Your Nervous System Shapes Your Money Habits with Stephanie Crochet — Tracy explains why lasting change has to happen at the level of the nervous system. Stephanie shows how that same survival wiring shapes your money habits, plus practices to help you heal from the inside out — https://sarahwalton.com/nervous-system-regulation/ Episode 172: Sick of People Pleasing? Childhood Trauma Might Be The Source with Kalpa Gupta — Tracy describes how adaptive behaviors like fawning show up to keep us safe. Kalpa shares how people-pleasing often starts as a coping mechanism from childhood, and how to stop judging yourself for it — https://sarahwalton.com/kalpa/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here , scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial .)

October 6, 2026Episode 35330 min

353. How to Create Opportunities by Listening to Your Heart, with Debi Hemmeter

I talk all the time about how the pathways to wealth are always here. We just don't always see them. And by wealth, I don't only mean money. I mean loving what you do, letting your heart be full, and living a life that's true to you. This conversation is packed with evidence of how real those pathways are. I'm sitting down with Debi Hemmeter, president of the Inner Mountain Foundation and co-founder of the global Lean In movement alongside Sheryl Sandberg. After 25+ years as a Fortune 50 executive at PepsiCo, Wells Fargo, and Bank of America, Debi now helps women stop chasing external noise and start leading from the inside out. She has such a beautiful, contagious energy, and she seems to create prosperity, opportunity, and joy everywhere she goes. Debi shares three stories that show how you can create opportunities you want, even when the path isn't obvious yet. Right now, with so much uncertainty and so much competing for your attention, it's easy to let the outside noise decide what you're supposed to want. So listen to this one looking for evidence for yourself. Pop in those earphones, take these lessons to heart, and let's get to it. WHAT YOU'LL LEARN Why Debi uses "the dash between your birth and your death" to decide what to do with her life How a guessed Harvard email address got a reply from Sheryl Sandberg within 30 minutes, and what Debi offered to do when they met How a vitality week in the Hamptons turned into five years helping fitness trainer Tracy Anderson build her business How Debi's daughter got the exact role she wanted at the Four Seasons when there wasn't even an open job Why outward success can still feel hollow, and the snooze-alarm signal Debi says to pay attention to What Sheryl taught Debi about resilience, and why clarity makes resilience easier Practical ways to start listening to your heart, from editing who's in your life to walking without a podcast on Why aspirational thoughts won't get you there, and what Debi says to do today instead DEBI'S GIFT TO YOU Debi is offering a free masterclass through the Inner Mountain Foundation all about listening to your heart. It walks you through how to get there, even if you can't meditate yet. Get the link here → https://sarahwalton.com/create-opportunities/ CONNECT WITH DEBI HEMMETER Website: https://www.innermountain.org Instagram: https://www.instagram.com/inner_mountain_foundation LinkedIn: https://www.linkedin.com/company/inner-mountain-foundation/ TikTok: https://www.tiktok.com/@innermountainfoundation YouTube: https://www.youtube.com/channel/UCzpXBd9yif-ZggAF0PtZFZQ ABOUT DEBI HEMMETER Debi Hemmeter is the President of the Inner Mountain Foundation and co-founder of the global Lean In movement alongside Sheryl Sandberg. With 25+ years as a Fortune 50 executive at PepsiCo, Wells Fargo, and Bank of America, Debi now helps individuals — and the organizations that serve them — stop chasing external noise and start leading from the inside out. She is based in Los Angeles and is a proud mom of two daughters who are, in her words, "leaning in all the way." READY TO CREATE YOUR NEXT OPPORTUNITY? This episode might have you noticing where other people's rules have been deciding what's possible for you. If so, let's talk. As my gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and which pathways might be waiting for you. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 331: How to Quiet the Noise and Hear Your Intuition with Diana Firth — Debi talks about quieting the external noise so you can hear your own heart. Diana takes that further and shares how simplifying your life and clearing mental clutter helps your intuition get louder — https://sarahwalton.com/spiritual-simplicity-diana-firth/ Episode 310: How One Courageous Conversation Led to Impacting 11.6 Million Lives with Carrie Rich — Debi's email to Sheryl Sandberg shows what one bold move can open up. Carrie shares her own version, from mopping floors to impacting 11.6 million lives worldwide, plus her napkin financial planning strategy — https://sarahwalton.com/financial-planning-women-entrepreneurs-carrie-rich/ Episode 265: Rewrite Your Unspoken Rules to Live Like You're on Permanent Vacation with Marni Battista — In this episode, I ask Debi, "Who wrote those rules?" Marni shares how to discover and dismantle the unspoken rules running your life, so you can design a life you don't want to retire from — https://sarahwalton.com/unspoken-life-rules/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here , scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial .)

September 29, 2026Episode 35221 min

352. The Achievement Wound: Why Success Never Feels Like Enough

There's a specific feeling that hits about 45 seconds after something great happens. You have a great launch, reach a new milestone, or get a raise, and almost right away, your brain starts asking, "What now? Was this enough?" I see it in every single woman I coach. Recently, I realized how much of it was running inside me, too. On this solo episode of the Game On Girlfriend® podcast, I'm giving that feeling a name: the achievement wound. From the outside, it looks like ambition and success, and those things are real. Inside, though, it feels like a treadmill that never stops. In fact, the more successful you become, the worse it gets. If people look at you and wonder how you're doing it all while you quietly wonder whether any of it is enough, this one's for you. We're not talking about doing more. Instead, we're talking about finally seeing yourself, and it's the start of a free 5-day challenge I'm hosting to help you heal this wound. WHAT YOU'LL LEARN What the Achievement Wound actually is, and where it starts Why it's nearly invisible from the outside (it looks like success) The signs: deflecting compliments, anxiety after wins, over-giving without receiving Real client stories of financial and personal transformation Why healing has to happen in the body, not just the mind How to join the free 5-day "Heal Your Achievement Wound" Challenge starting October 2nd FREE 5-DAY CHALLENGE: HEAL YOUR ACHIEVEMENT WOUND I'm doing something I've never done before. Starting Friday, October 2, I'm hosting a free 5-day challenge called Heal Your Achievement Wound. Each day, you'll get a short video, just two or three minutes long, plus a simple healing exercise to work on that day. We're also giving away prizes to the people who participate fully and turn in their homework. This one's on me. Sign up here → https://sarahwalton.com/heal-your-achievement-wound/ READY TO STEP OFF THE TREADMILL? This episode might have you noticing where you've been waiting for someone else to see you. If so, let's talk. As a gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 333: Soul Debt: What Overgiving in Business Is Costing You — and What Comes Next — In this solo episode, I talk about soul debt, the overperforming that keeps women from what they've earned. It's a close cousin of the treadmill I describe in this episode — https://sarahwalton.com/overgiving-in-business-women-entrepreneurs/ Episode 342: The Energy Drains for Women Entrepreneurs No One Warns You About — Many energy drains hide in tasks that were never yours to do. I share a 5-question personal audit to help you spot them, so it pairs well with the delegating I talk about here — https://sarahwalton.com/energy-drains-for-women-entrepreneurs/ Episode 313: But What About the Money? Why Your Nervous System Determines Your Income — You can only earn at the speed of safety. I explain how your nervous system affects your income, which is the foundation for the healing work in this episode — https://sarahwalton.com/money-mindset-nervous-system-income LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here , scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial .)

September 22, 2026Episode 35144 min

351. How to Give Yourself Permission — with Charlotte Jukes

Some people just make us feel calm. You call them when you're upset, you love being in their presence, and you keep going back for their advice because they feel so wise and so joyful to be around. If those are your people, you're going to love my conversation with Charlotte Jukes. She's one of my favorite people to be with, and there's so much going on right now that a lot of us could use a little of that. I'm sitting down with Charlotte Jukes, an ICM Mastery Method coach, former registered nurse, and host of the Pickleball & Partnership podcast. I've spent VIP days with her, and I've watched her manage massive rooms on Zoom. The second she starts speaking, she calms and soothes everyone and brings us all back home to what actually matters. Charlotte spent 37 years as a nurse, and now she coaches people, mostly women, using nervous system and somatic work. When I asked Charlotte what she thinks is the most meaningful shift someone can make, she gave me two words: permission and compassion. We talk about what it looks like to give yourself permission, why so many of us hand out compassion to everyone but ourselves, and how she got to both in her own life. WHAT YOU'LL LEARN The simple Band-Aid practice Charlotte uses to show what "somatic" means, and why she says the body holds the wisdom Why Charlotte says she feels her calling in her gut, and what she does when she doesn't know the how or the why What happened when she heard "do the safe thing" as a teenager, and how she balances her grounded side with her curious, adventurous one Why she tested nervous system work on herself before she taught it, and how staying calm changes the energy of a room, even in a crisis The story of what turned out to be her last day as a nurse, and how it taught her she could give herself compassion How pickleball became one of her best teachers in play, laughing at yourself, and noticing what triggers you CHARLOTTE'S GIFT TO YOU As her gift to Girlfriends, Charlotte is offering a Complimentary Clarity Call. Book yours → https://calendly.com/cejukes/complimentary-clarity-call CONNECT WITH CHARLOTTE JUKES Website: https://charlottejukes.netlify.app/ Instagram: https://www.instagram.com/_charlottejukes/ Facebook: https://www.facebook.com/charlotteejukes Podcast: Pickleball & Partnership — https://pod.link/1775742795 ABOUT CHARLOTTE JUKES Charlotte Jukes is an ICM Mastery Method Coach, former Registered Nurse, and host of the Pickleball & Partnership podcast. She draws on decades of experience supporting people through life's most challenging moments. Clients learn to identify and transform the unconscious patterns, beliefs, and nervous system responses that can quietly shape their lives. Her work sits at the intersection of personal growth, emotional healing, relationships, and self-discovery. Through coaching, meditation, and deep inner work, Charlotte guides people to move beyond fear, self-doubt, and old conditioning. The goal is a life filled with greater connection, purpose, abundance, and authenticity. Known for her warmth, insight, and ability to make complex concepts relatable, Charlotte inspires audiences to embrace transformation, trust themselves more deeply, and become the person they were always meant to be. READY TO GIVE YOURSELF PERMISSION? This episode might have you thinking about where you're waiting to give yourself permission, or where you've been handing out compassion to everyone but yourself. If so, let's talk about it. As my gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE Episode 333: Soul Debt: What Overgiving in Business Is Costing You — and What Comes Next — This solo episode is where I talk about soul debt, the overperforming that comes from believing you're responsible for everything and abandoning yourself in the process. It's the background on the term I bring up with Charlotte in this episode — https://sarahwalton.com/overgiving-in-business-women-entrepreneurs/ Episode 263: How Your Nervous System Shapes Your Money Habits with Stephanie Crochet — Stephanie, a nervous system regulation coach, shares how your nervous system shapes your money habits and which somatic practices help reshape them. It's the nervous system side of what Charlotte describes in her own work — https://sarahwalton.com/nervous-system-regulation/ Episode 246: How to Let Go of the Bully in Your Brain with Allison Guilbault — Allison, a licensed therapist and self-worth coach, explains how negative self-talk develops and shares a 30-day toothbrush challenge to curb it. It's a practical companion to the self-compassion Charlotte talks about — https://sarahwalton.com/negative-self-talk/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here , scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial .)

September 15, 2026Episode 35052 min

350. Why You're Afraid to Sell — with Nikki Rausch

If you run a business, you have to know how to sell — and yet so many of us do this thing I call the mom voice the second it's time to say a price out loud. Something like, "It's $300," in this careful, coaxing tone, like we're convincing a kid to tie their shoes. Meanwhile we're talking to a fully capable adult who actually wants to work with us. This week I'm joined by Nikki Rausch, a sales strategist, speaker, and the founder of Sales Maven. Nikki spent 17 years in corporate sales, mostly in a male-dominated, technology-driven world, before she started coaching women entrepreneurs on exactly what she'd learned along the way. Now, with more than 25 years of sales experience and a background as a Master Certified Practitioner of Neuro-Linguistic Programming, she teaches service-based entrepreneurs how to have sales conversations that lead to yeses, without feeling pushy or fake. Nikki and I get into why so many of us freeze up, get weird, or avoid the conversation altogether the moment sales comes up, and what actually shifts once you stop treating selling as something you do to a person and start treating it as something you do with them. I loved hearing her real client examples throughout this one, including a story about a client who pictured her ideal buyer as a polished, highly paid professional, while the people actually showing up to hire her were moms in hoodies with their hair in a bun — herself included. If you've ever felt weird about naming your price, or wondered why some sales conversations feel so much harder than others, this episode is for you. WHAT YOU'LL LEARN: The one condition that has to be in place before you ever try to sell to someone, and why most people skip it entirely The two habits Nikki sees that quietly sabotage sales conversations, including one she calls "hallucinating" what the other person is thinking How a simple "softening phrase" makes it so much easier to ask the budget question everyone's afraid to ask What a "rapport bank account" is, and why every early interaction is either a deposit or a withdrawal Nikki's "cat calling versus dog calling" framework for creating curiosity without coming on too strong Why your first 10 seconds, and the next two minutes, decide whether someone trusts you, and what that means for how you show up NIKKI'S GIFT TO YOU As her gift to Girlfriends, Nikki is sharing her Sales Follow-Up Made Easy Guide — proven follow-up strategies, ready-to-use scripts, and techniques to build trust and stay top-of-mind with your leads, so you're never stuck wondering what to say or when to send it. Get it → https://yoursalesmaven.com/easyfollowup CONNECT WITH NIKKI RAUSCH: Website: https://www.yoursalesmaven.com Podcast: Sales Maven Podcast — https://www.yoursalesmaven.com Instagram: https://www.instagram.com/your_sales_maven/ Facebook: https://www.facebook.com/yoursalesmaven/ LinkedIn: https://www.linkedin.com/in/nikkirausch/ ABOUT NIKKI RAUSCH Nikki Rausch is a sales strategist, speaker, and founder of Sales Maven. With more than 25 years of sales experience and over a decade as a business owner, she teaches service-based entrepreneurs how to have confident sales conversations that lead to yeses, without feeling pushy or fake. As a Master Certified Practitioner of Neuro-Linguistic Programming (NLP), Nikki focuses on the language and communication behind selling. Her approach is rooted in building rapport, recognizing buying signals, and guiding conversations in a way that feels natural for both you and the client. She is the author of three books, including The Selling Staircase, and host of the Sales Maven Podcast, ranked in the top 1% globally. Through her coaching, programs, and speaking, Nikki supports women entrepreneurs in turning sales into a skill they can rely on, so they can grow their business with clarity and confidence. READY TO STOP GUESSING IN YOUR SALES CONVERSATIONS? This episode might have you thinking about where you've been going quiet in your own sales conversations, or where you've been guessing instead of asking. If so, let's talk about it. As my gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH: Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE: Episode 211: 3 Easy Tips for Your Sales Conversations, with Jamie Gulino Davis — Jamie's tips on building rapport and asking better questions in a sales conversation are the tactical follow-up to the "with" versus "to" framework Nikki lays out in this episode — https://sarahwalton.com/sales-conversations/ Episode 336: How to Sell Without Feeling Slimy — Sales Tools That Actually Work — This solo episode on using sales tools ethically, supporting people who already want what you're offering instead of pushing reluctant prospects, is the same "with, not to" distinction Nikki draws in this episode — https://sarahwalton.com/how-to-sell-without-feeling-slimy/ Episode 216: How I Made $1 Million in a Year, with Kendall SummerHawk — Kendall's own journey through fear and tears around money is the deeper dive into the complicated relationship with money that Nikki and I talk about in this episode — https://sarahwalton.com/make-one-million-a-year/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here , scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial .)

September 8, 2026Episode 34939 min

349. Why Strength Training in Midlife Isn't Optional — with Mary Ellen Loranger

My guest this week had a childhood nickname: Muscles. She wasn't the smallest kid on the block, but she could always outrun the boys and knock a softball clean out of the park. Somewhere along the way, that name got buried — and stayed that way for decades. Mary Ellen Loranger is a 56-year-old entrepreneur, author, and wellness leader who's spent the past eight years, alongside her husband Wayne, coaching thousands of women through nutrition, health, and lifestyle transformation. A former Ironman athlete, she's spent the last few years building Midlife Strong®, a strength training and mindset platform for women navigating midlife and menopause. I work with a lot of health coaches one-on-one, and right now they're going through a massive shift inside their industry because of GLP-1 medications — the wave of drugs like Ozempic and Wegovy. I think it's an incredible opportunity for entrepreneurs, you included, to understand how to pivot when the market changes on you. That's exactly what's happening with Mary Ellen — she's had no choice but to pivot her own business right along with it. In this episode, we get into what that shift means for muscle, for metabolic health, and for anyone whose industry is changing under them. This one isn't just for people who care about fitness. It's for any woman in midlife who's been told to shrink back, slow down, or settle, and for any entrepreneur trying to figure out what to do when the ground shifts under their business. WHAT YOU'LL LEARN Why Mary Ellen's childhood nickname, "Muscles," disappeared for decades, and what finally brought it back to the surface What the GLP-1 boom is doing to muscle mass, and why protein and strength training matter more now than they used to The misconception about building muscle after 40 or 50 that the research says just isn't true What a "progressive overload" strength training program actually looks like, and how to start with nothing but a couple of dumbbells The simple three-part protocol Mary Ellen gives every client, whether they're on a GLP-1 or not Why she and her husband just invested in a gym instead of keeping all their eggs in one basket SPECIAL GIFT FROM MARY ELLEN As her gift to Girlfriends, Mary Ellen is offering half of a four-week, customized progressive overload strength training plan through her Midlife Strong® app, for home or gym, at any level, for $25. She's also offering $50 off any nutrition plan — fat loss, calorie deficit, optimization, or GLP-1 nutrition plans. Get started → https://www.midlifestrongbyme.com/ CONNECT WITH MARY ELLEN Website: https://www.midlifestrongbyme.com/ Instagram: https://www.instagram.com/m.e._in_midlife/ ABOUT MARY ELLEN LORANGER Mary Ellen Loranger is a 56-year-old entrepreneur, author, and wellness leader dedicated to helping women thrive in midlife. Alongside her husband, Wayne, she has spent the past eight years coaching thousands of people in nutrition, health, and lifestyle transformation while building a nationwide team of health coaches. A former endurance athlete who completed multiple Ironman competitions, she now focuses on strength training and empowering women to build muscle, confidence, and resilience. She founded Midlife Strong®, a platform that supports women navigating midlife and menopause through nutrition, strength training, and mindset coaching. Mary Ellen is also the bestselling author of Win Today: A Jersey Girl's Guide to Living Your Best Life and Called to More: Stepping Boldly into God's Purpose in Midlife – A 30-Day Devotional. Through her work, she encourages women to see midlife not as a slowdown, but as an opportunity to step into strength, purpose, and possibility. READY TO STOP SHRINKING BACK IN YOUR BUSINESS? This episode might have you thinking about where you've been shrinking back in your own business instead of stepping into strength. If so, let's talk about it. As my gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH: Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE: Episode 301: From 40 Guitar Students to Two Thriving Businesses: How Rachel Lipson Built Multiple Income Streams Without Burning Out — the entrepreneurial side of what Mary Ellen and Wayne are doing with their new gym — https://sarahwalton.com/how-she-built-two-businesses-without-quitting/ Episode 335: When Your Labs Say You're Fine and Your Body Disagrees, with Katie Hardie — the same shift away from a single number that Mary Ellen describes in her own coaching — https://sarahwalton.com/holistic-health-women-entrepreneurs/ Episode 205: Myth Busting: Fall Prevention and Aging with Joy Fletcher — the exact argument Mary Ellen makes about strength training and longevity — https://sarahwalton.com/senior-fall-prevention/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here , scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial .)

September 1, 2026Episode 34849 min

348. The Mother Line: The Real Block to Receiving — with Sabine O'Laughlin

My guest this week spent forty years studying death — first as a pathologist doing autopsies, later coaching people from inside her own pathology office. What she found in that work wasn't morbid. She found more life force in the morgue than she usually found walking around on an ordinary day, and that contradiction sent her looking for why. Sabine O'Laughlin calls what she found the mother line: the idea that everybody has one mother, whatever your relationship with her looks like, and that mother gave you exactly one thing — your life. Until you can accept that fully, Sabine says, you stay closed off to receiving — not just love, but money, health, and everything else too. This conversation is one I needed to hear myself, as someone who works in wealth consciousness all day and doesn't have a relationship with my own mother. This episode gets into where that shows up in your body, what giving too much can actually cost you, and what changes once you do this work. WHAT YOU'LL LEARN: The three principles that hold family systems together — belonging, order, and the balance of give and receive — and what happens when any of them is out of balance Why being "a little bit dead" isn't dramatic — it's any place you learned to hold back to keep your caretakers happy, and how it shows up in your posture, your jaw, and your voice Why the giver, not the taker, is usually the one who kills a relationship, and how over-giving can be a form of control dressed up as generosity What it might mean if you've always felt like the black sheep of your family, and why that role usually isn't random Why Sabine says money is an energy, not a thing, and why nothing you buy will work until you can take in the source of your own wealth What changed for Sabine the day her mother died, and how it turned into four decades of studying death for a living TAKE SABINE'S FREE ENERGY LEAK AUDIT Curious where your own energy might be leaking? Run Sabine's free Energy Leak Audit or book a Health Matrix Audit → https://sabine-olaughlin.com/start/ CONNECT WITH SABINE O'LAUGHLIN: Website: https://sabine-olaughlin.com/ LinkedIn: https://www.linkedin.com/in/sabine-o-laughlin-88501b56/ Instagram: https://www.instagram.com/sabineolaughlin/ Facebook: https://www.facebook.com/sabineolaughlin Her podcast, Death Audit: https://podcasts.apple.com/us/podcast/death-audit-who-murdered-your-potential/id1838825376 Her book: https://www.amazon.com/gp/product/B0FTTFXWGH ABOUT SABINE O'LAUGHLIN Sabine O'Laughlin, MD, is a pathologist and functional wellness coach for women late-diagnosed with ADHD or AuDHD. As the creator of the Health Matrix, she helps women uncover the hidden patterns draining their energy and limiting their potential. After spending decades studying death and disease, Sabine discovered what helps people truly live. Her own life changed when she was diagnosed with ADHD at age 62. Today, Sabine combines medical expertise, family systems work, and a deep understanding of neurodivergence to guide high-achieving women from burnout and self-doubt to greater clarity, vitality, and fulfillment. READY TO CLEAR WHAT'S BLOCKING YOUR RECEIVING? This episode might have you thinking about the parts of your own story that never seemed to add up. If so, let's talk about it. As my gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH: Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE: Episode 344: Why You Struggle to Receive Money (Even When You're Good at Making It) — why making money and receiving it are two different skills, and what gets in the way of the second one — https://sarahwalton.com/money-mindset-receiving-women-entrepreneurs/ Episode 312: Awakening, Abundance & Ancient Wisdom — Rewriting Your Money Story, with Halle Eavelyn — how women can overcome financial programming and build wealth through mindset shifts — https://sarahwalton.com/women-money-mindset-halle-eavelyn/ Episode 252: How The Abundance Academy Changed My Life, with Adriana Keefe — how one woman's confidence and revenue grew from the inside out — https://sarahwalton.com/abundance-academy-changed-my-life/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here , scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial .)

August 25, 2026Episode 34730 min

347. Finding Your Fit as an Entrepreneur — with Lindsey Busfield

Lindsey Busfield's resume doesn't look like it belongs to one person. Starbucks barista. English teacher. Auditor of Amish chicken barns. Now she's the vice president of one of the country's top legal marketing firms. None of it was the plan. For years, Lindsey figured she'd eventually run her own business, the same way her entrepreneurial parents had. Then a two-day aptitude test told her something different: she wasn't built to be the visionary founder. She was built to be the expert, the organizer, the person who makes the pieces actually run. In this episode, Lindsey and I talk about what shifted once she stopped fighting that, how she landed in SEO for personal injury lawyers almost by accident, and why she built her business, and her team's schedule, around time with her two young daughters instead of just a bigger bank account. We also break down what SEO actually is, in plain language, and why it matters even more now that AI is part of how people search. WHAT YOU'LL LEARN Why a philosophy degree really only points toward two career paths, and how the less obvious one led Lindsey to Starbucks What auditing Amish chicken barns taught her about process and project management, and why that skill kept following her from job to job What a two-day aptitude test at Johnson O'Connor revealed about the gap between the entrepreneur Lindsey assumed she'd become and who she actually is The real difference between being a subject matter expert and being a visionary founder, and why knowing which one you are changes how you build What SEO actually is, explained simply, and why AI search has changed what it takes for a business to get found Why Lindsey designed her agency's culture, and her own schedule, around time freedom instead of chasing a bigger bank account alone RESOURCES MENTIONED Johnson O'Connor aptitude testing — the two-day assessment Lindsey credits with changing the direction of her career Lindsey's book, How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and Why — https://www.amazon.com/dp/B0H1NB4ZDK Optimize My Firm — https://optimizemyfirm.com/ Personal Injury Marketing Minute podcast, hosted by Lindsey CONNECT WITH LINDSEY BUSFIELD Website: Optimize My Firm — https://optimizemyfirm.com/ LinkedIn: https://www.linkedin.com/in/lindsey-busfield/ Optimize My Firm on LinkedIn: https://www.linkedin.com/company/optimizemyfirm/ Her book: https://www.amazon.com/dp/B0H1NB4ZDK ABOUT LINDSEY BUSFIELD Lindsey Busfield is the vice president of Optimize My Firm, one of the nation's leading legal marketing firms. Having navigated a complex career path of her own, she put the pieces of her professional puzzle together and now leads the team behind some of the most powerful law firm websites in the country. She's also the host of the Personal Injury Marketing Minute podcast and the author of How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and Why. Beyond the legal space, Lindsey is a proud mom of two little girls and an avid pickleball player. READY TO BUILD YOUR CONFIDENCE? This episode might have you thinking about the parts of your own path that never seemed to add up, or the ways you've been trying to be someone you're not in your business. If so, let's talk about it. As my gift to Girlfriends, I offer a 30-minute discovery call. We'll talk about where you are right now and what might be getting in the way. Book here: https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=2244195 FREE GIFT FROM SARAH Get Sarah's Freedom Calculator and discover how much your business needs to make to finally be free. Download at https://sarahwalton.com/freedom LEARN FROM SARAH Explore Sarah's online courses and free resources to start building your business with confidence. Online Courses: https://sarahwalton.com/online-courses Free Resources: https://sarahwalton.com/free-resources CONNECT WITH SARAH Website: https://sarahwalton.com/podcast YouTube: https://www.youtube.com/@TheSarahWalton Instagram: https://instagram.com/thesarahwalton ABOUT SARAH WALTON Sarah Walton is a wealth consciousness coach, strategic advisor, podcast host, and mentor who helps women entrepreneurs build businesses they love. Her mission is simple: to put more money in the hands of more women. She's the creator of the Abundance Academy, The Art of Receiving, and the Game On Girlfriend® podcast. Sarah teaches authentic, heart-centered business strategies because when women have more financial power, they don't just keep it — they use it to take care of their families, support their communities, and build something bigger than themselves. RELATED GAME ON GIRLFRIEND® EPISODES YOU'LL LOVE: Episode 299: From Corporate Layoffs to Creative Freedom — How Trinette Faint Built Her Multi-Hyphenate Career — https://sarahwalton.com/career-reinvention-after-job-loss/ Episode 316: How to Stop Being Invisible Online: The Real Work Behind Getting Found, with Carrolee Moore — https://sarahwalton.com/stop-being-invisible-online-carrolee-moore Episode 253: Ready to Reinvent Yourself? A Conversation With Anita Rombough — https://sarahwalton.com/reinvent-yourself/ LOVE THE SHOW? LEAVE US A REVIEW! Thank you so much for listening. I'm honored that you're here, and I'd be grateful if you could leave a quick review on Apple Podcasts by clicking here , scrolling to the bottom, and clicking "Write a review." Your reviews help other women entrepreneurs find the show and get the support they need to build businesses they love. Thank you for being part of the Game On Girlfriend® community! (If you're not sure how to leave a review, you can watch this quick tutorial .)

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts

The Bottom Line

Alexander Spencer

BusinessInterviews guests