How Dental Teams Use Data to Grow Without Losing Patient Trust, Featuring Daniel Barsotti
Data can show you what’s happening in your practice, but direction helps your team know what to do next. In this episode, Anne Duffy sits down with Daniel Barsotti, director of special markets at MaxAssist, for a conversation about how dental practices can grow without losing the human touch that keeps patients loyal. Daniel shares the story behind MaxAssist, a Canada-based family business shaped by decades of dental consulting experience, a deep curiosity about what makes practices succeed, and a team built largely from dental professionals who understand the front office from the inside out. Together, Anne and Daniel explore why dentistry is still, at its core, a relationship business. They talk about clinical hospitality, patient anxiety, and how teams can create an environment where patients feel seen, heard, and cared for. Daniel also breaks down the leadership side of adopting new technology, from building team buy-in to using data in a way that creates clear direction, consistent behaviors, and measurable growth across practices and DSOs. What You'll Learn in This Episode: Why technology should support human connection, not replace it How “clinical hospitality” helps patients feel more comfortable and cared for Why patient trust can reduce the feeling of “selling” treatment How practice leaders can introduce new tools without overwhelming the team The difference between having data and knowing what to do with it Why consistency is critical for scaling dental practices and DSOs How real-time guidance can help front-office teams take better action Ways to identify unscheduled treatment and missed opportunities faster What practice leaders should measure to improve performance and accountability How one 50-location group scheduled 110,000 additional appointments in one year Listen now to learn how your practice can pair smarter systems with stronger patient relationships to create meaningful, measurable growth. You Can Learn More About Daniel Barsotti Here : Website: https://maxassist.com/ LinkedIn: https://www.linkedin.com/in/daniel-barsotti/ Want to get more involved? Join our membership and community below for exclusive perks! Join the Dental Entrepreneur movement by becoming a member using this link. Join the DeW Life movement by becoming a member using this link . Read the most recent edition of DeW Life Magazine here . The Future of Dentistry Podcast is the official podcast of Dental Entrepreneur (De), founded by Anne Duffy, RDH. Dental Entrepreneur is the informational hub that provides the insight, knowledge, and data to empower you to make informed decisions about your professional future. To join the movement or to learn more, please visit http://dentalentrepreneur.com . Mentions and Links: Organizations University of Alberta HR for Health DeW Retreat — November 12–14 Chicago Midwinter Meeting — dental conference People Jeff Barsotti Ron Barsotti
